Sarah Marie Webster 2017

GRAPHIC DESIGNER | PHOTOGRAPHER | EDUCATOR

My Philosophy Good design and education are at the very core of change and progress within ourselves and throughout the world.

Good design has the ability to communicate a message, lesson or solution filled with meaning and purpose fueled by knowledge. Together they have the ability to create awareness, empower, change perspective, cause reflection and bring growth. To continuously achieve great design we must never stop learning, and to educate effectively we must harness the potential of design thinking.

Contact w. sarahmariewebster.com e. sarahmariewebster@gmail.com t. 905 516 5232

BRANDING & IDENTITY

WEB & MOBILE DESIGN

PACKAGING DESIGN

Featured Project

Featured Project

Featured Project

STUDY WORK ABROAD: BE WORLD READY CLIENT: NIAGARA COLLEGE

VACATION RESERVATION WEBSITE CLIENT: GREAT BLUE RESORTS

WONDERSTRUCK CHOCOLATE PERSONAL PROJECT

EDITORIAL & LAYOUT

PHOTOGRAPHY

Featured Project

Featured Project

SALES BOOK DESIGN CLIENT: GREAT BLUE RESORTS

EQUESTRIAN CLIENT: MEAGAN REID

BRANDING + IDENTITY

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application LOGO OVERVIEW

Logo Overview

logo

wordmark

tagline

Logo Variations

Logo without tagline.

When used with the Be World Ready logo.

Button use for small applications.

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application TYPOGRAPHY OVERVIEW

Typography

Typography Applied

PRIMARY TYPEFACE

Trade Gothic Light Trade Gothic Regular Trade Gothic Bold No. 2 Trade Gothic Bold Trade Gothic Condensed No. 18 Trade Gothic Bold Condensed No. 20 Trade Gothic Extended Trade Gothic Bold Extended SECONDARY TYPEFACE

Janson Text Roman Janson Text Italic Janson Text Bold Typographic Style shown in it’s application. Bold, Youthful, and Emotive.

Janson Text Bold Italic A DEFINITIVE STYLE The typographic style of the Study Work Abroad brand is one that draws from the need to communicate the message loudly during the industrial revolution period. Driven by form and function the typography platform visually portrays the brands image, tone and personality while meeting the demands of it’s workload.

There was significant importance of being differentiated from a majority of the college’s material, in order to stand out and be noticed. The platform uses the variety of weights and style of trade gothic in an expressive, diverse, and engaging manner. The combination provides contrast and integration, a range of formality levels, and maximum flexibility and consistency. While always appearing fresh and thriving.

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application PHOTOGRAPHY OVERVIEW

Photography

Photography Applied

There are many opportunities to present images which express ideas, explain concepts, and support written communication. Our system calls for images that build our brand and reveal the character and value of becoming cultured through the study and work abroad program.

Any photography used must be engaging, bold and very authentic.

Elements of photography such as colour and vibrancy, movement and blur, focus and perspectives are key in conveying the tone and personality of the brand.

While photography enables us to tell many stories, there are three over arching themes: the destination, individuality and connection.

Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA Brand Platform & Application ILLUSTRATION OVERVIEW

Illustration

Illustration Applied

The vespa is an iconic symbol for the brand. Symbolizing youth, adventure and access to another culture and experience. Growing from use in photography, to symbol in print and web, and integrating a real vespa in their promotional tours allowing students to become physically and personally connected to the brand.

Illustrations are the final element in the brands imagery. They are to be used mainly within infographics on the web and large scale print never to be used in visual competition with photography. Iconic by nature and simple in style, illustrations become a clear and direct way to visually communicate the message.

Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy

RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT Identity & Application LOGO OVERVIEW

CONCEPTS

FINAL DESIGN

wordmark

symbol

tagline

logo

RESTART

Supporting Niagara’s Youth

RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT Identity & Application IDENTITY APPLICATION

CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application LOGO OVERVIEW COLOUR PALETTE

PRIMARY COLOUR PALETTE

PANTONE 1295

PANTONE 7533

SECONDARY COLOUR PALETTE

PANTONE 1375

PANTONE 320

PANTONE 376

PANTONE 116

CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application WEBSITE DESIGN

CIRCUS BRANDING— 2013 CLIENT: CIRCUS - UNITY WITHIN DIVERSITY Brand Platform & Application BRANDING STANDARDS BOOK

WE ARE HERE TO CHANGE THE WORLD, ONE IDEA AT A TIME Circus is devoted to the development of creative culture, alternative thinking and environmental design.

As a whole we thrive on diveristy and embrace teamwork. We are all here to be the friend who helps you on your journey, inside and outside the compnay to get the most of our most renewable resource: enthusiasm. This book will serve as a guide for implementing the Circus Brand Identity System, on all levels of application.

1 · cirucs · the branding guidline

BRAND POSITIONING

CIRCUS MISSON

As Circus enters the market, we will push the boundaries

At Circus we are devoted to developing places

for our target markets.

where creative culture and imagination can grow.

For our professional practice demographic:

For our young creative professional demographic:

Taping into each client’s company core values and

Harnessing diverse, vibrant and passionate creative

unique characteristics to offer a truly individualistic

professionals together on a challenge. Demonstrating

solution.

creative culture at it’s finest, the Circus Creative

We want to introduce the world to Creative Culture: An environment full of diversity, inspiration and

Challenge bridges the gap between multi-disciplinary talents and igniting new ideas.

interaction. A place where a community can begin to

Positioned alongside online communities like

form and each team member can flourish to their full

TED and Creative Live, the competitive edge this

potential and acheive their dreams.

annual challenge brings is like no other. Allowing

Circus offers a new way to work, a new way to learn

for enriching opportunities for our clients and sup-

and an entire new lifestyle experience. Competing

porting the community as a whole. Brands, Causes,

against the workplace design companies, our compe-

Environment, Social Issues and campaigns are just a

tive advantage is our focus on the people inside the

few of the topics to be covered. The interactive level

community not just on the spacial design. As well as

of physically bringing these people to work together

importance of listening to each company’s story and

is what truly separates Circus from it’s competition.

telling it through design and integrated planning.

We can say that we have ability to revive a company’s presence and renew their atmosphere.

Our goal is to introduce a new lifestyle to everyone that brings out the potential in every member of the team. Harnessing diverse, vibrant and passionate creative professionals together to empower, inspire and ignite ideas in students, aspiring professionals and creatives to join forces and feed off each-other to ultimately solve the bigger social, community and environmental issues that presently face us. We can candidly say, we are force to be reckoned with and intend to be spread across society.

WEB + MOBILE APPLICATION

THE ROYAL CONNAUGHT — 2014 CLIENT: VALERY HOMES & SPALLACCI GROUP Digital Design WEBSITE DESIGN PHOTOGRAPHY STYLING COPY WRITING

VACATION RESERVATION WEBSITE — 2015 CLIENT: GREAT BLUE RESORTS Website Design INFORMATION ARCHITECTURE USER EXPERIENCE VISUAL DESIGN

FASHION APP — 2013 CLIENT: THE PEN CENTRE MALL Mobile Application Design & Local Testing CONTENT CURATION DESIGN LAYOUT APPLE STORE LAUNCH

SYNDICATE RESTAURANT WEBSITE— 2013 CLIENT: SYNDICATE RESTAURANT AND BREWERY User Experience & Website Design RESPONSIVE SINGLE PAGE WEBSITE

EDITORIAL & LAYOUT

EVOLUTION — 2013 CLIENT: EVELO BIKES Editorial Design MASTHEAD LAYOUT DESIGN INFOGRAPHICS

COOKBOOK DESIGN CLIENT: GREAT BLUE RESORTS 2015 Sales Book COPYWRITING PHOTOGRAPHY LAYOUT DESIGN

THREE SIDES EDITORIAL — 2012 CLIENT: THREE SIDES NIAGARA’S MUSIC SCENE Masthead Design & Layout Design MASTHEAD DOUBLE PAGE SPREAD COVER DIRECTORY SINGLE PAGE DESIGN

With her roots in Niagara Falls,Ontario she quickly gained hometown recognition and has since built a name for herself acrross southern Ontario

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thre e sides . com | 2 3

“I write about what I know, and I do it as honestly as I know how”

niagara’s music scene

niagara’s music scene

feautures

23

37

Sean Van Daele Photoshoot

23

59

by Lexie Reed

by Tucker Mcall

Beautiful, Creative and Talented Folk Singer from St. Catherines.

Niagara Fall’s draws in local hip hop artists at the Winter series.

37

37

by Lisa Misener

by Betty Mcae

Featuring the explosive start to the band Walk Off The Earth.

Following the local Jazz series as it makes way to Welland.

51

51

Beth Moore Interview

Who You Oughta’ Know

Best Concerts of 2011

The Jazz Series

Gotta Have It

by Mary Anne

By Jim Chu

Readers Reviews of the best Concerts in

Jim Chu gives insight on latest gadgets.

the Niagara Region in 2011.

Winter 2012 Twenty Two dollars www.threesides.com

Hip Hop in the Falls

— Beth Moore

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“One thing that was unmistakeable, Beth Moore’s powerful and fiery vocals.”

— Jim Chou

t h re e s ide s .com | 2 6

PACKAGING

DANCE SERIES WINE PACKAGING— 2013 CLIENT: GERMANOTTA WINERY Packaging Design Series VQA STANDARDS

WONDERSTRUCK CHOCOLATE — 2014 PERSONAL PROJECT Packaging CHOCOLATE BOX & BAG

THE WILD HORSES — 2013 CLIENT: FINE TUNE BREWERY Beer Label & Box Packaging

PHOTOGRAPHY

EQUESTRIAN PORTRAIT 2016 Client Session

EQUESTRIAN PORTRAIT 2016 Client Session

PORTRAIT PHOTOGRAPHY

NIAGARA COLLEGE COURSE CALENDAR SHOOT PHARMACY TECHNICIAN PROGRAM Catalogue & Advertisement

NIAGARA WATERS SPA BUSINESS MARKETING & COLLEGE COURSE PROMOTION For Website & Print

NIAGARA WATERS SPA BUSINESS MARKETING & COLLEGE COURSE PROMOTION For Website & Print

FASHION PHOTOGRAPHY 2015 Portfolio Development

FASHION PHOTOGRAPHY 2015 Portfolio Development

GRAPHIC DESIGNER | PHOTOGRAPHER | EDUCATOR

Thank-you for your consideration.

Contact w. sarahmariewebster.com e. sarahmariewebster@gmail.com t. 905 516 5232