MSc Advanced Product Design

CAREER POTENTIAL: Cardiff School of Art & Design and the National Centre for Product Design & Development Research (PDR) have pooled their substantial design and manufacturing expertise; consulting with employers, international students and undergraduates to produce this unique course that will equip you with an advanced knowledge of the techniques, technologies and tools being used by today's designers. The course is principally aimed at enabling graduates to develop their careers in product design, design management and product development. It will produce graduates who fully understand commercial realities and design's role in business; appreciate the whole design development process and how the research and development phase inspires the final product. On completion of the course, graduates could expect to find employment in design consultancies, manufacturing, or companies dealing in the development of so called 'information appliances' such as mobile phones.

COURSE CONTENT:

Working under pressure and to tight timescales, but supported by constructive criticism, you will develop your design for manufacture skills, gaining an understanding of sustainability, learning 3D CAD and CAM and developing traditional techniques such as sketching, MSc ADVANCED PRODUCT DESIGN Campus: Llandaff Course Length: One year full-time

dealing with form, communication and developing presentation skills. Innovation is central to the course. Realising that innovation is aided by access to state-of-the-art knowledge and technology. The course taps into the cutting edge research and development work being carried out in the field of product design and rapid product manufacture with companies such as SonyEricsson and Samsung along with three of the UK's top five design consultancies.

A key advantage of the course is its industrial placement. You will be offered assistance in gaining a placement either in industry or within PDR. You will also be in a position to draw on real-world case studies from PDR. In addition to the placement, the course will give you exposure to real commercial situations through industrial partners who will provide lecturing input and genuine "live" case studies for you to work on.

For your placement and major project, you can choose to specialise in either Rapid Product Development (which focuses on the design and development of products through to manufacture using rapid product development techniques), or Computer Embedded Devices (which develops techniques for designing and prototyping information appliances such as mobile phones). All students studying for the MSc will undertake the following common modules: • Product Design Principles and Practice • Sustainability Issues in

Design for Production • Research Techniques &

Principles • User Testing & Evaluation • Form Shape & Colour

A Professional Development Portfolio module is also included to enable you to focus the course on your individual career aspirations.

ASSESSMENT:

Assessment will be through coursework and presentations.

ENTRY REQUIREMENTS:

Applicants must have an Honours degree (normally at 2:1 or above) in engineering, applied science or product design, or equivalent.

FURTHER INFORMATION: csad.uwic.ac.uk/MscAPD/ Programme Leader: Steve Gill - sjgill@uwic.ac.uk or call 029 2041 6732