SAP: How We Run
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How We Run – Overview
A little over a year ago, thousands of employees helped to define the unique culture we needed as a company to achieve our strategic goals...and How We Run was created.
Created by Employees, For Employees A grass roots effort was created by asking SAP employees to share what drives success at SAP. The initiative was defined by employees, for employees. This bottom-up approach empowered employees to openly contribute to SAP’s strategy. The team conducted workshops in more than 70 locations worldwide representing 29 countries. Key themes and trends were identified from thousands of employee contributions. All employees were invited to validate and edit creating a virtual sounding board with 500+ employees providing feedback. And a final draft was submitted to SAP’s Board/Leadership for approval and launch. Since then, How We Run has been embraced in many creative and inspiring ways. It has grown from an initiative to being part of our DNA. And we are proud of its success as testified in the most recent People Survey, revealing that 81% of employees strongly believe in the behaviors.
Source: 2015 People Survey conducted November 2015
Employee Participation: •
1500+ employees provided input
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Workshops held across 70+ locations, 29 countries, all Board Areas, Acquisitions
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One of the most active sites on SAP JAM
SAP’s Culture – How We Run What is SAP culture? The best way to describe it is through our How We Run behaviors – 5 simple principles that give us purpose and help us achieve our goals. They are:
At all SAP locations, our employees know what we stand for. Ask any employee, and they’ll tell you exactly how we run.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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The 5 Behaviors of How We Run
The 5 Behaviors of How We Run continued
The 5 Behaviors of How We Run continued
#HowWeRun via Life at SAP SAP’s unique and special culture, gives our employees direction for making decisions in the workday. And the Global Employer Brand team embraces #HowWeRun by posting and engaging on a regular basis via Life at SAP channels (Facebook, WeChat, Twitter, Instagram, YouTube, Weibo, Glassdoor, LinkedIn).
#HowWeRun via Life at SAP continued Life at SAP delivers strong results in terms of engagement, clicks into the career site, and sentiment when the Employer Brand team posts #HowWeRun content
Life at SAP metrics on #HowWeRun: Note: all efforts have been organic (no paid media) Reach: 7,697,653 Social Engagement (i.e. likes, comments, shares, retweets): 23,054 Sentiment: 99.6% positive/neutral Clicks to career site: 10,205
Source: Sprinklr Jan 2016 – Oct 25, 2016
Communicating our Culture on Career Site
The How We Run Behaviors are prominently featured on sap.com/careers
User Generated Submissions from Employees SAP Employees upload user generated images of how they run at SAP and post internally and externally.
Executing Internal & External How We Run Programs Contests & Awards:
Programs & Activities:
How We Run Selfie Competition in SAP Africa
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Millennials In Action
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Recognition
How We Run Chinese Translation Contest in Greater China
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Global Onboarding
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People’s Choice Awards: Faces of How We Run!
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How We Run 5K Fun Run
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SAP People Week
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Let’s Meet Ali Chalhoub
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HWR Inclusion in SAP Entry for Forbes 100 Best places to Work
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How We Run at Product Support
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Lead SAP’s Growth Executive Program
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And more!
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20+ Blogs and videos developed in 2016!
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How We Run Swag: •
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T-shirts, Door stickers, Magic Cubes, Poster Mural, Coffee Mugs, Pop-ups, Badge Holders
Appendix
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Sampling of @Life at SAP posts on How We Run Samy Abu Aishah: https://business.facebook.com/lifeatsap/photos/a.43061638 0387886.1073741828.424790094303848/1080134735436044/? type=3&theater Barbara Trentini: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/982105818572270/?type=3&theater Gonzalo Benedit: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/983845218398330/?type=3&theater Vivian Luechau-de la Roche: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/987583111357874/?type=3&theater
Daniel Souza: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/1000359526746899/?type=3&theater John Sarac: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/1003387429777442/?type=3&theater Monika Baudenbacher: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/1008733169242868/?type=3&theater Lorena Dames: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.42 4790094303848/997633157019536/?type=3&theater
Anirban Maiti: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/988839084565610/?type=3&theater
Clas Neuman: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.42 4790094303848/1037774339672084/?type=3&theater
Uma Rani: https:// www.facebook.com/lifeatsap/photos/a.430616380387886.1073741828 .424790094303848/990721694377349 /?type=3&theater
Alex Atzberger: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/1046237688825749/?type=3&theater
Brad Brubaker: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/995492713900247/?type=3&theater
Aseem Khera: https://www.facebook.com/lifeatsap/photos/a.43061638038788 6.1073741828.424790094303848/1054429118006606/?type=3&theater
A day in the life of an SAP intern: https://twitter.com/lifeatsap/status/790573549702549505 B2Run Germany: https://twitter.com/lifeatsap/status/755596346212683776 Barbara: https://twitter.com/lifeatsap/status/790968169078919168 Samy Abu Aishah: https://www.instagram.com/p/BLwqaCfB1qN/?takenby=lifeatsap Hoda Mansour: https://www.instagram.com/p/BLgkKBWh42E/? taken-by=lifeatsap Aseem Khera: https://www.instagram.com/p/BKl2OvOhdfx/?taken-by=lifeatsap Clas Neuman: https://www.instagram.com/p/BJyRzKzBOor/?taken-by=lifeatsap Barbara Trentini: https://www.instagram.com/p/BGpgrysr8GH/?taken-by=lifeatsap B2Run Germany: https://www.instagram.com/p/BIEVa6rBknG/? taken-by=lifeatsap