DIGGING
INTO FIT Sarah Anne White - Calif. College of the Arts
64 Average Garments Purchased/Year (US)
14 Average American Woman’s “Size”
This issue is compounded with
VANITY
SIZING
CONSIDER...
How might we equip customers with better insight as to how things truly fit and wear?
How might we guide the future of retail Fashion experiences towards one that is more sensitive to our emotional needs and body positive?
Who is attempting to change the landscape and industry? Perfect Fit
Personal Stylist
Transparency
CONTEXT
Discovery
Body Positive Shopping
Let’s look at creating a solution for this profile.
american female Ages 22-36 size 10+ Shopping for Garmets
poor body image
BEAUTY & JUSTICEthrough COMMUNITY V ALIDATION empower autonomy. EDUCATE & HONESTY & ENLIGHTEN TRANSPARENCY give them access. arevalued.
but not like this.
Few women actually know where or how to measure themselves and facing the numbers can be terrifying.
how might we develop a more natural fitting system that is easy to use and simple to understand one that builds communityand empowers women to make their own decisions when it comes to choosing their style... regardless of Size.
What If WE separated the numbers From The Action?
catalyst
content
conduit
control
catalyst
content
conduit
What If WE reassign the "smart"?
control
An ECOSYSTEM flexible platforms
E W LL T I F
YOU + BRANDS
THE NEW "TAILOR'S" KIT
discretly shipped
bluetooth low energy
syncs to app by holding center button beautiful materiality makes it something that’s a pleasure to recieve and use
measurements are wirelessly transmitted to the app
magnetic tip snaps to base and lets you know that your measuring appropriately small size makes it easy to ship between customers
win the number game
Baring it all to find your fit becomes a little less scary when some of the Body Positive heros of today are guiding you through the process.
Laci Green
The magnetic edge ensures you won’t over or under measure providing just enough resistance to complete your Fit Profile.
measurement 1 measurement 5 synthesis point Your FitForm
Save and secure your FitForm with biometric technology
What If We integrate size technology into experiences we already participate in?
Hello Jenny!
Your FitForm is now up to date. shop
save
fit.it
E W LL T I F
ANALYTICS
REAL numbers based on pattern data
Order from home using FitWell for the FitWell Guarantee
FitWell connects you to BeauCoo’s community in-store and makes the information relevant.
*If it doesn’t fit, ship it back and you’ll recieve credit.
Best Fit: Size 14
order
Check Fits for Madewell
In-store, FitWell can pair with interactive, branded experiences to enhance the value of our service. (such as LED-enabled hangers that communicate via Bluetooth LOW to visually signal what size to try on.)
Need fitwell app tailor's kit or virgin fitting database creation (retailer motivation) 3rd party branded interactions beaucoo community
community interaction
A+ s home fitting
POSITIVE NEGATIVE
purchase at store or order for home delivery
order tailor’s kit
previous shopping experience
^
download app
shopping with FitForm finding something they love
c
community interaction
A+ s shopping with FitForm in flight and afterwards
POSITIVE NEGATIVE
purchase at store or order for home delivery
previous shopping experience
download app
Virgin “Fitting�
finding something they love
airport security
^
c
+
E W L T I L F
how it delivers
BEAUTY & V ALIDATION empower autonomy. EDUCATE & ENLIGHTEN give them access. HONESTY & TRANSPARENCY arevalued. JUSTICEthrough COMMUNITY
ANALYTICS
THANK YOU
Sarah Anne White - Calif. College of the Arts