Make It Emotional - 18 Principles for an Emotional Graphic Design

SYMMETRY 20

SYMMETRY

Due to the primitive essence of our existence, people feel more attracted to symmetrical designs, with a sense of cleanliness.

SYMMETRY 21

PALAVRA 26

SYMMETRY

27

2.2

Islam and the Bom cover for The New York Times Magazine

SURPRISE 28

SURPRISE

Make people curious about your design to cause a pleasant surprise and desire.

SURPRISE 29

SURPRISE 34

SURPRISE 35

TACTICITY 38

TACTICITY

When a design is made to be touched (a book, for example), carefully design the sensorial properties of that design.

TACTICITY 39

PALAVRA

42

4.1

Kunsthaus Bregenz Center for Contemporary Art 10th anniversary publication

TACTICITY 43

the behaviorals

46

CLEARNESS

52

EXTRA FUNCTION

58

MULTISENSORIAL

CLEARNESS 48

CLEARNESS

Think carefully about how you place the information, in order to make it clear and not ambiguous, so people won’t get frustrated.

CLEARNESS 49

CLEARNESS

52

5.1 Fantastic Spikes Through Balloon cd booklet

5.2 Racism and the Dead Penalty poster

PALAVRA 53

EXTRA FUNCTION 54

EXTRA FUNCTION

Give your designs an extra function beyond the obvious and expected one.

EXTRA FUNCTION 55

6.1 Lucia Belci's business card

EXTRA FUNCTION 58

EXTRA FUNCTION

59

6.2 Victore or, Who Died and Made You Boss book jacket

MULTISENSORIAL 60

MULTISENSORIAL

Increase the sensory channel of your design working with a multisensory approach.

MULTISENSORIAL 61

7.1 Tom and Tina wedding invitation

MULTISENSORIAL 64

MULTISENSORIAL

65

7.2 Aphorism on Art & Idea Execution exhibition

the reflectives

66

PERSONALIZATION

76

HUMAN

86

EXCLUSIVITY

94

STORYTELLING

102

MEMORIES

108

FUN

116

PERSONALITY

124

VISUAL NARRATIVE

130

ACHIEVEMENTS

138

NEW PERSPECTIVES

144

PASSION

PERSONALIZATION 68

PERSONALIZATION

Have in mind the hopes, fears, dreams, feelings and self-image of the target of your design and create personalized pieces.

PERSONALIZATION 69

PERSONALIZATION 76

8.3

Bush Pirate flag

PERSONALIZATION 77

HUMAN 78

HUMAN

Look at people as human beings rather than just ‘viewers’.

HUMAN 79

9.3

Holstee poster

PALAVRA 87

EXCLUSIVITY 88

EXCLUSIVITY

Make your designs look exclusive and rare, and people will show them proud and prominently.

EXCLUSIVITY 89

10.1 Vilcek Prize Awards trophy

EXCLUSIVITY 92

EXCLUSIVITY 93

STORYTELLING 96

STORYTELLING

Tell a story with your design.

STORYTELLING 97

STORYTELLING 102

11.2

Revenge Tactics from the Master book cover

MEMORIES 104

MEMORIES

Make your design trigger past memories on the viewer.

MEMORIES 105

108

12.2 11 Commandments sticker

MEMORIES

12.1

Style = Fart anniversary's invitation

PALAVRA 109

FUN 110

FUN

Make your designs fun and enjoyable.

People will urge to play and explore them.

FUN 111

13.1 culture book

PERSONALITY 118

PERSONALITY

Put personality into your designs to achieve a more “human” relationship with the public.

PERSONALITY 119

PALAVRA 124

PALAVRA 125

14.2

Racism poster

VISUAL NARRATIVE 126

VISUAL NARRATIVE

There’s always a great story behind the information.

Find it and communicate it in the form of a visual narrative.

VISUAL NARRATIVE 127

VISUAL NARRATIVE

130

15.1

Move Our Money graphic campaign

15.2

Celebrate Columbus poster

ACHIEVEMENTS 132

ACHIEVEMENTS

Make people achieve personal goals through your designs.

ACHIEVEMENTS 133

ACHIEVEMENTS 136

ACHIEVEMENTS

137

16.1 Posters for Reini

NEW PERSPECTIVES 140

NEW PERSPECTIVES

Bring new perspectives with your designs and make people see things in a different way.

NEW PERSPECTIVES 141

NEW PERSPECTIVES

144

17.1

Lou Reed's Pass Thru Fire book

NEW PERSPECTIVES

145

17.2

Use a Condom poster

PASSION 146

PASSION

Your designs must come from your heart. Showing passion and commitment will make people trust your work.

PASSION 147

18.1

AIGA's

PALAVRA

150

1999 poster

151

18.2

How To Stay Hard poster

PALAVRA