SAP Employer Brand 2016
Concept: ‘Life at SAP Illustrated’ is a weekly cartoon series providing a behind-the-scenes look at our Company, SAP. We hope you laugh with the fictional characters about work and office life. This series is developed in-house by SAP’s Global Employer Branding and available via “Life at SAP” social media channels. Our Mission is for people to come to our site regularly to catch up on the latest developments of our characters to create that stickiness. And we hope to highlight key stories on what makes our company so special. Timing: weekly via ‘Life at SAP’ Facebook, Instagram, and WeChat accounts Who: We have created a select group of coworkers and their family/friends as the stars of the comic. It is a mixture of characters to showcase the diverse employees. Some who work in-office & some who work remotely on a global setting. We will highlight SAP’s flexible work schedules, key locations and attributes.
What it is:
What it isn’t:
Point of Focus/ Opportunities
• A fictitious 21st century comic strip based around a group of colleagues who happen to work together at SAP
• An ad for SAP
• • • • • • •
• A Workplace Comedy – with a cast of engaging characters • An exploration of their relationships
Early Talent Startup Mentality Cloud Embracing Diversity Working From Home / Flex Hours Development Culture Innovation
April 20, 2016: The Life at SAP Illustrated comic series is introduced. It depicts Life at SAP through humorous stories with a diverse cast of characters.
Depicting the perks of working from home and not having a dress code.
Tapping into the zeitgeist of pop culture holidays.
Celebrating milestones through all forms of communication
At SAP, we don’t let clutter obscure our capabilities
Finding a work/life balance.
Rev’ing up
Offering cloud solutions.
Who hasn’t had a conference call likes this? Ha!
Source: Facebook Insights, Sprinklr
“SAPPHIRE NOW” is SAP’s largest event
“Star Wars Day” Our content strategy is to associate with timely events such as national and pop culture holidays while still highlighting what makes SAP special.
Driving Engagement
Source: Facebook Insights, Sprinklr
Driving Even More Engagement
Source: Facebook Insights, Sprinklr
And More Engagement
Source: Facebook Insights, Sprinklr
Life at SAP Illustrated‌ Animated! L i fe a t S A P I l l u s t ra te d h a s a l s o b e e n i n t o a g i f !
1,200+ views on Instagram 500+ Twitter impressions
Source: Facebook Insights, Sprinklr
Source: Facebook Insights, Sprinklr
• National Day of Listening • Day-in-the-life of a developer • Playing music and dancing at the office
https://www.facebook.com/lifeatsap/photos/a.430 616380387886.1073741828.424790094303848/10 56836784432506/?type=3&theater
The launch of a career site redesign
Highlighting Halloween desk decorating contests at work.
https://www.facebook.com/lif eatsap/photos/a.4306163803 87886.1073741828.42479009 4303848/1093753470740837/ ?type=3&theater
Every October, SAP employees around the globe spend time volunteering to help make their local communities better during our Month of Service. This is one of the many reasons we love Life at SAP!
https://www.facebook.com/lifeatsap/photos/a.430616380387886.1073741828.424790094303848/1073187132797471/?type=3&theater
https://www.facebook.com/lifeatsap/photos/a.430616380387886.1073741828 .424790094303848/1102080319908152/?type=3&theater
https://www.facebook.com/424790094303848/posts/1166913463424837
Talking about The Cloud.
At SAP, your co-workers are family.
Machine Learning is a key focus of SAP People Reached 16,343 Total actions 1,239 https://www.facebook .com/42479009430384 8/posts/11251424209 35275
SAP is a recipient of Glassdoor’s Best Places to Work award in 4 countries!
https://www.facebook.com/lifeatsap/photos/a.430616380387886.1073741828.424790094303848/1136945179754999/?type=3&theater
Holiday Parties…
https://www.facebook.com/424790094303848/posts/1150757008373816
Attributes of a Good Leader
People Reached 28,266 Total actions 1,129
https://www.face book.com/42479 0094303848/pos ts/112514242093 5275
A video on the journey to a career at SAP https://www.facebook.com/pg/lifeat sap/videos/?ref=page_internal Video views 13K+
Posted during Chinese New Year https://www.facebook.com/lifeatsap/photos/a.430616380387886.1073 741828.424790094303848/1182297268553123/?type=3&theater
https://www.facebook.com/424790094303848/posts/1190908657691984
Driving engagement via Where’s Hans
Posted on International Cyber Security Day https://www.facebook.com/lifeatsap/photos/a.430616380387886.1073741828 .424790094303848/1204082383041278/?type=3&theater
https://www.facebook.com/424790094303848/posts/1197489503700566
People Reach 44,865 Total actions (likes, comments, shares) 2,567
Promoting Remote Jobs at SAP
https://www.facebook.com/424790094303848/posts/1215953055187544
People Reached 30,564 Total actions 1,292
https://www.facebook.com/424790094303848/posts/1211439785638871
People Reached 48.129 Total actions 2,112
Recruiting…
Happy Diwali Day…
Highlighting free/subsidized meals at our offices https://www.facebook.com/424790094303848/posts/1229725993810250
International Women’s Day
Expanding Life at SAP Illustrated
Cover art: Life at SAP social channels
Cross promotion on career site (sap.com/careers) and internal portal site (JAM)
Signage: 20ft physical billboard at SAP Offices
T-shirt and vinyl decal stickers
The best is yet to come… Follow and engage ‘Life at SAP’ for more of the cartoon.