GRAPHIC DESIGNER | PHOTOGRAPHER | EDUCATOR
My Philosophy Good design and education are at the very core of change and progress within ourselves and throughout the world. Good design has the ability to communicate a message, lesson or solution filled with meaning and purpose fueled by knowledge. Together they have the ability to create awareness, empower, change perspective, cause reflection and bring growth. To continuously achieve great design we must never stop learning, and to educate effectively we must harness the potential of design thinking.
Contact w. sarahmariewebster.com e. sarahmariewebster@gmail.com t. 905 516 5232
BRANDING & IDENTITY
WEB & MOBILE DESIGN
PACKAGING DESIGN
Featured Project
Featured Project
Featured Project
STUDY WORK ABROAD: BE WORLD READY CLIENT: NIAGARA COLLEGE
VACATION RESERVATION WEBSITE CLIENT: GREAT BLUE RESORTS
WONDERSTRUCK CHOCOLATE PERSONAL PROJECT
EDITORIAL & LAYOUT
PHOTOGRAPHY
Featured Project
Featured Project
SALES BOOK DESIGN CLIENT: GREAT BLUE RESORTS
EQUESTRIAN CLIENT: MEAGAN REID
BRANDING + IDENTITY
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application LOGO OVERVIEW
Logo Overview
logo
wordmark
tagline
Logo Variations
Logo without tagline.
When used with the Be World Ready logo.
Button use for small applications.
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application TYPOGRAPHY OVERVIEW
Typography
Typography Applied
PRIMARY TYPEFACE
Trade Gothic Light Trade Gothic Regular Trade Gothic Bold No. 2 Trade Gothic Bold Trade Gothic Condensed No. 18 Trade Gothic Bold Condensed No. 20 Trade Gothic Extended Trade Gothic Bold Extended SECONDARY TYPEFACE
Janson Text Roman Janson Text Italic Janson Text Bold Typographic Style shown in it’s application. Bold, Youthful, and Emotive.
Janson Text Bold Italic A DEFINITIVE STYLE The typographic style of the Study Work Abroad brand is one that draws from the need to communicate the message loudly during the industrial revolution period. Driven by form and function the typography platform visually portrays the brands image, tone and personality while meeting the demands of it’s workload. There was significant importance of being differentiated from a majority of the college’s material, in order to stand out and be noticed. The platform uses the variety of weights and style of trade gothic in an expressive, diverse, and engaging manner. The combination provides contrast and integration, a range of formality levels, and maximum flexibility and consistency. While always appearing fresh and thriving.
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application PHOTOGRAPHY OVERVIEW
Photography
Photography Applied
There are many opportunities to present images which express ideas, explain concepts, and support written communication. Our system calls for images that build our brand and reveal the character and value of becoming cultured through the study and work abroad program. Any photography used must be engaging, bold and very authentic. Elements of photography such as colour and vibrancy, movement and blur, focus and perspectives are key in conveying the tone and personality of the brand. While photography enables us to tell many stories, there are three over arching themes: the destination, individuality and connection.
Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application ILLUSTRATION OVERVIEW
Illustration
Illustration Applied
The vespa is an iconic symbol for the brand. Symbolizing youth, adventure and access to another culture and experience. Growing from use in photography, to symbol in print and web, and integrating a real vespa in their promotional tours allowing students to become physically and personally connected to the brand. Illustrations are the final element in the brands imagery. They are to be used mainly within infographics on the web and large scale print never to be used in visual competition with photography. Iconic by nature and simple in style, illustrations become a clear and direct way to visually communicate the message.
Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy
RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT Identity & Application LOGO OVERVIEW
CONCEPTS
FINAL DESIGN
wordmark
symbol
tagline
logo
RESTART
Supporting Niagara’s Youth
RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT Identity & Application IDENTITY APPLICATION
CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application LOGO OVERVIEW COLOUR PALETTE
PRIMARY COLOUR PALETTE
PANTONE 1295
PANTONE 7533
SECONDARY COLOUR PALETTE
PANTONE 1375
PANTONE 320
PANTONE 376
PANTONE 116
CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application WEBSITE DESIGN
CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application BRANDING STANDARDS BOOK
WE ARE HERE TO CHANGE THE WORLD, ONE IDEA AT A TIME Circus is devoted to the development of creative culture, alternative thinking and environmental design. As a whole we thrive on diveristy and embrace teamwork. We are all here to be the friend who helps you on your journey, inside and outside the compnay to get the most of our most renewable resource: enthusiasm. This book will serve as a guide for implementing the Circus Brand Identity System, on all levels of application.
1 · cirucs · the branding guidline
BRAND POSITIONING
CIRCUS MISSON
As Circus enters the market, we will push the boundaries
At Circus we are devoted to developing places
for our target markets.
where creative culture and imagination can grow.
For our professional practice demographic:
For our young creative professional demographic:
Taping into each client’s company core values and
Harnessing diverse, vibrant and passionate creative
unique characteristics to offer a truly individualistic
professionals together on a challenge. Demonstrating
solution.
creative culture at it’s finest, the Circus Creative
We want to introduce the world to Creative Culture: An environment full of diversity, inspiration and
Challenge bridges the gap between multi-disciplinary talents and igniting new ideas.
interaction. A place where a community can begin to
Positioned alongside online communities like
form and each team member can flourish to their full
TED and Creative Live, the competitive edge this
potential and acheive their dreams.
annual challenge brings is like no other. Allowing
Circus offers a new way to work, a new way to learn
for enriching opportunities for our clients and sup-
and an entire new lifestyle experience. Competing
porting the community as a whole. Brands, Causes,
against the workplace design companies, our compe-
Environment, Social Issues and campaigns are just a
tive advantage is our focus on the people inside the
few of the topics to be covered. The interactive level
community not just on the spacial design. As well as
of physically bringing these people to work together
importance of listening to each company’s story and
is what truly separates Circus from it’s competition.
telling it through design and integrated planning.
We can say that we have ability to revive a company’s presence and renew their atmosphere. Our goal is to introduce a new lifestyle to everyone that brings out the potential in every member of the team. Harnessing diverse, vibrant and passionate creative professionals together to empower, inspire and ignite ideas in students, aspiring professionals and creatives to join forces and feed off each-other to ultimately solve the bigger social, community and environmental issues that presently face us. We can candidly say, we are force to be reckoned with and intend to be spread across society.
WEB + MOBILE APPLICATION
THE ROYAL CONNAUGHT — 2014 CLIENT: VALERY HOMES & SPALLACCI GROUP Digital Design WEBSITE DESIGN PHOTOGRAPHY STYLING COPY WRITING
VACATION RESERVATION WEBSITE — 2015 CLIENT: GREAT BLUE RESORTS Website Design INFORMATION ARCHITECTURE USER EXPERIENCE VISUAL DESIGN
FASHION APP — 2013 CLIENT: THE PEN CENTRE MALL Mobile Application Design & Local Testing CONTENT CURATION DESIGN LAYOUT APPLE STORE LAUNCH
SYNDICATE RESTAURANT WEBSITE— 2013 CLIENT: SYNDICATE RESTAURANT AND BREWERY User Experience & Website Design RESPONSIVE SINGLE PAGE WEBSITE
EDITORIAL & LAYOUT
EVOLUTION — 2013 CLIENT: EVELO BIKES Editorial Design MASTHEAD LAYOUT DESIGN INFOGRAPHICS
COOKBOOK DESIGN CLIENT: GREAT BLUE RESORTS 2015 Sales Book COPYWRITING PHOTOGRAPHY LAYOUT DESIGN
THREE SIDES EDITORIAL — 2012 CLIENT: THREE SIDES NIAGARA’S MUSIC SCENE Masthead Design & Layout Design MASTHEAD DOUBLE PAGE SPREAD COVER DIRECTORY SINGLE PAGE DESIGN
With her roots in Niagara Falls,Ontario she quickly gained hometown recognition and has since built a name for herself acrross southern Ontario
G
it ipis et aborrmaiore labo. Ut lab is aut hici volorerent dsodis ame vendus orudsm as ea cor a alia quate eos inimus exces consequis commolrum cus saerepuda estis quia cusdantis raes liberferat aut plabo. Mil molupta eume as aut auteceptat. Tetur ratet, con nonseque nitias voupit rectatum sinulliquas eaqui asi dolorum rerchil et rem dellore volo mnimi, te il eos que volorenia sam imus, tem re nem as est lab imilibusam voluptatur sam quatur reptati replicia cus quias secti corem qui si iderovi tiuntis eate remporest pligenis sum voptio onsecem amet pa volor sima. Nis diti arit laborumende praribusam nus natemque pore pediorum que proriatis dolorporeped qui ut ut il ipsuntur, quiduciis a se solorro ribusan denimeture nis moluptamet lam, qui que et, ut abo. Ihil et eum hilluptaturi te iduntistrum nus dolore nos quaspernam quiaect otatque rerum fugitestem la est, cusandiae. Ut a volor seditae nonetur, sit omnisquias deni conessi conest, te ea conseca tescient et ut od qui qui delles. Sed molupta nobit, non entum di quae cus accus exeribus, cusam aut aut maximus aut aceped magnam, in pe vero blaboriassin con consedisqui cus iundus, as molestibus molori re ipsandis se et labore volut eos dolupta tecupta tisquas magnate ra velenismus eventoribus, con ex et repudit, vollut aceris exped utaque sim ex etur sum sin porro et aditat
thre e sides . com | 2 3
“I write about what I know, and I do it as honestly as I know how”
niagara’s music scene
niagara’s music scene
feautures
23
37
Sean Van Daele Photoshoot
23
59
by Lexie Reed
by Tucker Mcall
Beautiful, Creative and Talented Folk Singer from St. Catherines.
Niagara Fall’s draws in local hip hop artists at the Winter series.
37
37
by Lisa Misener
by Betty Mcae
Featuring the explosive start to the band Walk Off The Earth.
Following the local Jazz series as it makes way to Welland.
51
51
Beth Moore Interview
Who You Oughta’ Know
Best Concerts of 2011
The Jazz Series
Gotta Have It
by Mary Anne
By Jim Chu
Readers Reviews of the best Concerts in
Jim Chu gives insight on latest gadgets.
the Niagara Region in 2011.
Winter 2012 Twenty Two dollars www.threesides.com
Hip Hop in the Falls
— Beth Moore
I
ntionsectin et ulpa volenim olecabore vero vellaudanis ullam quos inime pa nam veliae explitis res et, sitiis ut volum quiaecusapid quatus maion con pre parunt imusaperum. Tsciis eos erist, occatem quamet dolest qui voluptis ratio blatendantia nonsed ute re volore nobis rero ditaeperrum volendis et perum acerovidem quaerum illore prature Latempores ex excereiur? Pudit et exssiti berchilit, ad que et oditibus ne dolupti llabor apit endunt et eatis et labores reic tendit ommolliae sequi non et est esedips aprerum dolut lit que laccullenia velit quiandel min comniae oditionse dolenihil maxima. Officia sseque cor aut quae perioruptus, quiatqui delit, te rempore, omnit, tes ut ut porporro modi as eossequati blabo Endliqui ut eum, nam id ut odit, core voluptatem rem ipsam quiate cus qui in eum il invelitas. Atur aliquia nullaudant la dolupta tectiunt verisqui dit aut lab id et experferatoribusam se plam quamet que pa si se modissi maximpore id ut harchit, si dolore re volorro eum ni nonsequae ex men digniet autsim. Ytur aliquia nullaudant la dolupta tectiunt verisqui dit aut lab id et experf dolloribusam se plam quamet que pa modissi maximpore id ut harchit, si de volorro eum ni nonsequae ex men digniet ut siminci ducima. Parchicit porio molorep reprates ma volestrum fugiatur? Evere sendi repudam. Usant qui di quos num nos quid moditas aut laci re ipsandi tatur? Ibsdaerum quis dis ratia nulparit expliquunto venihil ium ut aut exerum. Hendae volupictusda nimustio et faccullo inum ni dipsus ditatem et eaturesed quatium quatusamus. Di vendis maio. It harum fugit di quia voluptatur aut omnietur? Ci denis et as eiusamust expliae ommolupidus nonseque ea vel ma doluptus ad eum dolo.
“One thing that was unmistakeable, Beth Moore’s powerful and fiery vocals.” — Jim Chou
t h re e s ide s .com | 2 6
PACKAGING
DANCE SERIES WINE PACKAGING— 2013 CLIENT: GERMANOTTA WINERY Packaging Design Series VQA STANDARDS
WONDERSTRUCK CHOCOLATE — 2014 PERSONAL PROJECT Packaging CHOCOLATE BOX & BAG
THE WILD HORSES — 2013 CLIENT: FINE TUNE BREWERY Beer Label & Box Packaging
PHOTOGRAPHY
EQUESTRIAN PORTRAIT 2016 Client Session
EQUESTRIAN PORTRAIT 2016 Client Session
PORTRAIT PHOTOGRAPHY
NIAGARA COLLEGE COURSE CALENDAR SHOOT PHARMACY TECHNICIAN PROGRAM Catalogue & Advertisement
NIAGARA WATERS SPA BUSINESS MARKETING & COLLEGE COURSE PROMOTION For Website & Print
NIAGARA WATERS SPA BUSINESS MARKETING & COLLEGE COURSE PROMOTION For Website & Print
FASHION PHOTOGRAPHY 2015 Portfolio Development
FASHION PHOTOGRAPHY 2015 Portfolio Development
GRAPHIC DESIGNER | PHOTOGRAPHER | EDUCATOR
Thank-you for your consideration.
Contact w. sarahmariewebster.com e. sarahmariewebster@gmail.com t. 905 516 5232