THE VIDEO VISUAL IDENTITY MANUAL
Resolution, Format and Orientation.
I. VIDEO | Page 2: II. AUDIO | Page 4
INDEX
Copyright.
III. ANIMATION | Page 6
How to animate the ESN logo and make it work with other graphics.
IV. WATERMARK | Page 8
How to properly insert a watermark.
V. IMAGE OF ESN | Page 10 Which types of content to avoid. VI. CREDITS | Page 12
How to credit someone.
VII. USEFUL LINKS | Page 14
Some sources of good copyright free material.
VIDEO SPECIFICATION If you would like for your video to be shared on the official Youtube channel of ESN International, it must meet the following requirements: Resolution: 1080p or 720p (1080i or 720i). Format: 16:9, PAL. If you film on you cell phone, please hold the phone in a horizontal position while filming.
VIDEO I
2
AUDIO SPECIFICATION Please only use copyright free music. Remember to always credit the artist in the credits and the video description.
AUDIO Copyrighted material.
II
Creative commons allows you to use the material free of copyright but what you can do with it depends on what is stated on the source.
4
WHAT MAY WE DO? The logo can be expressed in many forms. However, at some point during the animation, it must be shown in its original form. The same is applied to all sorts of graphics: the ESN logo cannot be used as background, may not contain any text, the color scheme must meet all requirements set by the Visual Identity Manual.
ANIMATION
III
First frames of the animation.
Last frames of the animation.
6
HOW TO INSERT A WATERMARK? Must be applied on a solid, unmoving background to remain clear and stable. It may not be transparent or obscured by another image or text.
WATERMARK
IV
The correct way of using a wa- Here the ESN logo is not on a termark. solid backgroud, thus becoming unreadable.
8
IMAGE OF ESN The content of the ďŹ lm cannot contain any material or scenes that may be considered inappropriate, which could adversely affect the image of ESN. Examples include: nudity, vandalism, racism, any other indications of intolerance.
IMAGE OF ESN
V
10
HOW TO CREDIT? At the end of the video, please insert credits that include the name of the creators of the video, the section or country, name of artist and song and a link for further information.
CREDITS
VI
This is an example of properly crediting the creators of the video. There are many layouts you can use for crediting but it is important that you include the people involved in the process.
12
GET COPYRIGHT FREE MATERIAL Music and Sound Effects: • http://www.mobygratis.com • http://www.freesfx.co.uk • http://www.pond5.com
Animation Graphics:
USEFUL LINKS
VII
• http://thenounproject.com
14
CONTACT US: Erasmus Student Network AISBL Rue Hydraulique/ Waterkrachtstraat, 15 B - 1210 Saint-Josse-TenNoode Brussels Belgium Tel: +32 (0) 22 567 427 http://www.esn.org facebook.com/ESN @ESN_int @ESN_int