An UNIQUE opportunity in the Latin American beauty market to close deals, identify trends and check out novelties
O
ver four days 950 brands will showcase their rollouts for haircare, makeup, nails, esthetics, cosmetics, furniture and services for visitors from all over Brazil and abroad. The event is the reference in the international beautycare business calendar and attracts buyers ranging from large chains to professionals in a wide diversity of specialties.
Brazil: a market of opportunities in the beautycare segment 10%
growth a year over the last 18 years
16.5
billion US dollars of gross revenue in 2013
2nd
market in men’s and children’s hair, bath and sun screen products and peeling
3rd
position in the world market
3rd
in colored cosmetic products
5th
in skincare products
Source: Panorama of the Personal Hygiene, Perfumery and Cosmetics Industry, by Abihpec Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry. Data: Euromonitor 2013.
Get to know the fair Expo Center Norte São Paulo - BRAZIL 4
32
7% 8% Retail Business • Accounts for 16% of the fair • Off-the-shelf professional products • Retail sales
Retail Show • Accounts for 13% of the fair • Off-the-shelf professional products • Technical demonstrations, promotions and offers
MakeUp Brasil • Social and artistic makeup • Significant growth in visitors
Professional Show • Accounts for 35% of the fair • Technical shows and presentations • Total interactivity with visitors
10% 15%
HAIR BRASIL Fashion Show Auditorium
2
Visitor profile
49%
49% 15% 10% 8% 7% 4% 3% 2% 2%
Hairstylists and beauty salons owners Estheticians and owners of esthetics clinics Distributors/retailers and importers Other professionals Manicurists Makeup artists Representatives of industry and services Dermatologists and medical professionals International Visitors
Professional Business • Accounts for 20% of the fair • Medium and long-term business • Customized service
Nail Brasil • Fast-growing sector of the fair • Accounts for 5% of the fair
Esthetics Brasil • Accounts for 13% of the fair • More than 250 exhibitor brands • Fair and congress under one roof
Rooms for Workshops and Congresses • 18 rooms on the mezzanine floor
94,000
professional visitors from across Brazil and 26 other countries
950
Brazilian and foreign brands
70,000 m2 of exhibition area
17,000
participants in the Beautycare Forum
Beautycare Forum Full professional training program - with congresses, seminars and workshops in all fields of beautycare - is the highlight at HAIR BRASIL. For 2015, around 100 events will discuss management issues, trends and techniques. Hair Brasil Fashion Show 14th Hair Brasil International Esthetics Congress 14th Hair Brasil Championship 13th Hair Brasil Brazilian Manicurists Congress 7th Hair Brasil Brazilian Chiropody Congress 5th Hair Brasil Brazilian Makeup Congress 3rd Hair Brasil Trichology Congress 2nd Hair Brasil Scientific Visagism Congress 14th Hair Brasil Workshops
HAIR BRASIL FASHION SHOW Performative presentations by key professionals from Brazil, Canada, England, France, Germany, Italy, Spain, United States, among others; major brands; and beautycare academies rollout trends in hairstyles, coloring, makeup and nails.
Come to HAIR BRASIL the real taste of the beautycare market Tel.: (55 11) 3063.2911• (55 11) 3199.6100 E-mail: international@hairbrasil.com.br More information about the fair:
www.hairbrasil.com
14th International Beauty, Hair and Esthetics Fair
28
31 • March • 201 5
to
10am to 8pm Expo Center Norte • SÃO PAULO • BRAZIL
Owned by
Couromoda Group
Institutional Support
Affiliated to
Support
HEADQUARTERS: Rua Padre João Manuel, 923 • 6º andar 01411-001 • São Paulo • Brazil Tel: (55 11) 3063.2911 • (55 11) 3897.6191 E-mail: international@hairbrasil.com.br www.hairbrasil.com •
@hairbrasilprofissional