China EVP_Analytics Summary

China EVP Videos Life at SAP Social Promotions

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EVP Mini Movie To deliver on the 4 key EVP messages, we developed a video highlighting SAP employee stories to translate each message. All actors/actresses are all SAP employees and they are actually playing themselves, based on their personal story of how they came to SAP. We have posted the video on Life at SAP Channels such as Facebook, Twitter, LinkedIn, YouTube, WeChat, Weibo. Due to the popularity we have developed behindthe-scene content.

Summary Overview: • We have edited the video into 3 different versions (Teaser, short version, long version) • On Facebook, there are total 16,020 views are generated; 2,959 impressions on Twitter; reached 187,900 audiences on LinkedIn; and 622 views on YouTube. • We posted 1 new video per week over 7 weeks on Life at SAP social accounts to maximize reach and exposure (YouTube, Facebook, Twitter, LinkedIn, Instagram, WeChat, and Weibo) • The videos generated over 40K video views organically with Tencent video site. (The biggest video site in China) • China EVP mini movie become one of the most popular videos at SAP GC, the video alone has

39,954 (as of No.2) hits on the internet in China

• The EVP video helped a ET online hiring campaign on WeChat, the ET hiring post alone generated 16,831 views, 1,473 Shares, and 41 Likes.

Facebook

Short Version

Teaser Video

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Facebook (FULL Video) CAMPAIGN TOTAL: Reach: 16,020 | Views: 3,746 Engagement: 665

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Twitter CAMPAIGN TOTAL: Impressions: 2,959

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LinkedIn TOTAL: Likes: 241 | Shares: 29 Reach: 187,900

Likes: 128 | Shares: 16 Reach: 77,200

Likes: 113 | Shares: 13 Reach: 110,700

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YouTube TOTAL: Views: 622 Minutes Watched: 1,045

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WeChat

TOTAL: Views: 9,355 Shares: 450 Likes: 50

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Weibo

TOTAL: Views: 23,553

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Tensent Video Site

TOTAL: Views: 42,714

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Turn static files into dynamic content formats.

Create a flipbook