Sarah WHITE Creative Strategist – Path Carver, Emotive Inventor, & Syntax Crafter A critical thinker straddling her futuristic tendencies and attention to detail. I am passionate about designing and building inclusive experiences, communities and environments, both online and off. I live for the moment when an idea is transformed from words into physical space, moving people to action. It’s all about movement and movements. brand strategy + development | product/service development | qualitative research | graphic design | communication strategy | environmental design | sketch prototyping | storytelling | naming
Recent Experience – please connect at www.linkedin.com/in/sarahannewhite Freelance Graphic Designer - 2008 to present Remote/contract graphic/identity projects (Brand Muller, Toronto | Lululemon | Bayview Food Scene | Lauckgroup | All Good Pizza | and more...) Heavy experience in remote working capabilities, video conferencing and digital communication of work/process. Business Strategist (Lets Be Frank, San Francisco) - Fall 2013 My team walked an all-natural, socially-conscious hot dog company through their operational challenges and co-developed a more sustainable business strategy with them in an effort to move their business through a critical period. Designer (Sequence, San Francisco) - Summer 2013 Completed an environmental graphic “refresh” project for a national coffee retailer. Responsible for: concept development, fixture recommendations and design, art direction for environmental graphics (all in-store communication pieces) and some production work Brand Strategist + Designer (CRAVE, San Francisco) - Summer 2012 Responsible for: graphic identity re-fresh, direct-to-consumer marketing collateral, and overall brand/experience development for this modern, sex-toy startup. Co-developed and executed social media strategy and operations. Environmental Designer (Lauckgroup | Big Red Rooster | HBA | JGA) - variety of client projects including Cirrus, Facebook, Google, White Castle, American Express, College of Wooster, University of Cincinnati, PETCO, Timberland, Hyatt International, Marriott International, Four Seasons Hotels & Resorts, Anthropologie and Hershey’s Chocolate Shanghai. Responsible for: concept development, material/furniture/ fixture design and selection, space planning, environmental graphics, prototyping, installation as well as initial research and synthesis.
Personal Endeavors
CIVIL Labs: Seed stage venture building inclusive communities through the business of food – Our vision is to be at the heart of food entrepreneurship in cities across America. Our non-profit social enterprise will create flexible and affordable kitchen space for food entrepreneurs growing their business while also creating a community asset that serves the need of underprivileged youth. Empathy research, business development, graphic design, community programming design
a hi.sarahannewhite@gmail.com h 513.307.8935 7 strikingly.com/sarahannewhite Strengths Dreamer (Ideation & Futuristic) Caretaker (Individualization) Idealist (Learner & Responsibility)
education MFA in Design + MBA in Design Strategy - California College of the Arts (2014) • Teaching assistant (undergraduate design communications) • Communications Manager for MFA Program • Designing For Mobile - CCA Dutch Design Workshop with Peter Sikking B.S. in Interior Design - University of Cincinnati (2010) • Varsity Rowing • Habitat for Humanity
Other interests Responsive Environments + Architecture Community Development Urban Revitalization Human Factors Research Sustainable Systems
FITWELL: Seed stage project developing future scenario for retail technology and a more natural fitting system that builds community and empowers women, regardless of their size. Empathy research, UX/product development, experience mapping, brand development, strategic positioning