Event Proposal
UP PR Presents... An electrifying evening showcasing new UP and coming clothing brands, Mr Sister, Milk, Pretty Boy and Dancing Dolls UK. The evening will showcase the talented, innovative and exciting new clothing brands. UP PR invites you to enjoy an action packed evening involving special guest DJ’s, professional dance acts and the latest collections from the brands themselves.
Location
UP PR have selected the Golden Bee as the location of UP PR Presents due to its central, urban location, lavish dÊcor and perfect mix of luxury and comfort. The sophisticated yet relaxed vibe allows all the brands to showcase in a location that fits them all individually. The golden Bee has both covered and open- airspaces that would be open to guests to roam and see what UP PR Presents has to offer. Around the location there will be plenty to see, with dance acts, photobooths, dj’s and two 60-inch screens with each individual brands promotional images being played throughout the evening. There is plenty to keep guests entertained!
The open air roof space will be used as a relaxed area for guests to try the wide range of alcoholic milkshakes. Models will be greeting and socialising with guests dressed in the clients clothing and walking around the entire venue moving from room to room so guests can sit back relax and view the brands collections.
There will be a specialist ‘Milk’ drinks menu for the evening however Golden Bee drinks menu will be available on request.
The total cost for hire of the Golden Bee including a bar tab for 3 hours for the evening is: ÂŁ4000
Alternative drinks from Golden Bee’s drinks menu: (these will not be included in the three hour bar tab for guests)
TEQUILA 50ml. £7 - £12 LIQUEURS. 50ml Baileys Irish Cream £6.50 Disaronno Amaretto £6.50 Luxardo Limoncello £6.50 Malibu £6.50 Southern Comfort £6.50 Absinthe £10.00 APPERITIFS Martini Dry/Rosso/Bianco £6.50 Aperol £6.50 Campari £6.50 Pimm’s £6.50 BEERS Beck’s pint £4.00 Budweiser pint £4.00 Guinness pint £4.00 Old English cider pint £4.00 Budweiser 330ml £4.00 Beck’s 275ml £4.00 Brahma 330ml £4.00 Cidre Apple/Pear 500ml £4.50 Wine White/Rose/Red Champagne
SPIRIT LIST VODKA. 50ml. £7 - £14 Finlandia Finlandia Cranberry Finlandia Lime Finlandia Mango Zubrowka Bison Grass 42Below 42Below Fejoa 42Below Honey 42Below Passion Belvedere Belvedere Red Vodka Belvedere Black Raspberry Belvedere Orange Belvedere Pink Grapefruit Grey Goose Grey Goose Citron Grey Goose Orange Chase Chase Marmalade Belvedere Unfiltered Crystal Head GIN. 50 ml £7 -£10 Bombay Sapphire Plymouth Plymouth Sloe Tanqueray Hendrick’s Caorunn Gin Mare Tanqueray 10 COGNAC. 50 ml £7 - £9 Martel VS Courvoisier VS Hennessy VS Courvoisier VSOP Remy Martin VSOP 50ml CHAMPAGNE COCKTAILS (all £8.00)
Brands
http://www.prettyboyclothing.co.uk www.facebook.com/PrettyBoyClothing twitter.com/prettyboyuk
http://www.milkstore.bigcartel.com/ www.facebook.com/milkclothing twitter.com/clothing_milk
http://www.mrsister.co.uk www.facebook.com/pages/MrSister-Clothing twitter.com/MrSisterClothin
http://www.dancingdollsuk.com www.facebook.com/dancingdollsuk twitter.com/dancingdollsuk
Invite
The invite will be sent out to all guests prior to the event along with an event pack showing them what to expect on the evening of the event. The timings and date have been carefully selected so that they are in line with London Fashion Week. The timing of the event is early evening in the hope that guests will ‘pop’ into UP PR Presents and get distracted by the excitement that is unfolding inside. Doing the event at the same time as Fashion Week will increase the number of guests that will attend as they are around the central location of London. UP PR Prsents will take place on the 16th September 2013. The monday evening of fashion week was chosen for a number of reasons; it is nearing the end of fashion week so people will be more willing to go to an event and unwind at the end of a busy day. Monday is also the cheapest night to rent out the Golden Bee.
Guests
Brands:
Press:
Afe Clothing Allow London ASOS BANK Cult Clothing Debenhams Fashion Killerz Fashion Pony Foot Asylum House of Fraser La Femme Chic Boutique Lost Ways Misguided Scotts Selfridges Size Street casual Topshop Topman Urban Outfitters Ustrendy.com 71 Queens
Cosmopolitan Crack Daily Mail Drapers ELLE Esquire FHM Glamour Grazia GQ High street Fashion Week Heat ID INStyle Loaded Look Mensfashionmagazine.co.uk Marie Claire Mens Health Mens Journal Nuts Pause Platform Prima Style The Times Vogue Wonderland Zoo weekly 1838
Bloggers
TV & Music
Advanced Style British fashion council Cardiff fashion disney roller girl Face Hunter Fashion106 Fashionista Fifi Lapin Jamielondonboy Jazzi Mc G JC Report Kate Loves Me Kingdom of Style Liberty london girl Lydia Jones Marian Kihogo Missguided Mr Porter Organisers for High street fashion awards Park & Cube Shewearsfashion.com Show Studio Street Etiquette Style Bubble Swagger New York The Business of Fashion The Sartorialist thrills frills Where Did U Get That
Capital Radio Channel 4 E4 Geordie Shore cast Heart Radio Kimberly Wyatt Kiss Radio Made in Chelsea cast MTV Radio One The Valleys cast VIVA 4MUSIC
Friends and Family of the clients Existing Customers
Guests have been carefully selected so that the event will be well documented with a wide range of press coverage. A selection of current customers from each brand will also be invited. This is to support the brands and also to help widen the brands customer base. All the brands share similar customer bases regarding age, income and lifestyle.
Music
Ratatat
Ratatat is a New York City experimental electronic rock duo consisting of Mike Stroud and producer Evan Mast.
Totally Enormous Extinct Dinosaurs
Orlando Higginbottom, known professionally as Totally Enormous Extinct Dinosaurs, is an English electronic dance music record producer and DJ.
These two artists have been selected as they tie in with all four brands. The music is current and becoming increasingly popular. Both dj’s will play a one and a half hour set. They will play their own music as well as mixing other current songs to fit the atmosphere of the event.
Entertainment
‘Dancing Dolls’ - Enigma Dance Entertainment will provide Guests with a blow away performance from their street dance crew dressed as dolls.
“Setting a new standard for
entertainment across Europe, Enigma Dance Entertainment has become the UK’s fastest growing entertainment company. We combine award-winning dancers with extreme acts to create a lasting impression on all those who attend our events. WORLD CLASS, FRESH, EXCITING AND UNIQUE… WE
”
ARE ENIGMA!
Enigma dance entertainment will be performing twice during the evening. There will be 5 female dancers who will be dressed in Dancing doll leotards and their hair and make up will be styled to make them look like dolls. They will perform a street dance routine to merge the urban edge of the brands and the event together. Performance one will be at 6.30pm and performance two will be at 7.45pm. The dancers will perform on the open-air bar (weather permitting) for the first performance and on the lower ground bar for the second performance. This is to make sure guests don’t miss out.
Guests will be invited to get their photograph taken on the red carpet in front of the branded board. Photographs will be available online and to be printed on the night. This is something the guests can keep – the branded board acts as free advertising reminding them of their excellent night with UP PR and clients.
Gifts for guests upon arrival A goody bag will be available for all guests. The guests will be presented with a UP PR business card, the photo they took on the red carpet, MILK. branded milk, a branded dancing wooden doll and a pair of Pretty Boy glasses.
Pretty Boy Glasses Milk Dancing Doll
3 promotional images per brand supplied by UP PR will be shown on the 60-inch screens through out the evening. The brands logo, website details and snippets of the collections will also be shown.
Models
Sasha Atwood Dancing Dolls
Each brand will have 2 models representing and showcasing their latest collections. The models will welcome, serve drinks and socialise with the guests throughout the evening. They will showcase the individual garments from the brands collections by changing every 30 minutes.
Alex Gynla Mr Sister Alex Gynla
Alice Morris Mr Sister
Dale Ballinger Milk
Sophia Blakey Dancing Dolls
Jack Paterson Pretty Boy
Mhairi West Milk
Charlie Davidson Howell Pretty Boy
Make up Models
Mac Make up will be working behind the scenes at the event with Dancing Dolls from Enigma Dance entertainment and UP PR models.
Dancing Dolls
Hair
Models
Dancing Dolls
Photography Georgia Tilley Photography Event
Photographers will capture the whole event including guests, the ‘Red Carpet’, dj’s, dancers and models. Both photographers are recent graduates and are offering their services for free for UP PR Presents. They are doing this in knowledge that they will be booked for future events and will use it as an event to showcase their own talents. UP PR will also support the photographers, credit their work and allow them to put business cards in the goody bags given away to guests.
Amy Whetherly Photography Fashion
Photo booth provided by Shutter Share. This is a great opportunity for guests to pose in front of the camera with their friends and colleagues and take home a snippet of their night out with UP PR.
Photobooth by Shutter share – This is a great way to advertise UP PR. Guests will use the shutter share photobooth and receive the prints of their images instantly. The images will be branded using the UP PR logo so the event will never be forgotten.
Drinks
All drinks served at UP PR Presents will be milk based. Milk will be given to every guest upon arrival and a selection of alcoholic milkshakes will be available free of charge at the bar. If milk is not a preferable choice for guests there will be cocktails – these will also be white in colour but will not have any dairy based ingredients. Water and soft drinks will also be available. All milkshakes recipes have been provided by http://www. yummly.com/ Golden Bee drinks menu will be available but only on request and will not be free of charge.
Milk. Non-Alcoholic milkshakes: Strawberry Banana Chocolate
Milkshakes: Chocolate chip cookie baileys milkshake
Ice cubes, chocolate chip cookies, milk, irish cream liqeur and coffee ice cream.
Black and white stout Milkshake Beer, vanila ice cream, chocolate syrup, milk, salt and pretzels.
Easy Peasy Cold Butter Rum Milkshake Dark rum, milk and butter pecan ice cream.
Mexican Milkshake Ice, heavy cream, milk, vodka, kahlua and tequila.
Spiked Thin Mint Milkshake
Chocolate ice cream, peppermint, milk, schnapps, cookies, tequila, whipped cream and cocoa powder.
Shots: Spicy Mocha Milkshake Shooter
Hot pepper sauce, coffee ice cream, milk, coffee liqueur and creme de cacao.
Key lime Tequila Milkshake Shooter Orange zest, vanila ice cream,tequlia, lime and milk. Cocktails: White Cosmopolitan Godiva White Chocolate Martini (No milk)
Running Order
17:30 - 18:00 ‘Mr Sister’ Red carpet photo opportunity on guests arrival. ‘Milk’ Drinks Reception served by models styled in the brands garments. Music by... 17:30- 19:00 Ratatat 19:00 - 20:30 Totally Enormous Extinct Dinosaurs Continuous slide show of clients promotional images 18:30 & 19:45 ‘Dancing Dolls’ Street dance performance by Enigma Dance Entertainment UP PR Photobooth Brought to you by Shutter Share. ‘Pretty boy’ Goody bag give away
Costings
Golden Bee - ÂŁ4000 Private hire on 16th September 2013 includes: Use of whole venue - First floor and roof terrace (weather permitting) TV Screens Bar staff Toilet attendants Security House DJ Cloakroom staff 3 hours of free bar (subject to amount spent) Enigma Dance Entertainment: Models: Ratatat: Totally enormous exsinct dinosaurs: Event pack/Invite/Good Bag:
Supporting new emerging Brands www.up.pr.com