Sarah Marie Webster

I am a freelance Art Director, Designer and Photographer. Currently working for Niagara College Canada - Global Strategy and Diversification. I’ve worked with some exciting businesses throughout my career which has allowed me to continuously grow and adapt to always understand my clients better. For me, concept and aesthetics go hand in hand. Without good design the concept is lost in translation yet without a killer concept we lack purpose and meaning. I’m a bold visionary, and I love developing the whole story and imagery. Often working with a greater vision, I will solve the who, what, why, where first and the when and how second. Design for me is so much more than making something beautiful and dynamic. It’s a way to solve a problem, create awareness and good design has the power to change. When I work with my clients, I’m constantly trying to dig deeper and really define the parameters of the story, the message we are communicating and the brand behind it.