IN/LINE by Sarah Allen

Sarah A l l en + Ben Ch oe + Ca roline Moore

market week /ˈmärkət wēk/

a time period in which wholesale clothing buyers travel to a particular location to attend showroom appointments and plan their purchases for an entire season.

On The G ro u n d Alexander Wang (NYFW Sept.) M5 Showroom (Market Week Jan.) Facilitated 150+ domestic and international wholesale appointments. Managed Alexander Wang Ready-ToWear, T By Alexander Wang, Stone Island, Herno, Presidentâ&#x20AC;&#x2122;s, and more. 3 ÂŠ | Privileged and Confidential. All rights reserved. |

“The success of our collection is fully determined during market week.” Robert Holden Director of Sales, Alexander Wang

T h e Pr o b l e m s Pre

During

Po s t

T h e Pr o b l e m :

P re Brands and retailers are blind to each otherâ&#x20AC;&#x2122;s wants/needs prior to showroom appointments.

T h e Pr o b l e m :

During Appointment time is wasted on revisiting and collecting new information in old ways.

T h e Pr o b l e m :

Post Data collected from market week is underutilized.

T h e So l u t i o n Empowering multi-brand showrooms and wholesale buying merchants by centralizing essential showroom tasks and information into a single app.

T h e So l u t i o n s Pre

During

Po s t

T h e So l u t i o n :

P re After scheduling an appointment, IN/LINE generates a pre-buy synopsis as a tool to curate appointments for buyers.

Benefit A mutual understanding of appointment goals prior to walking into a showroom.

T h e So l u t i o n :

P re After scheduling an appointment, IN/LINE generates a pre-buy synopsis as a tool to curate appointments for buyers.

Benefit A mutual understanding of appointment goals prior to walking into a showroom.

T h e So l u t i o n :

P re After scheduling an appointment, IN/LINE generates a pre-buy synopsis as a tool to curate appointments for buyers.

Benefit A mutual understanding of appointment goals prior to walking into a showroom.

T h e So l u t i o n :

P re After scheduling an appointment, IN/LINE generates a pre-buy synopsis as a tool to curate appointments for buyers.

Benefit A mutual understanding of appointment goals prior to walking into a showroom.

T h e So l u t i o n :

During A live dashboard that centralizes all essential information to allow sales reps to focus on their buyers.

T h e So l u t i o n :

During A live dashboard that centralizes all essential information to allow sales reps to focus on their buyers.

T h e So l u t i o n :

During A live dashboard that centralizes all essential information to allow sales reps to focus on their buyers.

T h e So l u t i o n :

During A live dashboard that centralizes all essential information to allow sales reps to focus on their buyers.

T h e So l u t i o n :

Post A visual catalogue of performance data and insights from previous market weeks.

Benefit More informed purchases and influence on future collections by data-driven suggestions.

T h e So l u t i o n :

Post A visual catalogue of performance data and insights from previous market weeks.

Benefit More informed purchases and influence on future collections by data-driven suggestions.

F e a t u re L i st B ra n d s

Re t a i l e rs

Buying • Pre-Buy Synopsis • Smart Tag Scanning • Market Catalogue • Custom Line Sheets • Appointment & Scheduling Dashboard • Proposal Confirmation

Buying • Appointment Scheduling • Webrooming (3D & AR) • In-App Photo Gallery

Forecasting • XLS Import • Live Market Stats

Forecasting • XLS Import • Live Budgeting • Retail & Brand Analytics Dashboard 21

M a r ke t S i ze Economic Profit: Opportunity costs vs. Revenues earned Total US Market Dec 2015 = $359B The McKinsey Global Fashion Index forecasts industry sales growth to nearly triple between 2016 and 2018, from 1.5 percent to between 3.5 to 4.5 percent. Source: McKinsey Global Fashion Index 2016

220

165

110

2004

2006

2008

2010

2012

2014

2016

M a r ke t Va l i d a t i o n - US wholesale apparel market cap is $120 (1/3 of US apparel market)

Economic Impact Economic Impact of of Fashion Weeks

Fashion Weeks in 2016

New York New York

$603mm $378mm

Billion

- Top 10 fashion weeks collectively generate $1.5

Billion

London London

$86mm

Berlin Berlin

$79mm

Sao Paulo Sao Paulo

$77mm

Paris Paris

$75mm

Sydney Sydney

$68mm

Istanbul Istanbul

$60mm

Milan Milan

$32mm

Amsterdam Amsterdam 23

In 2016, one fifth of all fashion companies generated 144% of the industry’s economic profit. 100% 100%

100%

144%

18% -18%

3% -47%

Fashion companies’ contribution to industry economic profit in % (2005-2015 vs 2016) Source: McKinsey Global Fashion Index 2018

$50 billion is wasted on dead inventory in the US retail industry, annually.

Source: Business of Fashion

“Brands know what sells the best, so we’re taking ownership in wholesale now and partnering with (retailers) in a very different kind of way.” Tory Burch CEO & Founder, Tory Burch Inc

Re s e a rc h “Even with Joor, wholesale purchasing remains a manual industry built on an antiquated, non-visual system.” Kristin Savilia CEO, JOOR Access “Wholesale is purely a volume play.” Benjamin Massing CEO, Projec.tc “A sales rep should focus on cultivating relationships during showroom appointments, not writing down SKUs.” Genevieve Kunst CEO, fashionTrade

Genevieve Kunst Bernard Coulombel

Kristin Savilia

CEO, fashionTrade

CEO, Le New Black

CEO, JOOR Access

Bob Schwartz

Robert Holden

Dustin Lewis

Founder, Nordstrom.com

Director of Sales, A.Wang

Sales Exec, M5 Showroom

Stefano Larese

Lisa Hickey

Jaclyn King

CEO, The Hive Showroom

CEO, Showroom Delfina

Buyer, Barneys

C o m p e t i t i ve La n d s c a p e in-person

IN/LINE

luxury fashion

mainstream fashion

C o m p e t i t i ve La n d s c a p e IN/LINE Showroom Application Luxury Fashion

Data Insights Wholesale E-Marketplace

Business Model

Subscription Membership Emerging Luxury Brands & Multi-Brand Showrooms

Tiered Benefits Limited # of Users, Appointments and Labels

Premium Features Smart Tagging AI Data-Insights Collaborative Photo Gallery

Ti m e l i n e

Development

Demos & Outreach

Trials & Partnerships

Beta testing with M5 Showroom in April.

Trial partnership confirmed with M5

Product Licensing Market Week

Alpha testing 3D

Showroom. In talks with

Implementation

Webrooming.

Global Brand Group.

T h e Te a m

Caroline Moore

Sarah Allen

Ben Choe

CTO

CPO

CEO

USC BS/BA ‘19

USC IYA ‘18

Thank you