Sarah Butler
Brief 09: DR ME
OUGD603 Extended Practice
ODONIS ODONIS ODONIS ODONIS Brief
DR ME are a Salford based Graphic Design agency that specialise in designing for the music sector. They set us a collaborative brief for which I worked with Grace Buckley They have a specific method of working that delivers effective and efficient results based on their interpretation of a brief. The short time scale they work in means that their research tie is limited.
Sarah Butler RESEARCH/DEVELOPMENT
Brief 09: DR ME
Research
Our research mostly consisted of listening to the music of each artist to gain an understand of their audience, and what their audience would want to see on a vinyl cover/poster, as well as looking at a selection of reviews of the artists and their music.
OUGD603 Extended Practice
Development
The brief supplied names, songs, albums, details of location and little else, leaving the designer to interpret and translate the brief in a manner they think the client will respond to. Development stages for this brief were short as it was a one day brief, so most of the time was spent executing the designs.
Sarah Butler FINAL SOLUTIONS
O O O
Brief 09: DR ME
OUGD603 Extended Practice
ODONIS ODONIS ODONIS ODONIS SUPPORTED BY SAINT COLTRANE AND GUESTS WED 18TH APRIL KRAAK GALLERY
O
ODONIS ODONIS SUPPORTED BY SAINT COLTRANE AND GUESTS
TICKETLINE.CO.UK SEETICKETS.CO.UK WEGOTTICKETS.COM PICCADILLY RECORDS
WED 18TH APRIL KRAAK GALLERY
Poster
TICKETLINE.CO.UK SEETICKETS.CO.UK WEGOTTICKETS.COM PICCADILLY RECORDS
The poster designs were based on both designers interpretation of the artist’s music after listening to a selection of the songs. Some elements of the song were quite erratic and that is reflected in the left image. The right is a simpler design, focusing on the technicalities in the songs.
Sarah Butler FINAL SOLUTIONS
Brief 09: DR ME
OUGD603 Extended Practice
M is for...
Vinyl Cover
The right image is based on the shattered and fragmented nature of the Dummy Mix 130 by Evian Christ, and what we thought it’s target audience would respond to.
Personal Design
The personal design aspect of the brief is a reflection of my own interests within design, specifically typography. This is a typeface I then went on to design after completing this part of the brief.