Aggression hair factors:
Consequences:
Hair:
Pollution and weather
Erosion of the hair cuticle
Breakable and weak
Chemical treatments
Dehydration
Dull
Mechanical and heat damage
Structural fiber damage
Dry
Sun/UV Radiation
HYDROXYTYROSOL TESTED EFFICACY
Best electron scavenger Stable Great lipoperoxidation inhibitor Protector against UVA and UVB radiation Protects cellular structure Protector against aging
R3 = OH Hydroxytyrosol (3,4 – dihydroxyphenylethanol DPE)
Olive Active has the first hydroxytyrosol ready to be incorporated in hair care formulations. Olive Active Hidroxitirosol HMA OA Hidroxitirosol 40% encapsulated in a Hair Micro Adhesive capsule. HMA TECHNOLOGY: HAIR MICRO ADHESIVE
1
Strong adhesion to the hair fiber (tested)
2
Progressive dosage of actives + permanence against rinsing and brushing (tested)
Positively charged coated microparticules Strong adhesion to hair (negative charge) Active steadily released.
HAIR APPLICATIONS Sun&Color Protection Complex Antiageing Hair Treatments Metal Neutralizer
Coacervation microencapsulation
OLIVE ACTIVE HIDROXITIROSOL HMA Inci name: Water (Aqua), Cocotrimonium
Methosulfate, Olea europaea (olive) fruit extract, Hydroxytyrosol, Alcohol denat., Behentrimonium chloride, Polyquaternium-68, PPG-15 Stearyl ether, Hydroxypropy guar, Phenoxyethanol, Caprylyl Glycol, Glycerin, Glyceryl Caprylate, Phenylpropanol, BHT.
Recommended dosage: 2% - 5%