Who is Muscle Girl? Muscle Girl is a company that produces workout gear and other accessories for women in the fitness industry. Many products in today’s society are geared towards men who workout. But women do, too. And that’s why Muscle Girl was born. To support women who are bettering their body, their lifestyle, and themselves.
What does Muscle Girl offer? The workout clothing: • sports bras • pants (capris, shorts) • tops • wristbands • headbands • socks • gloves (just to name a few)
The accessories: • duffle bags • totes • backpacks • water bottles • car decals • cups/mugs (and more)
Logo Development
The company wanted a logo that spoke to women. Since that is their target market, afterall. They wanted it girly, but not too girly. They wanted to convey the idea that women work out, too. They wanted to logo to be fun and loose. Originally, they wanted “apparel� in the logo, but ultimately decided to do-away with it since they sell more than just apparel.
Sketches
Option 1 Development
Option 1 Color Development
Option 2 Development
M U
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CL E
Option 2 Color Development
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CL E
CL E
CL E
M
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CL E
US
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CL E
CL E
M
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US
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CL E
CL E
CL E
M
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CL E
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CL E
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CL E
Who won?
Final Logo They liked the different color ideas, but wanted something more vivid. So this is what I came up with.