Life at SAP Illustrated An animated cartoon series about Life at SAP
Life at SAP Comic Concept: ‘Life at SAP Illustrated’ is a weekly cartoon series providing a behind-the-scenes look at our Company. Laugh with fictional characters about work and office life. Developed by Employer Branding, you can follow the cartoons on “Life at SAP” social media. Our Mission is for people to come to our site regularly to catch up on the latest developments of our characters to create that stickiness. And we hope to highlight key stories on what makes our company so special. Timing: weekly via ‘Life at SAP’ Facebook, Instagram, and WeChat accounts Who: We have created a select group of coworkers and their family/friends as the stars of the comic. It is a mixture of characters to showcase the diverse employees. Some who work in-office & some who work remotely on a global setting. We will highlight SAP’s flexible work schedules, key locations and attributes.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Our Strategy
What it is:
What it isn’t:
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A fictitious 21st century comic • strip based around a group of colleagues who happen to work together at SAP
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A Workplace Comedy – with a cast of engaging characters
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An exploration of their relationships
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
An ad for SAP
Point of Focus/ Opportunities • • • • • • •
Early Talent Startup Mentality Cloud Embracing Diversity Working From Home / Flex Hours Development Culture Innovation
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The Characters Who are they?
What’s their POV?
How do they interact?
Humor Through Human Nature •
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Our characters personalities are to be shown through their Unique Reactions (How does this make A feel vs. B? and so on) Our characters ought to reflect the attributes that we value as a Great Place to Work The How We Run attributes serves as a good reference point for our characters POV This being said, we don’t want robots. Our characters have quirks and flaws as we all do, but we avoid characters that are rude, incompetent or a foil to those around them. EXAMPLE: Bugs Bunny was a character who by design was never allowed to initiate any confrontation
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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What to Avoid •
Oppressive management
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Negative or devious characters
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Technology fails
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Being Too Product Specific
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Inept or Lazy Characters
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Anything that could showcase our company in a bad light
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Character Profile: Remote Employee (female) Name: Karen
Unique Attributes She works from home Working Mom Married to a Latino and she is Caucasian Uniquely Interacts with: Family (husband named Diego, young son named Mateo, and pet)
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Character Profile: Developer (male) Name: Hans Unique Attributes Great attention to details Conspiracy theory obsessed Coffee, coffee, coffee Newest hire to the Company German descent Uniquely Interacts with: BFFs with {Female Dev} Manager
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Character Profile: Developer (female) Name: Lily
Unique Attributes Very motivated/focused/passionate Athletic Asian decent Uniquely Interacts with: BFFs with {Male Dev} Manager
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Character Profile: Management (male) Name: Winslow Witherby III Unique Attributes Wunderkind boss Went to Ivy League schools and graduated earlier Extreme Positivity Workshop, Team-building focused Known for making obscure or confusing analogies, sayings or inspirational quotes Always has the very best of intentions Sees the glass as half full, or even better, the perfect amount to quench this thirst African descent
Uniquely Interacts with Entire Team © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Comic Strips
Launch – First Comic
April 20, 2016: The Life at SAP Illustrated comic series is introduced. It depicts Life at SAP through humorous stories with a diverse cast of characters.
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Depicting the perks of working from home and not having a dress code.
Tapping into the zeitgeist of pop culture holidays.
Celebrating milestones through all forms of communication
At SAP, we don’t let clutter obscure our capabilities
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Finding a work/life balance.
Rev’ing up
Offering cloud solutions.
Who hasn’t had a conference call likes this? Ha!
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
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“Sapphire Now”
“Star Wars Day”
Our content strategy is to associate with timely events such as national and pop culture holidays while still highlighting what makes SAP special.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Driving Engagement
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
Source: Facebook Insights, Sprinklr
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Driving Even More Engagement
Source: Š 2016 Facebook SAP SE or Insights, an SAP affiliate Sprinklr company. All rights reserved.
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And More Engagement
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
Source: Facebook Insights, Sprinklr
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Life at SAP Illustrated‌ Animated! Life at SAP Illustrated has also been into a gif!
1,200+ views on Instagram 500+ Twitter impressions
Š 2016 SAP SE or an SAP affiliate company. All rights reserved.
Source: Facebook Insights, Sprinklr
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Š 2016 SAP SE or an SAP affiliate company.Insights, All rights reserved. Source: Facebook Sprinklr
Source: Facebook Insights, Sprinklr
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Multi-Channel Use of Cartoon Integrating the cartoon in signage, social media, apparel, game development, and more.
Expanding ‘Life at SAP Illustrated’ Game development
Cover art: Life at SAP social channels
Cross promotion on career site (sap.com/career s) and internal portal site (JAM)
Signage: 20ft physical billboard at SAP Offices
T-shirt and vinyl decal stickers
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Generating PR for ‘Life at SAP Illustrated’
Recruiter magazine October 2016 edition view online HERE: https://issuu.com/redactive/docs/rec_oct16_full_lr
The Spin TV news mention
Generating PR for ‘Life at SAP Illustrated’ Continued ERE Media Custom cartoon strip developed for October 2016 ERE article on SAP’s Employer Brand
The best is yet to come… Follow and engage ‘Life at SAP’ for more of the cartoon. © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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