THE BODY SHOP The Body Shop are a brand that pride themselves on being natural and ethical, with an authentic approach to their products, and to charity. They boycott the use of animals in testing their products and ensure that they use strictly organic ingredients. They chose 4 products for posters to be designed for.
THE BODY SHOP The brand has always remained active in terms of charity, and asked for a campaign poster for a charity of the participants choosing to be designed. This poster for Refuge, a charity that aims to help victims of domestic violence, promotes diversity in it’s supporters, embodied in the multicoloured visual.
THE BODY SHOP This web proposal for The Body Shop website uses the same imagery as the campaign poster, showing the brands ongoing support of the organisation. It is a slightly simplified version of the original website, carrying the same information but making it less overwhelming.
THE BODY SHOP This campaign for The Body Shop uses vibrant colours to aid the brands idea of fresh and natural products. The concept is consistent throughout but varies in colour to match each product and it’s existing packaging, so that it is not necessary for this to change in order to stay in conjunction with the promotion.
THE BODY SHOP Helvetica Neue Ultralight was used for the headings of the posters, as the imagery is intended as the main focus. The colours used are to correspond with the products themselves, instead of using an image of the actual product. The vibrancy of the colours ensures that each poster makes a large impact of the viewer.