sarah allen, natalie mackraz, eric lieskovsky, adrian sunga
STRATEGY Our product will address the inefficiency and non-user friendly design of the common site, Reddit.com. In our redesign, we aim to keep the classic minimalism of the site while making it more visually appealing as well as a less overwhelming and easier experience for the user.
MONETIZATION Reddit is 100 percent community-driven and therefore it is important to Reddit’s users to not make them feel like the company focuses solely on a revenue stream. Currently they offer premium membership programs and are slowly moving into utilizing advertising outlets on the site. The site relies on users posting hundreds of conversation threads often recommending different types of products or services - serving a huge opportunity for advertising. Therefore, we aim for our redesign to continue to utilize advertizing as a means of monetization as well as using user data to build profiles.
DELIVERY PLATFORM Our delivery platform is a web based application similar to the current platforms that Reddit currently holds. Our website will also be mobile and tablet friendly and we anticipate on an application being created in future redesigns.