Employer Brand Services Menu *Sourcing *Social Media *Video Services *Branded Materials *Digital Marketing *RMK Services *Other Offerings
Updated as of September 2016
Introduction Welcome to the Employment Brand Team’s Menu of Services! The Menu provides an overview of the services our team utilizes to help you attract the best talent in the marketplace. You will work with a dedicated Brand Team member who will meet with you to understand your needs, and will then build a customized set of options to ensure you meet your goals on time and on budget.
Sourcing Category
Delivery Timeframe
Cost
Contract Sourcer Sourcer hired for a defined period of time to work on a customer’s specific hiring initiative
Minimum 3 months notice
EMEA: € 20-25 / hour Americas: € 50-70 / hour APJ: € 10-15 / hour *Note: cost will vary depending upon actual country location of contractor
Market Watch Report *Comprehensive research report on competitors and aligned businesses in relevant location. Included: companies who have people with similar skill sets to those that SAP require, market insight, skills and talent availability and information on the competition and what they are doing to attract talent including diversity information *Provided by a third party agency
1 week
€ 4,000
List Generation *A list of potential candidates provided by a market research agency. The regional sourcing hub then contacts the candidates and forwards on any who are qualified *This option requires regional sourcing hub’s approval that team has capacity to perform the follow-up work
1 month notice
€ 200 - € 2,000 depending upon location
List Generation and Candidate Approach *Third party agency is contracted to both generate candidates and perform all appropriate profiling, cultural fit assessments and prescreening before sending to the SAP Sourcer *Price will increase if sourcing is required for more than 1 country or more than the specific number of roles *Candidates are delivered over the course of 3 months
4-6 weeks notice
50 positions total with 2-3 different skill sets: €400,000 50 positions total with 4-5 different skill sets: €275,000
Social Media
Video Services
Category
Delivery Timeframe
Cost
Category
Delivery Timeframe
Cost
Social Media Post on Life at SAP *The Employment Brand Creative Media Team will meet with the customer to assess content for social media. Creative Media team will recommend which social channels are best suited for the initiative *Content examples: video, blog, online post (Facebook, Twitter, Instagram) *External and internal channel examples: LinkedIn, Facebook, Instagram, blogs, Twitter, local and regional channels, SAP corporate online channels, University Alliances online channels, Careers Website (employee testimonials, job spotlight), employee contests, internal referral campaigns
Intake session scheduled within 1 week; content created within 1 month (excluding video)
€0
Video Consulting *Creative Media Team provides filming guidelines document *Customer films and edits the video *Creative Media team provides the approved intro and outro for the video *Video needs to meet SAP quality standards for promotion on social media
1 week
€0
Video Editing Services *Customer films the video and sends the Creative Media Team the raw footage *Creative Media Team fully edits the video *Video needs to meet SAP quality standards for promotion on social media
1 week
€ 4,000
Sponsored Social Media Post/ Advertisement *To reach a wider audience and to target posts to a specific audience, Creative Media Team offers Sponsored Posts, which allow your post to be seen by more people, specifically people who may not follow Life at SAP *Can target audience by age range, location (city, country), university, gender, followers of other pages (ie competitors), and interests
1 week
€ 4,000
Onsite Video Shoot *Creative Media Team coordinates interviews with various hiring managers and employees at the location *Creative Media Team travels to the required location to film (one week shoot minimum) *Creative Media Team fully edits the video
4-8 weeks
€ 10,000 (dependent upon travel costs to location)
Video Guidelines *Video filming and editing guideline document for employees to use when filming and/or editing an amateur video
Immediate
€0
Social Job Sharing *Creative Media Team offers a job sharing tool that allows employees to share jobs on any of 3 social channels (Facebook, Twitter, LinkedIn) *Filter jobs shared by location, job function, or specific job requisition. Users customize how often to share jobs *Hiring Managers and their teams can use this tool to share the jobs for their hiring initiative to gain better exposure
Immediate
Video Library *YouTube playlist of branded videos for use by recruiters or hiring managers, which can be selected based on location, skill set, etc *Housed in JAM
Immediate
€0
€0
RMK (Recruitment Marketing Tool) Services
Branded Materials Category
Delivery Timeframe
Cost
Category
Delivery Timeframe
Cost
Image Library Library of globally diverse images for use online
Immediate
â‚Ź0
5 days
$225 USD to SF
Collateral for digital or printed use Includes email templates, posters or banners for events, banner images for online use
1 week
â‚Ź 0 for digital collateral
Talking Points for Recruiters Document that helps recruiters "sell" SAP to candidates
Immediate
RMK Level 1: SEO page (Search Engine Optimized page) *A landing page that houses all job requisition links for a specific hiring initiative; over time, this SEO page appears when a candidate uses a search engine to find a job *The link to the page will be given to the recruiter who can attach it to all candidate communications, thereby driving traffic to the page, and increasing the number of applications *TA team members can run reports from RMK to show effectiveness of the SEO page
20-30 days
$2,500 USD to SF + design costs
Branded Giveaways The Brand team will consult with SAP's global vendor to approve giveaway design and purchase
2-3 weeks
RMK Level 2: Event Page *A landing page to house content to support a specific recruiting event *The event captures passive candidate contact information at an event (ie careers fair, on-campus event) *Customer is responsible for providing the content about the event for this page *TA team members can run reports from RMK to show effectiveness of the event page RMK Level 3: Microsite *Ideal for major event or campaign to showcase jobs, videos, pictures, etc *Recommended that an RMK Microsite and Event Page be used together *TA team members can run reports from RMK to show effectiveness of the microsite
20-30 days
$4,000 USD to SF + design costs
RMK XML Feed *A job feed set up between a job board and our Careers site *TA team members can run reports from RMK to show data points
5 days
$1000 USD to SF
Cost varies for printed collateral â‚Ź0
Varies
Digital Marketing Category
Delivery Timeframe
Cost
Digital Marketing *Partner with the most relevant local country-specific sites to promote our jobs and our employment brand by placing ads, social content (images, videos, blogs) and job postings on the leading social media sites and job boards in specific countries *Create banners and any other graphics needed for the sites
4 weeks
Minimum 25-50K per hiring initiative
Other Offerings
In Closing...
Category
Delivery Timeframe
Cost
Awards Strategy *In emerging markets, the Brand Team will partner with in-country teams to complete the process to apply and win awards *Brand Team will promote any awards that have been won in any region on social media
Immediate
€0
Diversity All digital and printed collateral provided by Employment Brand will reflect male/female and regional diversity
1 week
Localized Careers Website *Brand Team will create localized careers website in the global careers website environment *Requires budget for English to local language translation and third party copywriting services *Customer is responsible for providing localized content
Immediate
€0
On-Campus Materials Presentation for recruiters to use when on campus at student events or careers fairs
2-3 weeks
Varies
Careerloft Coordinating events and webinars in partnership with DACH-specific channel Careerloft
4 weeks
Minimum 25-50K per hiring initiative
Training for Talent Acquisition Training topics: Social Media Basics/ Beginner's Course, Use of Social Media for Recruiters, Using RMK, Using Avature, Run with Purpose
4 weeks
Minimum 25-50K per hiring initiative
How SAP is marketed to job seekers is critical to convincing ‘THE BEST’ to come and work at SAP. We live in a Social Age, candidates are digitally connected, how SAP positions itself is key to acquiring talent. The Employment Branding team offers a whole portfolio of offerings to help you reach out and attract the candidates you need. Key is partnering with us to tailor bespoke campaigns to meet your region’s needs. Matthew Jeffery Head of Global Talent Acquisition Strategy & Innovation
€ 0 for digital collateral Cost varies for printed collateral