Brand Manual
C&A DENTEXPERT
Content Visual Elements Corporate Colours Areas and Sizes Fonts Background Using
Brand Manual
Visual Elements
C&A DENTEXPERT
C&A DENTEXPERT, The logo consists of three elements - the symbol made from 2 abstract drew elements, a grey screw on bottom and a green tooth on top covering the letters C&A from owners members Cornel and Andrew as part of the brand typography; the second element is typography and last element a blue line under text DENTEXPERT. The preferred version is the one that shows the symbol and typography of C&A DENTEXPERT in the originals colours and landscape format . The symbol refers to a tooth material with screw, special symbol representing a piece made by a professional dental technician; The font should always be aligned and focussed after or under the symbol. The logo must never be recreated or altered, which could lead to inconsistencies in the impact of the brand. Use electronic art ďŹ les to maintain consistent use.
Colour Colour theory behind the logo is based on the colour blue and red as a symbol of the British ag. Combined to create an harmonic chromate. Versions in black and white are very welcome and we will display these in this manual.
Brand Manual
Corporate Colours 0% 0% 0%
0 0
0% Black 6C
0% 0%
77 77
100%
0
80%
77
77%
40
45%
153
0% 88% 0%
182 87
7481 C
33% 0% 0%
166
445 C
7681 C
212
Brand Manual
Reserve & Size Reserve
C&A DENTEXPERT
Spaces may be used with safety precaution around the brand and logo to preserve its integrity, No element or text should intervene in this ďŹ eld based on the measurement of the text.
Minimum size The logo should not be reproduce smaller than 1 inch to print. The logo can be expanded to any size, always it keeps proportions. C&A DENTEXPERT
Brand Manual
Fonts Bodoni MT A Rustic stylish serif font placed on the right or on the left of the graphic.
A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z Geometr212 BkCn BT
C&A DENTEXPERT
This font is used in titles for branding material, documents and advertising.
A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z Arial Unicode MS This font is used in content text for branding material, documents and advertising.
A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z
Brand Manual
Backgrounds C&A DENTEXPERT
C&A DENTEXPERT
The logo should be used as monochromatic, high contrast negative colouration whenever a coloured background is needed to minimize loose of visual details.
C&A DENTEXPERT
C&A DENTEXPERT
Brand Manual
Use of Logo The following shows the right and wrong way to use the logo.
Correct use of Logo
Incorrect use of Logo
DENTEXPERT C&A
C&A
DENTEXPERT
DENTEXPERT C&A
C&A DENTEXPERT
DENTEXPERT
C&A DENTEXPERT
C&A
Brand Manual
Applications Business Cards Cornel Moros General Manager
C&A DENTEXPERT +44 074 9679 7790 cornel@dentexperts.co.uk 43 Fizgerald House Stockwell Park Road London, SW9 0UG
dentexperts.co.uk
C&A DENTEXPERT
Brand Manual
Applications Lab Dockets
C&A DENTEXPERT
LAB DOCKET +44 074 9679 7790 +44 074 3534 1830
office@dentexperts.co.uk 43 Fizgerald House, Stockwell Park Road, London, SW9 0UG
Standard
Job No.
Private
Dentist:
Date: Shade: Material:
Patient:
Fit:
Try in:
Bite:
Instructions: 7 6 5 4 3 2 1 1 2 3 4 5 6 7 7654321 1234567
Manufacture date:
Approved by:
Signature:
Custom made medical device. Certified as conforming to the Medical Device Directive. f(93/42/EEC)
Brand Manual
Applications C&A DENTEXPERT
Company Registration Number: 10920308
Letterhead
43 Fizgerald House, Stockwell Park Road, London, SW9 0UG +44 074 9679 7790 +44 074 3534 1830 office@dentexperts.co.uk
Brand Manual
C&A DENTEXPERT
This Brand Manual has been created by Sapublicidad Limited and can be used and developed by C&A DENTEXPERT LTD only. © Copyright 2018 Sapublicidad Limited
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