Stefan Ries Interview Life at SAP Social Promotions
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Summary Overview/background: • Stefan visited our Shanghai office the other month. Our team got a chance to interview him for Life at SAP channels. • The host of the interview was Tina Chen, an early talent employee from Sales Academy. • We were able to edit the interview into 7 unique pieces of content to showcase key points of our culture, what SAP looks for in talent, as well as Stefan’s clear vision for the future. • We posted 1 new video per week over 7 weeks on Life at SAP social accounts to maximize reach and exposure (YouTube, Facebook, Twitter, LinkedIn, Instagram, WeChat, and Weibo) • The 7 videos generated almost 30K video views organically with Facebook and Weibo as the top drivers of views • We saw positive sentiment and over 6K unique engagements (likes, comments, shares, retweets, and clicks into the career site) • We also coordinated with internal teams to help with promotion i.e. the local office SAP Labs China, aired the full interview on Labs TV China, to engage our employees base
Total Video Views 8/18 – 9/21/16 14000 12000 10000 8000 6000 4000 2000 0 Source: Sprinklr 8/18/16 – 9/21/16
YouTube
Stefan Ries – YouTube
TOTAL: Views: 1,517
Source: Sprinklr 8/18/16 – 9/21/16. YouTube Insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – Facebook
TOTAL: Reach: 43,231 | Views: 12,619 Engagement: 558
Source: Sprinklr 8/18/16 – 9/21/16. Facebook insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – Facebook
Source: Sprinklr 8/18/16 – 9/21/16. Facebook insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – Twitter
TOTAL: Impressions: 5,067 Engagement: 62
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – LinkedIn TOTAL: Likes: 201 | Shares: 47 | Reach: 107,700
Likes: 871 | Shares: 174 Reach: 514,700 Likes: 152 | Shares: 26 | Reach: 73,900
Likes: 126 | Shares: 29 | Reach: 60,800
Likes: 154 | Shares: 29 | Reach: 80,500
Likes: 127 | Shares: 28 | Reach: 104,700
Likes: 111 | Shares: 15 | Reach: 87,100
Source: Sprinklr 8/18/16 – 9/21/16. LinkedIn insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – Instagram
TOTAL: Views: 947 | Impressions: 3,731 Reach: 2,363 | Engagement: 111
Source: Sprinklr 8/18/16 – 9/21/16. Facebook insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – WeChat
TOTAL:
Views: 2,046
Source: Sprinklr 8/18/16 – 9/21/16. WeChat insights © 2016 SAP SE or an SAP affiliate company. All rights reserved.
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Stefan Ries – Weibo
TOTAL:
Views: 10,588
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
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