SAP's Talent Win Program results

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Internal

Talent Win Results Materials December 2016

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Talent Win - Changing the Way We Attract Talent at SAP Current

Future

Open positions drive hiring activity

A Talent Community for building stronger talent pipelines when needed

Recruiters cold-call to candidates for open positions

Managers and Recruiters to partner and nurture candidates over time

Active candidates (who are looking for a new job)

Passive candidates (who are still happy and we want to win their heart and mind over time)

Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Event Strategy (1/2)

Experiences money can’t buy and only SAP can deliver 1.

By Invitation ONLY

2.

Events are Marketing Events without direct reference to recruiting

3.

Leverage SAP Technology in a fun & entertaining way (Sports, Fashion, Active Sporting competitions virtual/in person)

4.

Participants become multipliers and share on their Social Profile (LinkedIn)

Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Talent Win Event Strategy (2/2) •

Tailor-made Event Strategy per Target Group (Persona) and local market conditions

All Events are Marketing Events without direct reference to recruiting. SAP Leaders who join are selected by their ability to “wow” the audience

Flexible to adjust to Diversity needs, e.g. Female Events for Germany, France, India

Event formats for P&I/DBS: a continuation of successful best practices of Formats like Open House, Meet-ups, Innojams, Hackathons

Thought-Leadership Webinars continue in 2016

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Exclusive Networking Event

Location: England, London Date: Thursday 6th April 2016 Target: GCO Net Promoter Score: 100% Status: 5 hires *written feedback form Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Cirque du Soleil Event

Tableau Software Sales Area Manager: ”Congratulations for such a great idea… this really changed my perception of SAP I would like to find out more… what are your next steps?

“When can I start working at SAP? Amazing event – great adgenda”

Location: Germany, Frankfurt, Date: Thursday 9th June 2016 Target: GCO, Female Managers Net Promoter Score: 100% Status: 3 Candidates in matching process © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Cirque Du Soleil Exclusive Networking Event

“It seems a great company with great work ethics plus great opportunities within a comfortable and exciting work environment.” “Looking forward to hearing from you on the new round of hiring at SAP.”

Location: Dubai World Trade Centre, Dubai Date: Monday 26th September 2016, 4.00pm-10.00pm © 2016 SAP SE or an SAP affiliate company. All rights reserved.

NB: The trademarks Varekai™ and Cirque du Soleil are owned by Cirque du Soleil and used under license. Photos: Photos: Perla Global Media Costumes: Eiko Ishioka © 2015 Cirque du Soleil Internal 7


Milan Cirque Du Soleil Exclusive Networking Event "I was very honored to be invited to the networking event and felt very welcomed indeed. I'd be happy to recommend any future editions to peers and to participate myself."

"New way to meet professionals for business or career opportunities in SAP"

Location: Mediolanum Forum, Milan, Italy Date: Friday 21st October 2016, 5:30pm-10.00pm Target: Purchaising/Logistics, C4C, HCM, Finance, Public Sector and IVE from LoB and Sales and Presales Satisfaction rate: 100% Net Promoter Score: 100% © 2016 SAP SE or an SAP affiliate company. All rights reserved.

NB: The trademarks Varekai™ and Cirque du Soleil are owned by Cirque du Soleil and used under license Photos: Perla Global Media Costumes: Eiko Ishioka © 2015 Cirque du Soleil Internal 8


Power to Lead Event

Location: Germany, Walldorf Date: Monday 20th June 2016 Target: Women Number of attendees: 700 - 57 external Net Promoter Score: 100% Status: 6 external in application process Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Extreme Sailing Event

“Thank You for this very unique experience. I liked the informal atmosphere, the personal touch and showing a “new” SAP.”

Location: Germany, Hamburg Date: Friday 29th July 2016 Target: GCO and DBS Satisfaction rate: 90% Net Promoter Score: 100% Status: 2 GCO hires + 1 in application process © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Exclusive Networking CHIO Aachen

Location: Germany, Aachen Date: 14th July 2016 Target: GCO and DBS Net Promoter Score: 100% Status: 1 hire GCO, 2 in application process

Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Power of SAP Technology in the NFL Event

Location: Philiadelphia, Lincoln Financial Stadium Date: Tuesday 28th June 2016, Target: DBS Net Promoter Score: 88%

Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Exclusive Sports-based Networking Event

Location: Switzerland, SAP Regensdorf Date: Wednesday 5th October 2016 Target: GCO & DBS Satisfaction rate: 94% Net Promoter Score: 100%


Exclusive Networking at Women Tennis Finals Singapore

Location: Singapore, WTA Venue, Date: Thursday 27th October 2016 Target: Females from GCO & DBS Number of attendees: 25

“I feel very honored to be invited. Sure, I heard about SAP Hana before but I never knew about this solution in tennis, how cool is that!�


Quarterly Women’s Growth Webinars

“The Webinar was really “cool” and “high-tech” and “inspirational” “This was a great special hour – my current employer does not offer anything like that”

Location: Online Date: Wednesday 9th March, Thursday 9th June, Thusday 22nd June 2016 Target: Women Number of attendees: 742 Net Promoter Score: 100% © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Exclusive Networking Event with SAP’s Leadership Team

“We love this event and want to be invited to more such events at SAP” “When are you going to hire us for this great company?”

Location: South Africa, SAP Office, Woodmead Date: Thursday 1st September 2016, 4:00pm-6:00pm © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Webinar The Power of Technology in Football

Live Attendance

Engagement Score

Location: Online Date: Thursday 9th June 2016 Target: all LOBs Satisfaction rate: 4.0 engagement score

Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

Internal

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Sklepáci hrají pro SAP!

Location: Prague, Czech Republic Date: Friday 25th November 2016 Target: GCO © 2016 SAP SE or an SAP affiliate company. All rights reserved.

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Paris Exclusive Networking Event

Location: SAP office, digital boardroom, Paris Date: Thursday 27th October 2016, 5.00pm Target: Female (sales, consulting and industries) Š 2016 SAP SE or an SAP affiliate company. All rights reserved.

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SAP Hybris IoT Experiments Event

Location: Gliwice, Poland Date: Tuesday 22nd November 2016 Target: IT Professionals © 2016 SAP SE or an SAP affiliate company. All rights reserved.

“It was the best workshop I’ve ever attended” Internal

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