Concepts & trends olive active line 2015 english

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Major brands are committed on the concept to stop toxic/oxidant elements and repair its consequences. Hidroxitirosol, with its protective and short and long term antioxidant properties could have a very significant rol in any formulation that chases this trend.

The following are outstanding examples of this concept. In green, claims that OA hidroxitirosol could defend.


Advanced Night Repair MORE REPAIR OF ENVIRONMENTAL DAMAGE

Neutralises up to 90% of free radicals generated by the environment before they can affect skin appearance. This is crucial, because environmental agressions, such as UV rays, smoke, pollution and even stress, are the first causes of primary ageing.


ONE ESSENTIAL METAMORPHOSES SKIN IN DEPTH

Once the skin is free from all toxins, it is luminous. It irradiates a pure light and the skin glows with inimitable freshness. Instantly revitalised, skin smooths. Rejuvenated, as purified, full of life and insensitive to environmental aggressions. It regenerates immediately and for a long time.


BOTANICAL D-TOX DETOXIFYING NIGHT CURE

Highly concentrated in natural plant extracts, globally involved on the 3 main levels of the chain of skin detoxification.


POWERCELL DAY CREMA - 50 ML

POWERCELL SERUM

An anti-radical and anti-aging defense for visibly younger and tough skin.

Daily dose of youth with a 9x higuer anti-radical power.

SILENT ENEMY OF YOUTH The rhythms of unbridled life (stress, fatigue, lack of sleep, unbalanced diet, jet lag, hormonal cycles, etc.) deplete the selfregenerating energy of the skin, visibly reducing its youth.


SKIN BEST DAY CREAM SPF15 - PN Youth protector antioxidant treatment* SPF15

Fights against daily agressions (uva-uvb rays, oxidative stress‌) to protect the youth of your skin now and in the coming years.

SKIN BEST NOCHE Intense recovery night balm

It works during the night on the signs of fatigue accumulated during the day. Day after day, on waking, skin looks visibly younger, refreshed and radiant, fine lines are smoothed. The skin is strengthened and feels energetic.


Working at a cellular level is essential for skin health.

OA Hidroxitirosol has shown to be an efficient cellular antioxidant, 50% more powerful than Vitamin E.

The following are outstanding examples of this concept. In green, claims that OA hidroxitirosol could defend.


AQUALIA ANTIOX Vichy Laboratories have identified the extraordinary power of Citrus™ Polypehnol: powerful natural antioxidant able to release the cells from free radicals, responsible of fatigue and premature skin ageing, to promote new cell regeneration.


The new foundations, BB cream, CC cream, etc ... should incorporate actives that protect the skin during the day. OA Hidroxitirosol is a perfect option for this formulations because of its great antioxidant capacity and lightening properties.

The following are outstanding examples of this concept. In green, claims that OA hidroxitirosol could defend.


Fund fluid makeup that incorporates for the first time the exclusive technology of the entire line Future Solution

LX. Combining the effects of Extract Premium Sansho and Skingenecell 1P, which slows the current and future aging of the skin and also increases the power of Defense Factor Journal *, increasing the anti-aging resistance of the skin against harmful environmental factors. Maintains optimum hydration for strength and lightness that last all day.


Anti-spots foundation Oil free. Developed by dermatologists Even Better Makeup SPF 15. Try it and feel that something different is happening. Discover how your skin clears and check it without any makeup. Applying this product will reduce your spots. For all skin types. You'll get results from 4 to 6 weeks. Learn more about our formulas for even better skin. Benefits: Anti-Aging. Covers uneven skin tone. Long duration. Evens skin tone. Finish Matte. UV ray protection.


One BB Creme. All the beauty benefits you need. All at once, this master multi-tasker delivers: Anti-Oxidant Protection • Our proprietary, all-day Super AntiOxidant Complex is proven to fight free radical damage that can lead to the appearance of premature signs of aging. It's the most effective anti-oxidant power ever-so powerful, no antioxidant we've researched comes close.*


Hydroxytyrosol, with its properties: Today, most recommended sunscreen products by dermatologists, not only have a hight protection factor but combine sunscreen action and antioxidant action.

antioxidant, SPF booster, Lipid peroxidation protection Could have a very significant role in any formulation that chases this trend.

The following are outstanding examples of this concept. In green, claims that OA hidroxitirosol could defend.


GOLDEN BEAUTY is Helena Rubinstein's legendary suncare line that combines the art of pleasurable tanning with the luxury of a high quality anti-age sunscreen. DEFENSE FACE SPF 15 cream with Mexoryl速 SX+XL provides medium protection from free radicals and intense moisturization for a uniform and long-lasting tan that preserves skin youthfulness. Mexoryl速 SX+XL patented filtering system for large-spectrum protection UVA and UVB protection. Thermo-active algae from the ocean depths with anti-free radical and restructuring properties*. Soy extract to stimulate collagen synthesis* African baobab "tears" with softening and moisturizing properties for a uniform, long-lasting tan. *in vitro tests.


Age Shield™ Face Sunscreen brings you superior balanced protection against both types of harmful rays with a true breakthrough in sunscreen technology. With Helioplex® technology, Neutrogena® Age Shield Face SPF 70 delivers superior, powerful and lasting protection across both of the UVA and UVB spectrum. For deep cellular protection, the sheer formula in Neutrogena® Age Shield Face SPF 70 contains a blend of powerful anti-oxidants to combat free radicals that accelerate the signs of aging. The #1 US dermatologist recommended suncare that shields your skin 6 layers deep from skin-aging UVA rays.


AFTER SUN SOOTHING LOTION: Enriched with shoothing efect Aloe Vera and Vitamin E, provides 24 hours of intense hydration to restore skin’s balance and helps prevent desquamation.

Moisturizing spray contains Aloe and Vitamin E Goes on clear, no mess Non-greasy, won't clog pores Water resistant (80 minutes)

Comment: OA Hidroxitirosol has shown in numerous tests to be greater than vit E as protector, free radical scavenger and as a protector of lipid peroxidation.


At the heart of the new range of sunscreens DIOR BRONZE there is the exclusive complex Tan-Protect, which ensures, from the first apllication, optimum protection providing a luminous, natural and durable tone Thanks to its photostable filters and wide spectrum anti-UVA and UVB, the skin is immediately protected for a long time. Associated to antioxidant microcapsules, this filters fight against free radicals and prevent skin ageing. Comment: OA Hidroxitirosol LPD are microcapsules that protect hydroxytyrosol and improve its skin bioavailaty .


The whitening effect is very important in the Asian market. In the Western world the illuminator and / or reducing effect of spots is basic in any anti-aging treatment.

Olive Active Hidroxitirosol is a great whitening agent with superior results than the most known lightening actives today, especially vitamin C.

The following are outstanding examples of this concept. In green, claims that OA hidroxitirosol could defend.


CONCENTRE CORRECTEUR TACHES 7ML Intensive anti-spots treatment of localized application. ConcentrĂŠ Correcteur Taches is an intensive anti-spots treatment of localized application that acts on the size and intensity of all spots for all ages, regardless of skin tone.


WHITE LUCENT Brightening Moisturizing Cream W A brightening nighttime moisturizer that revitalizes skin after daily exposure to external stressors such as UV rays and dryness. Improves skin texture to optimize skin's clarity and promote inner radiance.

Comment: the multiple antioxidant/antiaging function and whitening La m煤ltiple funci贸n antioxidante/antiageing y blanqueante will perfectly fit this proposal.


Restore skin firmness, density and thickness is essential in any anti-ageing cosmetic line.

Action:

Maslinic Acid, with its capacity to stimulate cell renewal and reduce the degradation of the skin’s support (powerful anti-elastase activity), is a perfect active for this concept. With just one active, degradation/synthesis balance of collagen, lost from 35 years old, is restored.

Result:

More collagen, more elastin, more hyaluronic acid.

Redensifies the skin, strengthens the network of supporting cells and prevents the loss of volume and usual contour of skin’s morphology.

The following are outstanding examples of this concept. In green, claims that OA Maslinico could defend.


Lift-Affine Visage Lift-Affine Serum Visage Perfect contour. The treatment that enhances the purity of the face. Thanks to Lift-Affine Visage, the face is redefined every day, visibly slim and perfect contour ... The skin is fresh and looks its best. Styles and beautifies the face from the front and in profile. Reduces puffiness and minimizes double chin. Exerts a "lifting" effect and reaffirms the contour, plus features and redefines the facial contours. Moisturizes and leaves a comfortable feeling on the skin.


Y-SHAPE CREAM Aging appears on the lower part of the face, neck and décolleté. Skin thins and the once sharp and contoured jawline and smooth neck become blurred, prone to sagginess, and definition is lost. YSL has shown that it’s possible to visibly address the look of the signs of aging including lack of volume and firmness, elasticity and shape. A sleek new form, an ideal Y-SHAPE.


RĂŠnergie Multi-Lift In just four weeks skin will be firmer, denser and retensioned, cheeks will be stuffed and face and neck contours will be redifined. Concerns: Antiageing, loss of firmness, expression lines and wrinkles. Benefits: Firmnes, Anti-wrinkle, lifting effect.


Instantly, lines and wrinkles are plumped and smoothed. Skin feels smooth, looks fresher, younger. Facial contours appear more toned and firmly defined. CP+R Technology: Double skin’s natural collagen building power.

COLLAGEN RESET COMPLEX has been formulated to stimulate the “shapememory” collagens along with the 5 key structuring collagens*

NEW SCIENCE. A NEW LEVEL OF LIFTING. Black Tourmaline and other advanced ingredients, along with the Life Re-Newing Molecules™, help skin dramatically amplify its natural collagen production.


BLUE THERAPY

REGENERATIVE: A.FLOS-AQUAE

FIRMING : L.OCHROLEUCA

FORTIFYING AND SOOTHING

A BLUE-GREEN MICROREGENERATIVE ALGA: A.FLOS-AQUAE Equipped with a natural “RetinolLike” activity, A.Flos-Aquae stimulates keratinocytes proliferation and reinforces skin’s extracellular structure.

Lochroleuca extract stimulates synthesis of the dermis major components and keeps its integrity for a firming effect. (In vitro tests).

MICROORGANISM: PURE THERMAL PLANKTON It has 35 nutrients, proteins, vitamins, aminoacids, carbohydrates, lipids and trace elements that contribute to stimulate vital functions of the skin, essentials for health.


Epidermis healing concept (scars) is very important in dermopharmaceutical sector. In this concept, Centella Asiatica (asiaticoside, madecassicoside, centelloside) is the leader.

Maslinic Acid is also a great restorative because of its combinated actions: antiinflammatory and cellular regenerator. Due to its molecular simility to Centella Asiatica, its benefits and action are very similar, but with a higher antiinflammatory action. Applications: post cosmetic treatments, after shave, post depilation, post-solar‌

The following are outstanding examples of this concept. In green, claims that OA Maslinico could defend.


Cicaplast Accelerates epidermis healing. Accelerates the reconstruction of irritated and cracked skin after minor dermatological procedures. RESULTS: The epidermis is soothed, protected and encouraged, and rebuilts quickly (Due to the active ingredient).


Cicalfate restorative cream Restores and regenerates the skin quickly. Perfume free, preservatives free, alcohol free. Benefits: Healing: repairs damaged skin and restores its wellbeing and flexibility quickly. Shoothing: rich in soothing and desensitizing actives, skin regenerates faster. Regenerating: softens the skin, which regains its wellbeing and natural softness


ACTIF APAISANT REPARATEUR ACTIVE SHAVE REPAIR FOR SENSITIVE SKINS Immediately soothes the burning sensation, finishes with itching and reduces redness of aftershave, while strengthens the protective barrier of the skin, day after day. Instantly calm, the skin becomes smooth and totally flexible.


ANTI-REDNESS ANTI-REDNESS CALM SOOTHING REPAIR MASK Smooth and creamy texture, provides a feeling of freshness and immediate calm repairing irritated or attacked skin: Acute irritation, post-laser , postwaxing, post-shaving, sunburn.


Maslinic acid has shown to have a direct influence on the expression of key genes of skin beauty: collagen, elastin, ac. hyaluronic acid and extracellular matrix. This effect is particularly relevant in mature (mature skin) cells. The cells act as if they were younger and consequently the skin improves: more collagen, more elastin, more hyaluronic, stronger, thicker, smoother and more moisturized.

The following are outstanding examples of this concept. In green, claims that OA Maslinico could defend.


Advanced GĂŠnifique Main Features: Repair and activate 10 clinical signs, not only visual but also tactile that define a visibly younger skin. Inspired by a breakthrough in research on the territory of the genes, the legendary Youth Activator repairs and activates 10 clinically measurable signs that characterize a young skin. Concerns: Improves fine lines, wrinkles are visibly reduced. Increases the brightness, clarity and uniformity of skin tone. Improves texture, elasticity, tone and firmness. Reduces sagging.


The two actives together result in an antiageing treatment that acts on multiple fronts: Redensification, firmness and thickness Hydration and smoothness Anti inflammatory and reparative Antioxidant Illuminator and spots softener This combination of activities is perfect for an intensive antiageing product, mature skin, all in one or night treatments that require repair and neutralizing oxidation of the whole day. The following are outstanding examples of this concept. In green, claims that could be defended.


Double Serum Un concentrado inigualable de activos. Antienvejecimiento. More than a simple serum, is the only antiaging intensive treatment created from 20 vegetal extracts that reactivate all vital functions of the skin. An exclusive formulation in two phases that provides a visible rejuvenation: reafirmed skin and smoothed wrinkles; brightness and complexion unification recovered; less visible pores.


Clinique Smart Smart serum – Customized repair Finally, a smart serum that understands the past of the skin to change its future. Specifically formulated for a skin. Your’s. Directs its reparation as your skinn needs and wehere is needed. Visibly improves spots, corrects lines and wrinckles, improves skins firmness and luminosity. Its soothing ingredients help the skin to be more receptive to reparation.


Repairwear Sculpting Night Cream Night firming and moisturizer. A light but luxurious cream with firming benefits. Helps to define the contours of the face and cheeks, while smoothes and firms the neck and chest. In addition, its rich moisturizing formula brightens the skin and improves its texture. Benefits:

Moisturizer and firming

Worries:

Anti-aging


Rénergie French Lift™ Night duo – Re-tensioning cream + Massage disk First lifting in V for a reaffirmed face. Benefits: Redefinition of facial features, smoothing of wrinkles and firmness. The skin looks reenergized and more radiant. Worries: Anti-aging, loss of firmness, weinkles and expression lines, loss of brightness. How to apply Rénergie French Lift ™ Step 1 : A massage disk created to redefine facial features. Step 2 : A cream-balm enriched with Resveroside ™ complex to help smooth the skin and visibly reaffirm it.


Innovation in anti-aging treatments by day and night Multi-Intensive The result of two fundamental innovations. This powerful duo acts to combat all signs of aging after 50.

Day: Redensifies

Firms and smoothes Prevents spots Brightens the complexion Protects against pollution

Night: Redensifies

Firms and smoothes Reduces spots Revives the uniformity of the complexion


PROGRESSIF Lift FermetĂŠ Preserves firmness and elasticity of the skin, actively fighting the flab. Redefines facial contours enveloping the skin with an elastic and tensor veil that provides immediate, visible and lasting lifting effect. Fights free radicals, creating an antioxidation, anti-glycation and antiglycoxidation shield to effectively protect the youth of the skin and makes it recovers all its properties.


Shiseido Men Total Revitalizer Global anti-aging and anti-fatigue treatment. Optimizes revitalizing skin functions eliminating dryness, dullness, wrinkles and other visible signs of aging. Maintains optimum hydration of the skin 24 hours a day and protects it against environmental aggressions. Formulated with exclusive Damage Defense Complex, treats the skin at the cellular level, giving it the necessary elements to optimize its functions and better resist visible signs of aging. Damage Defense Complex DDC reinforces the protective barrier function of the skin at the cellular level **, promotes moisture retention and causes a revitalizing effect on rough skin.


The two active together reinforce the protection against the harmful effects of the sun: Anti-inflammatory and reparative Antioxidant The sun protector becomes itself an antiaging treatment.

The following are outstanding examples of this concept. In green, claims that could be defended.


SUNLE타A G.E. SPF 30 Y SPF15 High protection, is the global solar anti-aging treatment to prevent wrinkles, spots, dehydration and skin flaccidity, while allowing a bright and lasting tan. An innovative anti-aging action thanks to a combination of powerful actives that helps to preserve skin from photoaging: Anti-glycation active + solar anti-elastase active* + combination of antioxidants + protection of cellular DNA**. A sun protection against UVA and UVB rays. A moisturizing and embellishing formula.


Sunscreen for Face Wrinkle Control Cream SPF 30 High Protection Sunscreen with antiaging benefits. This high protection sunscreen product is perfect for sensitive skin or skin exposed to prolonged sunlight and harmful UVA and UVB rays. This lightweight cream also moisturizes skin, helping prevent sun-induced skin aging as it promotes an even, long-lasting tan. Phyto-Sunactyl 2 Complex promotes a more even tan by providing reinforced protection to preserve your skin's youth and beauty. Offers SPF 30.


The defense against oxidation of the hair is becoming a basic need of hair care. OA Hidroxitirosol HMA with its properties: Free radical scavenger Protective against lipid peroxidation Adjuvant in sun protection Metal chelator Strong fiber substantivity It is ideal product for the defense of hair The following are outstanding examples of this concept. In green, claims that could be defended.


Pantene® Pro-V Anti-Oxidant Technology is Pantene’s first clinically tested solution to oxidative damage. Although there are many sources of oxidants — from environmental oxidant (e.g. UV light), or chemical treatments such as peroxides — this technology stems from the discovery that this oxidative process is amplified by an unsuspected source, copper, found in everyone’s wash water. EDDS technology works to help preserve the health of hair over the long-term, as it targets, captures and helps to neutralize excessive copper impurities in hair. Reducing copper helps prevent the formation of free radicals, and reduces the fracture and erosion of hair’s vital proteins.

With continued use of shampoos with EDDS, copper-induced oxidative stress declines, hair’s proteins are better preserved, and hair condition can improve over time.

OA Hidroxitirosol HMA: antioxidant and metal chelator.


Elvive Color-Vive Color Vive Shampoo with nourishing UV filter is protective care shampoo specially designed for colored or highlighted hair: gently washing, nourishes and protects the hair fiber against external aggressions. Nutri-Filter UV. Associating cationic agents and a UV filter, Nutri-Filter UV system of Color Vive has been specially developed by L'OrĂŠal Paris laboratories to protect the brightness of color, nourish deeplyy dyed hair and protect it from external aggressions (brushing, sun, pollution). Its new formula with 50% more UV filter, stops ultra violet rays and keeps the light, bright ness and color longer. Your color is visibly more radiant and luminous.

OA Hidroxitirosol HMA: antioxidant, SPF Booster, protector of lipids peroxidation.


Double antioxidant protection. New cosmetic treatments, combining the latest technology in topical administration with the efficiency and depth of the nutraceuticals. For each treatment, the same active ingredients are used in both the oral IN form and the localised OUT form. The synergic action of the active ingredients “from the inside” and “from the outside” achieves levels of efficiency greatly superior to conventional treatments.

The following are outstanding examples of this concept. In green, claims that could be defended.


CELLULAR ANTI-AGING Protect body and skin cells. 10 years of research to identify the potential of hesperidin, a polyphenol naturally present in the bark of Citrus Sinensis. For the first time, it has been formulated at a concentration of 430 mg in the core of a powerful antioxidant system: Selenium and Vitamin C help to protect cells and their components, including the DNA damage caused by external aggressions and the effects of aging.


EG ACTIVE COSMETICS S.L. Avda Digonal 539, 4ยบ1ยบ 08029 Barcelona (Spain) Tel: + 34 93 209 32 32 Fax: +34 93 667 84 34 info@egactivecosmetics.com www.egactivecosmetics.com


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