KUGGEN K. Sara Aishwarya
May 2022
CONCEPT BOARD Minimalistic
Contemporary Smart
Structured
RESEARCH Kuggen (Swedish for 'the cogwheel') a building in Gothenburg, Sweden which is designed by Wingårdh arkitektkontor. It is owned by real estate company Chalmersfastigheter for Chalmers University of Technology.
Construction started in October 2010 and was finished in March 2011. The building is located on the Lindholmen campus, where it is connected to the neighboring buildings Jupiter and Science Park by two walkways on the first floor.
The skin is made of six different shades of red and two shades of green which is executed in glazed terracotta. ”Kuggen” is circular to minimize the ratio between skin and area. Every floor level adds two bays making the building grow in size for every added floor. The center of each circle is shifted so the southern elevation gets the longest shadow. A movable sunscreen tracks the sun and adds to the shade to the two top floors. (Existent buildings cast their shadows on the lower levels).
Kuggen makes use of green building technology on four different levels: adaptive ventilation, adaptive lighting, interactive heating and cooling systems, and effective daylighting. The ceramic panels used for the facade were chosen for their longevity. The windows are triangular allowing daylight to follow the ceiling deep into the building while staying at a low ratio (30%) of the elevation surface. The result is a building aiming at an energy consumption of 60 kW/y/sqm well below what is considered a green building, while providing state of the art comfort (temperature within individual offices range between 22-26 degrees Celsius).
INSPIRATION BOARD
MIND MAP
MOOD BOARD
Color-block
Calming
Geometric
Vibrant
Artistic
Cheerful
Smart
Fresh
COLOR BOARD
MATERIAL BOARD
Crepe
Rayon
Cotton / Polyester Threads
Cotton
Zippers
TREND ANALYSIS BOLD COLOURS Vibrant colours make people feel good and this year’s fashion is all about fun and enjoyable styling. What is expected- lots of mood boosting and bright hues promoting an air of positivity. NET-A-PORTER reports it’s “seen phenomenal increases over the years on sales of brightly coloured goods” – and we can only envision an increase though-out 2022.
COLOR OF THE YEAR- PERIWINKLE For its 2022 color of the year, global color authority Pantone has for the first time created a brand new shade: Pantone 173938 Very Peri, a vibrant periwinkle blue with violet red undertones. The colour is described as the “happiest and warmest of all the blue hues".
CUSTOMER PROFILE Gender: Female Age range: 23-28 Style: Streetwear / semi -formal, Artistic details in garments Occupation: Art Field (Works at Art gallery, Painter, etc) Annual income: $40K per year Location: Global metropolitan cities (London, New York, Etc) Education: Bachelors, Masters in Art Home: Apartment Relationship status: Single Hobbies & Likes: baking, photography, travels abroad frequently for Art events Exercise: Morning walk/run in parks Podcast genres: Business, Personal Development Magazines: Forbes, Apollo Social media: Facebook, Instagram and Twitter Monthly budget for clothing: approximately $3-4K Her closet's contents: Coats, Knee length dresses, Skirts, Bright shirts
STYLE DIRECT Streetwear / Semi Formal
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