Introduction_Layout 1 8/11/2012 3:36 PM Page 2
{introduction
1
Virasat-the wealth of heritage
W
elcome to an exciting journey that is at once timeless, fascinating and memorable. Open the window for India's handicrafts. Meant only for the discerning few, these creations are the essence of India. Evolved over the centuries, our timeless handicrafts have survived through ages. The legacy of Indian culture displays beauty, dignity, form and style. At the same time, the magnetic appeal of these creations resides in their exclusivity. Come, be amazed‌ Take a leisurely walk through the pages of this catalogue of handicrafts and discover India's cultural brilliance. While each product tells a story that dates back to antiquity, italso reflects a perfect fusion of functionality and artistic ingenuity. Textiles, stone, metal, glass, wood, bamboo, terracotta, ceramics, cushions saree, bed covers, shawl, scarf, you name it and it is in these pages beautifully articulating the artistic mastery and excellence of Indian craftspersons who have inherited, preserved and honed ancient skills through time and adapted it for today. Turn the pages for a feast—a veritable splendour for your eyes only...
Contents_Layout 1 8/10/2012 5:06 PM Page 1
CONTENTS
1
INTRODUCTION A quick step into the magical and dazzling world of Indian handicrafts and handlooms.
2
4 OVERVIEW
Traditional Indian handicrafts are poised for resurgence on the global level. Along with handloom, the creations of the country's master craftspersons have withstood the tests of time.
7
MINISTER MESSAGE Hon'ble Union Cabinet Minister of Commerce and Industry and Textiles points out that the Hastkala Conclave, a pioneering initiative of the Ministry of Textiles, will showcase the immense variety and kaleidoscopic repertoire of our handicrafts and handlooms with their multifarious hues, design motifs and techniques with diversity in both medium and method.
Contents_Layout 1 8/10/2012 5:06 PM Page 2
{contents
6
&8
Vol -1l Issue 1 l 2012
INSTITUTION
A look at the yeoman's work being done by the Handicrafts and Handlooms Export Corporation of India Ltd (HHEC, ) over the last five decades and the Indian Institute of Carpet Technology (IICT), Bhadohi that has become the top training centre within the periphery of the country's highest handmade carpet producing belt.
This Catalogue on Handicrafts and Handloom of India is bought to you by National Centre for Design and Product Development (NCDPD), under the aegis of Development Commissioner (Handicraft & Handloom) , Ministry of Textiles, Government of India.
v
15
Published by
HANDICRAFT PRODUCTS A sampling of the wide range of
103
exquisitely turned out handmade products that represent the creativity and skill of craftsperson's comprising wood, marble, brass, leather and papier-mache.
HANDLOOM PRODUCTS Open to innovation and adaptable to market requirements, the handloom industry is a natural productive asset and tradition at the cottage level. A close look at the creativity of our weavers.
145 DIRECTORY
National Centre for Design and Product Development (Sponsored by Ministry of Textiles, Government of India) 43, Okhla, Industrial Estate-III, New Delhi-110020 Tel: +91-1126821262-65, Fax: +91-2621260 Email: ncdpd@ncdpd.com Web: wwwncdpd.com, www.bcdi.in
v
A comprehensive database of manufacturers/exporters
Designed by
featured in this catalogue.
&
Newsline Publication Pvt. Ltd. D-11 Basement, Nizamuddin (East) New Delhi-110013 Tel: +91-41033381-82
3
Over view about_Layout 1 8/11/2012 3:28 PM Page 1
{overview Handicraft
Handicrafts remain brilliant expressions of diverse culture
4
Indian handicrafts are a gateway to understanding the country and its cultural magnificence, which is a melting pot of diverse communities, customs, tribes, traditions, festivals and languages.
T
growth and the industry has entered into an interesting
OLD MOTIFS AND PATTERNS REMAIN NEW
phase that marks its resurgence on the global level vis-
Classical motiffs and patterns play an important role in
a-vis globalisation. Handicrafts in India has withstood the test of
Indian handicrafts. These have evolved over a period of
time and evolved in a culture that is thousands of years old; yet
centuries and many have been passed on from trading
they have survived.
cultures through long periods of interaction. Once a
he Indian handicrafts industry is well-poised for future
It provides employment to more than a whopping 6.8
culture absorbs the motifs and patterns, they get
million artisan. The Indian handicrafts industry, spread over all
disseminated across a variety of media. No matter which
over India, has greater presence is more saturated in UP,
technique is used - from stone to wood, to metal to cloth;
Rajasthan, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala,
from weaving to print and from painting to inlay - it brings
Kashmir, West Bengal, Madhya Pradesh, Gujarat, Punjab and
to the pattern its unique signature. The creeper, floral
Northeastern states. The main acknowledged centres of
patterns, the stylized mango are some of the designs that
production are Jodhpur, Jaipur, Jaisalmer, Barmer, Bagru, Indore,
are widely-used and have found various expressions in the
Moradabad, Saharanpur, Sambhal, Aligarh, Bareilly, Varanasi,
handicrafts.
Nagina, Lucknow, Agra, Delhi, Rewari, Jagadhari, Hoshiarpur, Amritsar, Farrukhabad, Amroha, Kolhapur, Bhuj, Ahmedabad,
range. All communities have responded creatively to the diversity of
Beedar, Chennapatnaa, Bengaluru, Chennai, Thanjavur, Bastar,
climates which speak volumes about their skills and craftsmanship.
Surat, Kullu, Dharamshala, Chamba, Behrampur, Shantiniketan,
The strength of the Indian handicraft industry is low capital
Mandap and Mysore etc. Starting with the bamboo rainshields of
investment, high ratio of value addition, negligible import content,
Assam, Tripura and Meghalaya, worn by farmers as headgear, and
wide raw material base and high export potential. The handicrafts
the palm leaf sunshades of Andhra Pradesh, carried as umbrellas
sector has emerged as one of the most important foreign exchange
by shepherds or used as shelters in open-air weekly markets - all
earners for India on a sustained basis thereby playing a vital role in
fine examples of the diversity of the various regions through
the economic development of the country. The progress in terms of
which handicrafts are produced and used - India has a whole
product range, number of companies and value of exports has been
Handicrafts pointers to growth
tremendous. The sector lays special emphasis on design and product development. What is more important is that the sector has adopted
Employment and export:
and responded to the changing times. For instance, product
Ø
Providing employment to more than 6.8 million artisans.
development. The sector has embraced innovative approaches while
Ø
SHandicrafts worth Rs. 16851 crores exported
also laying emphasis on market-driven designs.
worldwide
in 2011-12
The other important step the sector has taken is the revival of
Initiatives of the Govt.:
languishing and extinct crafts. The integrated and inclusive cluster
Ø
Special focus on design and product development
approach provides full range of services like design support,
Ø
Integrated and inclusive cluster approach
technology support, materials inputs and marketing linkages to
Ø
Market driven design and product development
artisans through setting up Common Facility Centers (CFCs).
Ø
Dedicated infrastructure development at clusters
Various schemes have also been introduced for skill development
Ø
Improvement in livelihood and working environment
and capacity enhancement of artisans by the Textiles Ministry. To
Ø
Brand building, geographical indication, compliances and
give further boost to the sector, various programmes have also been
advocacy.
put in place to provide credit to artisans for purchasing raw
Ø
Revival of languishing crafts.
materials. The Government has taken steps to promote the brand
Ø
Skill development and capacity enhancement.
image for Indian Handicrafts in the world market. There has been
Ø
Enhanced credit flow and raw materials.
special thrust on improving the livelihood and working
Ø
Technology up gradation by supply of improved tool kits
environment of artisans for which various schemes have been
and setting up common facility centers
introduced by the Ministry of Textile.
Over view about_Layout 1 8/10/2012 4:16 PM Page 2
{overview Handloom
Buy H Indian, Buy Handloom
andloom weaving constitutes one of the richest and most
Faced with the challenges posed by the powerloom and mill sectors, the country's age-old handloom industry creates exclusive material for the world — with a little help from the government.
vibrant aspects of the Indian cultural heritage. The level of
HANDSPUN HAUTE COUTURE
artistry and intricacy achieved in handloom fabrics is
Fashion designers in the country have taken up the cause of
unique, unparalleled and beyond the scope of modern machines. The
the fading handloom sector. Quite some time ago, for
handloom sector provides employment, particularly in rural areas,
example a designer launched a series of designer khadi saris.
directly and indirectly to more than 43 lakh weavers working on 24
Khadi, a fabric that was made popular by Mahatma Gandhi
lakh looms. The sector has a distinctive advantages of flexibility of
during the country's independence movement, has often
small production quantities, openness to innovations, low
been considered restrictive because of its coarse
investments and adaptability to market requirements. Today, the
texture, minimalistic designs and basic colours. Designers,
handloom industry may look small in terms of its tools and
however, have changed all that and a major fashion show
technology, but it plays a pivotal role in the Indian economy in terms
provided khadi a contemporary touch. The material and
of its employment potential. It is a natural productive asset and
the designs created have turned out to be popular with the
tradition at cottage level, which has sustained and grown by transfer of
younger generation.
skills from one generation to the other. In the wake of recession in the global market, the handloom
India's handspun and hand woven cotton garment has travelled a long way since Mahatma Gandhi. Today, with its
sector has been facing stiff competition not only from the countries
'handmade-in-India' label, khadi is a product of value and
that produce similar products but also within domestic market itself
pride. And while it continues to be a symbol of freedom, it
due to price handicap. Competition from powerloom and mill sector,
also represents an evolving India -- the best of India's past
availability of cheaper imported fabrics, changing consumer
endures in this ancient weave, yet it embraces elements of
preferences and alternative employment opportunities have
contemporary India to find a new synthesis and relevance.
threatened the vibrancy of handloom sector. This has thrown a
To top it all, handloom fabric is eco-friendly and with its
challenge to the handloom products in the domestic market as well as
focus on rural empowerment, it has acquired a new status.
in the exports. In order to improve the economic conditions of the
Perhaps, what is most interesting to note is that the cloth
handloom weavers, a growing need was felt for adopting a focused yet
has moved out of the popular genre to a higher and elite
flexible and holistic approach in the sector to facilitate the handloom
class offering a wide variety of designs. These qualities of
weavers to meet the challenges of globalized environment. Further, a
the fabric have made it a global entity.
need was also felt to empower weavers to chart out sustainable path of growth and diversification in line with the emerging market trends. The government of India, with these in view, has been implementing the various developmental and welfare schemes accordingly. In a world inclined to mechanization, to keep our tradition of
and competition from the mechanized sectors. The marketing of handloom products, however, still causes a major bottleneck for the improvement of the economic condition and the living standard of the handloom weavers. This has resulted in
excellence in handlooms alive, the Government adopted the cluster
the non-adoption of handloom weaving by the younger generation of
approach with small clusters comprising between 300 and 500 looms,
the weavers' community, and has become a real threat in keeping alive
large clusters covering up to 5000 looms and mega clusters of 25000
the age-old tradition of weaving. The handloom sector is capable of
looms. These interventions have resulted in not only holistic and
providing niche and designer products that can create a demand
sustainable development of clusters ,but there have been a constant
among youth and high-end consumers. The corporate sector too, can
improvement in the skill of the handloom weavers, up-gradation of
play a pivotal role in the marketing of handloom products by adopting
machineries and equipments and manufacturing processes,
a policy to use handloom products as corporate gifts and help the
development in designs and quality of products in consonance with
handloom sector build its brand in a big way. Under their corporate
market demands. With 610 small clusters, 20 large clusters and six
social responsibility, clusters can be adopted and developmental
mega clusters in the handloom sector under various stages of
intervention in the form of creation of infrastructure, solar lighting,
development, the Government's efforts have gone a long way to help
education, e- marketing etc. can be provided in the clusters for
the handloom weaving community to withstand the market pressures
improving the living standards of the weavers.
5
Inrerview pages_Layout 1 8/11/2012 3:33 PM Page 1
{about
Development Commissioner of Handicraft
DCH
Development and promotion of handicraft sector and craft persons
HELPING HAND FOR HANDICRAFTS
employment to a vast segment of craftpersons in
T
he office of Development Commissioner
rural and semi-urban areas and generates substantial
(Handicrafts) is the nodal agency in the
foreign exchange for the country, while preserving its
Government of India for craft and artisan-based
cultural heritage. Handicrafts have great potential, as
activities. It assists in the development, marketing and export of handicrafts, and the promotion of craft forms and skills. The assistance is in the form of technical and financial support, including in the form of schematic interventions implemented through its field offices.
they hold the key to sustain not only the existing Contacts: West Block No. 7, R.K. Puram Sector -I, New Delhi - 110 066 Ph.011-26175784/26109760/26168479 Fax: 011-26168479 E-mail : dchejs.nic.in Web: www.handicrafts.nic.in
large number of new entrants in the crafts activity. Presently, handicrafts contribute substantially to employment generation and exports. being unorganized, with the additional constraints of
Commissioner spearheads the country's efforts to promote the handicrafts sector. The office supports
As the nodal agency, the Development
lack of education, low capital,
the artisans and the sector through different
Commissioner spearheads the country's efforts to
poor exposure to new technologies, absence of market
developmental schemes through its six regional
promote the handicrafts sector. The office
intelligence, and a poor institutional framework. In spite
offices at Mumbai, Kolkata, Lucknow, Chennai,
supports the state governments with the
of these constraints, the sector has witnessed a significant
Guwahati and New Delhi and its 62 field units.
developmental schemes for the handicraft-sector
growth of 3 per cent annually and efforts are being
through its six regional offices at Mumbai, Kolkata,
augmented during the present plan on the core issues
Lucknow, Chennai, Guwahati and New Delhi.
for the development of the sector.
The handicrafts sector plays a significant and important role in the country's economy. It provides
{about Development and protection of handloom weavers
breadth of the country, but also for the increasingly
The handicrafts sector has, however, suffered due to its
As the nodal agency, the Development
6
DCHL
millions of artisans spread over the length and
Development Commissioner of Handloom
PROVIDING HELP AND SUPPORT TO THE
handloom weavers like skill up gradation, design &
HANDLOOM SECTOR
sample development etc. In addition, five Indian
T
he office of the Development Commissioner
Institutes of Handloom Technology have been
for Handlooms was set up as an attached non-
functioning to conduct Diploma course in Handloom &
participating office on 20th November, 1975 under the Ministry ofCommerce, and at present, it is functioning under the Ministry of Textiles. With a view to develop a strong, competitive and vibrant handloom sector and providing sustainable employment to handloom weavers, the Office of
Textile Technology and Post-Diploma courses in Contacts: Udyog Bhawan New Delhi - 110011 India Phone:+91-11-23062945, 23063684 Fax:+91-11-23062429 Email: dchl@.nic.in Web: www. handlooms.nic.in
Textile Processing to cater to the needs of textile sector. Further, the office of Development Commissioner for Handlooms has an Enforcement Office directly under its control with Regional offices at Chennai and Ahmedabad. The Enforcement Office has been tasked
Development Commissioner for Handlooms
to protect the handloom sector from the clutches of the
implements various Plan schemes and programmes
power loom sector through the implementation of the
through State Governments and other stakeholders for
Handlooms (Reservation of Articles for Production)
skill up-gradation, design development, product
Act, 1985.
diversification, availability of subsidized raw material,
The National Handloom Development
marketing support, besides access to health care facilities
The Development Commissioner has the
Corporation, Lucknow, a Central Public Sector
and life insurance. Handlooms provide support for
administrative control of 25 Weavers' Service
Undertaking, has been functioning under the
upgradation to The Development Commissioner has
Centres in 20 States. These Centres are Field Units
Chairmanship of DC (HL) basically to provide input
the administrative control of 25 Weavers' Service
created specifically to look after the professional
support through procurement and distribution of
Centers in 20 States. These Centers are Field Units set
needs of handloom weavers like skill upgradation,
yarn, dyes, chemicals and also assist in marketing of
up specifically to look after the technical needs of
design development, etc.
handloom fabrics.
Inrerview pages_Layout 1 8/10/2012 3:31 PM Page 2
{message
Shri Anand Sharma Hon’ble Minister of Commerce, Industry & Textiles, Government of India
7
I
am happy to note that the Ministry of Textiles, Government of India is launching a Catalogue titled 'VIRASAT - The Wealth of Heritage' to showcase the strength of our rich cultural heritage in the realm of Handicrafts and Handlooms on the occasion of the Hastkala Conclave, being held on 17th August, 2012 at New Delhi. Hastkala Conclave is a pioneering initiative of the Ministry of Textiles aimed at creation of awareness on the versatility of India's craft & loom repertoire amongst corporate and industrial houses of India and through them to their counterparts the world over. Indian Handicrafts & Handloom would benefit from the involvement of our corporate and industrial houses for inputs and innovation in motives, designs and techniques so as to strike a balance between traditional ethnic concepts and contemporary consumer preferences. The Ministry of Textiles envisages creation of a stimulating environment that would support and promote both Handlooms and Handicrafts Sector and empower them at the grass root level.
Our endeavor is to preserve, protect and promote India's cultural legacy through a tripartite collaboration between the Government, Industry and the artisans, craftpersons and weavers to expose them to the world of corporate consumers so that sustained marketing linkages can be established for their products. I am confident the effort would lead to enhanced sourcing of gifts and souvenirs from India's varied & diverse craft & loom repository. I also hope it will generate interest in adoption of craft clusters by our private sector. I complement the Ministry of Textiles, Industry Associations and Corporate Houses for coming together under the common platform provided by the Conclave to deliberate on taking this initiative forward.
ANAND SHARMA
About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 2
Design and product innovation in handicrafts
NCDPD
{about
National Centre for Design & Product Development
TOWARDS EXCELLENCE IN DESIGN
Infrastructure support at clusters such as setting
N
ational Centre for Design & Product
Contacts: 43, Okhla Industrial Estate, New Delhi - 110020 Tel :+ 91- 11-26821262/65 Fax :+91-11-26821260 Email : ncdpd@ncdpd.com Web: www.ncdpd.com
Development (NCDPD) has been set up
with an objective to fill up the gap in the areas of Design and Product Development. The other objectives of the centre are to build and create design oriented excellence in the handicraft sector and withstand global competitiveness. An
Design and product development services for Handicraft exporters and artisans l Project consultancy and implementation l Technology support for quality / mass production l Design training to the artisans / manufacturers / exporters l Skill development programmes l Implementing of schemes and projects of Development Commissioner (Handicrafts) for setting up of Design centers, Design Workshops, Awareness Programmes / Seminars etc l Theme setting and visual merchandising for fairs and exhibitions l
independent society has been set up and the members of the Managing Committee include eminent handicraft exporters and policy makers. Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India, is ex- officio Chairman of NCDPD . Besides providing design & product development services, the activities of NCDPD have also been diversified into different areas such as Skill/ Capacity Development, creating
8
NCDPD's activities include:
EPCH
Promoting handicraft exports worldwide
{about
up of Common Facility Services, Raw Material Banks, Resource Center, Design Center, Design Bank, Supply Chain Management, Market linkages by setting up Marketing Outlets etc. Presently more than 40 international & national designers and marketing consultants / experts are working full time and equal number on part time basis at NCDPD so to run the affairs of NCDPD on purely commercial and business lines. NCDPD has also been entrusted with the responsibility of running and management of Bamboo & Cane Development Institute (BCDI), Agartala, Tripura and also working in close cooperation with Export Promotion Council for Handicrafts(EPCH) for achieving the targets to enhance the share of exports of Indian handicrafts from present level of 2% to 4% in world markets.
Export Promotion Council for Handicrafts
PROMOTING INDIAN HANDICRAFTS
The Council's continued pursuit of excellence and
WORLDWIDE
the objective of achieving the hallmark of quality
E
xport Promotion Council for Handicrafts
assurance by extending excellent services to all the
(EPCH) was set up in 1986-87 with an
objective to promote the share of Indian handicrafts in the world market. Since then, it has created the necessary infrastructure as well as marketing and information facilities, which are available for both member-exporters and importers. Engaged in the promotion of handicrafts from India and project the country's image abroad as a reliable supplier of high-quality handicrafts, EPCH is run and managed by team of professionals headed by the Executive Director. The Committee of Administration consists of eminent exporters & professionals. The Council has the rare distinction of being hailed as a 'Model Council' that is self-sustaining and where all promotional activities are self-financed.
members and stakeholders has led it to become an Contacts: EPCH House, Pocket-6 & 7, Sector-C,LSC, V asant Kunj, New Delhi-110070, Ph.:+91-11-26135265,(6 lines) Fax: +91-11-2635518/19 E-mail : epch@vsnl.com Web: epch.in
ISO 9001 : 2000 certified organisation. The major export markets of Indian handicrafts are the United States, Saudi Arabia, Japan, The United Kingdom, Germany, Canada, Italy, France, to name a few. However, The US and Europe together
EPCH has the rare distinction of being hailed as a 'Model Council' that is self-sustaining and where all promotional activities are selffinanced. The Council's continued pursuit of excellence and the objective of achieving the hallmark of quality assurance has made it an ISO 9001:2000 certified organisation.
account for over 60 per cent of the country's total handicraft exports. Some popular Indian handicraft items are metal crafts, metal ornamentation, pottery and stone craft, stone craft and marble inlay work, terracotta, wood craft, precious and semi-precious stones, paintings, textiles, carpets and durries, etc. EPCH has been spearheading the promotion of the Indian handicrafts and gift industry by organizing mega buyer-seller events for various products in Delhi and other cities of India.
About NCDPD2_Layout 1 8/11/2012 3:31 PM Page 3
{about
Carpet Export Promotion Council
and good standing in the industry, provides credit reports on
STAGE
exporters, arranges buyer-seller meetings, and assists in trade
F
ounded in 1982, the Carpet Export Promotion Council (CEPC) was established by the Ministry of Textiles of
knotted rugs and all other types and styles of floor coverings from India. CEPC's membership comprises senior trade representatives and government officials, who provide
Contacts: Niryat Bhawan, 3rd Floor, Rao Tula Ram Marg, Opp. Army R & R Hospital, New Delhi - 110057 Tel. : 26153466 Fax : 26153465 E-mail : cepc@vsnl.com, Website : www.indiancarpets.com
India, each specializing in a different type of floor covering. CEPC is well versed in the specialties of each production region, and can, therefore, be of assistance to both exporters and overseas importers. CEPC also advises the government about the proper
invaluable service and expertise to the organizations. The
strategies for carpet promotion, and its officials regularly visit the
Council's primary responsibility is to advise the Indian
Council's overseas members to explore possibilities for new
government on export promotion measures and help the
markets and joint marketing opportunities. Focusing on growth
exporter community bring it's problems and needs to the
and development, CEPC has seen sharp increases in rug exports,
attention of the government. The organization also provides
worldwide. In fact, its vision is to double the export of handmade
assistance to Indian exporters by identifying key markets and trends, offering financial support, sponsoring, participating in trade fairs and exhibitions, and conducting promotional activities abroad. For overseas buyers/importers, CEPC acts as a bridge to help create meaningful business relationships with Indian
CEPC has undertaken the task to eradicate child labour from the carpet industry and has also adopted a label, "KALEEN", that ensures that no child labour has been used for the production of the carpet.
{about A BRIDGE FOR HANDLOOM EXPORTS
Since then, the membership has grown and the present
support and guidance to Indian handloom exporters and international buyers for trade promotion and international marketing. The major handloom clusters are Karur, Kannur and Panipat where exportable handloom products such as bed linen, table linen, kitchen linen, toilet linen, floor coverings, embroidered textile materials, curtains etc. are produced for export markets. The activities of the Council range from
diversification and adaptation to meet modern market requirements. The Council also provides impetus to modernization of handlooms for the export market, organises business mission/buyer-seller meets and
participation in trade fairs abroad, among other things. Further, to sensitize the handloom industry about
the country. HEPC has its head office at Chennai and The primary objective of HEPC is to provide all
9
products abroad and even facilitating product Contacts: No.29A, Rajasekaran Street, Mylapore, Chennai - 4India Tel : +91-44-28476124, 28476125 Fax : +91-44-28476126 E-Mail : hepc@hepcindia.com Website : www.hepcindia.com
figure stands at around 1500 members spread all over regional offices at New Delhi.
Handloom Export Promotion Council
HEPC
etc, HEPC was constituted in 1965 with 96 members.
exporters are required to fulfill certain prerequisites to obtain
the need for exports and product diversification, the
HEPC acts as a liaison between the government and its members by bringing grievances of the exporting community to the notice of the government. Useful information such as market research, recent developments in the industry, useful articles and grade notifications issued by the government are brought to the notice of the members.
Council organizes awareness seminars across the
country. The Council also undertakes market research programmes to explore the possibility of tapping new markets for our handloom products. HEPC also acts as a liaison between the
Promoting exports of handloom worldwide
fabrics, home furnishings, carpets and floor coverings,
been used for the production of the carpet. In addition, carpet
the member exporters to publicizing Indian handloom
(HEPC) is a statutory body constituted under
promote the exports of all handloom products such as
adopted a label, "KALEEN", that ensures that no child labour has
dissemination of trade information and intelligence to
he Handloom Export Promotion Council
the Ministry of Textiles, Government of India, to
Among its objectives, the Council has undertaken the task to eradicate child labour from the carpet industry and has also
this label.
exporters. The Council helps identify suppliers of high repute
T
carpets and other floor coverings in the next five years.
CEPC
the Government of India to promote the export of hand-
disputes. There are over twenty carpet production regions in
Promoting export of Indian carpets worldwide
PUSHING INDIAN CARPETS ON THE WORLD
government and its members by bringing grievances of the exporting community to the notice of the government. Useful information such as market
research, recent developments in the industry, useful articles and grade notifications issued by the governmentare brought to the notice of the members.
About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 4
Sustainable development of the handicraft sector and upliftment of artisans
COHANDS
{about
Council of Handicraft Development Corporations
COHANDS LENDS MORE THAN A HELPING
ordination, collaborations, joint participation, relations
HAND
and understanding amongst various constituents of
E
stablished in 1983, the Council of Handicraft Development Corporations (COHANDS) was
registered under the Societies Act 1860. The Council was conceptualized by the Office of the Development Commissioner (Handicrafts), Government of India, then in the Ministry of
Contacts: West Block No. 7, R.K. Puram, New Delhi - 110066 INDIA Phone : +91- 11-26174198 Fax :+91- 11 -26174269, +91- 11- 26163085 Email : cohands4@vsnl.net Website : www.cohands.in
Industries, who became a Founder-Member. Among
Devlopment Corporations. Created to promote, protect and develop the common interests of the various Handicrafts Development Corporations, member organizations and the handicrafts sector in general, COHANDS have been at the forefront of the country's handicrafts movement to ensure that the sector receives the status it deserves. In addition,
MHSC
Testing, quality enhancement and technology services
ocated 160 km from Delhi, the Metal
The Centre is an international institution for
representatives or trade organizations, associations and chambers of foreign countries, in India or out of India to develop and establish direct contacts and/ or to sponsor study teams to various countries to learn about the various facets of the handicrafts business. One of COHANDS' major duties is to undertake studies, surveys, research projects and collections of mechanical inventions, instruments of design
Once the powder coating is completed, the
Handicrafts Service Centre (MHSC) at
Uttar Pradesh.
organizations in India and abroad in the collection and
electrostatic guns.
L
assistance from UNDP and the Government of
It also co-operates with various institutions and
Metal Handicrafts Service Centre
PROVIDING THE PERFECT FINISH
Government of India with financial and technical
and international exhibitions and regional exhibitions.
concerning handicrafts.
{about Moradabad is an institution established by the
organize, conduct and/or participate in national
Council establishes contact and relations with trade
Created to promote, protect and develop the common interests of the various Handicrafts Development Corporations, member organizations and the handicrafts sector in general, COHANDS have been at the forefront of the country's handicrafts movement.
the Council has been tasked to develop better co-
10
On its part, the Council has the responsibility to
exchange of information pertaining to handicrafts. The
the other permanent members (with voting rights) were all the 29 State and Central Handicrafts
the handicrafts sector.
finished product becomes durable and longContacts: Peetal Nagri, Rampur Road, Moradbad (U.P.) 244001 Ph: 0591-2460131, 6532354 Email: mhscmb@gmail.com Web: www.metalfinishanddesign.in
lasting. The Centre also has state-of-the-art facilities for lacquering and polishing. The Research Testing and Calibration Laboratory of the Centre is unique and possesses a number of sophisticated instruments. It is
testing, metal finishing and allied processes of art
accredited by the National Accreditation Board for
ware and has been providing the necessary up
Testing & Calibration Laboratory (NABL) as per
gradation skills and techniques/services to
ISO/IEC:17025:2005. MHSC has a training
exporters situated in and around Moradabad. In addition, the Centre trains artisans. MHSC's has Electroplating, Powder Coating, Lacquering, Polishing and Sand/Shot Blasting sections with mass production capacities. While the modern electroplating plant can electroplate heavy and big items up-to 20 to 25 microns, the Powder Coating section sprays negatively charged powder using
section that has been providing know-how in
MHSC is an international institution for testing, metal finishing and allied processes of artware and has been providing the necessary upgradation skills and techniques/services to exporters situated in and around Moradabad.
metal finishing processes to craftsperson's, artisans and others. Among the other training modules are those on Computer Aided Designing (CAD), sand casting, scraping, engraving, welding, soldering, threading, etching and cutting, die casting, laser cutting, polishing, effluent treatment, pattern development, packaging, etc. All in all it is a centre for excellence in art metal ware.
About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 5
{about CAPACITY-BUILDER PAR EXCELLENCE
Indian Institute of Carpet Technology The course conducted by IICT is unique in the sense that
he Indian Institute of Carpet Technology (IICT),
the students get an opportunity to learn the technicalities
Bhadohi, a set-up of the Government of India's
involved in the manufacturing of carpets and textile
Ministry of Textiles, under the aegis of Development a decade now and has proved its credentials. Way back in the 1970s, the Government of India felt that there should be an institute or training centre within the periphery of India's highest handmade carpet-producing belt. Keeping that in mind, the Institute was located at
Contacts: West Block No. 7, R.K. Puram, New Delhi - 110066 INDIA Phone : +91- 11-26174198 Fax :+91- 11 -26174269, +91- 11- 26163085 Email : cohands4@vsnl.net Website : www.cohands.in
IICT has four portfolios: Human Resource Development (HRD), Design Creation and Development (DCD),
IICT
Commissioner (Handicrafts), has been around for almost
goods as well, during their four-year term.
Research & Development (R&D) and Technical Service
Support to Industry (TSI). Under the HRD portfolio, the Institute runs a B. Tech. programme related to the Carpet
and Textile trade. All the B.Tech graduates from IICT have
Bhadohi, 35 km from Mirzapur, 15 km from Aurai and 20
either got employment, are self-employed or opted for
km from Gopiganj: all recognised for the production of
higher education in institutes of repute such as IITs NIT,
handmade carpets on the global map. The Institute began
NITIE, ISM, etc. Under the B.Tech programme in Carpet
on November 28, 1998, through a registered society but became functional from November 1, 2001 when it started a B.Tech programme in Carpet & Textile Technology (to this day, November 1 every year is celebrated as "Institute Day" every year by IICT family). The Institute was formally dedicated to the nation on
The course conducted by IICT is unique: students get an opportunity to learn the technicalities involved in the manufacturing of carpets and textile goods as well, during their fouryear term.
& Textile Technology trade, 179 students have passed out so far and are employed in the carpet, textile and related industry. At present, the total number of students in B.Tech is 60 integrating Home Textile Technology (HTT) & Textile Design Technology (TDT) as specializations in addition to the existing Carpet and
May 11, 2002 by the then Hon'ble Minister of Textiles in
Textile Technology (CTT), where 20 students in each
the presence of dignitaries and office bearers.
category are specialized.
{about BCDI TAKES BAMBOO, CANE INDUSTRY
Ä
(BCDI) was set up in Agartala by the
Government of India, with an objective to provide strong forward and backward linkages for the producers of cane and bamboo of the North-Eastern
Contacts: Lichubagan, Post office: Kathalbagan, Agartala, West Tripura - 799006 Tel : +91-381-2410368 Fax : +91-381-2410367 Email : mail@bcdi.in Web: www.bcdi.in
A new building was set up to activate the working location in Agartala. National Centre for Design & Product Development (NCDPD) has been entrusted with the responsibility of running and management of the BCDI. The basic objective of BCDI is to build and create technology-driven design and product-oriented excellence in the cane and bamboo sector of the North-East and provide sustainable forward and backward linkages by creating marketing opportunities.
retail markets.
Ä
Providing regular technology and design
inputs to cane and bamboo manufacturing community of the North-Eastern Region in particular.
region. of BCDI in an area of six acres of land at a very prime
Catering to changing tastes and design
concepts of international buyers and growing Indian
The basic objective of BCDI is to build and create technology-driven design and product-oriented excellence in the cane and bamboo sector of the North-East and provide sustainable forward and backward linkages by creating marketing opportunities.
Ä
Updating the sector about the changing global
scenario with reference to technical advancement in manufacturing.
Ä
Supporting skill development, training with
inflow of technically-equipped manpower.
Ä
Projecting BCDI as centre of excellence in the
areas of cane and bamboo.
BCDI
Commissioner (Handicrafts), Ministry of Textiles,
Bamboo & Cane Development Institute
Technology and design development in cane and bamboo
he Bamboo & Cane Development Institute
Development
11
This also includes:
FORWARD
T
Research, development and training in carpet and textile technology
T
About NCDPD2_Layout 1 8/10/2012 1:11 PM Page 6
Handicrafts and Handlooms Export Corporation
PROMOTING INDIA'S LEGENDARY
participation in international trade fairs and buyer-
CRAFTS WORLDWIDE
seller meets such as the Buyer-Seller Meet (Chile and
T
he Handicrafts and Handlooms Export
HHEC
Marketing and promotion of handloom and handicrafts
{about Corporation of India Ltd (HHEC) has been
at the forefront of the move to promote masterpieces from India for the last five decades. HHEC has been working to nurture and organise the different schools of craftsmanship around the
Uruguay), Heimtextil (Frankfurt), IHGF (India), Tex Contacts: Noida Complex, A-2 to A-5 Sector-2 Udyog Marg NOIDA, 201301 Gautam Budh Nagar, (UP), India Ph: +91-120-2539156 Fax: +91-120-2537003 Email: hhecnd@hhecworld.in, gmns@hhecworld.in www.hhecworld.in
Show (Spain), Brand India Textile and Fashion and Interior Show (Australia). In addition, HHEC also
expanding resource base - comprising artisans,
strong bonds with 150 foreign buyers from The
weavers and master craftspersons from rural areas -
USA, Europe, Canada, Japan, South Africa, South
creating works of art in myriad hues and in a wide range of forms encompassing handicrafts, handlooms, carpets and garment items. A Government of India undertaking, under the aegis of Ministry of Textiles, with an annual turnover of `12150.51 crore, HHEC has branches in all the metropolitan cities in India. With the aim to
HHEC has accumulated an everexpanding resource base - comprising artisans, weavers and master craftspersons from rural areas - creating works of art in myriad hues and in a wide range of forms encompassing handicrafts, handlooms, carpets and garment items.
America, Middle East, etc. who are supplied merchandise by the HHEC. HHEC's bouquet of masterpieces has also created an impression in the sphere of corporate gifts. The Corporation offers a wide variety of unique gift items such as ties, scarves, stationery, leather goods, miniature table icons, greeting cards and stationery made from handmade paper, Madhubani paintings, etc.
{about Marketing of Indian handicraft and handloom
New York International Gift Fair (USA), Inter Gift
countries. Over the years, the Corporation has built
The end result is the accumulation of an ever-
creates the confidence of foreign buyers through
CCIC
Fair (Osaka, Japan), Geneva Festival (Switzerland),
organizes stand-alone exhibitions regularly in major
country under its umbrella.
promote exports, HHEC generates a demand and
12
Trends (India), India Home Furnishing and Garment
Central Cottage Industries Emporium
THE TREASURE HOUSE OF INDIA’S RICHES
from all over India under one roof. The variety on
nown the world over for authentic Indian
display is mind-boggling and ranges from exquisite
handloom and handicraft products, the Central
carvings, sculptures, paintings and art objects to metal
K
Cottage Industries Emporium, popularly known as "Cottage Emporium", was set up in 1952, primarily to promote Indian crafts. Over the years, the Cottage has evolved into the largest emporium in the country engaged in marketing of quality handicraft and
Contacts: Jawahar Vyapar Bhavan, Janpath New Delhi, 110 001 (India) Phone : +91-11- 23323825, 23730374 Fax : +91-11-23328354 www.cottageemporium.in
and wood craft, stoneware, ceramics, sterling silver, carpets, furniture, lamps, furnishings, home linen, saris and ready to wear, accessories, dress fabrics, jewellery, craft items and much more. Above all, CCIC accords high priority to quality products. Silver items, for example, have to be 85 per cent or 92.5 per cent pure.
handloom products in India and abroad.
Similarly, silk has to be of specified grammage while
Central Cottage Industries Corporation of India Ltd. (CCIC) was incorporated in 1976 as a
cotton must be of the purest kind. If required, customers
Government of India undertaking and is under the
are provided quality assurance certificates for products.
administrative control of the Ministry of Textiles. The
While the Cottage can count Heads of States, dignitaries
Cottage's flagship showroom is at Jawahar Vyapar Bhawan at Janpath in New Delhi. There are showrooms at Mumbai, Kolkata, Bengaluru and Chennai. In addition, the Cottage has two Lifestyle Stores in New Delhi: at Rajiv Gandhi Handicrafts Bhawan and at Baba Kharak Singh Marg. The Emporium stocks the finest of handicrafts
The Emporium stocks the finest of handicrafts from all over India under one roof and the variety on display is mind-boggling. It is no wonder that the Cottage counts Heads of States, dignitaries and delegates from abroad among its valued customers
and delegates from abroad among its valued customers - in fact, nearly 50 per cent of the Cottage's sales are in foreign currency - the emporium also caters to elite Indian customers and foreign tourists. Preserving authenticity and projecting the best of the country's handicrafts and handlooms, the Central Cottage Industries Emporium is indeed India's way of welcoming the world!
About NCDPD2_Layout 1 8/10/2012 3:26 PM Page 3
{about most important cottage industry in India
providing employment to large number of people in rural areas. Recognizing the need for protecting our cultural heritage of handloom weaving and for protecting the sector from threat of mechanised power loom and mill sector, the Government of India, in 1956, decided to set up the Handloom Design Centres at Mumbai, Chennai and Varanasi. The activities of these Design Centres were later expanded
WSC
Weavers' Service Centres. Presently, 25 Weavers' Service Centres, in 20
Contacts: Weavers Service Centre Delhi Weavers Colony, Bharat Nagar, Ph: 011-27303793, Fax: 011-27307560 DELHI 110 052. Web: www.handlooms.nic.in E-Mail: wscdelhi@gmail.com
States, are functioning under the aegis of the Office of Development Commissioner for Handlooms, and three new WSCs are being setup in Jharkhand, Nagaland and Mizoram.
WSC primarily render extension services, which involve transfer of design inputs, skills and technology to handloom weavers.
to cover other aspects of development of the
WSC's provide the technical services in the field of weaving, designing, textile processing etc. to the weavers, Apex/Primary Weavers' Co-operative Societies, State Handloom Corporations, exporters, manufacturers, designers etc.
{about PROMOTE TRADITIONAL AND CONTEMPORARY DESIGNS tional Centre for Textile Design (formerly
set up to promote traditional and contemporary
opportunity to the Textile Industry, and in particular to the Handloom Sector. Objectives of NCTD are to link all persons belongings to the Textile Industry with developments in each others' fields and to give weavers, workers and designers greater exposure and
through its website called "http://designdiary.nic.in". Contacts: National Centre for Textile Design Handloom Pavilion, Near Gate No. 1, Pragati Maidan, Bhairon Marg, New Delhi-110001 Web: www.designdiary.nic.in E-mail: nctddesigndiary@gmail.com
The activities of NCTD are related to providing Indian and International design and colour forecasts for apparels and home furnishings
access to national and international markets, thereby
POPULARLY KNOWN AS THE CRAFTS MUSEUM
Museum, popularly known as the Crafts
Museum, celebrates the rich and diverse, and still flourishing, craft traditions of India. Set up in 1956, the Museum boasts a collection of more than 32,000
building was designed by the renowned architect Charles Correa. Its scale and proportions and its many architectural features reference those of the
for apparels and home furnishings, hosting a design pool with technical specification for free download by any interested person and maintaining a consolidated database of addresses of designers and other resource persons connected with all sectors of the textile industry. This facilitates access to relevant information at one place.
{about
National Handicrafts and Handlooms Museum traditional Indian village. Semi-open passageways,
NHHM Contacts: Handloom Pavilion, Near Gate No. 1, Pragati Maidan, Bhairon Marg, New Delhi-110001 E-mail: nhhm-mot@nic.in Website : www.handlooms.nic.in
tiled roofs and courtyards lead to the galleries which display a multitude of objects - ritual as well as everyday objects, toys, puppets, masks, paintings, jewellery - in a variety of media - wood, stone, metal, terracotta, paper mache, cloth. A separate gallery houses the large textile collection, an important reference for all involved in the study and
objects. The Museum is now housed in a large campus in Pragati Maidan, Delhi, and the museum
Indian and International design and colour forecasts
The Museum is now housed in a large campus in Pragati Maidan, Delhi, and the museum building was designed by the renowned architect Charles Correa.
research of textile techniques and traditions. On the other side of the grounds, an open air 'Village Complex' showcases architectural types of village dwelling, courtyards and shrines from across the country.
A separate gallery houses the large textile collection
T
he National Handicrafts and Handlooms
The activities of NCTD are related to providing
NCTD NHHM
Most of NCTD's activities are articulated
Providing adequate growth opportunity to the Textile Industry
sustainable development.
known as National Design Centre) has been
market demand, thereby providing adequate growth
national centre for textile design
giving them a better livelihood and avenues for their
N
designs so as to be responsive to the rapidly changing
WSC
T
handloom textiles and were re-designated as the
Promote,preserve and document traditional skills
OUR CULTURAL HERITAGE OF HANDLOOM WEAVING he Handloom Industry is the biggest and the
Weavers' Service Centres
13
About NCDPD2_Layout 1 8/10/2012 3:26 PM Page 2
Educate & undertake experimental and research programmes
14
The national and state level handloom corporations
National Level Agency to assist the speedy development
IIHT ACASH NHDC
{about
National Handloom Development Corporation
COORDINATING ALL ACTION COVERING THE PROCUREMENT AND SUPPLY OF RAW MATERIAL
N
and initiating development activities for upgrading the technology in the handloom sector and
ational Handloom Development Corporation Ltd., Lucknow was set up in February, 1983 as
a Public Sector Undertaking by the Government of India as an autonomous body under the Companies Act, 1956, in pursuance of the imperative need for a
improving their productivity. Contacts: 10th & 11th Floors, Vikas Deep, 22 Station Road, Lucknow -226 001 Post Box No. 429, Ph : 91-522- 2635133, 2635287 Fax : 91-522 - 2635282 E-mail : honhdc@nhdcltd.co.in
National Level Agency to assist the speedy
To carry out the business of all type of yarns, and organize supply of quality dyes and related materials needed by the handloom sector, to promote marketing of handloom fabrics including exports and
development of the Handloom Sector by coordinating all action covering the procurement and supply of inputs at reasonable prices, augmenting the marketing efforts of the state handloom agencies
{about
The main objectives of the Corporation are:-
To aid, assist and implement the projects connected with the production of handloom fabrics include taking up modernization programmes.
to aid, assist and implement the projects connected with the production of handloom fabrics include taking up modernization programmes, introduction of appropriate technology for the handloom sector.
Association of Corporations & Apex Societies of Handlooms
PROMOTE MARKETING IN THE HANDLOOM SECTOR
as a nodal agency for supply of handloom goods to be purchased by Central Government
T
he Association of Corporations and Apex
Departments/Agencies /PSUs under Single Tender
Societies of Handlooms (ACASH) is a
national level apex organization of the national level, State and interstate level Handloom Development Corporations and Apex Handloom Cooperative
E-mail: acash@ndb.vsnl.net.in
Societies. ACASH was registered in June 1984 as a society under the societies Registration Act 1860 to coordinate and promote marketing in the handloom sector. Government of India has appointed ACASH
PROVIDES TECHNICALLY QUALIFIED MANPOWER
Contacts: Handloom Pavilion, Near Gate No.2, Pragati Maidan New Delhi-110001 Web: www.handlooms.nic.in
National level Apex origination of the national and state level handloom corporations and apex societies whose names are notified by the office of the DC of Handlooms.
{about
I
System. The National and State level handloom corporations and apex societies whose names are notified by the office of the Development Commissioner for Handlooms, Ministry of Textiles for production and supply of handloom goods through ACASH, are members of ACASH. ACASH is also involved in helping the promotion of handloom exports.
Indian Institutes of Handloom Technology qualified manpower The first IIHT was established in 1956 at Varanasi.
n olden days, Indian Handloom Industry was not
At present, 5 IIHTs are functioning in the Central sector
having professionally trained technical personnel and
at Varanasi (U.P.), Salem (Tamil Nadu), Guwahati
was solely dependent on the expertise and knowledge transferred from generation to generation for its survival and development. In order to provide professionally qualified technical persons to enable the Handloom
Contacts: Web;www.handlooms.nic.in E-Mail; iiht.tnslm@nic.in, iihtvns@gmail.com iihtbargarh@gmail.com, iiht_jodhpur@rediffmail.com iiht-guw-asm@nic.in
industry to face the challenges from other mechanized sectors of the Textiles Industry, the Government of India decided to set up Indian Institutes of Handloom Technology. IIHTs are conducting Diploma courses in Handloom and Textile Technology and Post Diploma in Textile Processing to provide professionally
(Assam), Jodhpur (Rajasthan), and Bargarh (Orissa). The 6th Indian Institute of Handloom Technology is being set up at Shantipur (West Bengal). The State Sector Institutes are located at Venkatagiri ( Andhra Pradesh), Gadag ( Karnataka ), Champa (
IIHTs are conducting Diploma courses in Handloom and Textile Technology and Post Diploma in Textile Processing to cater to the need providing professionally qualified manpower
Chhattisgarh) and, 4) Kannur ( Kerala). Objective of IIHTs are: To undertake experimental and research programmes and lay down the highest possible technical standard of training for the handloom industry.
Handicraft _Layout 1 8/8/2012 11:59 PM Page 1
{Sub Contents
Handicrafts Section 16-17 18-19 20-21 22-24 25-28 29-31 32-33 34-41 42-49 50-59 60-66 67-72 73-74 75-78 79-83 84-91 92-93 94-97 98-102
Ashtray Basket Bowls Box Candle Clock Coasters Decorative Figurines Jwellery Lamps Furniture Office Stationary Photo Frame Tray & Tea Set Vases Bamboo Items Leather Items Table Mat
15
Page 14-19 _Layout 1 8/8/2012 4:11 PM Page 2
Astray
Pricing
determines position
of products
16
Page 14-19 _Layout 1 8/8/2012 4:12 PM Page 3
Quality par
Excellence 17
Ashtrays can come in handy, even if you are not using them for their intended purpose. Some can double up household accessories and that is the best part about decorative and innovative designs.
Page 14-19 _Layout 1 8/8/2012 4:12 PM Page 4
Basket
18
Creating Indian master pieces for
the world
Page 16-21 _Layout 1 8/9/2012 1:09 AM Page 5
Quality is of
paramount importance
19
Baskets provide a serene touch to the garden and patio area. They are used not only as display items when it comes to viewing flowers but they even help grow large trailing and vine plants.
Page 14-19 _Layout 1 8/8/2012 4:13 PM Page 6
Bowls
Welcome to India's art-metal hub 20
Page 14-19 _Layout 1 8/8/2012 4:13 PM Page 7
21
Crafting metal masterpieces
Page 20-26_Layout 1 8/8/2012 4:34 PM Page 2
Box
22
Rich heritage in handicrafts
Page 20-26_Layout 1 8/8/2012 4:34 PM Page 3
An epitome of dexterous craftsmanship Decorative boxes are perfect for storing small treasures and they can double up as great unique gifts for those who need a place to store items away
23
Page 20-26_Layout 1 8/8/2012 4:35 PM Page 4
24
Handmade – exclusively for you Neatly tuck away clutter in a decorative box and add unique decor to your home
Page 20-26_Layout 1 8/8/2012 4:35 PM Page 5
Candle & Candle Stand
25
Creating
masterpieces of stunning quality
Page 20-26_Layout 1 8/8/2012 4:36 PM Page 6
26
Designs
to light up homes Feel delightful in the new world of artistically designed candle holders, which are not just wonderfully decorative for your home but serve as perfect gifts too
Page 22-28_Layout 1 8/8/2012 11:37 PM Page 7
Quality
candlelight for global clientele
Holders for candles are also used as part of religious ceremonies & come in different shapes and sizes to hold different sized candles.
27
Page 20-26_Layout 1 8/8/2012 4:36 PM Page 8
Blending
creativity and imagination
28
Candle holders are sure to appeal to those with even the most discriminating tastes. Candlelight creates mood of peace and quiet
Page 27-31_Layout 1 8/8/2012 5:08 PM Page 1
Clocks
Enhancing the decor of
your home
29
Page 29-33_Layout 1 8/8/2012 11:46 PM Page 2
30
Clocks are made using superior quality, which makes them highly durable.
Page 27-31_Layout 1 8/8/2012 5:11 PM Page 3
{products
31
Designs that give urban sophistication to your modern dĂŠcor and lifestyle.
Page 27-31_Layout 1 8/8/2012 5:13 PM Page 4
Coasters
32
In Pursuit of perfection
Page 27-31_Layout 1 8/8/2012 5:14 PM Page 5
33
For the love of art & antiques
Page 34-41_Layout 1 8/8/2012 11:39 PM Page 2
Decorative
34
Top-of-line hardware stuff
Page 34-41_Layout 1 8/8/2012 11:39 PM Page 3
35
Decorations with a touch of class Home decorative items are ideal for homes and also as adorable gift items
Page 32-39_Layout 1 8/8/2012 5:23 PM Page 4
36
Blending creativity with quality Bring dazzling appearance in the your interiors with our exclusive Home Decorative
Page 32-39_Layout 1 8/8/2012 5:24 PM Page 5
Product in varied hues and shapes 37
Page 34-41_Layout 1 8/8/2012 11:40 PM Page 6
38
Customers command the design Bring Home beautifully carved products enhancing the beauty of your home.
Page 34-41_Layout 1 8/8/2012 11:40 PM Page 7
39
Client specification is top priority Give a distinctive touch to your office
Page 32-39_Layout 1 8/8/2012 5:25 PM Page 8
40
Providing
service with dedication
Page 32-39_Layout 1 8/8/2012 5:26 PM Page 9
41
Impressive range of home decor The artifact has been designed so meticulously that even the fine details of decorative are clearly visible.
Page 40-47_Layout 1 8/8/2012 5:36 PM Page 2
Incredible trend of Figurines
42
Page 40-47_Layout 1 8/8/2012 5:37 PM Page 3
43
Creating
beauty out of anything Collection of classic ancient tradition of Arts and Crafts which enhance the interior of your home or office
Page 40-47_Layout 1 8/8/2012 5:37 PM Page 4
44
Collections of affordable figurines Add life to your home and garden by inserting a resin statuary figure
Page 40-47_Layout 1 8/8/2012 5:38 PM Page 5
45
Perfection personified
Wide Range starting From oriental buddha head decorations
Page 40-47_Layout 1 8/8/2012 5:38 PM Page 6
46
In pursuit of fine Handicrafts Figurines to decorate your home and give it a rich looks
Page 40-47_Layout 1 8/8/2012 5:39 PM Page 7
The
creations of a craftsman
47
Page 40-47_Layout 1 8/8/2012 5:39 PM Page 8
48
Attract your friends and corporate clients by gifting the sophisticated range of Figurines
The deluxe
collection
Page 40-47_Layout 1 8/8/2012 5:40 PM Page 9
Creation of figurines with a passion
Eye-catching designs and attractive looks of these figurines makes them unforgettable
49
Page 48-57_Layout 1 8/8/2012 5:47 PM Page 2
50
Glamour & pizzazz, Indian-style!
Page 48-57_Layout 1 8/8/2012 5:48 PM Page 3
51
Sparkle and
shine!
Indian jewellery - charming, sophisticated with more than a touch of tradition. Hand-crafted by masters of the art and created for today.
Page 48-57_Layout 1 8/8/2012 5:48 PM Page 4
52
A specialist in ethnic styles
Page 48-57_Layout 1 8/8/2012 5:49 PM Page 5
53
Exotic
Ravishing Jewellery
&
Depending on the culture and times, jewellery often becomes a status symbol
Page 50-59_Layout 1 8/9/2012 1:06 AM Page 6
Quality is top priority for Jewellery
54
Jewellery, which is not in mainstream production and of which the mode of production is no longer popular, is known as 'Antique Jewellery'
Page 50-59_Layout 1 8/9/2012 1:06 AM Page 7
55
Affordable, yet exotic range of jewellery Antique Jewellery embodies the unadulterated jewellery tradition of the country
Page 50-59_Layout 1 8/9/2012 1:06 AM Page 8
56
Top quality distinguishes fashionate's
jewellery
Antique jewellery is popular not only within its own territorial boundaries, but also finds favour amongst people .
Page 48-57_Layout 1 8/8/2012 5:50 PM Page 9
57
For jewellery
that's at the top Indian women and jewellery have always formed a great combination. The tradition is still alive and time has made it only more vigorous than earlier
Page 48-57_Layout 1 8/8/2012 5:51 PM Page 10
58
Classy accessories for royalty Jewellery made of silver, platinum and other metals has become quite popular among people.
Page 48-57_Layout 1 8/8/2012 5:51 PM Page 11
59
Trendsetter Extraordinary Indian jewellery is stylish and is not restricted to a single metal. Manufacturers use all materials, ranging from plastic and glass to white metal.
Page 60-66_Layout 1 8/8/2012 6:35 PM Page 2
Lamps
60
Lighting up lives gracefully
the right mix of colours & designs
Perfecting
Page 58-65_Layout 1 8/8/2012 6:31 PM Page 3
61
Lighting is an important aspect of all interior and exterior designs. Proper, well designed lighting is absolutely essential for a room to be functionally and aesthetically perfect.
Page 58-65_Layout 1 8/8/2012 6:31 PM Page 4
62
Keeping pace with international standards Decorative lamps are the brightest ideas to illuminate the spaces of the home.
Page 58-65_Layout 1 8/8/2012 6:32 PM Page 5
63
Lights for the festive season
Ideal for areas where reading and other activities take place, glass lamp shades are classically styled and enhance the interiors of home and office.
Page 58-65_Layout 1 8/8/2012 6:32 PM Page 6
Crafting
with elegance
64
A table lamp serves as one Beautiful handmade table lamps are the perfect choice for your home. With a huge selection of table lamps, the choice is endless.
Page 58-65_Layout 1 8/8/2012 6:33 PM Page 7
You are sure to find just right designer floor lamp to make your space come to life. A well designed lamp can be a focal point and also serves as a piece of functional art.
tune with the latest trends
In
65
Page 58-65_Layout 1 8/8/2012 6:33 PM Page 8
Lamps are the ideal companion for your office, home or work desk.
A feel of Elegance
66
Page 67-74_Layout 1 8/8/2012 7:55 PM Page 3
Furniture
Creating
designs for different tastes
67
Page 67-74_Layout 1 8/8/2012 11:41 PM Page 4
68
Design & quality that speak out Bring an ethnic touch to your home with our extremely artistic wooden crafts.
Page 67-74_Layout 1 8/8/2012 7:56 PM Page 5
69
“Buyers' satisfaction� - secrete of growth Qualitative range of tables to suit any kind of architectural & interior designs.
Page 67-74_Layout 1 8/8/2012 7:57 PM Page 6
70
High fashion with a purpose Experience the comfort of luxurious chairs enhancing the look of your living room.
Page 67-74_Layout 1 8/8/2012 7:58 PM Page 7
71
Satisfying clients with
Fabulous Designs The cabinet has decorative boarders. This antique reproduction perfectly brings forth the charm of olden days.
Page 67-74_Layout 1 8/8/2012 7:55 PM Page 2
Making Indian Handicrafts global
72
Almirah that have a way of fulfilling sophisticated demands
Page 67-74_Layout 1 8/8/2012 7:58 PM Page 9
73
Fine craftsmanship for home and office
Page 67-74_Layout 1 8/8/2012 11:41 PM Page 10
Branding the golden martial
74
Wide range of aesthetically designed for desk accessories, which are extensively used for keeping order on the desk
Page 74-82 _Layout 1 8/8/2012 8:13 PM Page 1
Photo Frame
75
A look of
excellence
Page 74-82 _Layout 1 8/8/2012 8:14 PM Page 2
76
A class apart Preserve your memories with our exclusive range of Photo Frames
Page 74-82 _Layout 1 8/8/2012 8:16 PM Page 5
Picture Perfect
Our range of photo frames hold memorable moments of one's life to be cherished for long time.
77
Page 74-82 _Layout 1 8/8/2012 8:15 PM Page 4
The radiance of
Luxury....
78
Add splashes of colour to your home with vibrant artworks & stylish decorative frames
Page 74-82 _Layout 1 8/8/2012 8:26 PM Page 7
Tea & Tray Set
79
Craftily designed
tea & tray set
Page 75-83 _Layout 1 8/9/2012 1:11 AM Page 6
80
Serve your guests in traditional style
Eye for detail captivates clients
Page 74-82 _Layout 1 8/8/2012 8:27 PM Page 9
Designer’s brain
81
Thrill your guests owing to creative designs tea sets with an attractive appeal
Page 74-82 _Layout 1 8/8/2012 8:26 PM Page 8
82
Keeping the art of India alive
Impress your guests with creative tea sets that have an attractive appeal.
Page 74-82 _Layout 1 8/8/2012 8:27 PM Page 11
In pursuit of quality decorate your showcase with Attractive and beautyfull crockries
83
Page 83-92_Layout 1 8/8/2012 8:53 PM Page 2
Vase
84
Creating a fashionable aura at home
Page 83-92_Layout 1 8/8/2012 8:54 PM Page 3
85
Nurturing the cultural heritage Complete the interiors of your home or office with quintessential decorative flower vases.
Page 83-92_Layout 1 8/8/2012 8:54 PM Page 4
86
Fresh-cut flowers in a perfect vase that complement the interiors of your home.
Accessories your Homes
Page 83-92_Layout 1 8/8/2012 8:54 PM Page 5
87
Creating magic
with pottery and ceramic Bring elegance to any celebration at your home or office.
Page 83-92_Layout 1 8/8/2012 8:55 PM Page 6
88
Creating classy accessories for the world Vases could be the best gift for your relatives and friends, because they will remember you whenever they use it in their homes or offices.
Page 83-92_Layout 1 8/8/2012 8:55 PM Page 7
Good designs, good quality and good prices
89
Page 83-92_Layout 1 8/8/2012 8:55 PM Page 8
Vases to dream
90
about
They capture expression and have colourful patterns around them.
Page 83-92_Layout 1 8/8/2012 8:56 PM Page 9
91
Trendy Hides from India
Beautifully designed with various patterns, these vases give the home and office an ornamental look.
Page 100-103 _Layout 1 8/8/2012 9:14 PM Page 2
Bamboo items
92
Combination of design, material and quality
Page 100-103 _Layout 1 8/8/2012 11:43 PM Page 3
upgrading
with changing markets
93
Wide range of admirable decorative items that are perfect for personal range and gifting purposes.
Page 126-132_Layout 1 8/9/2012 12:32 PM Page 2
Leather Items
Fashion & Tradition go hand-in -hand
94
Page 126-132_Layout 1 8/9/2012 12:33 PM Page 3
95
Different designs for different countries Imperishability of a leather accessory makes it highly preferred by all
Page 126-132_Layout 1 8/9/2012 12:34 PM Page 4
96
Excellence
in bio-degradable product Exceptional quality designer leather bags with elegant looks, smooth finish, contemporary designs and unique patterns spell class.
Page 126-132_Layout 1 8/8/2012 9:46 PM Page 5
97
Examples of a perfect past Ladies' leather bags have a classy exclusive look which complements a woman's attire
Page 160-165_Layout 1 8/8/2012 9:36 PM Page 2
Table Mat
98
Bringing life to your home ambience
Page 160-165_Layout 1 8/9/2012 8:34 AM Page 3
99
Quality conscious yet smart and unique Table mats give the table a distinguishing style and decide the dining mood.
Page 160-165_Layout 1 8/8/2012 11:44 PM Page 4
100
Pampering clients with exclusive designs Wide range of table mats that are known for their quality and design.
Page 160-165_Layout 1 8/8/2012 11:45 PM Page 5
101
Creations
for digital age These table cloths look appealing in any kind of set up.
Page 160-165_Layout 1 8/8/2012 11:45 PM Page 6
102
Bringing in new designs in Table-Mat The contrasting patterns give a dramatic look to your table.
handloom_Layout 1 8/8/2012 11:57 PM Page 3
{Sub Contents
Handloom Section 106-107 108-111 112 113-114 115-117 118-119 120 121-123 124-125 126-127 128 129-130 131-133 134-136 137-140 141 142 143 144
Scarf Neck Tie Shawl Bag Stole & Muffler Bed Covers Curtains Durries Doormat Cushions Ajrak Printing Ahimsa Silk Sari Vanya silk Dress Material Bathroom Collections Technology up gradation North-East Product Handloom Cluster Map
103
ncdpd_FILLER_THEME PAV_Layout 1 8/8/2012 9:57 PM Page 2
ncdpd_FILLER_THEME PAV_Layout 1 8/8/2012 9:57 PM Page 3
Page 106-7 & 142-43_Layout 1 8/9/2012 12:42 PM Page 2
Accessories 106
Wonderful dreams from India
Page 106-7 & 142-43_Layout 1 8/8/2012 10:48 PM Page 3
107
Simply the best Scarves
Page 108-111 _Layout 1 8/8/2012 11:25 PM Page 6
108
Exclusive neck ties
Page 108-111 _Layout 1 8/8/2012 11:24 PM Page 5
109
Bowing
to local tastes &
Designs
Page 108-111 _Layout 1 8/8/2012 11:23 PM Page 2
110
Page 108-111 _Layout 1 8/8/2012 11:24 PM Page 3
111
Paradigm of consumer taste
Handloom 3_Layout 1 8/8/2012 10:41 PM Page 12
Its time of Ethnic products Kani Shawl Kani is a highly traditional languishing product of Kashmir. The colour specifications of designs are translated from a coded language called Talim written in local script. A person recites the talim and the weavers
112
on the loom insert weft yarn from the small wooden 'tillis' spools.
Page 113-118_Layout 1 8/8/2012 11:16 PM Page 3
113
Magic of colours & creativity
Page 113-118_Layout 1 8/8/2012 11:16 PM Page 4
Quality collection for everyone
114
Page 113-118_Layout 1 8/9/2012 12:54 PM Page 5
Fashion accessories to adorn the Beautiful
115
Page 113-118_Layout 1 8/8/2012 11:17 PM Page 6
116
Innovative
designs for stole
Page 113-118_Layout 1 8/8/2012 11:17 PM Page 7
{products
Designer mufler
& Stoles for melody
117
Handloom _Layout 1 8/8/2012 10:30 PM Page 4
Home furnishing The printers, majority of whom are women, in‐ telligently use mud or wax or oil or resin to print in a particular fashion with the help of wooden blocks to conceal some of the portion of the cloth, which does not require a particular colour while dyeing. The whole cycle of process right from washing, mordanting, printing, dyeing, fin‐ ishing etc may take 15 days to develop the printed fabric.
118
Handmade-exclusively for you
Handloom _Layout 1 8/8/2012 10:31 PM Page 5
119
ravishing Handcraft of
Dhabu Printing
Handloom _Layout 1 8/8/2012 10:30 PM Page 2
Curtains
120
Handloom 2 _Layout 1 8/9/2012 12:57 PM Page 5
Fine combination of colours and designs
Durries
121
Handloom 2 _Layout 1 8/8/2012 10:37 PM Page 6
Appealing Prayer mats & Rugs 122
Handloom 2 _Layout 1 8/9/2012 12:58 PM Page 7
collection for every
occasion 123
Handloom 2 _Layout 1 8/8/2012 10:36 PM Page 4
124
Doormats
Handloom 2 _Layout 1 8/8/2012 10:36 PM Page 3
125
Handloom _Layout 1 8/8/2012 10:32 PM Page 7
Cushions
126
Cushion Covers
Handloom _Layout 1 8/8/2012 10:34 PM Page 8
Stuff For Home
127
Handloom _Layout 1 8/8/2012 10:32 PM Page 6
Ajrakh
Ajrakh prints (Bed cover) Ajrakh", the oldest technique of ornamenting textiles, fragment of which was found in the excavations of Mohenjadaro. The fabric is printed on both sides with natural dyes with the same wooden block giving identical impression.
128
Handicraft - Copy_Layout 1 8/8/2012 10:25 PM Page 3
Inspirationally Indian
Ahimsa silk -
the pupae are not killed inside the cocoon and it comes out as a full grown moth. Used in producing
129
Handicraft - Copy_Layout 1 8/9/2012 1:26 PM Page 6
use
130
Handloom products with Pride
Handloom 3_Layout 1 8/8/2012 11:06 PM Page 3
131
Clothing
Handloom 3_Layout 1 8/8/2012 11:07 PM Page 4
Ikat Sari: The production process involves drawing the design outlines on a graph paper and then putting tiny knots in the warp and weft yarns separately, following the design so prepared. At first, the yarn is dipped into the lightest colour to be used. Now portions which are to retain this light shade are tied, after which the yarn is again dipped in deeper shades. Repeating the process 2 to 5 times, finally the threads which are used for tying are removed and the dyed
132
warp and weft yarns are ready to be put on the loom for weaving. Equally skilful is the weaving process when the weaver has to match and follow the individual warp and weft yarns to interlace to form the ultimate design in the fabric.
Silk Brocade Sari Brocade - A compound texture heavily ornamented with many colours of silk yarns and zari threads with raised patterns all over. So complex is the brocade handloom involving 5-8 healds, jala, jacquard, generally operated by the Julahas of Benaras with the help of one assistant, that even one meter of fabric cannot be woven in a day.
Handloom 3_Layout 1 8/8/2012 11:07 PM Page 5
Jamdani Sari Weaving designs and motifs in a fabric without the help of any device. The weaver himself creates the design instantly, following the patterns available in the nature like flower, creeper, leaf etc. during weaving. Literally, he counts the warp thread with his fingers and then he passes the weft yarn through this opening to form the design as per his imagination. Depending on the intricacy of the design, he may have to do this more than 100 times for creating one line of weft thread. It may take months together or even a year to weave a sari. So high is the craftsmanship involved.
Simply exclusive, simply the best
133
Handicraft - Copy_Layout 1 8/9/2012 1:33 PM Page 4
134
Wonderfully Indian-
Vanya Silk
Handicraft - Copy_Layout 1 8/8/2012 11:05 PM Page 5
135
Specially crafted for the world—
Vanya Silk Maintaining a balanced and environment-friendly atmosphere for the growth of nature and human being. Eri, Muga and Tasar silks are grown in the wild, in the forests of Assam, Meghalaya, Orissa, Bihar, Jharkhand, West Bengal, Manipur, Chattisgarh. Tribal communities are engaged in collecting the cocoons and in protecting the jungle for rearing of silk
Handicraft - Copy_Layout 1 8/9/2012 1:28 PM Page 8
Vanya Silk
136
Handloom 3_Layout 1 8/8/2012 10:40 PM Page 11
Contemporary but with a touch of tradition
137
Handloom 3_Layout 1 8/8/2012 10:40 PM Page 8
Dress Material
Always a step ahead in fashion 138
Handloom 3_Layout 1 8/8/2012 10:40 PM Page 9
139
Nurturing art with quality fabric
Handloom 3_Layout 1 8/8/2012 10:39 PM Page 6
140
Handicraft - Copy_Layout 1 8/8/2012 10:28 PM Page 9
141
Exquisite range of Bathroom
collection
Page 106-7 & 142-43_Layout 1 8/8/2012 10:50 PM Page 4
Only women are allowed to weave The loom is a group of bamboo sticks and can be rolled into a bundle when not in use. The weaver spreads it as a sheet in the open, puts her own weight to tighten the warp which is tied around her waist. This Loin loom is suitable for the densest texture of the fabric, which is not possible on any other kind of loom
142
Page 106-7 & 142-43_Layout 1 8/8/2012 10:52 PM Page 5
143
Tribal textiles of North East