CinemaNX is a production company and film distributor based in the Isle of Man. This institution could be suitable for distributing our product because it distributes films to a British target audience; our film was shot in England and stars an unknown British cast so would have the greatest marketability to a domestic audience rather than a global audience. Furthermore, our film is low-budget and CinemaNX specialises in distributing low-budget films. Additionally, previous films which the institution have distributed are quite similar to our film, especially ‘The Disappearance of Alice Creed’. This film has been an inspiration for us throughout the process of making our thriller film opening and - as another gritty British thriller about a kidnapping – our film could appeal to the same audience. Overall, I think that CinemaNX would be the most likely film distribution company to distribute our film.
Another company which could potentially distribute our product is Film4. It is a British distribution company and the sister company of a UK television channel, so could be suitable for distributing our British film because it distributes to the domestic audience which our film would be most likely to appeal to - especially as the institution's website says that it specialises in films which are 'based around British-led talent or content'. Furthermore, it specialises in niche films which makes it even more suitable for our indie film. It could also be a good choice for distributing our product because many of the films which it has distributed have a large audience of young adults, such as 'The Perks of Being a Wallflower', which our film could appeal to due to its teenage protagonist. Another advantage of the institution is that it often provides support for upcoming filmmakers, which would benefit us because this was our first production.
Picturehouse Entertainment is the distribution arm of Picturehouse Cinemas. This institution could be suitable for distributing our product because it specialises in non-mainstream films. However, it might not be appropriate for distributing our product because it often distributes foreign films, such as 'Les Innocentes' and 'Elle', whereas our film is British. It has also not distributed many films with the same genre as our thriller film, instead many of the films which it has distributed are documentaries (including 'Hockney' and 'Ronaldo'). Therefore, Picturehouse Entertainment may be less likely to distribute our film.