chicagofirehouse Logo Process Book
Chicago Firehouse is an old-fashioned dining room, converted from a 1905 firehouse. It is the most up-and-coming restaurant in the South Loop’s burgeoning restaurant scene. It was founded by a group of former firemen who had a love for steaks, ribs, burgers, and partying! During the day the restaurant is just that, a restaurant. But it’s late-night scene of a party room is attracting diverse groups of people.
With the business booming, Chicago Firehouse wanted a logo that was modern. clean, but still played on the “firehouse” theme. While they wanted an illustration, they didn’t want it to be too cheesy or cliche. They wanted to get across that although they were a late-night party house, they were still causal.
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