Virasat - The wealth of Indian heritage

Introduction_Layout 1 8/11/2012 3:36 PM Page 2

{introduction

1

Virasat-the wealth of heritage

W

elcome to an exciting journey that is at once timeless, fascinating and memorable.

Open the window for India's handicrafts. Meant only for the discerning few, these creations are the essence of India. Evolved over the centuries, our timeless handicrafts have survived through ages. The legacy of Indian culture displays beauty, dignity, form and style. At the same time, the magnetic appeal of these creations resides in their exclusivity. Come, be amazed‌ Take a leisurely walk through the pages of this catalogue of handicrafts and discover India's cultural brilliance. While each product tells a story that dates back to antiquity, italso reflects a perfect fusion of functionality and artistic ingenuity. Textiles, stone, metal, glass, wood, bamboo, terracotta, ceramics, cushions saree, bed covers, shawl, scarf, you name it and it is in these pages beautifully articulating the artistic mastery and excellence of Indian craftspersons who have inherited, preserved and honed ancient skills through time and adapted it for today. Turn the pages for a feast—a veritable splendour for your eyes only...

Contents_Layout 1 8/10/2012 5:06 PM Page 1

CONTENTS

1

INTRODUCTION A quick step into the magical and dazzling world of Indian handicrafts and handlooms.

2

4 OVERVIEW

Traditional Indian handicrafts are poised for resurgence on the global level. Along with handloom, the creations of the country's master craftspersons have withstood the tests of time.

7

MINISTER MESSAGE Hon'ble Union Cabinet Minister of Commerce and Industry and Textiles points out that the Hastkala Conclave, a pioneering initiative of the Ministry of Textiles, will showcase the immense variety and kaleidoscopic repertoire of our handicrafts and handlooms with their multifarious hues, design motifs and techniques with diversity in both medium and method.

Contents_Layout 1 8/10/2012 5:06 PM Page 2

{contents

6

&8

Vol -1l Issue 1 l 2012

INSTITUTION

A look at the yeoman's work being done by the Handicrafts and Handlooms Export Corporation of India Ltd (HHEC, ) over the last five decades and the Indian Institute of Carpet Technology (IICT), Bhadohi that has become the top training centre within the periphery of the country's highest handmade carpet producing belt.

This Catalogue on Handicrafts and Handloom of India is bought to you by National Centre for Design and Product Development (NCDPD), under the aegis of Development Commissioner (Handicraft & Handloom) , Ministry of Textiles, Government of India.

v

15

Published by

HANDICRAFT PRODUCTS A sampling of the wide range of

103

exquisitely turned out handmade products that represent the creativity and skill of craftsperson's comprising wood, marble, brass, leather and papier-mache.

HANDLOOM PRODUCTS Open to innovation and adaptable to market requirements, the handloom industry is a natural productive asset and tradition at the cottage level. A close look at the creativity of our weavers.

145 DIRECTORY

National Centre for Design and Product Development (Sponsored by Ministry of Textiles, Government of India) 43, Okhla, Industrial Estate-III, New Delhi-110020 Tel: +91-1126821262-65, Fax: +91-2621260 Email: ncdpd@ncdpd.com Web: wwwncdpd.com, www.bcdi.in

v

A comprehensive database of manufacturers/exporters

Designed by

featured in this catalogue.

&

Newsline Publication Pvt. Ltd. D-11 Basement, Nizamuddin (East) New Delhi-110013 Tel: +91-41033381-82

3

Over view about_Layout 1 8/11/2012 3:28 PM Page 1

{overview Handicraft

Handicrafts remain brilliant expressions of diverse culture

4

Indian handicrafts are a gateway to understanding the country and its cultural magnificence, which is a melting pot of diverse communities, customs, tribes, traditions, festivals and languages.

T

growth and the industry has entered into an interesting

OLD MOTIFS AND PATTERNS REMAIN NEW

phase that marks its resurgence on the global level vis-

Classical motiffs and patterns play an important role in

a-vis globalisation. Handicrafts in India has withstood the test of

Indian handicrafts. These have evolved over a period of

time and evolved in a culture that is thousands of years old; yet

centuries and many have been passed on from trading

they have survived.

cultures through long periods of interaction. Once a

he Indian handicrafts industry is well-poised for future

It provides employment to more than a whopping 6.8

culture absorbs the motifs and patterns, they get

million artisan. The Indian handicrafts industry, spread over all

disseminated across a variety of media. No matter which

over India, has greater presence is more saturated in UP,

technique is used - from stone to wood, to metal to cloth;

Rajasthan, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala,

from weaving to print and from painting to inlay - it brings

Kashmir, West Bengal, Madhya Pradesh, Gujarat, Punjab and

to the pattern its unique signature. The creeper, floral

Northeastern states. The main acknowledged centres of

patterns, the stylized mango are some of the designs that

production are Jodhpur, Jaipur, Jaisalmer, Barmer, Bagru, Indore,

are widely-used and have found various expressions in the

Moradabad, Saharanpur, Sambhal, Aligarh, Bareilly, Varanasi,

handicrafts.

Nagina, Lucknow, Agra, Delhi, Rewari, Jagadhari, Hoshiarpur, Amritsar, Farrukhabad, Amroha, Kolhapur, Bhuj, Ahmedabad,

range. All communities have responded creatively to the diversity of

Beedar, Chennapatnaa, Bengaluru, Chennai, Thanjavur, Bastar,

climates which speak volumes about their skills and craftsmanship.

Surat, Kullu, Dharamshala, Chamba, Behrampur, Shantiniketan,

The strength of the Indian handicraft industry is low capital

Mandap and Mysore etc. Starting with the bamboo rainshields of

investment, high ratio of value addition, negligible import content,

Assam, Tripura and Meghalaya, worn by farmers as headgear, and

wide raw material base and high export potential. The handicrafts

the palm leaf sunshades of Andhra Pradesh, carried as umbrellas

sector has emerged as one of the most important foreign exchange

by shepherds or used as shelters in open-air weekly markets - all

earners for India on a sustained basis thereby playing a vital role in

fine examples of the diversity of the various regions through

the economic development of the country. The progress in terms of

which handicrafts are produced and used - India has a whole

product range, number of companies and value of exports has been

Handicrafts pointers to growth

tremendous. The sector lays special emphasis on design and product development. What is more important is that the sector has adopted

Employment and export:

and responded to the changing times. For instance, product

Ø

Providing employment to more than 6.8 million artisans.

development. The sector has embraced innovative approaches while

Ø

SHandicrafts worth Rs. 16851 crores exported

also laying emphasis on market-driven designs.

worldwide

in 2011-12

The other important step the sector has taken is the revival of

Initiatives of the Govt.:

languishing and extinct crafts. The integrated and inclusive cluster

Ø

Special focus on design and product development

approach provides full range of services like design support,

Ø

Integrated and inclusive cluster approach

technology support, materials inputs and marketing linkages to

Ø

Market driven design and product development

artisans through setting up Common Facility Centers (CFCs).

Ø

Dedicated infrastructure development at clusters

Various schemes have also been introduced for skill development

Ø

Improvement in livelihood and working environment

and capacity enhancement of artisans by the Textiles Ministry. To

Ø

Brand building, geographical indication, compliances and

give further boost to the sector, various programmes have also been

advocacy.

put in place to provide credit to artisans for purchasing raw

Ø

Revival of languishing crafts.

materials. The Government has taken steps to promote the brand

Ø

Skill development and capacity enhancement.

image for Indian Handicrafts in the world market. There has been

Ø

Enhanced credit flow and raw materials.

special thrust on improving the livelihood and working

Ø

Technology up gradation by supply of improved tool kits

environment of artisans for which various schemes have been

and setting up common facility centers

introduced by the Ministry of Textile.

Over view about_Layout 1 8/10/2012 4:16 PM Page 2

{overview Handloom

Buy H Indian, Buy Handloom

andloom weaving constitutes one of the richest and most

Faced with the challenges posed by the powerloom and mill sectors, the country's age-old handloom industry creates exclusive material for the world — with a little help from the government.

vibrant aspects of the Indian cultural heritage. The level of

HANDSPUN HAUTE COUTURE

artistry and intricacy achieved in handloom fabrics is

Fashion designers in the country have taken up the cause of

unique, unparalleled and beyond the scope of modern machines. The

the fading handloom sector. Quite some time ago, for

handloom sector provides employment, particularly in rural areas,

example a designer launched a series of designer khadi saris.

directly and indirectly to more than 43 lakh weavers working on 24

Khadi, a fabric that was made popular by Mahatma Gandhi

lakh looms. The sector has a distinctive advantages of flexibility of

during the country's independence movement, has often

small production quantities, openness to innovations, low

been considered restrictive because of its coarse

investments and adaptability to market requirements. Today, the

texture, minimalistic designs and basic colours. Designers,

handloom industry may look small in terms of its tools and

however, have changed all that and a major fashion show

technology, but it plays a pivotal role in the Indian economy in terms

provided khadi a contemporary touch. The material and

of its employment potential. It is a natural productive asset and

the designs created have turned out to be popular with the

tradition at cottage level, which has sustained and grown by transfer of

younger generation.

skills from one generation to the other.

In the wake of recession in the global market, the handloom

India's handspun and hand woven cotton garment has travelled a long way since Mahatma Gandhi. Today, with its

sector has been facing stiff competition not only from the countries

'handmade-in-India' label, khadi is a product of value and

that produce similar products but also within domestic market itself

pride. And while it continues to be a symbol of freedom, it

due to price handicap. Competition from powerloom and mill sector,

also represents an evolving India -- the best of India's past

availability of cheaper imported fabrics, changing consumer

endures in this ancient weave, yet it embraces elements of

preferences and alternative employment opportunities have

contemporary India to find a new synthesis and relevance.

threatened the vibrancy of handloom sector. This has thrown a

To top it all, handloom fabric is eco-friendly and with its

challenge to the handloom products in the domestic market as well as

focus on rural empowerment, it has acquired a new status.

in the exports. In order to improve the economic conditions of the

Perhaps, what is most interesting to note is that the cloth

handloom weavers, a growing need was felt for adopting a focused yet

has moved out of the popular genre to a higher and elite

flexible and holistic approach in the sector to facilitate the handloom

class offering a wide variety of designs. These qualities of

weavers to meet the challenges of globalized environment. Further, a

the fabric have made it a global entity.

need was also felt to empower weavers to chart out sustainable path of growth and diversification in line with the emerging market trends.

The government of India, with these in view, has been implementing the various developmental and welfare schemes accordingly.

In a world inclined to mechanization, to keep our tradition of

and competition from the mechanized sectors.

The marketing of handloom products, however, still causes a major bottleneck for the improvement of the economic condition and the living standard of the handloom weavers. This has resulted in

excellence in handlooms alive, the Government adopted the cluster

the non-adoption of handloom weaving by the younger generation of

approach with small clusters comprising between 300 and 500 looms,

the weavers' community, and has become a real threat in keeping alive

large clusters covering up to 5000 looms and mega clusters of 25000

the age-old tradition of weaving. The handloom sector is capable of

looms. These interventions have resulted in not only holistic and

providing niche and designer products that can create a demand

sustainable development of clusters ,but there have been a constant

among youth and high-end consumers. The corporate sector too, can

improvement in the skill of the handloom weavers, up-gradation of

play a pivotal role in the marketing of handloom products by adopting

machineries and equipments and manufacturing processes,

a policy to use handloom products as corporate gifts and help the

development in designs and quality of products in consonance with

handloom sector build its brand in a big way. Under their corporate

market demands. With 610 small clusters, 20 large clusters and six

social responsibility, clusters can be adopted and developmental

mega clusters in the handloom sector under various stages of

intervention in the form of creation of infrastructure, solar lighting,

development, the Government's efforts have gone a long way to help

education, e- marketing etc. can be provided in the clusters for

the handloom weaving community to withstand the market pressures

improving the living standards of the weavers.

5

Inrerview pages_Layout 1 8/11/2012 3:33 PM Page 1

{about

Development Commissioner of Handicraft

DCH

Development and promotion of handicraft sector and craft persons

HELPING HAND FOR HANDICRAFTS

employment to a vast segment of craftpersons in

T

he office of Development Commissioner

rural and semi-urban areas and generates substantial

(Handicrafts) is the nodal agency in the

foreign exchange for the country, while preserving its

Government of India for craft and artisan-based

cultural heritage. Handicrafts have great potential, as

activities. It assists in the development, marketing and export of handicrafts, and the promotion of craft forms and skills. The assistance is in the form of technical and financial support, including in the form of schematic interventions implemented through its field offices.

they hold the key to sustain not only the existing Contacts: West Block No. 7, R.K. Puram Sector -I, New Delhi - 110 066 Ph.011-26175784/26109760/26168479 Fax: 011-26168479 E-mail : dchejs.nic.in Web: www.handicrafts.nic.in

large number of new entrants in the crafts activity.

Presently, handicrafts contribute substantially to employment generation and exports. being unorganized, with the additional constraints of

Commissioner spearheads the country's efforts to promote the handicrafts sector. The office supports

As the nodal agency, the Development

lack of education, low capital,

the artisans and the sector through different

Commissioner spearheads the country's efforts to

poor exposure to new technologies, absence of market

developmental schemes through its six regional

promote the handicrafts sector. The office

intelligence, and a poor institutional framework. In spite

offices at Mumbai, Kolkata, Lucknow, Chennai,

supports the state governments with the

of these constraints, the sector has witnessed a significant

Guwahati and New Delhi and its 62 field units.

developmental schemes for the handicraft-sector

growth of 3 per cent annually and efforts are being

through its six regional offices at Mumbai, Kolkata,

augmented during the present plan on the core issues

Lucknow, Chennai, Guwahati and New Delhi.

for the development of the sector.

The handicrafts sector plays a significant and important role in the country's economy. It provides

{about Development and protection of handloom weavers

breadth of the country, but also for the increasingly

The handicrafts sector has, however, suffered due to its

As the nodal agency, the Development

6

DCHL

millions of artisans spread over the length and

Development Commissioner of Handloom

PROVIDING HELP AND SUPPORT TO THE

handloom weavers like skill up gradation, design &

HANDLOOM SECTOR

sample development etc. In addition, five Indian

T

he office of the Development Commissioner

Institutes of Handloom Technology have been

for Handlooms was set up as an attached non-

functioning to conduct Diploma course in Handloom &

participating office on 20th November, 1975 under the Ministry ofCommerce, and at present, it is functioning under the Ministry of Textiles. With a view to develop a strong, competitive and vibrant handloom sector and providing sustainable employment to handloom weavers, the Office of

Textile Technology and Post-Diploma courses in Contacts: Udyog Bhawan New Delhi - 110011 India Phone:+91-11-23062945, 23063684 Fax:+91-11-23062429 Email: dchl@.nic.in Web: www. handlooms.nic.in

Textile Processing to cater to the needs of textile sector.

Further, the office of Development Commissioner for Handlooms has an Enforcement Office directly under its control with Regional offices at Chennai and Ahmedabad. The Enforcement Office has been tasked

Development Commissioner for Handlooms

to protect the handloom sector from the clutches of the

implements various Plan schemes and programmes

power loom sector through the implementation of the

through State Governments and other stakeholders for

Handlooms (Reservation of Articles for Production)

skill up-gradation, design development, product

Act, 1985.

diversification, availability of subsidized raw material,

The National Handloom Development

marketing support, besides access to health care facilities

The Development Commissioner has the

Corporation, Lucknow, a Central Public Sector

and life insurance. Handlooms provide support for

administrative control of 25 Weavers' Service

Undertaking, has been functioning under the

upgradation to The Development Commissioner has

Centres in 20 States. These Centres are Field Units

Chairmanship of DC (HL) basically to provide input

the administrative control of 25 Weavers' Service

created specifically to look after the professional

support through procurement and distribution of

Centers in 20 States. These Centers are Field Units set

needs of handloom weavers like skill upgradation,

yarn, dyes, chemicals and also assist in marketing of

up specifically to look after the technical needs of

design development, etc.

handloom fabrics.

Inrerview pages_Layout 1 8/10/2012 3:31 PM Page 2

{message

Shri Anand Sharma Hon’ble Minister of Commerce, Industry & Textiles, Government of India

7

I

am happy to note that the Ministry of Textiles, Government of India is launching a Catalogue titled 'VIRASAT - The Wealth of Heritage' to showcase the strength of our rich cultural heritage in the realm of Handicrafts and Handlooms on the occasion of the Hastkala Conclave, being held on 17th August, 2012 at New Delhi.

Hastkala Conclave is a pioneering initiative of the Ministry of Textiles aimed at creation of awareness on the versatility of India's craft & loom repertoire amongst corporate and industrial houses of India and through them to their counterparts the world over.

Indian Handicrafts & Handloom would benefit from the involvement of our corporate and industrial houses for inputs and innovation in motives, designs and techniques so as to strike a balance between traditional ethnic concepts and contemporary consumer preferences.

The Ministry of Textiles envisages creation of a stimulating environment that would support and promote both Handlooms and Handicrafts Sector and empower them at the grass root level.

Our endeavor is to preserve, protect and promote India's cultural legacy through a tripartite collaboration between the Government, Industry and the artisans, craftpersons and weavers to expose them to the world of corporate consumers so that sustained marketing linkages can be established for their products.

I am confident the effort would lead to enhanced sourcing of gifts and souvenirs from India's varied & diverse craft & loom repository. I also hope it will generate interest in adoption of craft clusters by our private sector.

I complement the Ministry of Textiles, Industry Associations and Corporate Houses for coming together under the common platform provided by the Conclave to deliberate on taking this initiative forward.

ANAND SHARMA

About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 2

Design and product innovation in handicrafts

NCDPD

{about

National Centre for Design & Product Development

TOWARDS EXCELLENCE IN DESIGN

Infrastructure support at clusters such as setting

N

ational Centre for Design & Product

Contacts: 43, Okhla Industrial Estate, New Delhi - 110020 Tel :+ 91- 11-26821262/65 Fax :+91-11-26821260 Email : ncdpd@ncdpd.com Web: www.ncdpd.com

Development (NCDPD) has been set up

with an objective to fill up the gap in the areas of Design and Product Development. The other objectives of the centre are to build and create design oriented excellence in the handicraft sector and withstand global competitiveness. An

Design and product development services for Handicraft exporters and artisans l Project consultancy and implementation l Technology support for quality / mass production l Design training to the artisans / manufacturers / exporters l Skill development programmes l Implementing of schemes and projects of Development Commissioner (Handicrafts) for setting up of Design centers, Design Workshops, Awareness Programmes / Seminars etc l Theme setting and visual merchandising for fairs and exhibitions l

independent society has been set up and the members of the Managing Committee include eminent handicraft exporters and policy makers.

Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India, is ex- officio Chairman of NCDPD .

Besides providing design & product development services, the activities of NCDPD have also been diversified into different areas such as Skill/ Capacity Development, creating

8

NCDPD's activities include:

EPCH

Promoting handicraft exports worldwide

{about

up of Common Facility Services, Raw Material Banks, Resource Center, Design Center, Design Bank, Supply Chain Management, Market linkages by setting up Marketing Outlets etc.

Presently more than 40 international & national designers and marketing consultants / experts are working full time and equal number on part time basis at NCDPD so to run the affairs of NCDPD on purely commercial and business lines.

NCDPD has also been entrusted with the responsibility of running and management of Bamboo & Cane Development Institute (BCDI), Agartala, Tripura and also working in close cooperation with Export Promotion Council for Handicrafts(EPCH) for achieving the targets to enhance the share of exports of Indian handicrafts from present level of 2% to 4% in world markets.

Export Promotion Council for Handicrafts

PROMOTING INDIAN HANDICRAFTS

The Council's continued pursuit of excellence and

WORLDWIDE

the objective of achieving the hallmark of quality

E

xport Promotion Council for Handicrafts

assurance by extending excellent services to all the

(EPCH) was set up in 1986-87 with an

objective to promote the share of Indian handicrafts in the world market. Since then, it has created the necessary infrastructure as well as marketing and information facilities, which are available for both member-exporters and importers.

Engaged in the promotion of handicrafts from India and project the country's image abroad as a reliable supplier of high-quality handicrafts, EPCH is run and managed by team of professionals headed by the Executive Director. The Committee of Administration consists of eminent exporters & professionals.

The Council has the rare distinction of being hailed as a 'Model Council' that is self-sustaining and where all promotional activities are self-financed.

members and stakeholders has led it to become an Contacts: EPCH House, Pocket-6 & 7, Sector-C,LSC, V asant Kunj, New Delhi-110070, Ph.:+91-11-26135265,(6 lines) Fax: +91-11-2635518/19 E-mail : epch@vsnl.com Web: epch.in

ISO 9001 : 2000 certified organisation.

The major export markets of Indian handicrafts are the United States, Saudi Arabia, Japan, The United Kingdom, Germany, Canada, Italy, France, to name a few. However, The US and Europe together

EPCH has the rare distinction of being hailed as a 'Model Council' that is self-sustaining and where all promotional activities are selffinanced. The Council's continued pursuit of excellence and the objective of achieving the hallmark of quality assurance has made it an ISO 9001:2000 certified organisation.

account for over 60 per cent of the country's total handicraft exports. Some popular Indian handicraft items are metal crafts, metal ornamentation, pottery and stone craft, stone craft and marble inlay work, terracotta, wood craft, precious and semi-precious stones, paintings, textiles, carpets and durries, etc.

EPCH has been spearheading the promotion of the Indian handicrafts and gift industry by organizing mega buyer-seller events for various products in Delhi and other cities of India.

About NCDPD2_Layout 1 8/11/2012 3:31 PM Page 3

{about

Carpet Export Promotion Council

and good standing in the industry, provides credit reports on

STAGE

exporters, arranges buyer-seller meetings, and assists in trade

F

ounded in 1982, the Carpet Export Promotion Council (CEPC) was established by the Ministry of Textiles of

knotted rugs and all other types and styles of floor coverings from India. CEPC's membership comprises senior trade representatives and government officials, who provide

Contacts: Niryat Bhawan, 3rd Floor, Rao Tula Ram Marg, Opp. Army R & R Hospital, New Delhi - 110057 Tel. : 26153466 Fax : 26153465 E-mail : cepc@vsnl.com, Website : www.indiancarpets.com

India, each specializing in a different type of floor covering.

CEPC is well versed in the specialties of each production region, and can, therefore, be of assistance to both exporters and overseas importers.

CEPC also advises the government about the proper

invaluable service and expertise to the organizations. The

strategies for carpet promotion, and its officials regularly visit the

Council's primary responsibility is to advise the Indian

Council's overseas members to explore possibilities for new

government on export promotion measures and help the

markets and joint marketing opportunities. Focusing on growth

exporter community bring it's problems and needs to the

and development, CEPC has seen sharp increases in rug exports,

attention of the government. The organization also provides

worldwide. In fact, its vision is to double the export of handmade

assistance to Indian exporters by identifying key markets and trends, offering financial support, sponsoring, participating in trade fairs and exhibitions, and conducting promotional activities abroad.

For overseas buyers/importers, CEPC acts as a bridge to help create meaningful business relationships with Indian

CEPC has undertaken the task to eradicate child labour from the carpet industry and has also adopted a label, "KALEEN", that ensures that no child labour has been used for the production of the carpet.

{about A BRIDGE FOR HANDLOOM EXPORTS

Since then, the membership has grown and the present

support and guidance to Indian handloom exporters and international buyers for trade promotion and international marketing.

The major handloom clusters are Karur, Kannur and Panipat where exportable handloom products such as bed linen, table linen, kitchen linen, toilet linen, floor coverings, embroidered textile materials, curtains etc. are produced for export markets.

The activities of the Council range from

diversification and adaptation to meet modern market requirements. The Council also provides impetus to modernization of handlooms for the export market, organises business mission/buyer-seller meets and

participation in trade fairs abroad, among other things.

Further, to sensitize the handloom industry about

the country. HEPC has its head office at Chennai and The primary objective of HEPC is to provide all

9

products abroad and even facilitating product Contacts: No.29A, Rajasekaran Street, Mylapore, Chennai - 4India Tel : +91-44-28476124, 28476125 Fax : +91-44-28476126 E-Mail : hepc@hepcindia.com Website : www.hepcindia.com

figure stands at around 1500 members spread all over regional offices at New Delhi.

Handloom Export Promotion Council

HEPC

etc, HEPC was constituted in 1965 with 96 members.

exporters are required to fulfill certain prerequisites to obtain

the need for exports and product diversification, the

HEPC acts as a liaison between the government and its members by bringing grievances of the exporting community to the notice of the government. Useful information such as market research, recent developments in the industry, useful articles and grade notifications issued by the government are brought to the notice of the members.

Council organizes awareness seminars across the

country. The Council also undertakes market research programmes to explore the possibility of tapping new markets for our handloom products.

HEPC also acts as a liaison between the

Promoting exports of handloom worldwide

fabrics, home furnishings, carpets and floor coverings,

been used for the production of the carpet. In addition, carpet

the member exporters to publicizing Indian handloom

(HEPC) is a statutory body constituted under

promote the exports of all handloom products such as

adopted a label, "KALEEN", that ensures that no child labour has

dissemination of trade information and intelligence to

he Handloom Export Promotion Council

the Ministry of Textiles, Government of India, to

Among its objectives, the Council has undertaken the task to eradicate child labour from the carpet industry and has also

this label.

exporters. The Council helps identify suppliers of high repute

T

carpets and other floor coverings in the next five years.

CEPC

the Government of India to promote the export of hand-

disputes. There are over twenty carpet production regions in

Promoting export of Indian carpets worldwide

PUSHING INDIAN CARPETS ON THE WORLD

government and its members by bringing grievances of the exporting community to the notice of the government. Useful information such as market

research, recent developments in the industry, useful articles and grade notifications issued by the governmentare brought to the notice of the members.

About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 4

Sustainable development of the handicraft sector and upliftment of artisans

COHANDS

{about

Council of Handicraft Development Corporations

COHANDS LENDS MORE THAN A HELPING

ordination, collaborations, joint participation, relations

HAND

and understanding amongst various constituents of

E

stablished in 1983, the Council of Handicraft Development Corporations (COHANDS) was

registered under the Societies Act 1860. The Council was conceptualized by the Office of the Development Commissioner (Handicrafts), Government of India, then in the Ministry of

Contacts: West Block No. 7, R.K. Puram, New Delhi - 110066 INDIA Phone : +91- 11-26174198 Fax :+91- 11 -26174269, +91- 11- 26163085 Email : cohands4@vsnl.net Website : www.cohands.in

Industries, who became a Founder-Member. Among

Devlopment Corporations. Created to promote, protect and develop the common interests of the various Handicrafts Development Corporations, member organizations and the handicrafts sector in general, COHANDS have been at the forefront of the country's handicrafts movement to ensure that the sector receives the status it deserves. In addition,

MHSC

Testing, quality enhancement and technology services

ocated 160 km from Delhi, the Metal

The Centre is an international institution for

representatives or trade organizations, associations and chambers of foreign countries, in India or out of India to develop and establish direct contacts and/ or to sponsor study teams to various countries to learn about the various facets of the handicrafts business.

One of COHANDS' major duties is to undertake studies, surveys, research projects and collections of mechanical inventions, instruments of design

Once the powder coating is completed, the

Handicrafts Service Centre (MHSC) at

Uttar Pradesh.

organizations in India and abroad in the collection and

electrostatic guns.

L

assistance from UNDP and the Government of

It also co-operates with various institutions and

Metal Handicrafts Service Centre

PROVIDING THE PERFECT FINISH

Government of India with financial and technical

and international exhibitions and regional exhibitions.

concerning handicrafts.

{about Moradabad is an institution established by the

organize, conduct and/or participate in national

Council establishes contact and relations with trade

Created to promote, protect and develop the common interests of the various Handicrafts Development Corporations, member organizations and the handicrafts sector in general, COHANDS have been at the forefront of the country's handicrafts movement.

the Council has been tasked to develop better co-

10

On its part, the Council has the responsibility to

exchange of information pertaining to handicrafts. The

the other permanent members (with voting rights) were all the 29 State and Central Handicrafts

the handicrafts sector.

finished product becomes durable and longContacts: Peetal Nagri, Rampur Road, Moradbad (U.P.) 244001 Ph: 0591-2460131, 6532354 Email: mhscmb@gmail.com Web: www.metalfinishanddesign.in

lasting. The Centre also has state-of-the-art facilities for lacquering and polishing.

The Research Testing and Calibration Laboratory of the Centre is unique and possesses a number of sophisticated instruments. It is

testing, metal finishing and allied processes of art

accredited by the National Accreditation Board for

ware and has been providing the necessary up

Testing & Calibration Laboratory (NABL) as per

gradation skills and techniques/services to

ISO/IEC:17025:2005. MHSC has a training

exporters situated in and around Moradabad. In addition, the Centre trains artisans.

MHSC's has Electroplating, Powder Coating, Lacquering, Polishing and Sand/Shot Blasting sections with mass production capacities. While the modern electroplating plant can electroplate heavy and big items up-to 20 to 25 microns, the Powder Coating section sprays negatively charged powder using

section that has been providing know-how in

MHSC is an international institution for testing, metal finishing and allied processes of artware and has been providing the necessary upgradation skills and techniques/services to exporters situated in and around Moradabad.

metal finishing processes to craftsperson's, artisans and others. Among the other training modules are those on Computer Aided Designing (CAD), sand casting, scraping, engraving, welding, soldering, threading, etching and cutting, die casting, laser cutting, polishing, effluent treatment, pattern development, packaging, etc. All in all it is a centre for excellence in art metal ware.

About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 5

{about CAPACITY-BUILDER PAR EXCELLENCE

Indian Institute of Carpet Technology The course conducted by IICT is unique in the sense that

he Indian Institute of Carpet Technology (IICT),

the students get an opportunity to learn the technicalities

Bhadohi, a set-up of the Government of India's

involved in the manufacturing of carpets and textile

Ministry of Textiles, under the aegis of Development a decade now and has proved its credentials.

Way back in the 1970s, the Government of India felt that there should be an institute or training centre within the periphery of India's highest handmade carpet-producing belt. Keeping that in mind, the Institute was located at

Contacts: West Block No. 7, R.K. Puram, New Delhi - 110066 INDIA Phone : +91- 11-26174198 Fax :+91- 11 -26174269, +91- 11- 26163085 Email : cohands4@vsnl.net Website : www.cohands.in

IICT has four portfolios: Human Resource Development (HRD), Design Creation and Development (DCD),

IICT

Commissioner (Handicrafts), has been around for almost

goods as well, during their four-year term.

Research & Development (R&D) and Technical Service

Support to Industry (TSI). Under the HRD portfolio, the Institute runs a B. Tech. programme related to the Carpet

and Textile trade. All the B.Tech graduates from IICT have

Bhadohi, 35 km from Mirzapur, 15 km from Aurai and 20

either got employment, are self-employed or opted for

km from Gopiganj: all recognised for the production of

higher education in institutes of repute such as IITs NIT,

handmade carpets on the global map. The Institute began

NITIE, ISM, etc. Under the B.Tech programme in Carpet

on November 28, 1998, through a registered society but became functional from November 1, 2001 when it started a B.Tech programme in Carpet & Textile Technology (to this day, November 1 every year is celebrated as "Institute Day" every year by IICT family).

The Institute was formally dedicated to the nation on

The course conducted by IICT is unique: students get an opportunity to learn the technicalities involved in the manufacturing of carpets and textile goods as well, during their fouryear term.

& Textile Technology trade, 179 students have passed out so far and are employed in the carpet, textile and related industry. At present, the total number of students in B.Tech is 60 integrating Home Textile Technology (HTT) & Textile Design Technology (TDT) as specializations in addition to the existing Carpet and

May 11, 2002 by the then Hon'ble Minister of Textiles in

Textile Technology (CTT), where 20 students in each

the presence of dignitaries and office bearers.

category are specialized.

{about BCDI TAKES BAMBOO, CANE INDUSTRY

Ä

(BCDI) was set up in Agartala by the

Government of India, with an objective to provide strong forward and backward linkages for the producers of cane and bamboo of the North-Eastern

Contacts: Lichubagan, Post office: Kathalbagan, Agartala, West Tripura - 799006 Tel : +91-381-2410368 Fax : +91-381-2410367 Email : mail@bcdi.in Web: www.bcdi.in

A new building was set up to activate the working location in Agartala. National Centre for Design & Product Development (NCDPD) has been entrusted with the responsibility of running and management of the BCDI. The basic objective of BCDI is to build and create technology-driven design and product-oriented excellence in the cane and bamboo sector of the North-East and provide sustainable forward and backward linkages by creating marketing opportunities.

retail markets.

Ä

Providing regular technology and design

inputs to cane and bamboo manufacturing community of the North-Eastern Region in particular.

region. of BCDI in an area of six acres of land at a very prime

Catering to changing tastes and design

concepts of international buyers and growing Indian

The basic objective of BCDI is to build and create technology-driven design and product-oriented excellence in the cane and bamboo sector of the North-East and provide sustainable forward and backward linkages by creating marketing opportunities.

Ä

Updating the sector about the changing global

scenario with reference to technical advancement in manufacturing.

Ä

Supporting skill development, training with

inflow of technically-equipped manpower.

Ä

Projecting BCDI as centre of excellence in the

areas of cane and bamboo.

BCDI

Commissioner (Handicrafts), Ministry of Textiles,

Bamboo & Cane Development Institute

Technology and design development in cane and bamboo

he Bamboo & Cane Development Institute

Development

11

This also includes:

FORWARD

T

Research, development and training in carpet and textile technology

T

About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 6

Handicrafts and Handlooms Export Corporation

PROMOTING INDIA'S LEGENDARY

participation in international trade fairs and buyer-

CRAFTS WORLDWIDE

seller meets such as the Buyer-Seller Meet (Chile and

T

he Handicrafts and Handlooms Export

HHEC

Marketing and promotion of handloom and handicrafts

{about Corporation of India Ltd (HHEC) has been

at the forefront of the move to promote masterpieces from India for the last five decades.

HHEC has been working to nurture and organise the different schools of craftsmanship around the

Uruguay), Heimtextil (Frankfurt), IHGF (India), Tex Contacts: Noida Complex, A-2 to A-5 Sector-2 Udyog Marg NOIDA, 201301 Gautam Budh Nagar, (UP), India Ph: +91-120-2539156 Fax: +91-120-2537003 Email: hhecnd@hhecworld.in, gmns@hhecworld.in www.hhecworld.in

Show (Spain), Brand India Textile and Fashion and Interior Show (Australia). In addition, HHEC also

expanding resource base - comprising artisans,

strong bonds with 150 foreign buyers from The

weavers and master craftspersons from rural areas -

USA, Europe, Canada, Japan, South Africa, South

creating works of art in myriad hues and in a wide range of forms encompassing handicrafts, handlooms, carpets and garment items. A Government of India undertaking, under the aegis of Ministry of Textiles, with an annual turnover of `12150.51 crore, HHEC has branches in all the metropolitan cities in India. With the aim to

HHEC has accumulated an everexpanding resource base - comprising artisans, weavers and master craftspersons from rural areas - creating works of art in myriad hues and in a wide range of forms encompassing handicrafts, handlooms, carpets and garment items.

America, Middle East, etc. who are supplied merchandise by the HHEC. HHEC's bouquet of masterpieces has also created an impression in the sphere of corporate gifts.

The Corporation offers a wide variety of unique gift items such as ties, scarves, stationery, leather goods, miniature table icons, greeting cards and stationery made from handmade paper, Madhubani paintings, etc.

{about Marketing of Indian handicraft and handloom

New York International Gift Fair (USA), Inter Gift

countries. Over the years, the Corporation has built

The end result is the accumulation of an ever-

creates the confidence of foreign buyers through

CCIC

Fair (Osaka, Japan), Geneva Festival (Switzerland),

organizes stand-alone exhibitions regularly in major

country under its umbrella.

promote exports, HHEC generates a demand and

12

Trends (India), India Home Furnishing and Garment

Central Cottage Industries Emporium

THE TREASURE HOUSE OF INDIA’S RICHES

from all over India under one roof. The variety on

nown the world over for authentic Indian

display is mind-boggling and ranges from exquisite

handloom and handicraft products, the Central

carvings, sculptures, paintings and art objects to metal

K

Cottage Industries Emporium, popularly known as "Cottage Emporium", was set up in 1952, primarily to promote Indian crafts. Over the years, the Cottage has evolved into the largest emporium in the country engaged in marketing of quality handicraft and

Contacts: Jawahar Vyapar Bhavan, Janpath New Delhi, 110 001 (India) Phone : +91-11- 23323825, 23730374 Fax : +91-11-23328354 www.cottageemporium.in

and wood craft, stoneware, ceramics, sterling silver, carpets, furniture, lamps, furnishings, home linen, saris and ready to wear, accessories, dress fabrics, jewellery, craft items and much more. Above all, CCIC accords high priority to quality products. Silver items, for example, have to be 85 per cent or 92.5 per cent pure.

handloom products in India and abroad.

Similarly, silk has to be of specified grammage while

Central Cottage Industries Corporation of India Ltd. (CCIC) was incorporated in 1976 as a

cotton must be of the purest kind. If required, customers

Government of India undertaking and is under the

are provided quality assurance certificates for products.

administrative control of the Ministry of Textiles. The

While the Cottage can count Heads of States, dignitaries

Cottage's flagship showroom is at Jawahar Vyapar Bhawan at Janpath in New Delhi. There are showrooms at Mumbai, Kolkata, Bengaluru and Chennai. In addition, the Cottage has two Lifestyle Stores in New Delhi: at Rajiv Gandhi Handicrafts Bhawan and at Baba Kharak Singh Marg.

The Emporium stocks the finest of handicrafts

The Emporium stocks the finest of handicrafts from all over India under one roof and the variety on display is mind-boggling. It is no wonder that the Cottage counts Heads of States, dignitaries and delegates from abroad among its valued customers

and delegates from abroad among its valued customers - in fact, nearly 50 per cent of the Cottage's sales are in foreign currency - the emporium also caters to elite Indian customers and foreign tourists. Preserving authenticity and projecting the best of the country's handicrafts and handlooms, the Central Cottage Industries Emporium is indeed India's way of welcoming the world!

About NCDPD2_Layout 1 8/10/2012 3:26 PM Page 3

{about most important cottage industry in India

providing employment to large number of people in rural areas. Recognizing the need for protecting our cultural heritage of handloom weaving and for protecting the sector from threat of mechanised power loom and mill sector, the Government of India, in 1956, decided to set up the Handloom Design Centres at Mumbai, Chennai and Varanasi. The activities of these Design Centres were later expanded

WSC

Weavers' Service Centres.

Presently, 25 Weavers' Service Centres, in 20

Contacts: Weavers Service Centre Delhi Weavers Colony, Bharat Nagar, Ph: 011-27303793, Fax: 011-27307560 DELHI 110 052.

Web: www.handlooms.nic.in E-Mail: wscdelhi@gmail.com

States, are functioning under the aegis of the Office of Development Commissioner for Handlooms, and three new WSCs are being setup in Jharkhand, Nagaland and Mizoram.

WSC primarily render extension services, which involve transfer of design inputs, skills and technology to handloom weavers.

to cover other aspects of development of the

WSC's provide the technical services in the field of weaving, designing, textile processing etc. to the weavers, Apex/Primary Weavers' Co-operative Societies, State Handloom Corporations, exporters, manufacturers, designers etc.

{about PROMOTE TRADITIONAL AND CONTEMPORARY DESIGNS tional Centre for Textile Design (formerly

set up to promote traditional and contemporary

opportunity to the Textile Industry, and in particular to the Handloom Sector.

Objectives of NCTD are to link all persons belongings to the Textile Industry with developments in each others' fields and to give weavers, workers and designers greater exposure and

through its website called "http://designdiary.nic.in".

Contacts: National Centre for Textile Design Handloom Pavilion, Near Gate No. 1, Pragati Maidan, Bhairon Marg, New Delhi-110001 Web: www.designdiary.nic.in E-mail: nctddesigndiary@gmail.com

The activities of NCTD are related to providing Indian and International design and colour forecasts for apparels and home furnishings

access to national and international markets, thereby

POPULARLY KNOWN AS THE CRAFTS MUSEUM

Museum, popularly known as the Crafts

Museum, celebrates the rich and diverse, and still flourishing, craft traditions of India. Set up in 1956, the Museum boasts a collection of more than 32,000

building was designed by the renowned architect Charles Correa. Its scale and proportions and its many architectural features reference those of the

for apparels and home furnishings, hosting a design pool with technical specification for free download by any interested person and maintaining a consolidated database of addresses of designers and other resource persons connected with all sectors of the textile industry. This facilitates access to relevant information at one place.

{about

National Handicrafts and Handlooms Museum traditional Indian village. Semi-open passageways,

NHHM Contacts: Handloom Pavilion, Near Gate No. 1, Pragati Maidan, Bhairon Marg, New Delhi-110001 E-mail: nhhm-mot@nic.in Website : www.handlooms.nic.in

tiled roofs and courtyards lead to the galleries which display a multitude of objects - ritual as well as everyday objects, toys, puppets, masks, paintings, jewellery - in a variety of media - wood, stone, metal, terracotta, paper mache, cloth.

A separate gallery houses the large textile collection, an important reference for all involved in the study and

objects. The Museum is now housed in a large campus in Pragati Maidan, Delhi, and the museum

Indian and International design and colour forecasts

The Museum is now housed in a large campus in Pragati Maidan, Delhi, and the museum building was designed by the renowned architect Charles Correa.

research of textile techniques and traditions. On the other side of the grounds, an open air 'Village Complex' showcases architectural types of village dwelling, courtyards and shrines from across the country.

A separate gallery houses the large textile collection

T

he National Handicrafts and Handlooms

The activities of NCTD are related to providing

NCTD NHHM

Most of NCTD's activities are articulated

Providing adequate growth opportunity to the Textile Industry

sustainable development.

known as National Design Centre) has been

market demand, thereby providing adequate growth

national centre for textile design

giving them a better livelihood and avenues for their

N

designs so as to be responsive to the rapidly changing

WSC

T

handloom textiles and were re-designated as the

Promote,preserve and document traditional skills

OUR CULTURAL HERITAGE OF HANDLOOM WEAVING he Handloom Industry is the biggest and the

Weavers' Service Centres

13

About NCDPD2_Layout 1 8/10/2012 3:26 PM Page 2

Educate & undertake experimental and research programmes

14

The national and state level handloom corporations

National Level Agency to assist the speedy development

IIHT ACASH NHDC

{about

National Handloom Development Corporation

COORDINATING ALL ACTION COVERING THE PROCUREMENT AND SUPPLY OF RAW MATERIAL

N

and initiating development activities for upgrading the technology in the handloom sector and

ational Handloom Development Corporation Ltd., Lucknow was set up in February, 1983 as

a Public Sector Undertaking by the Government of India as an autonomous body under the Companies Act, 1956, in pursuance of the imperative need for a

improving their productivity.

Contacts: 10th & 11th Floors, Vikas Deep, 22 Station Road, Lucknow -226 001 Post Box No. 429, Ph : 91-522- 2635133, 2635287 Fax : 91-522 - 2635282 E-mail : honhdc@nhdcltd.co.in

National Level Agency to assist the speedy

To carry out the business of all type of yarns, and organize supply of quality dyes and related materials needed by the handloom sector, to promote marketing of handloom fabrics including exports and

development of the Handloom Sector by coordinating all action covering the procurement and supply of inputs at reasonable prices, augmenting the marketing efforts of the state handloom agencies

{about

The main objectives of the Corporation are:-

To aid, assist and implement the projects connected with the production of handloom fabrics include taking up modernization programmes.

to aid, assist and implement the projects connected with the production of handloom fabrics include taking up modernization programmes, introduction of appropriate technology for the handloom sector.

Association of Corporations & Apex Societies of Handlooms

PROMOTE MARKETING IN THE HANDLOOM SECTOR

as a nodal agency for supply of handloom goods to be purchased by Central Government

T

he Association of Corporations and Apex

Departments/Agencies /PSUs under Single Tender

Societies of Handlooms (ACASH) is a

national level apex organization of the national level, State and interstate level Handloom Development Corporations and Apex Handloom Cooperative

E-mail: acash@ndb.vsnl.net.in

Societies.

ACASH was registered in June 1984 as a society under the societies Registration Act 1860 to coordinate and promote marketing in the handloom sector. Government of India has appointed ACASH

PROVIDES TECHNICALLY QUALIFIED MANPOWER

Contacts: Handloom Pavilion, Near Gate No.2, Pragati Maidan New Delhi-110001 Web: www.handlooms.nic.in

National level Apex origination of the national and state level handloom corporations and apex societies whose names are notified by the office of the DC of Handlooms.

{about

I

System.

The National and State level handloom corporations and apex societies whose names are notified by the office of the Development Commissioner for Handlooms, Ministry of Textiles for production and supply of handloom goods through ACASH, are members of ACASH. ACASH is also involved in helping the promotion of handloom exports.

Indian Institutes of Handloom Technology qualified manpower The first IIHT was established in 1956 at Varanasi.

n olden days, Indian Handloom Industry was not

At present, 5 IIHTs are functioning in the Central sector

having professionally trained technical personnel and

at Varanasi (U.P.), Salem (Tamil Nadu), Guwahati

was solely dependent on the expertise and knowledge transferred from generation to generation for its survival and development. In order to provide professionally qualified technical persons to enable the Handloom

Contacts: Web;www.handlooms.nic.in E-Mail; iiht.tnslm@nic.in, iihtvns@gmail.com iihtbargarh@gmail.com, iiht_jodhpur@rediffmail.com iiht-guw-asm@nic.in

industry to face the challenges from other mechanized sectors of the Textiles Industry, the Government of India decided to set up Indian Institutes of Handloom Technology. IIHTs are conducting Diploma courses in Handloom and Textile Technology and Post Diploma in Textile Processing to provide professionally

(Assam), Jodhpur (Rajasthan), and Bargarh (Orissa).

The 6th Indian Institute of Handloom Technology is being set up at Shantipur (West Bengal). The State Sector Institutes are located at Venkatagiri ( Andhra Pradesh), Gadag ( Karnataka ), Champa (

IIHTs are conducting Diploma courses in Handloom and Textile Technology and Post Diploma in Textile Processing to cater to the need providing professionally qualified manpower

Chhattisgarh) and, 4) Kannur ( Kerala).

Objective of IIHTs are: To undertake experimental and research programmes and lay down the highest possible technical standard of training for the handloom industry.

Handicraft _Layout 1 8/8/2012 11:59 PM Page 1

{Sub Contents

Handicrafts Section 16-17 18-19 20-21 22-24 25-28 29-31 32-33 34-41 42-49 50-59 60-66 67-72 73-74 75-78 79-83 84-91 92-93 94-97 98-102

Ashtray Basket Bowls Box Candle Clock Coasters Decorative Figurines Jwellery Lamps Furniture Office Stationary Photo Frame Tray & Tea Set Vases Bamboo Items Leather Items Table Mat

15

Page 14-19 _Layout 1 8/8/2012 4:11 PM Page 2

Astray

Pricing

determines position

of products

16

Page 14-19 _Layout 1 8/8/2012 4:12 PM Page 3

Quality par

Excellence 17

Ashtrays can come in handy, even if you are not using them for their intended purpose. Some can double up household accessories and that is the best part about decorative and innovative designs.

Page 14-19 _Layout 1 8/8/2012 4:12 PM Page 4

Basket

18

Creating Indian master pieces for

the world

Page 16-21 _Layout 1 8/9/2012 1:09 AM Page 5

Quality is of

paramount importance

19

Baskets provide a serene touch to the garden and patio area. They are used not only as display items when it comes to viewing flowers but they even help grow large trailing and vine plants.

Page 14-19 _Layout 1 8/8/2012 4:13 PM Page 6

Bowls

Welcome to India's art-metal hub 20

Page 14-19 _Layout 1 8/8/2012 4:13 PM Page 7

21

Crafting metal masterpieces

Page 20-26_Layout 1 8/8/2012 4:34 PM Page 2

Box

22

Rich heritage in handicrafts

Page 20-26_Layout 1 8/8/2012 4:34 PM Page 3

An epitome of dexterous craftsmanship Decorative boxes are perfect for storing small treasures and they can double up as great unique gifts for those who need a place to store items away

23

Page 20-26_Layout 1 8/8/2012 4:35 PM Page 4

24

Handmade – exclusively for you Neatly tuck away clutter in a decorative box and add unique decor to your home

Page 20-26_Layout 1 8/8/2012 4:35 PM Page 5

Candle & Candle Stand

25

Creating

masterpieces of stunning quality

Page 20-26_Layout 1 8/8/2012 4:36 PM Page 6

26

Designs

to light up homes Feel delightful in the new world of artistically designed candle holders, which are not just wonderfully decorative for your home but serve as perfect gifts too

Page 22-28_Layout 1 8/8/2012 11:37 PM Page 7

Quality

candlelight for global clientele

Holders for candles are also used as part of religious ceremonies & come in different shapes and sizes to hold different sized candles.

27

Page 20-26_Layout 1 8/8/2012 4:36 PM Page 8

Blending

creativity and imagination

28

Candle holders are sure to appeal to those with even the most discriminating tastes. Candlelight creates mood of peace and quiet

Page 27-31_Layout 1 8/8/2012 5:08 PM Page 1

Clocks

Enhancing the decor of

your home

29

Page 29-33_Layout 1 8/8/2012 11:46 PM Page 2

30

Clocks are made using superior quality, which makes them highly durable.

Page 27-31_Layout 1 8/8/2012 5:11 PM Page 3

{products

31

Designs that give urban sophistication to your modern dĂŠcor and lifestyle.

Page 27-31_Layout 1 8/8/2012 5:13 PM Page 4

Coasters

32

In Pursuit of perfection

Page 27-31_Layout 1 8/8/2012 5:14 PM Page 5

33

For the love of art & antiques

Page 34-41_Layout 1 8/8/2012 11:39 PM Page 2

Decorative

34

Top-of-line hardware stuff

Page 34-41_Layout 1 8/8/2012 11:39 PM Page 3

35

Decorations with a touch of class Home decorative items are ideal for homes and also as adorable gift items

Page 32-39_Layout 1 8/8/2012 5:23 PM Page 4

36

Blending creativity with quality Bring dazzling appearance in the your interiors with our exclusive Home Decorative

Page 32-39_Layout 1 8/8/2012 5:24 PM Page 5

Product in varied hues and shapes 37

Page 34-41_Layout 1 8/8/2012 11:40 PM Page 6

38

Customers command the design Bring Home beautifully carved products enhancing the beauty of your home.

Page 34-41_Layout 1 8/8/2012 11:40 PM Page 7

39

Client specification is top priority Give a distinctive touch to your office

Page 32-39_Layout 1 8/8/2012 5:25 PM Page 8

40

Providing

service with dedication

Page 32-39_Layout 1 8/8/2012 5:26 PM Page 9

41

Impressive range of home decor The artifact has been designed so meticulously that even the fine details of decorative are clearly visible.

Page 40-47_Layout 1 8/8/2012 5:36 PM Page 2

Incredible trend of Figurines

42

Page 40-47_Layout 1 8/8/2012 5:37 PM Page 3

43

Creating

beauty out of anything Collection of classic ancient tradition of Arts and Crafts which enhance the interior of your home or office

Page 40-47_Layout 1 8/8/2012 5:37 PM Page 4

44

Collections of affordable figurines Add life to your home and garden by inserting a resin statuary figure

Page 40-47_Layout 1 8/8/2012 5:38 PM Page 5

45

Perfection personified

Wide Range starting From oriental buddha head decorations

Page 40-47_Layout 1 8/8/2012 5:38 PM Page 6

46

In pursuit of fine Handicrafts Figurines to decorate your home and give it a rich looks

Page 40-47_Layout 1 8/8/2012 5:39 PM Page 7

The

creations of a craftsman

47

Page 40-47_Layout 1 8/8/2012 5:39 PM Page 8

48

Attract your friends and corporate clients by gifting the sophisticated range of Figurines

The deluxe

collection

Page 40-47_Layout 1 8/8/2012 5:40 PM Page 9

Creation of figurines with a passion

Eye-catching designs and attractive looks of these figurines makes them unforgettable

49

Page 48-57_Layout 1 8/8/2012 5:47 PM Page 2

50

Glamour & pizzazz, Indian-style!

Page 48-57_Layout 1 8/8/2012 5:48 PM Page 3

51

Sparkle and

shine!

Indian jewellery - charming, sophisticated with more than a touch of tradition. Hand-crafted by masters of the art and created for today.

Page 48-57_Layout 1 8/8/2012 5:48 PM Page 4

52

A specialist in ethnic styles

Page 48-57_Layout 1 8/8/2012 5:49 PM Page 5

53

Exotic

Ravishing Jewellery

&

Depending on the culture and times, jewellery often becomes a status symbol

Page 50-59_Layout 1 8/9/2012 1:06 AM Page 6

Quality is top priority for Jewellery

54

Jewellery, which is not in mainstream production and of which the mode of production is no longer popular, is known as 'Antique Jewellery'

Page 50-59_Layout 1 8/9/2012 1:06 AM Page 7

55

Affordable, yet exotic range of jewellery Antique Jewellery embodies the unadulterated jewellery tradition of the country

Page 50-59_Layout 1 8/9/2012 1:06 AM Page 8

56

Top quality distinguishes fashionate's

jewellery

Antique jewellery is popular not only within its own territorial boundaries, but also finds favour amongst people .

Page 48-57_Layout 1 8/8/2012 5:50 PM Page 9

57

For jewellery

that's at the top Indian women and jewellery have always formed a great combination. The tradition is still alive and time has made it only more vigorous than earlier

Page 48-57_Layout 1 8/8/2012 5:51 PM Page 10

58

Classy accessories for royalty Jewellery made of silver, platinum and other metals has become quite popular among people.

Page 48-57_Layout 1 8/8/2012 5:51 PM Page 11

59

Trendsetter Extraordinary Indian jewellery is stylish and is not restricted to a single metal. Manufacturers use all materials, ranging from plastic and glass to white metal.

Page 60-66_Layout 1 8/8/2012 6:35 PM Page 2

Lamps

60

Lighting up lives gracefully

the right mix of colours & designs

Perfecting

Page 58-65_Layout 1 8/8/2012 6:31 PM Page 3

61

Lighting is an important aspect of all interior and exterior designs. Proper, well designed lighting is absolutely essential for a room to be functionally and aesthetically perfect.

Page 58-65_Layout 1 8/8/2012 6:31 PM Page 4

62

Keeping pace with international standards Decorative lamps are the brightest ideas to illuminate the spaces of the home.

Page 58-65_Layout 1 8/8/2012 6:32 PM Page 5

63

Lights for the festive season

Ideal for areas where reading and other activities take place, glass lamp shades are classically styled and enhance the interiors of home and office.

Page 58-65_Layout 1 8/8/2012 6:32 PM Page 6

Crafting

with elegance

64

A table lamp serves as one Beautiful handmade table lamps are the perfect choice for your home. With a huge selection of table lamps, the choice is endless.

Page 58-65_Layout 1 8/8/2012 6:33 PM Page 7

You are sure to find just right designer floor lamp to make your space come to life. A well designed lamp can be a focal point and also serves as a piece of functional art.

tune with the latest trends

In

65

Page 58-65_Layout 1 8/8/2012 6:33 PM Page 8

Lamps are the ideal companion for your office, home or work desk.

A feel of Elegance

66

Page 67-74_Layout 1 8/8/2012 7:55 PM Page 3

Furniture

Creating

designs for different tastes

67

Page 67-74_Layout 1 8/8/2012 11:41 PM Page 4

68

Design & quality that speak out Bring an ethnic touch to your home with our extremely artistic wooden crafts.

Page 67-74_Layout 1 8/8/2012 7:56 PM Page 5

69

“Buyers' satisfaction�

- secrete of growth Qualitative range of tables to suit any kind of architectural & interior designs.

Page 67-74_Layout 1 8/8/2012 7:57 PM Page 6

70

High fashion with a purpose Experience the comfort of luxurious chairs enhancing the look of your living room.

Page 67-74_Layout 1 8/8/2012 7:58 PM Page 7

71

Satisfying clients with

Fabulous Designs The cabinet has decorative boarders. This antique reproduction perfectly brings forth the charm of olden days.

Page 67-74_Layout 1 8/8/2012 7:55 PM Page 2

Making Indian Handicrafts global

72

Almirah that have a way of fulfilling sophisticated demands

Page 67-74_Layout 1 8/8/2012 7:58 PM Page 9

73

Fine craftsmanship for home and office

Page 67-74_Layout 1 8/8/2012 11:41 PM Page 10

Branding the golden martial

74

Wide range of aesthetically designed for desk accessories, which are extensively used for keeping order on the desk

Page 74-82 _Layout 1 8/8/2012 8:13 PM Page 1

Photo Frame

75

A look of

excellence

Page 74-82 _Layout 1 8/8/2012 8:14 PM Page 2

76

A class apart Preserve your memories with our exclusive range of Photo Frames

Page 74-82 _Layout 1 8/8/2012 8:16 PM Page 5

Picture Perfect

Our range of photo frames hold memorable moments of one's life to be cherished for long time.

77

Page 74-82 _Layout 1 8/8/2012 8:15 PM Page 4

The radiance of

Luxury....

78

Add splashes of colour to your home with vibrant artworks & stylish decorative frames

Page 74-82 _Layout 1 8/8/2012 8:26 PM Page 7

Tea & Tray Set

79

Craftily designed

tea & tray set

Page 75-83 _Layout 1 8/9/2012 1:11 AM Page 6

80

Serve your guests in traditional style

Eye for detail captivates clients

Page 74-82 _Layout 1 8/8/2012 8:27 PM Page 9

Designer’s brain

81

Thrill your guests owing to creative designs tea sets with an attractive appeal

Page 74-82 _Layout 1 8/8/2012 8:26 PM Page 8

82

Keeping the art of India alive

Impress your guests with creative tea sets that have an attractive appeal.

Page 74-82 _Layout 1 8/8/2012 8:27 PM Page 11

In pursuit of quality decorate your showcase with Attractive and beautyfull crockries

83

Page 83-92_Layout 1 8/8/2012 8:53 PM Page 2

Vase

84

Creating a fashionable aura at home

Page 83-92_Layout 1 8/8/2012 8:54 PM Page 3

85

Nurturing the cultural heritage Complete the interiors of your home or office with quintessential decorative flower vases.

Page 83-92_Layout 1 8/8/2012 8:54 PM Page 4

86

Fresh-cut flowers in a perfect vase that complement the interiors of your home.

Accessories your Homes

Page 83-92_Layout 1 8/8/2012 8:54 PM Page 5

87

Creating magic

with pottery and ceramic Bring elegance to any celebration at your home or office.

Page 83-92_Layout 1 8/8/2012 8:55 PM Page 6

88

Creating classy accessories for the world Vases could be the best gift for your relatives and friends, because they will remember you whenever they use it in their homes or offices.

Page 83-92_Layout 1 8/8/2012 8:55 PM Page 7

Good designs, good quality and good prices

89

Page 83-92_Layout 1 8/8/2012 8:55 PM Page 8

Vases to dream

90

about

They capture expression and have colourful patterns around them.

Page 83-92_Layout 1 8/8/2012 8:56 PM Page 9

91

Trendy Hides from India

Beautifully designed with various patterns, these vases give the home and office an ornamental look.

Page 100-103 _Layout 1 8/8/2012 9:14 PM Page 2

Bamboo items

92

Combination of design, material and quality

Page 100-103 _Layout 1 8/8/2012 11:43 PM Page 3

upgrading

with changing markets

93

Wide range of admirable decorative items that are perfect for personal range and gifting purposes.

Page 126-132_Layout 1 8/9/2012 12:32 PM Page 2

Leather Items

Fashion & Tradition go hand-in -hand

94

Page 126-132_Layout 1 8/9/2012 12:33 PM Page 3

95

Different designs for different countries Imperishability of a leather accessory makes it highly preferred by all

Page 126-132_Layout 1 8/9/2012 12:34 PM Page 4

96

Excellence

in bio-degradable product Exceptional quality designer leather bags with elegant looks, smooth finish, contemporary designs and unique patterns spell class.

Page 126-132_Layout 1 8/8/2012 9:46 PM Page 5

97

Examples of a perfect past Ladies' leather bags have a classy exclusive look which complements a woman's attire

Page 160-165_Layout 1 8/8/2012 9:36 PM Page 2

Table Mat

98

Bringing life to your home ambience

Page 160-165_Layout 1 8/9/2012 8:34 AM Page 3

99

Quality conscious yet smart and unique Table mats give the table a distinguishing style and decide the dining mood.

Page 160-165_Layout 1 8/8/2012 11:44 PM Page 4

100

Pampering clients with exclusive designs Wide range of table mats that are known for their quality and design.

Page 160-165_Layout 1 8/8/2012 11:45 PM Page 5

101

Creations

for digital age These table cloths look appealing in any kind of set up.

Page 160-165_Layout 1 8/8/2012 11:45 PM Page 6

102

Bringing in new designs in Table-Mat The contrasting patterns give a dramatic look to your table.

handloom_Layout 1 8/8/2012 11:57 PM Page 3

{Sub Contents

Handloom Section 106-107 108-111 112 113-114 115-117 118-119 120 121-123 124-125 126-127 128 129-130 131-133 134-136 137-140 141 142 143 144

Scarf Neck Tie Shawl Bag Stole & Muffler Bed Covers Curtains Durries Doormat Cushions Ajrak Printing Ahimsa Silk Sari Vanya silk Dress Material Bathroom Collections Technology up gradation North-East Product Handloom Cluster Map

103

ncdpd_FILLER_THEME PAV_Layout 1 8/8/2012 9:57 PM Page 2

ncdpd_FILLER_THEME PAV_Layout 1 8/8/2012 9:57 PM Page 3

Page 106-7 & 142-43_Layout 1 8/9/2012 12:42 PM Page 2

Accessories 106

Wonderful dreams from India

Page 106-7 & 142-43_Layout 1 8/8/2012 10:48 PM Page 3

107

Simply the best Scarves

Page 108-111 _Layout 1 8/8/2012 11:25 PM Page 6

108

Exclusive neck ties

Page 108-111 _Layout 1 8/8/2012 11:24 PM Page 5

109

Bowing

to local tastes &

Designs

Page 108-111 _Layout 1 8/8/2012 11:23 PM Page 2

110

Page 108-111 _Layout 1 8/8/2012 11:24 PM Page 3

111

Paradigm of consumer taste

Handloom 3_Layout 1 8/8/2012 10:41 PM Page 12

Its time of Ethnic products Kani Shawl Kani is a highly traditional languishing product of Kashmir. The colour specifications of designs are translated from a coded language called Talim written in local script.

A person recites the talim and the weavers

112

on the loom insert weft yarn from the small wooden 'tillis' spools.

Page 113-118_Layout 1 8/8/2012 11:16 PM Page 3

113

Magic of colours & creativity

Page 113-118_Layout 1 8/8/2012 11:16 PM Page 4

Quality collection for everyone

114

Page 113-118_Layout 1 8/9/2012 12:54 PM Page 5

Fashion accessories to adorn the Beautiful

115

Page 113-118_Layout 1 8/8/2012 11:17 PM Page 6

116

Innovative

designs for stole

Page 113-118_Layout 1 8/8/2012 11:17 PM Page 7

{products

Designer mufler

& Stoles for melody

117

Handloom _Layout 1 8/8/2012 10:30 PM Page 4

Home furnishing The printers, majority of whom are women, in‐ telligently use mud or wax or oil or resin to print in a particular fashion with the help of wooden blocks to conceal some of the portion of the cloth, which does not require a particular colour while dyeing. The whole cycle of process right from washing, mordanting, printing, dyeing, fin‐ ishing etc may take 15 days to develop the printed fabric.

118

Handmade-exclusively for you

Handloom _Layout 1 8/8/2012 10:31 PM Page 5

119

ravishing Handcraft of

Dhabu Printing

Handloom _Layout 1 8/8/2012 10:30 PM Page 2

Curtains

120

Handloom 2 _Layout 1 8/9/2012 12:57 PM Page 5

Fine combination of colours and designs

Durries

121

Handloom 2 _Layout 1 8/8/2012 10:37 PM Page 6

Appealing Prayer mats & Rugs 122

Handloom 2 _Layout 1 8/9/2012 12:58 PM Page 7

collection for every

occasion 123

Handloom 2 _Layout 1 8/8/2012 10:36 PM Page 4

124

Doormats

Handloom 2 _Layout 1 8/8/2012 10:36 PM Page 3

125

Handloom _Layout 1 8/8/2012 10:32 PM Page 7

Cushions

126

Cushion Covers

Handloom _Layout 1 8/8/2012 10:34 PM Page 8

Stuff For Home

127

Handloom _Layout 1 8/8/2012 10:32 PM Page 6

Ajrakh

Ajrakh prints (Bed cover) Ajrakh", the oldest technique of ornamenting textiles, fragment of which was found in the excavations of Mohenjadaro. The fabric is printed on both sides with natural dyes with the same wooden block giving identical impression.

128

Handicraft - Copy_Layout 1 8/8/2012 10:25 PM Page 3

Inspirationally Indian

Ahimsa silk -

the pupae are not killed inside the cocoon and it comes out as a full grown moth. Used in producing

129

Handicraft - Copy_Layout 1 8/9/2012 1:26 PM Page 6

use

130

Handloom products with Pride

Handloom 3_Layout 1 8/8/2012 11:06 PM Page 3

131

Clothing

Handloom 3_Layout 1 8/8/2012 11:07 PM Page 4

Ikat Sari: The production process involves drawing the design outlines on a graph paper and then putting tiny knots in the warp and weft yarns separately, following the design so prepared. At first, the yarn is dipped into the lightest colour to be used. Now portions which are to retain this light shade are tied, after which the yarn is again dipped in deeper shades. Repeating the process 2 to 5 times, finally the threads which are used for tying are removed and the dyed

132

warp and weft yarns are ready to be put on the loom for weaving. Equally skilful is the weaving process when the weaver has to match and follow the individual warp and weft yarns to interlace to form the ultimate design in the fabric.

Silk Brocade Sari Brocade - A compound texture heavily ornamented with many colours of silk yarns and zari threads with raised patterns all over. So complex is the brocade handloom involving 5-8 healds, jala, jacquard, generally operated by the Julahas of Benaras with the help of one assistant, that even one meter of fabric cannot be woven in a day.

Handloom 3_Layout 1 8/8/2012 11:07 PM Page 5

Jamdani Sari Weaving designs and motifs in a fabric without the help of any device. The weaver himself creates the design instantly, following the patterns available in the nature like flower, creeper, leaf etc. during weaving.

Literally, he counts the warp thread with his fingers and then he passes the weft yarn through this opening to form the design as per his imagination. Depending on the intricacy of the design, he may have to do this more than 100 times for creating one line of weft thread. It may take months together or even a year to weave a sari. So high is the craftsmanship involved.

Simply exclusive, simply the best

133

Handicraft - Copy_Layout 1 8/9/2012 1:33 PM Page 4

134

Wonderfully Indian-

Vanya Silk

Handicraft - Copy_Layout 1 8/8/2012 11:05 PM Page 5

135

Specially crafted for the world—

Vanya Silk Maintaining a balanced and environment-friendly atmosphere for the growth of nature and human being. Eri, Muga and Tasar silks are grown in the wild, in the forests of Assam, Meghalaya, Orissa, Bihar, Jharkhand, West Bengal, Manipur, Chattisgarh. Tribal communities are engaged in collecting the cocoons and in protecting the jungle for rearing of silk

Handicraft - Copy_Layout 1 8/9/2012 1:28 PM Page 8

Vanya Silk

136

Handloom 3_Layout 1 8/8/2012 10:40 PM Page 11

Contemporary but with a touch of tradition

137

Handloom 3_Layout 1 8/8/2012 10:40 PM Page 8

Dress Material

Always a step ahead in fashion 138

Handloom 3_Layout 1 8/8/2012 10:40 PM Page 9

139

Nurturing art with quality fabric

Handloom 3_Layout 1 8/8/2012 10:39 PM Page 6

140

Handicraft - Copy_Layout 1 8/8/2012 10:28 PM Page 9

141

Exquisite range of Bathroom

collection

Page 106-7 & 142-43_Layout 1 8/8/2012 10:50 PM Page 4

Only women are allowed to weave The loom is a group of bamboo sticks and can be rolled into a bundle when not in use. The weaver spreads it as a sheet in the open, puts her own weight to tighten the warp which is tied around her waist.

This Loin loom is suitable for the densest texture of the fabric, which is not possible on any other kind of loom

142

Page 106-7 & 142-43_Layout 1 8/8/2012 10:52 PM Page 5

143

Tribal textiles of North East