Portfolio
Branding and Identity
Brief
Design a publication that explains to young people what PULSE BFI does and how they can help them. PULSE is an organisation that gives young people a head start in the film industry and offers them great opportunities to showcase work in festivals, and network with key figures and potential employers.
Solution
The outcome has used a punk inspired retro aesthetic that will appeal to a younger generation, which works in conjunction with written content that speaks to the reader as an adult.
Application
This publication would be placed inside the organisation building, around schools and colleges across the country, and handed out to students who attend talks and lessons led by the PULSE team.
Posters
Each design emulates a punk-style aesthetic, to encourage young people to rebel against the pursuit of academia. It uses snapshots from films and a street art approach that the demographic are familiar with, to grab their attention in particular.
OOH
The OOH advertising will take the form of hanging banners, nearby places of interest to the target audience, and places related to film, for example along the BFI Southbank building. The posters will be positioned around public transport, near schools and cinema’s, and other areas of interest to film lovers.
The print advertising will be seen in magazines that are popular with film buffs, for example, Empire, and Little White Lies. Given that the demographic do not tend to read newspapers or tabloid magazines, PULSE will not advertise in these mediums to allow for more money to be spent in other areas.
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E R U T U F E TH F OF ILM
Deadline for BFI Film Academy applications 2017 fast approaching
London Met Film School MA Editing showcase 20th September 2016
Website
The BFI Film Academy Alumni taking over the BFI London Film Festival
The PULSE website plays with the conventions of web design, and alludes to a nature of rebellion in the organisation. It provides a viewer with a more detailed description of the organisation and what it can offer it’s members. Each week a different set of young film makers are interviewed, and these are featured on the website. This is also an easy way for viewers to sign up to PULSE, and be emailed updates to the website.
BRITISH FILM INSTITUTE
PUTTING THE FUTURE AT THE CORE
App
The app will act as a primary platform for the social media component of the organisation. Each member will gain free access to the app, and will immediately be able to develop their profile, and explore the work featured on it.
The app follows the design aesthetic of the printed materials with a more structured approach, and allows the user to discover work that others have uploaded to their profiles. Users can follow their friends’ activities, and share them with others, which increases the ease with which users can find work and/or collaborators.
The app features a public forum where questions and articles can be shared across every member of PULSE. This can help users gain great research and feedback for projects. The calendar documents public events that can be attended by any PULSE member, including Fuse networking events, Showcase events and workshops.
positive space Brief
Create a minimal publication for interior designer Maria Aquilina’s company, Positive Space that accurately captures her simple but eccentric approach to interiors.
Solution
The outcome uses the significance of the company name, and focuses on the subtle importance of space, and how to effectively use it.
positive space Application
The aim of the publication is to target those who are looking to remodel or refurbish their home, and so it would be presented as an accompaniment to magazines like ‘Your Home’ and ‘House and Garden’.
O Brief
Create a new logo identity for Weapon of Choice, a street art gallery in Bristol. Design posters to show how the identity will translate across promotional materials.
Solutions
F
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The bespoke typeface makes a contemporary reference to the name of the gallery, and was based on a stencilled army visual. The posters put the content of the gallery exhibitions at the core of the designs, appealing to those with an existing interest in street art and grafitti.
F I L M F E S T I V A L
Brief
Create a new brand identity for Cannes Film Festival, based on a modernisation of the timeless and classic reputation of the festival. Combine a famously well established event with current contemporary design without detracting from it’s influence or prestige. Aim to create an original solution that, in spite of modernity, will maintain it’s timelessness and longevity.
Solutions
The final solutions for this brief consist of four posters, invitations, tickets, business cards, Cannes newspaper and a festival program, all packaged in a square printed tote bag.
Business Cards
The business cards are solely for promotional purposes, and because of this the only information it features is the website and the customer service email address. The business card embodies the brands identity and the way in which the logo can be divided. The colour and juxtaposition of the design makes it a memorable outcome
F I L M F E S T I V A L
Newspaper
The newsprint booklet with accompanies the pack acts as a guide to the breakdown of awards for those who haven’t attended before. It explains each category and gives a brief description of some of the more highly anticipated films, and directs the readers to the website for further info
Invite/Tickets
Like the newspaper, the invites and tickets are designed to reflect a more traditional aspect to the festival and to film, but giving it a modern aesthetic. In this day and age, you’d be more likely to get an e-vite than a paper invitation so that is were the new goes back and meets old.
F I L M F E S T I
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68th FESTIVAL DE 13th-24th MAY
F I L M F E S T I V A L
F I L F E S T I -
F I L M F E S T I V A L
M
68th FESTIVAL DE CANNES
68th FESTIVAL DE
13th-24th MAY 2015
13th-24th MAY
F I L M F E S T I V A L
6 8 t h
F E S T I VA L
13 t h - 24 t h
D E
M AY
C A N N E S
68th FESTIVAL DE CANNES 13th-24th MAY 2015
2 015
F I L M F E S T I V A L
Bespoke Typeface
The typeface was designed with the aim of combining tradition and modernity. The classic nature of a traditional serif typeface has been disected to give it a more current aesthetic.
Posters
The posters have been mocked up in situ, and as in previous years Cannes Film Festival has had limited promotional materials giving information about the festival, these have been presented outside in advertising columns and on public walls. The information remains limited, prompting the viewer to look into it themselves, but the vibrant colours ensure they are memorable when presented alongside other materials.
PALME D’OR
UN CERTAIN REGARD CINEFONDATION SHORT FILM
F I L M F E S T I V A L
ABOUT
FESTIVAL 2014
DAILY
ARCHIVES
SERVICES
PRO/PRESS
Official Press Release 16th February
Abderrahmane Sissako, President of the Cinéfondation and Short Films Jury
Press Release 19th January
The Essential Festival Journey
F I L M F E S T I V A L
Program
The festival program shows the time and date of each film playing, and prompts the reader to look on the website for further information. This allows the guest to plan their trip to Cannes Film Festival around the films they want to see.
Website
The aim of the redesigned website is to make it more functional and usable to the viewer, as the previous website was at times confusing. This redesign is based on being functional for people attending the festival, giving them the information they need and a platform on which to plan their time at the festival.
O O O
ODONIS ODONIS ODONIS ODONIS SUPPORTED BY SAINT COLTRANE AND GUESTS WED 18TH APRIL KRAAK GALLERY
Brief
O
ODONIS ODONIS SUPPORTED BY SAINT COLTRANE AND GUESTS
TICKETLINE.CO.UK SEETICKETS.CO.UK WEGOTTICKETS.COM PICCADILLY RECORDS
DR ME are a Salford based Graphic Design agency that specialise in designing for the music sector. They set us a collaborative brief for which I worked with Grace Buckley They have a specific method of working that delivers effective and efficient results based on their interpretation of a brief. The short time scale they work in means that their research tie is limited.
WED 18TH APRIL KRAAK GALLERY
Poster
TICKETLINE.CO.UK SEETICKETS.CO.UK WEGOTTICKETS.COM PICCADILLY RECORDS
The poster designs were based on both designers interpretation of the artist’s music after listening to a selection of the songs. Some elements of the song were quite erratic and that is reflected in the left image. The right is a simpler design, focusing on the technicalities in the songs.
M is for...
Vinyl Cover
The right image is based on the shattered and fragmented nature of the Dummy Mix 130 by Evian Christ, and what we thought it’s target audience would respond to.
Personal Design
The personal design aspect of the brief is a reflection of my own interests within design, specifically typography. This is a typeface I then went on to design after completing this part of the brief.
Brief
Create a bespoke typeface for PULSE BFI, an organisation focused on attracting young people aged 16-21 to starting a career in the film industry.
Solutions
The shapes and colours of the designs emulate a retro and almost pixelated appeal to it’s audience, a group that has a particular resonance with the sense of nostalgia.
Application
The typeface translates across multiple colours and opacities to allow it to fit a variety of contexts. The one colour versions soften the overall aesthetic of the inclusion of the black shapes, while the original versions can be cast as more focul entities.
Art Direction
Video: https://www.youtube.com/watch?v=5FABPm1un9U
Brief
To unleach urbanites’ party spirit with an unforgettable experience.
Client
Desperados
Strategy
Position Desperados as an urban lifestyle brand that celebrates and encourages a party spirit at all times. To encourage consumers to be spontaneous, daring and break creative boundaries.
Concept
Which city can party the hardest?
Video
Used as a promotional tool to explain the competition and get people excited.
Visit www.desperados.com/cityplus to find out how to win your city the title of City+ and earn yourself a city wide celebration.
Bespoke typeface
The typeface used was created with the idea of emulating a haphazard distinction to the Desperados brand, an endearing messy feature that appeals to the age group.
Interactive Tagging Stations
Digital stations positioned around eacy city to encourage passers by to ‘tag’ a point of interest, or good place for a pop up bar. This would form a map of points to be hit by those taking part in the competition weekend.
Billboards
Placed around areas of interest to the age group and public transport. Designed to encourage viewers to look further into the competition
OOH
Posters placed around city centre’s to gain further enthusiasm for the competition, while exhibiting the ‘party spirit’ of Desperados.
Competition
To take place over bank holiday weekend in August and rewards participants of the most involved city with a party. That city will be crowned City+, and will be recognised as the city with the greatest party spirit in Europe.
Digital
Online banner ads placed on websites frequented by the age group in all participating cities.
dietary requirements Preferences Vegetarian
Vegan
Gluten Free
Allergies Lactose intolerant Cashew nut allergy
Brief
Client
To design a way to encourage and support the reduction of food waste in the UK
Waitrose
Strategy
To inform and educate customers about the real lifespan of foods. To encourage people to cook inventively with food that is bast it’s best before date.
Concept
Best before, better after
App
Designed to help monitor your food shop, providing lists for recipes, countdown timers for your food, and measurements of what you actually need.
App
Allows you to choose seasonal products as they are the ones that will last longest, and provide helpful and easy ways of how to use them.
App timer
After using your MyWaitrose card to scan in your food shop, the app will start a countdown of your food, providing different recipes that are optimum for different stages of the foods’ lifespan. This will also send you reminders of when your food gets to later stages of it’s life.
Recipes
These are saved under meal categories, allowing the user to plan out their meals before their food shop, which the app will save for them.
Products
If there is one particular product leftover, the user can access recipes featuring the product at that stage of it’s life cycle.
Apple IWatch
A simpler version of the app can be translated to Apple IWatch for those busier users, helping them avoid buying ready made foods from shops and use up the foods they have.
Health
This application may be for the more health conscious user, who want to monitor their meals and calorie intake more closely than others.
Leaflets
These leaflets are designed to inform the Waitrose shopper that there are efficient ways to use your expired products, using attractive food photos to draw them in.
App
The reverse side directs the user to the app, simply informing them that it will make their life easier, by taking care of the food concerns they may have throughout the week.