January - March 2012
smarttrucking A MaXposure Corporate Media Publication
BharatBenz On the Indian Roads A safe journey Loaded to perform
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MILESTONES World of Ashok Leyland
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MaXposure Media Group Maxposure Media Group is a full service media company spread across the dimensions of publishing, creative solutions, events, custom publishing, Ambient Media, International Representation and outsourcing. It employees over 100 people across 7 offices(Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Calcutta, and Ahmadabad) across India and has it's headquarters in Delhi. Mercedes-Benz
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Maxposure publication includes &persand, Estetica, FHM, Diabetic Living, Beyond Luxury, Spiceroute, Touchdown, Mercedes, Elite Life, Air India, Nissan, Milestones and Hair Say. Maxposure is a category leader in any segment it publishes in. It prints in 7 languages which includes English, Hindi, Italian, French, Spanish, German & Arabic. It is the second largest custom publishing & largest in-flight magazine publishing in India. On an average it reaches to 3.9 Mln readers every month. Maxposure Media Group is a subsidiary of Gruner +Jahr. Gruner +Jahr owns 78.25 percent and 21.75 percent is owned by Mr. Prakash Johari. MaXposure was founded by Vikas Johari.
The inflight magazine of SpiceJet
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SEXY, ME? Karolina Kurkova talks about money
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Gruner + Jahr
The Gruner + Jahr printing and publishing company is Europe's leading magazines publisher. Its around 13,300 employees reach readers and users with more than 500 magazines and digital offerings in over 30 countries. G+J publications include STERN (D), BRIGITTE (D), GEO (D, E, F), CAPITAL (D, F), GALA (D, F, PL), ELTERN (CHN, D, E, PL), the P.M. suite of publications (D), FINANCIAL TIMES DEUTSCHLAND (D), ESSEN & TRINKEN (D) and NATIONAL GEOGRAPHIC (D, F, PL, NL). Gruner + Jahr owns 59.9 percent of Motor Presse Stuttgart, one of the leading special-interest magazine publishers in Europe. G+J also has a 37.45 percent stake in PRINOVIS Ltd. & Co. KG, Europe's leading gravure-printing group. The G+J subsidiary, Brown Printing, is one of the largest offset printing companies in the U.S. In fiscal 2010, G+J achieved revenues of 2.55 billion Euros. 54 percent of this was generated outside Germany, making G+J one of the most international publishing companies in the world. 74.9 percent of Gruner + Jahr is owned by Bertelsmann AG, 25.1 percent by the Hamburg publishing family Jahr.
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Leben in der mobilen Welt
02 / 2011 · 5 Euro
Vision wird Wirklichkeit Leichtbau, Plug-in-Hybrid und minimaler Verbrauch: Der XL1 nähert sich der Kleinserie
Comeback eines Stars In München zeigte sich das neue Golf Cabriolet vor großer Kulisse. Und war die Attraktion
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Strong Auto Segment Editorial Board
MILESTONES World of Ashok Leyland
Customer Journal • October - December 2011
A MaXposure Corporate Media Publication
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MaXposure has a extensive board of editors and a big pool of contributor writers who specialise in the auto segment. We already publish magazines for MercedesBenz India, Nissan Motors and Ashok Leyland.
Motor Presse Stuttgart Gruner + Jahr owns 59.9 percent of Motor Presse Stuttgart, one of the leading car special-interest magazine publishers in Europe. Motor Presse publish around 140 journals worldwide in the genre.
Content Syndication We have great working relation with Sanoma Media, who are the largest media company based in the Netherlands and specialise in magazines, custom publishing, events, mobiles sites and apps. They publish a magazine called TruckStar which is aimed at professional truck drivers 8 | DA I ML E R I N DI A | January 2 0 1 2
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TRACKS THE NEW WAY TO
A ROADMAP TO THE MAGAZINE
Frequency: Quarterly (4 issues a year) Language: English 21379 Bharatbenz Final Logo with brandmark
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Content Brief
A MaXposure Corporate Media Publication
Customer Journal • October - December 2011
To create a respected magazine for Diamler, which not just showcases the working of the company in areas like research, product innovation, employee welfare but also highlights the contribution of the company in the commercial vehicle segment.
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Vernacular Editions Vernacular editions can be aimed at:
4-5 languages (Hindi, Tamil, Telgu, Bengali and Gujarati can be explored) Two options can be explored: • The magazines can be a translated version of the English edition. • The magazine content can be region specific to aim at the TG. In this case a few pages can be retained from the main edition and a few can be region specific. *Once we know the languages and the region that Daimler will want to focus we can find writers who can translate the scripts. We do have a big pool of writers already pan India who contribute in different magazines for our portfolio.
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Sample Covers & Layouts The cover image reflects the persona of the magazine. It is like a mirror that helps the reader peep into the little world that’s awaiting them inside.This image could be that of a latest vehicle from the brand, innovations in the field, art work on trucks, et al. It will spell the tastes and sensibilities of the target readers.
smart
January - March 2012
trucking
A MaXposure Corporate Media Publication
January - March 2012
A MaXposure Corporate Media Publication
BharatBenz BharatBenz
On the Indian Roads A safe journey Loaded to perform
Your masthead suggestions
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On the Indian Roads
A safe journey Loaded to perform
A MaXposure Corporate Media Publication
BharatBenz On the Indian Roads Our suggestions
January - March 2012
Smart TRUCKING
January - March 2012
BharatBenz On the Indian Roads A safe journey Loaded to perform Our suggestions
A MaXposure Corporate Media Publication
January - March 2012
smarttrucking A MaXposure Corporate Media Publication
BharatBenz On the Indian Roads A safe journey Loaded to perform Our suggestions
Loaded to perform A s t he tr uck s b e a r t he loa d of me et i n g t he ba sic ne e d s of t he cou ntr y we wonder ju s t how much loa d i s enou g h? words Arpit Mahendra
I
WHEEL WISE
n a country where more than 85% of passenger transport and over 60% of freight transport takes place through commercial vehicles it wouldn’t be wrong to say that commercial vehicles form the nervous system of our nation. While all types of CVs have their importance if one were to pick the most important one for India it would be the truck. People from a small town or a metro city depend on these trucks for their daily needs such as groceries and other essentials. From an industry perspective the CV sector
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has witnessed a tremendous growth in the past decade or so and has developed rapidly on the technical front. At the outset it may seem that all is working out well as the society and the CV industry are fulfilling each other’s need but that is just the tip of the iceberg. Road transport is vital to a country’s economic development and any efficiencies brought about in this process leads to a better economy. Road transport has grown massively over the past few years but has also been plagued by many problems. The increasing truck operations in our country coupled up with
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Loading a truck beyond its capacity puts a great strain on the entire vehicular structure, hence increasing the maintenance costs of the truck C onfiden t i al copy ri gh t Ma Xposu re Medi a Grou p
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WHEEL WISE
While many transporters see overloading as a way of maximising revenues per trip they fail to look at the long-term effects of their action
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the lagging infrastructure is resulting in further damage to our road infrastructure. One of the main challenges presently is to overcome the acute problem of overloading the trucks. While many transporters see overloading as a way of maximising revenues per trip they fail to look at the long-term effects of their actions. Loading a truck beyond its rated capacity puts a great strain on the entire vehicular structure and components. This in turn increases the maintenance costs of the truck and drastically reduces its operational life. The end result hence is that the money gained by overloading the truck is a short-term gain but over a period of time transporters end up losing more to extra upkeep costs and lesser life. Another disadvantage of the overloading practice is that the roads, flyovers and bridges are strained to an extent beyond their design capabilities. With the road infrastructure giving up earlier than planned the road conditions on some state highways become horrible. These now start taking a toll on the trucks plying on them and result in frequent failure of components. The cost of rebuilding this infrastructure is then indirectly paid from our pockets in the form of taxes. A testimony to this is a 1990 report published in the USA which showed that illegally loaded trucks alone costed the US taxpayers $160 m to $670 m per annum on the highway system. A key point to note in case of India is that the National Highways account for only about 3% of our road network yet over 70% of the inter-state cargo travels through these highways. If such rampant overloading continues to take place India’s still lagging road infrastructure will face challenges deeper than ever and might have major social consequences. Another major hazard arising out of this situation is the safety of the people using such roads and machineries. Numerous studies carried out across the globe in varying conditions and climate have proved that overloading a truck beyond the manufacturer specified limit does not translate into significant gains over a long-term. A major reason for overloading turning into a common practice is the lack of law enforcement and educating operators about the disadvantages. It has been seen on numerous occasions C onfiden t i al copy ri gh t Ma Xposu re Medi a Grou p
that operators apart from overloading the trucks also go ahead and make unauthorised modifications to the truck’s structure in order to carry more load. While this practice does result in the disadvantages discussed above it also gives rise to another serious problem – safety hazard. Crucial components such as suspension, chassis and tyre are designed keeping in mind the overall vehicle specifications. Altering these puts far too much pressure on these parts and makes them prone to sudden failure. Such failures could not just result in danger to the truck crew but to others on the road as well. The component most prone to failure in such circumstances is the tyre. Tyres carry a lot more weight than they are designed to and hence are strained to the max. This leads to build-up of excessive heat within the tyres and the chances of it blowing up rise sharply. One must understand that the result of a tyre blowout on a truck travelling at about 80km/hr can be severely catastrophic and any gains made from overloading can soon turn into a huge loss. Safety problems do not end here as the truck crews operate in very challenging conditions in India which increases the chances of accidents. Absence of amenities, parking spots and repair facilities on the highways add to the stress levels thereby increasing the chance of a mishap. NHAI is presently working towards this cause but meeting the huge demand from one of the world’s largest road networks will take some time. In a country such as ours where infrastructure is playing catch up most of the time to demand truck operators should understand the benefits of following the Gross Vehicle Weight (GVW) and axle ratings. These ratings or numbers are arrived upon after millions of kilometres of testing under various conditions and are supported by scientific evidence. The key to achieving a safe commercial transport system is a combination of infrastructure development, driver and operator education and most importantly the ability of truck operators to shun the practice of overloading the trucks. If the commercial vehicle chain can be strengthened to perform efficiently and safely the progress of the sector along with the economy will very soon reach unprecedented levels. Jan u a ry 2012 | DA I M L ER I ND I A | 1 9
a safe journey W h at m a kes you r veh icle sa fe? E x p er ts say it b eg i n s w it h ident i f y i n g t he ne e d for sa fety. L et‘s u nders t a nd t h i s ne e d a nd ex plor e t he fe atu r es a nd te ch nolog y t h at‘l l en su r e a sa fe d r ive. words Arpit Mahendra
C
ommercial vehicles are commonly perceived to be loud and crude machines built for carrying goods while polluting the environment. The reality though is completely different and CVs today are not too far behind the passenger cars in terms of technical competence and efficiency. One area, which remains largely unaddressed even today, is safety of such vehicles. Given the size and weight of the CVs along with the time spent on road the need for a safer CV sector is very important.
WHEEL WISE
Manufacturers have spent billions over the last three decades in making the CVs safer for the users and the people on the road. Modern trucks and buses at times feature more safety features than high-end passenger cars. Over the years companies such as Daimler have innovated and incorporated numerous active and passive safety features that lend additional safety to the occupants. We help you understand the development of safety features in CVs. Manufacturers over the years have realised that it’s equally important to invest in active safety systems as these prevent accidents and reduce the chances of economic and human loss. It is the balanced combination of active and passive safety that brings down both the accident and fatality rates.
CV safety in India The commercial vehicle sector forms the backbone of the Indian economy and provides employment to millions directly and indirectly. Ironically in India such safety features are yet to find a way into the segment that sells on a mass 20 | DA I ML E R I N DIA | January 2 0 1 2
scale. Presently only higher-end CVs feature such technologies and a mass adoption doesn’t seem too likely in the near future. The problem here doesn’t lie with the manufacturers as they willingly provide to satisfy the demand. The effort needs to come from the government and CV operators towards adoption of safety features. Adoption of such technologies is imperative in a country such as India since we have one of the highest accident and fatality rates in the world despite not being anywhere close to the developed countries in terms of vehicle per person. It’s easy to say that operators should start buying such technologies but it’s a well-known fact that CV operators are extremely cost-conscious and make an investment only if they foresee a return on it or are compelled to do so by the authorities. The GOI in cooperation with the CV manufacturers should set-up workshops for CV operators and educate them about the benefits of safety systems. CV operators might not be too inclined for such technologies as it calls in for extra cost but no direct financial gain. They however must realise that this investment can help them avoid accidents and the huge repair bills and long paperwork associated with it. The cost of such safety systems then suddenly starts showing up as a smart investment or insurance. Fleet operators who deal in transportation of hazardous materials should make it a prerogative to install safety systems. Moreover the authorities and fleet operators need to understand that it’s always better to identify and address safety problems before an accident occurs. There are a few aspects that should be looked into in detail towards improving CV safety and
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those include rash driving, fatigue, consumption of alcohol and other drugs, improper vehicle maintenance and driver education. It’s a wellknown fact that over 80% accidents occur due to human error and if we could just address the above mentioned issues the roads would be much safer. Some legislations, which could improve the scenario, are explained below:
Effective implementation of mobile phone ban Using a mobile while driving is already illegal but it’s a common sight in India to see drivers using it while driving. The hazards are much higher for CV drivers because of the vehicle size and its potential destruction. The authorities must strictly implement this law so that drivers can focus on the road and avoid accidents.
WHEEL WISE
Overloading Fleet operators in India rampantly practice overloading of their trucks in order to maximise profits per trip. This in turn leads to safety hazards as overloaded vehicles lose out heavily on dynamics and handling which makes them prone to accidents. The solution to this problem lies in a combined approach by the manufacturers and the government. The manufacturers must proactively educate their customers about the safety hazards of overloading and the repair costs involved in the long-term which nullifies the gains they make by overloading. The government on the other hand should look into developing a system to prohibit this activity through regular check on such vehicles. 22 | DA I ML E R I N DIA | January 2 0 1 2
Improvement of infrastructure Infrastructure shortage in our country is a big reason for increased levels of stress and fatigue in CV drivers. Most of the highways lack basic amenities, proper parking spaces and repair centres. Bad road conditions multiply the problems as the journey becomes longer and more tiring. Since the drivers are under extreme
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Manufacturers over the years have realised that it’s important to invest in active safety systems as these prevent accidents and reduce economic and human loss pressure from operators to complete a trip in the shortest time possible they resort to rash driving and increase the chances of an accident. Safety standards and adoption is not too encouraging in India and given the fact that even passenger cars do not offer inexpensive safety systems such as ABS as standard the challenges to make CVs safer are much harder. Companies such as Daimler offer vehicles with the most modern safety technologies but streaming that practice into mass-selling vehicles is a hump that we are yet to find a way to overcome. India poses some unique challenges in terms of safety and hence simply borrowing from the West in terms of laws and implementing them will not help much. Realistically overcoming the problems might take years but that too will happen only when the manufacturers along with the GOI and fleet operators work as a unit.
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the right choice
T he debate b et we en t he mer its & demer its of ra i l iw ays vs. com mer cia l veh icles cont i nues. We br i n g you b ot h sides of t he pictu r e. words Ashish Jha
L
alu Prasad Yadav isn’t only about Fodder scam, caste-based politics, his typical charisma and Rabri Devi. He’s also about reformation of one of the most critical arteries of Indian economic sustenance – Indian railways. All the broadsheet publications inked praises of him when he worked as the Minister of Railways from 2004 to 2009, and numerous articles were published both in the print and on digital platforms across spectrums that negated all his wrongdoings. Lalu Prasad Yadav was hailed as the saviour of Indian Railways. His reforms and policies also helped the transportation sector a lot. But still, road transportation remains the preferred choice – and that’s where commercial vehicles (CVs) paint the canvas with their glory. We will nod our heads in agreement that the railways pose a formidable competition to long-haul heavy commercial vehicles (HCVs) – this is reflected by the consistent increase in the share of total freight transportation over the last few years. Still, HCVs are preferred for transportation as the Indian road infrastructure has seen a paradigm shift for the better. The Golden Quadrilateral and the N-S and E-W Corridor, or even the builds by private players like the Yamuna Expressway that will connect the NCR to Agra with multi-laned pleasures of seamless motoring are testimony to the ‘India Shining’ facet that everyone’s been going on about for years now! There are many more highway links in the pipeline, and all this is doing substantial addition to the gradual economic change that we’ve been experiencing, and will continue to witness. You may comment that CVs have, essentially, been the choice for transportation of non-bulk commodities like cement, finished steel, and food grains, while the railways are preferred for moving bulk commodities like coal, iron ore, and fertilizers. This would also mean that anyone with a sane head and calculative grey cells would invest in the rail option for long-haul transportation as it is less expensive than road transportation. But that’s not the scenario. Even with the high cost differential, road transport has a higher share of the overall traffic, as transportation by our road network offers last-mile connectivity, flexibility, and on-time service offered by road transporters –
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especially as the highway network has improved tremendously. The success of road transport is also reflected by the sales trends. After the slump in the global market, the Indian industry bounced back with solid numbers. The commercial vehicle segment saw a strong recovery in the 2009-2010 fiscal and the growth has been consistent – the growth in the last quarter of 2010 vis-à-vis 2009 itself was over 35%. Strong governance and reforms, growth in economic activity, finance schemes being offered at competitive rates and improvement in the overall sentiment have helped in the amplification of CV industry across the segments. In the medium-to-heavy commercial vehicle segment, the tractor-trailer fragment experienced great recovery, thanks to the immense demand for moving industrial commodities and pick-up in foreign trade. The policies encouraging trade alliance between India and various countries is also driving the tractor trailer segment to ascend. Other industries that have facilitated the growth of this segment are steel, cement, and construction industries.
incomes have gone up and the spending trends have seen exponential growth. Lifestyle requirements are also making the construction business to boom in India since the past few years and every real-estate developer is vying to cash-in on the trend. People are investing, even with the real estate prices touching the sky in metropolitan cities. Tier 2 towns are also experiencing immense growth and modern building processes are being utilised to set up the ‘dream home’ – as the various adverts communicate – of a typical middle class Indian family. An ever-increasing construction business is helping the transportation industry too. This is witnessed directly in the tipper segment of trucking domain as the demand from the construction and infrastructure projects is on the rise, and is poised to grow. On a different thought – many critics say that although the freight rates are firm and the economic activity remains cheerful, the increase in cost-of-ownership coupled with rising interest rates and the catastrophic effect that the fuel prices are having is likely to wield pressure on the viability and cash flows of fleet operators too. Sorry, but I beg to differ. I’m not sure if these critics have heard of something called technological advancement. The modern engines,
India’s economic advance has led to the growth of Indian middle class family. The disposable
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drivetrain components, connection systems and even infotainment options are helping immensely to deliver maximum efficiency with minimal loss, reduced carbon footprint and driver safety. This consequently helps in reducing cycle time. What this also results in is reduction in maintenance cost of the vehicles, thereby adding to the magnetism of new-age products. The Ministry of Road Transport and Highways has finally woken up from its slumber and is now working overtime to improve the country’s highway infrastructure – well, it was time, I say. The hub-and-spoke model of transportation is being accepted and utilised for efficient movement of goods and the domestic truck industry is witnessing substantiated growth – especially in the HCV and Small Commercial Vehicle (SCV) segments which are outperforming the overall industry growth rate. Within the M&HCV segment, the share of heavy-duty, long-haulage trucks is witnessing a steady increase in proportion to the total M&HCV volume which indicates at the fact that road transport is going to be the backbone of transportation industry, and hence the Indian economic structure.
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While many transporters see overloading as a way of maximising revenues per trip they fail to look at the long-term effects of their action
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insider's take
C h a l len ges a r e b es t u nders too d when a n i n sider t a l k s. Meh a rba n Si n g h helps u s u nders t a nd t he pr esent & f utu r e of t he r oa d tra n s p orat ion se ctor.
T
he road transportation sector is the backbone of the Indian economy. Needless to say the sector has contributed immensely towards the nation’s growth and provides direct and indirect employment to millions. Yet, despite all the growth witnessed there are many challenges that this sector faces today. And the best possible way to judge where the sector stands in current times is to know it from someone in the trade. Someone who’s spent years in the business and has gone through numerous business cycles would be the best person to comment on the growth, challenges and potential of the sector.
Meharban Singh
Okara Roadways, Delhi
INTERVIEW
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The transporters, government, media and even general public can contribute towards the improvement of this sector
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We met up with one such person, Meharban Singh and learnt from his experiences. Q: Do you see any profound effects of the ongoing economic slowdown in the sector? A: Since the road transportion sector is dependent on the manufacturing, movement of the goods and overall economy, the economic slowdown has a definite domino effect on this sector. Q: What policies by the government have helped the sector grow in the recent past and what have made life harder for the business? A: The government policy of expanding the road and highway network by building new ones has helped this sector grow. Imposing high toll taxes, increase in entry taxes and input costs (spare parts, tyres, etc), frequent hike in diesel prices and lack of proper and safe parking all over the country have made life harder for this business. In countries like the USA, the government provides safe, proper and legal parking for the drivers. Q: Overloading is a common problem in India. Comment. A: Eighty percent of the transportation sector consists of single truck owner operators, who think that by overloading they will earn more money. But these are short sighted benefits and in the long run they end up losing money in the form of overloading fines imposed and impounPrepa red by MaXposu re Medi a Grou p.
ding of excess overloaded goods and trucks. The transporters, government along with media can play a significant role in educating the single truck owner operators about the disadvantages of overloading to the driver, owner operators, general public, the states and the country as a whole. The disadvantages could be several ranging from increased driver fatigue, excessive wear and tear, untimely break downs, and premature wear and tear of road surfaces. The government can also play a significant role by enacting stricter laws and enforcing them by imposing stricter punishment and higher fines. Q: It is an understood fact that educating the driver regularly results in safer and more efficient operations. According to you why hasn’t this practice become popular among transport operators in India? A: Yes, it is an understood fact that educating the drivers regularly results in safer and more efficient operations. Transporters having more than 50 trucks are constantly educating the drivers about road traffic and safety rules for safer operation of trucks and carriage of goods on their own. According to me this practice has not become popular among transport operator in India due to shortage of educated drivers, lack of proper driver training and education institutes. The government and the media have to play a significantly active role to solve the problem. Q: Where do you see the transport business heading in the next five years? How can vehicle makers play a more important role in contributing towards this growth? A: We do not see a miraculous change of progress in the next five years. In spite of the government earning huge revenues from the transport sector it is still a primarily unorganised sector as not a lot of attention has been given to it. The vehicle manufacturers can play an important role in contributing towards its growth by paying more attention towards the improvement of vehicles in respect of safety, driver comfort, training and education and vehicle fuel efficiency for safer roads, a healthier economy and environment.
Innovative Ideas & Suggestions
QR Code
• We are keen to make the BharatBenz magazine a world class magazine and following are some innovations which we have implemented in some of our existing magazines and some more innovative thoughts being shared with you below in the following pages. • Implementation of the QR Code: We have implemented QR code in Air India and Nissan Magazine where you will see the the QR code on the cover of the magazine which a reader can scan by any SMART phone (blackberry, I phone etc) and is directed to the magazine website.
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Innovative Ideas & Suggestions
E- Version
•
Online Version of the magazine: We have implemented a state of the art online environment for our clients (Air India, Nissan & ICICI Prudential) where a reader is able to share part or the whole magazine on all the major social networking portals in the world like facebook, twitter, linked, orkut. The magazine can be flipped page by page as well as downloaded on a reader’s computer. There are several “state of the art” features and this solution is provided in cooperation with an online company from United Kingdom.
Please visit: airindiamagazine.in nissanmagazine.in elitelife.co.in
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I-pad/mobile Version
• I-Pad Version of the magazine: We have build IPAD version of the magazine for our client Air India and Nissan Motors where the magazine is adapted for read on an IPAD. The same can be done for Bharat Benz magazine.
• Mobile Application: We have built an exclusive Mobile Application for one of our magazine FHM where a mobile subscriber downloads a mobile application on his/her phone and can read the magazine as well search the magazine as per stories and write ups based on his/her interest.
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Innovative Ideas & Suggestions
Reader Interaction Activities: We have implemented reader interaction activity for our client Mumbai Airport International for their magazine Touchdown, where we run contests in different parts of the magazine which helps MIAL evaluate the reader response every month and present the results to the management who are interested in the ROI from the magazine.
Events: For our client Mercedes Benz India, we execute their events around the year and helped them bring bollywood celebrities to the events and at the F1 parties in Delhi. Events can also be oraganised for the trucking/ commercial vehicle industry.
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Exclusive Event Suggestion
Truckstar magazine each year organises Europe's largest trucking event called the Truckstar Festival where as many as 2,000 trucks and their drivers make their presence felt and heard, and together with many visitors it is a weekend full of diesel, chrome and fun. On similar lines, we can oraganise an event especially for Daimler in India which acts like a unique platform to show the latest models, some old vintage trucks, demonstrate some stunts and races, etc. This is a good platform to show the company's strong lineage, new products and innovations to the Target Audience. The event can be constructed exclusively for Daimler AG or can be an industry event where other brands can also be invited to participate.
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Awards MaXposure Media Group‘s continuous focus on producing high quality (Design & Content) magazines for it’s readers & clients has been recognised by Independent Media Associations/bodies across the globe. Below listed are some of the awards we have won in the last few years. Year: 2009 Magazine: Beyond Luxury Award: Best New Publication of the Year (Silver) Award From: Associated Business Communicators of India (ABCI)
Year: 2010 Magazine: Andpersand Award: Best Headlines (GOLD) From: Associated Business Communicators of India (ABCI), 50th Annual Awards
Year: 2009 Magazine: Andpersand Award: Best Design Award (Bronze) From: Associated Business Communicators of India (ABCI), 49th Annual Awards
Year: 2010 Magazine: Andpersand Award: Best Photography (Bronze) From: Associated Business Communicators of India (ABCI), 50th Annual Awards
Year: 2009 Magazine: Andpersand Award: Best Cover Design From: Creativity International Awards, Frankfurt, Germany, 39th Annual Awards
Year: 2010 Award: Award for Excellence in 2010 Recipient: MaXposure Media Group (India) Pvt Ltd From: Indian Economic Studies
Year: 2010 Magazine: Spice Route Award: Features English (GOLD) From: Associated Business Communicators of India (ABCI), 50th Annual Awards
Year: 2010 Award: Udyog Rattan 2010 Recipient: Prakash Johari, CEO, MaXposure Media Group From: Indian Economic Studies
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Estimates Paper and Print Estimate SPECIFICATIONS
Option 1
Option 2
Option 3
Option 4*
PAGE COUNT
32 + 4 (Covers)
56 + 4 (Covers)
96 + 4 (Covers)
32 + 4 (Covers)
PAPER QUALITY (Text)
90 GSM
130 GSM
100 GSM
170 GSM
PAPER QUALITY (Cover)
170 GSM Lamination
220 GSM Lamination
300 GSM Lamination
250 GSM Lamination
PAPER SIZE
212mm X 276mm
212mm X 276mm
212mm X 276mm
212mm X 276mm
PRINT RUN
10,000
10,000
10,000
10,000
FREQUENCY
Quarterly
Quarterly
Quarterly
Quarterly
BINDING
Centre Pin
Centre Pin
Perfect
Perfect
* Option 4 is the costing of the sample provided by Daimler (for the paper GSM). We have however changed the size of the magazine.
Estimated Revenue Generation Year 1
Year 2
Year 3
Year 4
Year 5
` 5,00,000
` 8,00,000
` 10,00,000
` 12,00,000
` 15,00,000
Broad Advertising Categories: Gas
Lubricants Tyres
Finance
Insurance & Banking
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Auto Part
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MAGAZINE
A MaXposure Corporate Media Publication
MaXposure Media Group (India) Pvt. Ltd. Old Business Centre, 2nd Floor, Le Meridien, Windsor Place, New Delhi - 110001, INDIA Tel : +91 | 11 | 43011111, Fax : +91 | 11 | 23730511 M-108, Punj House, 2nd Floor, Above Bank of Baroda, Connaught Place, New Delhi-110001 Tel : 011.47411100, Fax: 011. 23416265
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Chennai FL 9, Alsa Mall, First Floor, 149 Montieth Road, Egmore, Chennai-600008 Tel: 044-42015685, Fax: 044-42015684 Bengaluru 1010 A Wing, 10th Floor, Mittal Towers, M.G. Road, Bengaluru - 566001, Karnataka, INDIA Tel: +91| 80 |4921037-38, Fax: 91.80.4151065
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