Brand Portfolio
Supporting new emerging brands and designers. UP PR is a Fashion PR company, which specialises in supporting new emerging brands to promote their collections and sustain their growth. We recognise the importance of showsaing new design talent, which is key to maintaining Britain’s fashion forward reputation. UP PR is working with 4 innovative clothing brands in the process of their business set up and development.
Pretty Boy Clothing is a unique fashion label, bringing you an exclusive range of both men and womens t-shirts, hoodies and printed apparel. Pretty Boy Clothing aims to serve the modern-day individual , who understands the importance of taking pride in their appearance.
Customer
Male 16-28 Years old young and wealthy Employed Fashion conscious
USP & Price Range
Pretty Boy pride themselves on providing excellent quality, on trend garments at affordable prices. ÂŁ40 - ÂŁ60
Competitors
Hype
Heart Breaker Club
Fresh Ego Kid
Stockists
All pretty boy clothing is sold online through prettyboyclothing.co.uk ONLY.
Current Press
Promotion
Social Networking
Presents
Marketing Strategy
UP PR’s suggested marketing strategies for Pretty Boy clothing. These strategies are a brief outline of the changes and improvements that UP PR hopes to work on in the future to enhance the brand.
Website development The brands simplistic website approach works well however current images on the site are not the brands own images. Promotional shoots and look books provided by UP PR to be used on the website to attract customers. The website will be kept up to date and ensure that new collections are posted as soon as they are available to purchase. Out of stock items – when stock is low set a system up that will begin production of new stock immediately to ensure no loss in sales Female clothing and childrens clothing launch Promotional shoots for new product launch. Online Distribution Look at collaborating with other companies e.g. ASOS, BANK, Urban outfitters etc. Store Opening Something that could be considered for the future, as the brand develops the demand for a retail store will increase. Events UP PR showcase event and brands own launch event Celebrity endorsement and product placement Use celebrity endorsements as advertising. Targeting the right celebrities to support Pretty Boy will increase customer base and reach out to a larger audience. Advertising Promotional images constantly updated which will attract customers to website (Use images provided by UP PR) Social networking Constant updates - Employ someone to work on social networking for the brand. Competitions on social networks are free advertising when customers share competitions on their Facebook/ Twitter/ Instagram.
JACK BEANIE
“Where the back is the new cleavage and statement swimsuits totally rule!” fuses the feisty, empowering relationship between dancer and dance form along with creative fashion ideas and notions to produce exclusive casual/evening wear as well unique swimwear. We aim to create creations of timeless women’s wear defined largely by style rather than fashion!
Customer
18-35 Metropolitan Employeed Outgoing
USP & Price Range
Dancing Dolls UK create timeless womens wear garments defined by style rather than fashion. Inspired by dance and a sense of freedom and empowerment.
ÂŁ30 - ÂŁ225
Competitors
D.INC Wear
Fashionable basics. Sweatshop free. Made in USA.
American Apparel
Nasty Girl
Stockists
https://marketplace.asos.com/boutique/dancing-dolls-uk
Dancingdollsuk.com
www.ustrendy.com
http://www.fashionpony.co.uk/
Fashionkillerz.com
Current Press
Promotion
Social Networking
Presents
Marketing Strategy
Logo: redesign the logo - The logo currently suggests that the brand is a dance wear clothing company The brand developed originally from dance wear and moved very quickly into a fashion label and has never been updated. The logo needs to be recognisable, aesthetically pleasing and non suggestive. Website : The website is currently under construction however UP PR suggests that colours on the website need to be changed as they distract away from brands garments. Layout needs to become more simplistic as it is currently confusing and complicated to navigate around the web page. Stockists: Brand currently sells online on 5 different websites – look into expanding the stockists in store sales in the UK and America as 50% of the brands customer base come from the US. Customer: Push the Large US customer base – promote more to worldwide customers not just the UK. Social network is updated regularly but competitions don’t promote as much as they could – get current customers to share and like the page to win garments. Advertisement: Increase budget for advertising as this will help increase sales. Look at magazine advertising as well as online. Events: Showcase event with UP PR Launch event for new website/ SS collection Miami Metropolitan international fashion week – great start in expanding the brand to the US. Attend as many events in the US as possible. Celebrity endorsement and product placement Using celebrity endorsments as advertising. Choosing the right celebrity to support Dancing Dolls UK will increase customer base and reach out to a larger audience.
Born and bred in the Welsh capital Mr Sister brings fresh urban fashion to the highstreet. Mr sister represents the young, confident male who lives by the motto ‘work hard, play harder’.
Customer
Stereotypical student ‘LAD’ 16-26 Male (building female customer base) Outgoing Athletic Confident Employed part time
USP & Price Range
Mr sister illustrates the perfect combination of urban living and club holiday attire through its range of dynamic prints.
ÂŁ24.99 - ÂŁ29.99
Competitors
Risk Couture
Abondon Ship Apparel
Delta Tribe
FRIEND OR FAUX ARE A DESIGN COLLECTIVE HAILING FROM THE UK, WITH A NEWLY LAUNCHED T-SHIRT COLLECTION FOCUSED ON FASHION IDEALS AND CUTTING EDGE CREATIVITY. DESIGNED, CRAFTED AND ENGINEERED WITH PRIDE, FRIEND OR FAUX LEND THEIR GRAPHIC DESIGNS AND PHOTOGRAPHIC PRINTS TO COTTON JERSEY T-SHIRTS WITH CONFIDENT ORIGINALITY.
Friend or Faux
Stockists
www.mrsister.co.uk
Current Press
Promotions
Mr Sister have invested in using MTV cast from Geordie shore and The Valleys for celebrity endorsement. This has resulted in a huge rise in sales and interest from new customers from across the UK.
Social Networking
Presents
Marketing Strategy
Female clothing launch: Use images supplied by UP PR to launch female clothing. Awareness through the website, social media and word of mouth. Organise launch event. Website: Develop and update website to increase female sales. Next day delivery option – currently a huge demand for this. Give the brand a personality – Update the ‘About’ page to show the story of how the brand began, include ethos and background of the brand. Use UP PR promotional shoot on page. This will attract the attention and encourage customers to purchase the garments when viewing the clothing worn by models. Product Placement: Continue with the successful product placement and celebrity endorsements as currently working very well for the brand. Social networking: Increase online promotions – competitions give customers the chance of winning free garments but also acts as free advertisement and promotion for the brand. Distribution: Look into distributing in store – the brand would work well in stores such as BANK, Street Casual and Footasylum. Event UP PR showcase event and brands own launch event. Advertising Promotional images of new S/S collection and new female clothing need to be shot to attract customer’s attention to site. Brand Collaboration: Working with other new up and coming brands to help increase customer base.
Every tee at MILK. clothing is unique. Like the people we make them for. MILK. try to promote individual style, we want our customers to feel confident and comfortable in their own skin when they wear these designs and not feel the need to follow the crowd.
Customer
16-25 year old Streetwear market, Young professionals/students Laid back, with an effortlessly cool style. Doesn’t feel the need to follow anyone else!
USP & Price Range
Milk promotes individual style by hand making every t-shirt so that each one is unique.
ÂŁ10 - ÂŁ15
Competitors
Afe Clothing
Allow London
OBEY
Stockists
Milk. currently sell online at http://www.milkstore.bigcartel.com/ The brand intend on developing in the next month and setting up a new website.
Current Press
As part of the MILK. brand director Lousia Marsden is setting up Milk. Magazine. As Milk. is a very new brand they have not yet got any current press.
Promotions
Word of mouth & Celebrity support
Social Networking
Presents
Marketing Strategies
Website: Create new website – currently on big cartel Work on print techniques – is there a more cost effective way of printing tshirts but still keeping each one unique? Social Networking: Develop social network – update Facebook and Twitter pages. Get an Instagram page. Social network competitions – get current customers to share and like the site for the chance to win a t-shirt etc. Advertising: Look into working with local magazines such as Crack magazine , Platform. Also on a bigger scale such as paid advertisements in company magazine as they support new brands. Events: Showcase event by UP PR and brands own launch event. (Could launch Milk Magazine at the same time) Celebrity Endorsement: Collaborate with musicians and DJ’s- get them wearing and promoting the brand across the country. Profit margin: Increase price of t-shirts – very minimal profit being currently made. After research into brands sales it has come to my attention that people would be wiling to pay more for the t-shirts Distribution: Future stockists – Begin with the brands own website and expand to other online websites such as ASOS Marketplace. Staff: Employee another member of staff, turn around from order to postage can currently take up to 10 days this is due to their only being one member of staff on board.
Presents
September
For Immediate release
‘UP PR Presents’ Electrifying evening of fresh fashion talent! Incredible fresh British talent unveiled at the Golden Bee. Four up and coming new British clothing brands unveil their collections against the backdrop of the amazing Golden Bee venue. During fashion week UP PR will present an electrifying evening of fun showcasing the emerging new talent that we are so good at nurturing in Britain. Guests will be invited to sip cocktails on the roof top bar, enjoy spectacular music by special guest DJ’s and relax on the comfy lounge seating while models mingle styled in the brands garments. Entertainment will be provided by two International DJ’s. Totally Enormous Extinct Dinosaurs , Ratatat and dancing from the Enigma Dance Entertainment . DATE: Monday 16th September 2013 VENUE DETAILS: Golden Bee Start: 5.30pm Finish: 8.30pm For additional information on this invitation only event contact: t 4BSBI .PTFEBMF %JSFDUPS BU 61 13 t 5FM t FNBJM VQ QS!IPUNBJM DPN t 8FCTJUF XXX VQ QS DPN
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Presents
Notes to editors UP PR
UP PR is a Fashion PR company, which specialises in supporting new emerging brands to promote their collections and TVTUBJO UIFJS HSPXUI 8F SFDPHOJTF UIF JNQPSUBODF UP TIPXDBTF OFX EFTJHO UBMFOU XIJDI JT UIF LFZ UP LFFQJOH #SJUBJO T fashion forward reputation. All four innovative clothing brands are at the early stages of their development and the extremely talented designers have submitted the most amazing collections. 'PS JOGPSNBUJPO PO 61 13 BOE UIF JOOPWBUJWF CSBOET DPOUBDU t 4BSBI .PTFEBMF %JSFDUPS 61 13 t 5FM t FNBJM VQ QS!IPUNBJM DPN t 8FCTJUF XXX VQ QS DPN Dancing Dolls UK 8IFSF UIF CBDL JT UIF OFX DMFBWBHF BOE TUBUFNFOU TXJNTVJUT UPUBMMZ SVMF Milk Every tee is unique like the people who wear them -effortlessly cool style. Mr Sister 'SFTI VSCBO GBTIJPO SFQSFTFOUJOH UIF NPUUP A8PSL IBSE 1MBZ IBSEFS Pretty Boy Providing excellent quality, on trend garments at affordable prices. Each model has been carefully selected to represent the brands identity. They will mingle with guests throughout the evening ensuring that everyone gets the opportunity to view the clothing.
Entertainment
Totally Enormous Extinct Dinosaurs. Orlando Higginbottom, is an English electronic dance music record producer and DJ currently signed to major label 1PMZEPS )JT EFCVU BMCVN 5SPVCMF XBT SFMFBTFE PO +VOF http://totallyenormousextinctdinosaurs.tumblr.com Ratatat 3BUBUBU JT B /FX :PSL $JUZ FYQFSJNFOUBM FMFDUSPOJD SPDL EVP DPOTJTUJOH PG .JLF 4USPVE BOE QSPEVDFS &WBO .BTU http://www.ratatatmusic.com Enigma Dance Entertainment Dancers have gone on to be recognised nationally on television shows such as Got to Dance and Britain’s got Talent. http://www.enigmadanceentertainment.co.uk/about.php
UP PR would like to thank the following people for thier help and support. Pretty Boy Clothing Dancing Dolls UK Mr Sister Milk Amy Whetherly Stephen Stanley Alawode Gemma Peterson Teresa Mosedale Kari Roberts