Employer Brand Services Menu •
Sourcing
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Social Media
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Video Services
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Branded Materials
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Digital Marketing
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RMK Services
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Other Offerings
Updated as of November 2016
Introduction Welcome to the Employment Brand Team’s Menu of Services! The Menu provides an overview of the services our team utilizes to help you attract the best talent in the marketplace. You will work with a dedicated Brand Team member who will meet with you to understand your needs, and will then build a customized set of options to ensure you meet your goals on time and on budget.
Sourcing Category
Delivery Timeframe
Cost
Market Watch Report
14-20 business days
€ 4,000
• Comprehensive research report on competitors and aligned businesses in relevant location. Included: companies who have people with similar skill sets to those that SAP require, market insight, skills and talent availability and information on the competition and what they are doing to attract talent including diversity information •
Provided by a third party agency
*Note: with a LinkedIn Recruiter License you can assess supply and demand for talent in regions at no cost. This is a self service tool available to CFRs.
Sourcing (cont.) Category
Delivery Timeframe
Cost
Contract Sourcer Sourcer hired for a defined period of time to work on a customer’s specific hiring initiative
Minimum 3 months notice
EMEA: € 20-25 / hour Americas: € 50-70 / hour APJ: € 10-15 / hour
*Note: cost will vary depending upon actual country location of contractor
List Generation
1 month notice
• A list of potential candidates provided by a market research agency. The regional sourcing hub then contacts the candidates and forwards on any who are qualified
€ 200 - € 2,000 depending upon location
• This option requires regional sourcing hub’s approval that team has capacity to perform the follow-up work
Note: If Sourcing HUB doesn't have capacity, it is CFR's responsibility to call candidates.
List Generation and Candidate Approach
4-6 weeks notice
• Third party agency is contracted to both generate candidates and perform all appropriate profiling, cultural fit assessments and prescreening before sending to the SAP Sourcer
50 positions total with 2-3 different skill sets: €400,000 50 positions total with 4-5 different skill sets: €275,000
• Price will increase if sourcing is required for more than 1 country or more than the specific number of roles • Candidates are delivered over the course of 3 months Talent Mapping for Events • The process to help determine future talent needs, assess the viability of current staff to meet the needs, source high potential players for future recruitment, and develop a strategic plan to fill identified skills and talent gaps. •
Available on a case-by-case basis.
• Price will increase if sourcing is required for more than 1 country or more than the specific number of roles • Candidates are delivered over the course of 3 months
4-6 weeks notice
50 positions total with 2-3 different skill sets: €400,000 50 positions total with 4-5 different skill sets: €275,000
Social Media Category
Delivery Timeframe
Cost
Social Media Post on Life at SAP
Content creation dependent on goals, objectives, and tactics to be leveraged and created.
€0
10-14 days
Minimum spend is 2K euros
• The Employment Brand Creative Media Team will meet with the customer to assess content for social media. Creative Media team will recommend which social channels are best suited for the initiative • Content examples: video, blog, online post (Facebook, Twitter, Instagram) • External and internal channel examples: LinkedIn, Facebook, Instagram, WeChat, Weibo, YouTube, Twitter, Glassdoor, blogs, local and regional channels, Careers Website (employee testimonials, job spotlight), employee contests, internal referral campaigns Sponsored Social Media Post/Advertisement • To reach a wider audience and to target posts to a specific audience, Creative Media Team offers Sponsored Posts, which allow your post to be seen by more people, specifically people who may not follow Life at SAP
*Costs vary by targeting, creative, and length of time
• Can target audience by age range, location (city, country), university, gender, followers of other pages (ie competitors), and interests Social Job Sharing • Creative Media Team offers a job sharing tool that allows employees to share jobs on any of 3 social channels (Facebook, Twitter, LinkedIn) • Filter jobs shared by location, job function, or specific job requisition. Users customize how often to share jobs • Hiring Managers and their teams can use this tool to share the jobs for their hiring initiative to gain better exposure • "Social Job Sharing Training Sessions available upon request. • Video tutorials, PowerPoint slides, and FAQs are available on Employer Brand JAM for self service.
Immediate
€0
Video Services Category
Delivery Timeframe
Cost
Video Consulting
Minimum 2 weeks
€0
Minimum 2 weeks
Costs vary. Minimum spend $5K euors (dependent on music rights, voice over talent, stock imagery, graphics, etc.)
6 - 10 weeks
Costs are $25K.
• Creative Media Team provides filming guidelines document •
Customer films and edits the video
• Creative Media team provides the approved intro and outro for the video • Video needs to meet SAP quality standards for promotion on social media Video Editing Services • Customer films the video and sends the Creative Media Team the raw footage •
Creative Media Team fully edits the video
• Video needs to meet SAP quality standards for promotion on social media Onsite Video Shoot • Creative Media Team coordinates interviews with various hiring managers and employees at the location
Note: Costs dependent on travel costs as well as days of shoot
• Creative Media Team travels to the required location to film (one week shoot minimum) •
Creative Media Team fully edits the video
Video Guidelines
72 hours
€0
72 hours
€0
• Video filming and editing guideline document for employees to use when filming and/or editing an amateur video Video Library • YouTube playlist of branded videos for use by recruiters or hiring managers, which can be selected based on location, skill set, etc •
Housed in JAM
Branded Materials Category
Delivery Timeframe
Cost
Image Library SAP Marketing offers a self service tool for logos, images, and overall brand guidelines.
Immediate
€0
Collateral for digital or printed use Includes email templates, posters or banners for events, banner images for online use
10 - 14 days
€ 0 for digital collateral. Cost varies for printed collateral
Talking Points for Recruiters Document that helps recruiters "sell" SAP to candidates
72 hours
€0
Branded Giveaways The Brand team will consult with SAP's global vendor to approve giveaway design and purchase for customized orders. To view non customized SAP merchandise available for purchase though SAP's internal SRM portal go here:
2-3 weeks
Varies
https://www.sapbrandtools.com/
http://www.cmgestore.com/sap2/ Note: For corporate orders please access the merchandise catalog through SRM.
Digital Marketing
Cost
Category
Delivery Timeframe
Digital Marketing
4-6 weeks.
• Partner with the most relevant local countryspecific sites to promote our jobs and our employment brand by placing ads, social content (images, videos, blogs) and job postings on the leading social media sites and job boards in specific countries
For large strategic hiring initiatives, Employer Brand can work with you to build out a comprehensive direct marketing campaign that includes a targeted media buy, custom creative, email, and more.
• Create banners and any other graphics needed for the sites
Minimum 25-50K per hiring initiative
To kick off a custom digital recruitment marketing program a formal brief will need to be submitted as well as a kick off session to address goals, objectives, questions.
RMK (Recruitment Marketing Tool) Services Category
Delivery Timeframe
Cost
RMK Level 1: SEO page (Search Engine Optimized page)
10 - 14 days
$225 USD to SF
20-30 days
$2,500 USD to SF + design costs
20-30 days
$4,000 USD to SF + design costs
5 days
$1000 USD to SF
• A landing page that houses all job requisition links for a specific hiring initiative; over time, this SEO page appears when a candidate uses a search engine to find a job • The link to the page will be given to the recruiter who can attach it to all candidate communications, thereby driving traffic to the page, and increasing the number of applications • TA team members can run reports from RMK to show effectiveness of the SEO page RMK Level 2: Event Page • A landing page to house content to support a specific recruiting event • The event captures passive candidate contact information at an event (ie careers fair, on-campus event) • Customer is responsible for providing the content about the event for this page • TA team members can run reports from RMK to show effectiveness of the event page RMK Level 3: Microsite • Ideal for major event or campaign to showcase jobs, videos, pictures, etc • Recommended that an RMK Microsite and Event Page be used together • TA team members can run reports from RMK to show effectiveness of the microsite RMK XML Feed • A job feed set up between a job board and our Careers site • TA team members can run reports from RMK to show data points
Other Offerings Category
Delivery Timeframe
Cost
Awards Strategy
Immediate
€0
Diversity All digital and printed collateral provided by Employment Brand will reflect all diversity & inclusion aspects to represent the true culture SAP stands for.
1 week
€ 0 for digital collateral
On-Campus Materials
2-3 weeks
Varies
4 weeks
Minimum 25-50K per hiring initiative
• In emerging markets, the Brand Team will partner with in-country teams to complete the process to apply and win awards • Brand Team will promote any awards that have been won in any region on social media
Cost varies for printed collateral
• Presentation for recruiters to use when on campus at student events or careers fairs Training for Talent Acquisition • Training topics: Social Media Basics/ Beginner's Course, Use of Social Media for Recruiters, Using RMK, Using Avature, Run with Purpose Localized Careers Website
Delivery Timeframe
• Employer Brand Team will support, oversee and approve localization pages on the career site driven by dedicated local content owners. Employer Brand Team will work with you to set up a localization page(s) on the career site by discussing scope, assign resources, showing you how to deliver content and then they will help you work within SAP’s ODP production system to make site changes.
Immediate
• Localization can only be executed for all country sites supported by the corporate website environment • If localization includes translation the required budget needs to be provided by the local teams. Costs: Minimum $20K • Localization requests will be facilitated by internal teams using the ODP ticket system. The Employer Brand Team will request required users and delivers the training • Customer (local content owner) needs to provide localized content and needs to commit to ongoing maintenance efforts
Cost €0
Other Offerings (cont.) Category
Delivery Timeframe
Cost
Talent Win Events
Varies - funding by 50% local business, 50% Talent Win budget
Minimum 6 weeks
Varies – funding by local business and/ or Regional Talent Acquisition budget
Minimum 4 weeks
• Producing an impressive tailor-made event per target group and local market and/or diversity needs. The services include all what is needed for an excellent event from inviting the right candidates, concept developing, logistics, branding, execution, feedback survey and follow up process. These Events can be in person and virtual (ON24) or live sessions. Talent Community Events • Supporting talent building events (like career fairs, conferences, etc) with branding and follow up process.
In Closing... How SAP is positioned to job seekers is critical to communicating how SAP is THE BEST company to work for. Our approach is key to acquiring the right talent. The Global Employer Brand Team offers a portfolio of services to attract candidates that meet your goals/objectives. Matthew Jeffery VP Head of Global Sourcing & Employment Branding