Employer Branding Presentation_ End of Year 2016 by Andrea Woolley

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Employer Branding - Update Global Employer Branding Q4 End-of-Year 2016

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Agenda Team Overview  Page 3

2016 Awards  Page 5

Our Digital Presence  Page 8

Talent Win Events  Page 15

Overview of Projects  Page 18

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Team Overview â&#x20AC;¢

Meet the Team

Global Employer Branding - WHO IS IN THE TEAM?

Matthew Jeffery

Yael Gal

Kevin Daprile

VP Head of Global Sourcing & Employment Branding

Early Talents, Diversity, Events, Webinars, careerloft

RMK, Job Boards, Media Buy Strategy

Shawn Dullye

Huck Medrano

Life at SAP social media administrator, Glassdoor, Social Job Sharing

Web design, graphic design, video editing

Adam Raelson

Robin Dagostino

Allen Zhang

Matt Olack

Social media marketing, Chinese Life at SAP social Illustration, graphic social listening/analytics, media, web design, design development + execution graphic design, SEO, of social/digital campaigns video editing

Susanne Labonde

Communications, awards, Life at SAP blog & news, Talent networks building, Glassdoor, resource strategy & execution of coordination, Social Job talent network events Sharing

Kirsten Planck Andrea Woolley SAP Careers website Sourcing hubs & vendor management, brand & sourcing initiatives, acquisition strategy, awards applications Internal

2016 Awards •

Awards

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Specific Awards Recognition

2016 Awards •

159 total

+87 than all of 2015 • See the full list here •

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Specific Awards Recognition •

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• • •

SAP was certified by Top Employer in 10 countries and 2 regions for 2016 • South Africa, Israel, Saudi Arabia, Netherlands, Belgium, Italy, Russia, France, Turkey, UK • Top Employer Europe & Middle East • Spain, US, Canada, China, and Mexico will take part next year SAP awarded “#1 Best Company to Work For in Germany” by Glassdoor. • Also “Best Company” on Glassdoor in US, Canada, and UK. Global EDGE Gender Equality certificate + 12 countries Top Companies for Women Technologists by Anita Borg Institute See the full list here

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Our Digital Presence •

Global Careers Site

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Life at SAP Social Media + Q4 Results

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Glassdoor

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Global Employer Branding Jam Page

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Job Boards & Search Engines

Global Careers Site In 2016, SAP embarked on a second major redesign of our career site, this time to unite the different experiences on sap.com with our career site and better speak the language of our target audiences; students, recent graduates, and professionals of all nationalities, especially women. Redesign highlights: • Fully integrated into sap.com to help in search engine optimization and offer a better user experience • We really focused on making this site mobile friendly to allow for readability and immediate use. Plus, candidates can apply via mobile (Mobile Apply) • The “Event Finder” is evolving, but this feature offers candidates the ability to search for events (i.e. Talent Win, Career Fairs, Open Hours, Webinars, and more) in their region • The “People Finder” is also improving over the next few months, to allow candidate to meet SAP employees and learn more about topics that matter to them • “Recruiter Tips” and “Good-to-Know” hints provide personal tips on how to best navigate the recruiting process to deliver a seamless candidate experience • We created a “Who We Are Looking For” section that provides clear statements about ideal applicants to help candidates assess whether they would be a good fit. And we’re currently working on a rolling out a fit-assessment tool as well. • In the future, we’ll add a “Live Chat” functionality to the site, so that candidates can ask a real recruiter questions and get immediate answers, a huge change in the candidate experience • Syndication (content and language) for all countries can now be done from the Digital Platform services • Social integration of “Life at SAP” • The site is available in English and German. Current roll-out for China and other regions • Redesigned Careers Site Video © 2016 SAP SE or an SAP affiliate company. All rights reserved.

http://go.sap.com/about/careers.html Internal

“Life at SAP”: Engagement not broadcast: Social Media Presence

Submit content to

logs B P A S

Shawn Dullye Allen Zhang (China) Adam Raelson (Blogs)

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Life at SAP Social Media: Q4 Results

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Want to join in on the conversation? Contact Shawn Dullye for training on how you can help spread the word on your social accounts. Internal

Life at SAP Social Media: China Projects • China EVP video promotion (longer edition) • Translating Careers site into Chinese • Preparing more creative video clips from China • Awards promotion in China • Sales Academy promotion on social (second wave) • Female hiring promotion on social (blog and graphics) • On-going promotion of translated #LifeatSAP Illustrated comic series on Chinese social media • Contact: Allen Zhang •

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Glassdoor •

www.glassdoor.com/sap

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SAP jobs are posted on Glassdoor

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Provide weekly company updates that go to all our followers

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Maintain 12 country pages (4 languages)

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Awarded “Best Company for 2017 in US, UK, Germany, and Canada

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Launched a global awareness campaign

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Reached a 4.1 rating

+20,000

+7,000 +1%

+.01

+1%

+5%

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Job Boards & Search Engines • Employer Branding ensures a presence on hundreds of job aggregators, job boards, and search engines globally • We monitor the number of visitors, number of subscribers, apply rate, and visit-to-apply percentage for: • Job aggregators (Indeed, Joboutlook.in, CareerJet) • Job boards (Glassdoor, Flexjobs, jobs.ca, Graduateland) • Search engines (Google, Bing, Yahoo, MSN) • Social networks (LinkedIn, Facebook, Xing) • New Responsive Design RMK site went live • RMK’s Mobile Apply went live • The Direct XML Feed to LinkedIn went live, resulting in 100,000 new Talent community members directly from LinkedIn • Multiposting went live with over 200 universities and job board vendors • SuccessFactors Media Services Team created 9 custom digital media plans for GCO, Finance, and P&I • The RMK Careers site will have over 9 million visitors reviewing job descriptions • The RMK Talent Community will have over 375,000 new joiners in 2016 • Over 20 million email job notifications delivered by RMK in 2016 © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Talent Win Events â&#x20AC;˘

Talent Win Events

Talent Win Events Exclusive Networking Event with SAP Leadership Team • 60 attendees at the SAP Woodmead Office in South Africa in September • Cirque du Soleil Exclusive Networking Event • 55 attendees (17 women) at the Dubai World Trade Center in September • Networking at Women Tennis Finals Singapore • Target was females from GCO and DBS • 25 attendees at the WTA Venue in Singapore in October • 100% net promoter score • “Power to Lead” Female Event in Walldorf • Objective: Increase applications for T4 manager positions • 528 female employees at T3/T4 levels, 80 female managers, 70 external female candidates, selected/invited via LinkedIn/referrals (57 attendees) •

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Talent Win Events •

• • • • •

Talent Win Events with 100% female attendees in France (Deborah Frances-White), Singapore (Women Tennis Finals), and Germany (Sailing in Hamburg for DBS/GCO, PANDA Digital & Hack Like a Girl for P&I) Quarterly Women’s Growth Webinar reached 742 external participants and is next scheduled for 8 December, 2016 Debut of new EVP Ad in Germany to join the first online workshop “Build Your Personal Brand” Central European Start-Up Award ceremony on 1 December to expand into start-up scene Pilot of the “Search Inside Yourself” Talent Win approach in November at the new Data Space by SAP in Berlin P&I-focused events in Poland and Hungary with innovative workshop with hybris will be pilots for 2017 © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Overview of Projects •

#LifeatSAP Illustrated

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Diversity

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Video Projects

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Additional Employer Branding Projects

#LifeatSAP Illustrated • #LifeatSAP Illustrated is a weekly cartoon series with a behind-the-scenes look at our Company • Laugh with fictional characters Karen, Winslow, Hans, and Lily as we follow them through their work and office lives • Featured art for the cover of Recruiter Magazine, comic for ERE media • “Genesis” motion comic for American & Chinese social channels • Produced 38+ comics for social channels • Published weekly on the “Life at SAP” social media since April 2016 • Join the Jam Page to submit ideas, help with scripts, engage with the illustrator • T-shirts, end-of-year book, life-size cut-outs at Early Talent events • #LifeatSAP Illustrated Cartoon flipbook

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Diversity • Gender Diversity: • Glowork in Riyadh; leading female career fair in Saudi Arabia • 440 female candidates registered in our Talent Community • Thousands visited our booth over the 3 days. • Grace Hopper (US) & Ada Lovelace (Germany) – pilot the expanding of our female Talent Community members through leading women events. • Social media campaign to promote women at SAP including The “Power to Lead”, and The Power To Be Yourself video • Age Diversity: • In October, 27 selected external IT & Business students (17 women) and 8 passionate SAP employees gathered to help 3 start-ups run better • At the SAP Innovation Center in Potsdam • Updated with new look & feel: ET Overview PPT • LGBT • SAP participated in 9 LGBT pride events globally with new t-shirts • “I’m an LGBT Ally” Pride Mural Video © 2016 SAP SE or an SAP affiliate company. All rights reserved.

Internal

Diversity • Gender Diversity: • Glowork in Riyadh; leading female career fair in Saudi Arabia • 440 female candidates registered in Talent Community + 1000s visited booth • Grace Hopper (US) & Ada Lovelace (Germany) – pilot the expanding of our female Talent Community members through leading women events. • Social media campaign to promote women at SAP including The “Power to Lead”, and The Power To Be Yourself video • Age Diversity: • In October, 27 selected external IT & Business students (17 women) and 8 passionate SAP employees helped 3 start-ups run better in Potsdam • Updated Early Talent look & feel developed in-house: ET Overview PPT • Employer Branding created giveaways, designs, social best practices • Revised sections on Careers site for current students & recent grads • LGBT • SAP participated in 9 LGBT pride events globally with new t-shirts • “I’m an LGBT Ally” Pride Mural Video © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Video Projects • • • • • • • • • • •

SAP's Redesigned Careers Site: Find Your Perfect Job SAP Services (Czech Republic) Presents Autism at Work “What is Life at SAP” “The Power to be Yourself” Life at SAP (EVP) China “Creativity is the Source of Every Solution” (Meet Angela Mazza) “I’m an LGBT Ally” Interview with Stefan Ries: Future of Leadership “Live. Play. Work – Refer Your Friends to SAP” #LifeatSAP Illustrated animated cartoons found on Life at SAP social media Life at SAP video library – repository based on topic, location, etc.

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Additional Employer Branding Projects • Global TA quarterly newsletter “TAboid” • 1-year redesign anniversary and quadruple viewership • 1200+ recipients from HR, Recruiting, to Management • “Get Home” Game • Partnered with The Chemistry Group and Gamesparks • An engaging intro into life and roles at SAP. • Identifies people with potential to perform a role at SAP • Rich data stream produced from game play data, Facebook profile data, and output from assessments • “Perfect Match” Facebook App • Embeds assessment and selection methodology • Provides instant personality profile and role match in 5 seconds • Assessments Ultimate Candidate Experience • Immediate, 3-page feedback report for candidates • Assessment report also goes to hiring manager, including interview questions and a day 1 training plan for the new hire © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Additional Employer Branding Projects • #LifeatSAP International Photo Contest • 750+ submissions • Crowd sourced the winner via a 2-week voting period on our Life at SAP social media channels • 4,719 votes across 3 social networks • Anurag from APJ region won with 1,426 votes (30%) • #PetsofSAP International Photo Contest • Engagement campaign • 4,000+ submissions • Referrals Project • Awareness campaign to encourage employees to start referring their networks to apply for jobs at SAP • “Live. Play. Work. With the Best” slogan & sports theme • Videos, Social Job Sharing, Email, Posters, Jam, Photo booth

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Creative Tools Available •

Social Job Sharing

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Flipbooks

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Employer Value Proposition

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Employer Brand Menu for Early Talents

Social Job Sharing – Engaging All Employees You and your team/network can reach thousands of connections to share open SAP jobs with your networks • Facebook, Twitter, LinkedIn • Paste the following link into your browser to begin: https://app.work4labs.com/lifeatsap/r ecruiter/sjs •

Tools & guides, FAQs, and video demos can be found here • Questions? Adam Raelson or Shawn Dullye •

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Flipbooks • SAP “Brand Insights” book: This is the book/interview pack that now goes to every candidate that attends an interview with SAP. • “Recruiter Playbook”: This is the “how to” guide to recruitment at SAP. Emailed to all recruiters with all handy links and tips. Ensures that candidates have a true insight into who we are at SAP. Not only data points/facts/figures but also includes personal stories and insights into our history, culture, strategy, and getting to know what it is like to work here. • #LifeatSAP Illustrated Cartoon flipbook: This is an insight into the new cartoon, how it came about, its goals, and its results. • “How We Run” flipbook: This details “How We Run” and SAP’s values. • Photo contest flipbook: This gives an insight into the 2 global photo competitions that we ran this year. • SAP ‘Revealed' Digital Book: An insight into the key projects and work of the Employer Branding team in 2016. © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Employer Value Proposition • EVP Refresh: This gives a great insight into our new EVP, its history, the research undertaken. • “Bring Everything You Are. Become Everything You Want” • The headshot dominates but the mosaic tells different life stories • Idea is that we all have bigger stories to tell, which shape us

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Employer Branding Menu for Early Talents • A document listing how Employer Branding can support in Early Talent initiatives • Events • Social Media & Digital Marketing • Communications • It is updated regularly • Can be found here: Employer Branding Menu for Early Talents

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Thank you

Contact information: Adam Raelson Global Employer Branding Coordinator adam.raelson@sap.com employer.branding@sap.com