We are an online gardening brand providing everything you need for a beautiful garden and a stylish home
OUR MISSION
To inspire and guide everyone to discover their passion for gardening. We care about each other, nature and the environment
Sarah’s deep love of gardening extends to all areas, from growing cut flowers and delicious vegetables from seed to designing gardens overflowing with incredible colour and scent.
At our core, we believe in transforming gardens into havens for wildlife to thrive, and as a business, we are committed to working towards a greener future
Sarah Raven IN
NUMBERS
grow, cook, eat, arrange with Sarah Raven & friends
160 visitors to our courses each year
540,000 combined members in our social community
770,000 subscribers opted into our emails
240,000 volume of active customers (PCM)
Each week, Sarah is joined by a special guest to share valuable tips, tricks and inspiration for your garden. Guests include Cath Kidston, Prue Leith, Simon Lycett, Arthur Parkinson, plus many more
566,000 monthly visitors to the site
4.5 million downloads rated no. 1 in the home & garden podcast Apple chart
Apple rating
GETTING TO KNOW our voices & expertise
The people behind the brand share their advice and experience for everyone to enjoy
Josie Lewis
Josie is Head Gardener at Perch Hill, Sarah’s Farm in Sussex. Sharing tips on propagation to recipes for homemade fertilisers and companion planting schemes, Josie knows how to get the best from your garden, and regularly co-hosts the podcast with Sarah
Sarah Raven
Founder, expert gardener, author and broadcaster, Sarah also hosts her own weekly podcast ‘Grow, cook, eat, arrange’
In her garden at Perch Hill in Sussex, she trials and tests every plant, seed and bulb that’s included in the range.
Celebrating 30 years at Perch Hill this year, she’s passionate about how gardeners can grow gardens that protect and support our environment
Tom Stimpson
Tom, Head of Horticulture, is inspired by his own city garden, which is small, exquisite and perfectly formed.
With technical expertise and an eye for design he has created a bold and brilliant range of plants and garden kit with small spaces in mind
Jemima Bowker
Jemima is Events and Campaign lead.
She is focused on demystifying gardening for beginners, and appears regularly across our social and the podcast to give beginner gardeners the help they need
Gary Newell
Gary is Senior Horticultural Buyer.
With a passion for plant selection and garden design, plus reliable relationships with the experienced growers, he strives to bring the very best perennials, shrubs and climbers to our range
customer team
Gardening doesn’t have to be complicated, and as well as expert growing guides, and instructional videos, we have a dedicated team of customer service advisors who are able to guide everyone to grow their best garden yet
growing team
Based in the heart of Lincolnshire, the nursery is where our expert growing team handle everything from propagation to packing customer orders.
We continue to evolve our sustainable ways of working, with the utmost care for the plants
sustainability & ENVIRONMENTAL RESPONSIBILITIES
We believe gardening brings colour and joy into your life. We strive for beauty that enriches the natural world and are passionately committed to making the right decisions for the environment
100 %
of our plant nursery heat is generated via four Biothermal mass boilers, fuelled by straw from local fields and local waste wood
6 million litres
of water saved from harvesting rainwater which is collected in the reservoir at our nursery
98 %
of our parcels are delivered plastic free in recyclable materials
97 %
of our plants are supplied from UK growers and we are committed to supporting UK businesses and suppliers wherever possible
WE’RE PROUD TO BE
Everything in the range is curated and carefully selected for brilliant performance. We’re continuing to find and work with partners to create and deliver innovative and exciting products specialist products
Sharing our expertise The very best quality sustainable & responsible
A LOOK AT our products
1300 PLANT VARIETIES
750 GARDEN FUNCTIONAL & LIFESTYLE ACCESSORIES
600 BULB VARIETIES
630 TYPES OF SEED
our customers
MARKET SHARE
Our demographic is comprised of primarily female customers, 51 years and older. With the majority residing in the East, South East and South West of the United Kingdom
70 %
live in properties worth £300k and over 90 % are owner-occupiers and 76% are mortage-free
Delivered in-parcel marketing that gets 100% open rate. Each and every Sarah Raven customer is presented with our SmartSlip® a premium in-parcel, personalised marketing content and transactional print leaflet. For dedicated advertising placement in 1 of our 6 roll-fold placements please ask the Sarah Raven team for more details or email jake.newbould@sarahraven.com
