SYMMETRY 20
SYMMETRY
Due to the primitive essence of our existence, people feel more attracted to symmetrical designs, with a sense of cleanliness.
SYMMETRY 21
PALAVRA 26
SYMMETRY
27
2.2
Islam and the Bom cover for The New York Times Magazine
SURPRISE 28
SURPRISE
Make people curious about your design to cause a pleasant surprise and desire.
SURPRISE 29
SURPRISE 34
SURPRISE 35
TACTICITY 38
TACTICITY
When a design is made to be touched (a book, for example), carefully design the sensorial properties of that design.
TACTICITY 39
PALAVRA
42
4.1
Kunsthaus Bregenz Center for Contemporary Art 10th anniversary publication
TACTICITY 43
the behaviorals
46
CLEARNESS
52
EXTRA FUNCTION
58
MULTISENSORIAL
CLEARNESS 48
CLEARNESS
Think carefully about how you place the information, in order to make it clear and not ambiguous, so people won’t get frustrated.
CLEARNESS 49
CLEARNESS
52
5.1 Fantastic Spikes Through Balloon cd booklet
5.2 Racism and the Dead Penalty poster
PALAVRA 53
EXTRA FUNCTION 54
EXTRA FUNCTION
Give your designs an extra function beyond the obvious and expected one.
EXTRA FUNCTION 55
6.1 Lucia Belci's business card
EXTRA FUNCTION 58
EXTRA FUNCTION
59
6.2 Victore or, Who Died and Made You Boss book jacket
MULTISENSORIAL 60
MULTISENSORIAL
Increase the sensory channel of your design working with a multisensory approach.
MULTISENSORIAL 61
7.1 Tom and Tina wedding invitation
MULTISENSORIAL 64
MULTISENSORIAL
65
7.2 Aphorism on Art & Idea Execution exhibition
the reflectives
66
PERSONALIZATION
76
HUMAN
86
EXCLUSIVITY
94
STORYTELLING
102
MEMORIES
108
FUN
116
PERSONALITY
124
VISUAL NARRATIVE
130
ACHIEVEMENTS
138
NEW PERSPECTIVES
144
PASSION
PERSONALIZATION 68
PERSONALIZATION
Have in mind the hopes, fears, dreams, feelings and self-image of the target of your design and create personalized pieces.
PERSONALIZATION 69
PERSONALIZATION 76
8.3
Bush Pirate flag
PERSONALIZATION 77
HUMAN 78
HUMAN
Look at people as human beings rather than just ‘viewers’.
HUMAN 79
9.3
Holstee poster
PALAVRA 87
EXCLUSIVITY 88
EXCLUSIVITY
Make your designs look exclusive and rare, and people will show them proud and prominently.
EXCLUSIVITY 89
10.1 Vilcek Prize Awards trophy
EXCLUSIVITY 92
EXCLUSIVITY 93
STORYTELLING 96
STORYTELLING
Tell a story with your design.
STORYTELLING 97
STORYTELLING 102
11.2
Revenge Tactics from the Master book cover
MEMORIES 104
MEMORIES
Make your design trigger past memories on the viewer.
MEMORIES 105
108
12.2 11 Commandments sticker
MEMORIES
12.1
Style = Fart anniversary's invitation
PALAVRA 109
FUN 110
FUN
Make your designs fun and enjoyable. People will urge to play and explore them.
FUN 111
13.1 culture book
PERSONALITY 118
PERSONALITY
Put personality into your designs to achieve a more “human” relationship with the public.
PERSONALITY 119
PALAVRA 124
PALAVRA 125
14.2
Racism poster
VISUAL NARRATIVE 126
VISUAL NARRATIVE
There’s always a great story behind the information. Find it and communicate it in the form of a visual narrative.
VISUAL NARRATIVE 127
VISUAL NARRATIVE
130
15.1
Move Our Money graphic campaign
15.2
Celebrate Columbus poster
ACHIEVEMENTS 132
ACHIEVEMENTS
Make people achieve personal goals through your designs.
ACHIEVEMENTS 133
ACHIEVEMENTS 136
ACHIEVEMENTS
137
16.1 Posters for Reini
NEW PERSPECTIVES 140
NEW PERSPECTIVES
Bring new perspectives with your designs and make people see things in a different way.
NEW PERSPECTIVES 141
NEW PERSPECTIVES
144
17.1
Lou Reed's Pass Thru Fire book
NEW PERSPECTIVES
145
17.2
Use a Condom poster
PASSION 146
PASSION
Your designs must come from your heart. Showing passion and commitment will make people trust your work.
PASSION 147
18.1
AIGA's
PALAVRA
150
1999 poster
151
18.2
How To Stay Hard poster
PALAVRA