#PetsofSAP Global Photo Contest
Table of Contents 3
Show Us Your Pets
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Teaser Campaign
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Contest Launch
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Picking Finalists
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Finalists Announced
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Audience voti ng
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Winner Announced
Show us
YOUR #PetsofSAP is our 2nd global photo competition. This time, we called upon SAP’s 75,000+ employees to share pictures of their pets & how they positively influence their lives.
Pets!
Teaser Campaign
Pre-launch social media and email campaign We announced the #PetsofSAP photo contest through multiple “teaser� posts across all social platforms. A JAM page was created for participants to submit their photo contest entries. We also sent out a company-wide announcement email to build interest. The teaser campaign garnered 951 engagements and almost 16,000 reach.
Launch
#PetsofSAP Contest launched on 19 September 2016 Company-wide announcement is sent, as well as promotions across all Life at SAP social channels .
#IAMSAP
Choosing the finalists. The final submission count was 3,167. We narrowed this down to 20 semifinalists. A small panel of judges ranked their Top 10 favorite submissions, and votes tallied amongst those choices to choose the 5 finalists. By the end of the contest, the #PetsofSAP JAM page had 2,881 members and 21,000 views. This is a huge increase from our first contest page, which drew 647 members and 2,700 views.
Life at SAP 6
Top 5 Finalists (Clockwise, from top left to right) 1) Irina Seifert’s cat, Felicitas, tries out its favorite emoji-face! 2) Brittney Ellis has a bath tub full of puppies! 3) Daniel Cooley’s pup just learned he’s a Top 5 finalist! 4) Caroline Duffau’s pets show us that cats & dogs can be best friends! 5) Keerthi G’s guinea pig finds a new fluffy friend!
Audience Voting
# I A M SA P
Choosing a Winner: Audience Voting To determine the winner, we allowed voting through both internal and external means. Employees could vote for their favorite photo (or photos) by “Liking” the photo(s) in the contest JAM group. External voting was calculated via “Likes” on Facebook, Instagram and WeChat .
We received 3,526 votes across our channels.
Instagram: 720 votes Facebook: 865 votes JAM: 1,129 votes WeChat: 812 votes
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#IA MSA P
Winner Announced 3 November O ut of th e 3 ,16 7 p e t p h o tos s u b mitte d , th e win n e r w a s Da n Co ole y , of S A P A r ib a in P itt sb u r gh , P e n n sy lv a n ia, U S A . T h e ph o to of h is d og Sid n e y ju m pin g am a ss e d 87 4 v ote s. T h is wa s a n n ou n ce d v ia a ll o f ou r s ocia l ch a n n e ls on 3 Nov e mb e r , 2 01 6 . O v e ra ll, th e con te st a r ea ch of o v e r 1 52 ,0 00 p e op le a cr o ss o ur s ocia l ch a n n e ls with ov e r 4,0 0 0 e n g a ge me n ts! T h e r e wa s no p rom otion a l bu dg e t s p e n t o n th is ca mp a ig n , s o a ll r e a ch a n d e n g a ge me n t is 1 0 0% or g a n ic .
Winner Announced
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