FitWell - Digging Into Fit

DIGGING

INTO FIT Sarah Anne White - Calif. College of the Arts

64 Average Garments Purchased/Year (US)

14 Average American Woman’s “Size”

This issue is compounded with

VANITY

SIZING

CONSIDER...

How might we equip customers with better insight as to how things truly fit and wear?

How might we guide the future of retail Fashion experiences towards one that is more sensitive to our emotional needs and body positive?

Who is attempting to change the landscape and industry?

Perfect Fit

Personal Stylist

Transparency

CONTEXT

Discovery

Body Positive Shopping

Let’s look at creating a solution for this profile.

american female Ages 22-36 size 10+ Shopping for Garmets

poor body image

BEAUTY & JUSTICEthrough COMMUNITY V ALIDATION empower autonomy.

EDUCATE & HONESTY & ENLIGHTEN TRANSPARENCY give them access. arevalued.

but not like this.

Few women actually know where or how to measure themselves and facing the numbers can be terrifying.

how might we develop a more natural fitting system that is easy to use and simple to understand one that builds communityand empowers women to make their own decisions when it comes to choosing their style... regardless of Size.

What If WE separated the numbers From The Action?

catalyst

content

conduit

control

catalyst

content

conduit

What If WE reassign the "smart"?

control

An ECOSYSTEM flexible platforms

E W LL T I F

YOU + BRANDS

THE NEW "TAILOR'S" KIT

discretly shipped

bluetooth low energy

syncs to app by holding center button beautiful materiality makes it something that’s a pleasure to recieve and use

measurements are wirelessly transmitted to the app

magnetic tip snaps to base and lets you know that your measuring appropriately small size makes it easy to ship between customers

win the number game

Baring it all to find your fit becomes a little less scary when some of the Body Positive heros of today are guiding you through the process.

Laci Green

The magnetic edge ensures you won’t over or under measure providing just enough resistance to complete your Fit Profile.

measurement 1 measurement 5 synthesis point Your FitForm

Save and secure your FitForm with biometric technology

What If We integrate size technology into experiences we already participate in?

Hello Jenny!

Your FitForm is now up to date. shop

save

fit.it

E W LL T I F

ANALYTICS

REAL numbers based on pattern data

Order from home using FitWell for the FitWell Guarantee

FitWell connects you to BeauCoo’s community in-store and makes the information relevant.

*If it doesn’t fit, ship it back and you’ll recieve credit.

Best Fit: Size 14

order

Check Fits for Madewell

In-store, FitWell can pair with interactive, branded experiences to enhance the value of our service. (such as LED-enabled hangers that communicate via Bluetooth LOW to visually signal what size to try on.)

Need fitwell app tailor's kit or virgin fitting database creation (retailer motivation) 3rd party branded interactions beaucoo community

community interaction

A+ s home fitting

POSITIVE NEGATIVE

purchase at store or order for home delivery

order tailor’s kit

previous shopping experience

^

download app

shopping with FitForm finding something they love

c

community interaction

A+ s shopping with FitForm in flight and afterwards

POSITIVE NEGATIVE

purchase at store or order for home delivery

previous shopping experience

download app

Virgin “Fitting�

finding something they love

airport security

^

c

+

E W L T I L F

how it delivers

BEAUTY & V ALIDATION empower autonomy.

EDUCATE & ENLIGHTEN give them access.

HONESTY & TRANSPARENCY arevalued.

JUSTICEthrough COMMUNITY

ANALYTICS

THANK YOU

Sarah Anne White - Calif. College of the Arts