LISTING PRESENTATION
TELLURIDE REAL ESTATE CORP. EXCLUSIVE AFFILIATE OF CHRISTIE’S INTERNATIONAL REAL ESTATE A Brand You Can Trust
Telluride Real Estate Corp. / Christie’s International Real Estate is pleased to be one of the most established real estate brokerages in the region, with a team that includes over 35 licensed brokers, assistants and staff members. Our organization is comprised of only experienced, successful and dedicated full-time real estate professionals.
Our partners are deeply embedded in the community, having been directly involved in the planned development of the Telluride area as a world-class ski resort. Our owners and the majority of our Telluride real estate agents are long-time Telluride locals who are passionate about their careers and about living in this spectacular mountain town. In a sense, we are ambassadors for this community, bringing Telluride to the rest of the world. In addition, the partners, brokers and assistants that make up the TREC team are some of the region’s most dynamic individuals – a group of people who share energy, enthusiasm, a sense of purpose, and an ability to get things going and get things done. Real estate is about personal relationships, and we strive to provide an unrivaled experience for our buyers and sellers from beginning to end and beyond. Indeed, most TREC clients are clients for life.
www.telluriderealestatecorp.com
THE CHRISTIE’S DIFERENCE As Telluride’s exclusive Affiliate of Christie’s International Real Estate, Telluride Real Estate Corp. has access to a worldwide network of discriminating buyers, gaining maximum exposure for our Telluride listings. Christie’s International Real Estate, a wholly owned subsidiary of the world’s oldest fine art auction house, is synonymous with quality, integrity and customer satisfaction. The marketing efforts of Christie’s and Christie’s International Real Estate provide far-reaching exposure to a qualified and elite audience of homeowners and buyers. Christie’s International Real Estate is the world’s largest international network of real estate brokers specializing in the marketing and sale of luxury properties.
www.telluriderealestatecorp.com
UNPARALLELED MARKETING We have a robust marketing program to give your property maximum exposure. We invest in a powerful marketing mix to bring you value. The below is an overview of the marketing avenues available for your property. The Collection Telluride Real Estate Corp. produces a magazine-quality printed collection of our exceptional listings, called “The Collection.” We distribute over 3,000 high-quality copies of The Collection to distinguished buyers each year. The Collection is also available to view online at TheTellurideCollection.com. Office Displays Our offices are located in premium, high-traffic areas in Historic Telluride and the Mountain Village Core. With thousands of people passing our storefronts each day, our eye-catching office displays lead to walk-ins and future buyers. Newspaper & Magazine Ads With consecutive record-breaking years, people are visiting Telluride more than ever. Our ads in local newspapers, lifestyle magazines and the Telluride Visitor’s Guide are viewed by thousands of readers. We also advertise in market-specific magazines such as Texas Lifestyle Magazine. Newsletters Telluride Real Estate Corp. issues a quarterly newsletter with market updates, upcoming festivals and cultural events, new restaurants and shops, key local news and a calendar of events. The newsletter also features recently sold listings along with new and significant listings. Photography A picture is worth a thousand words. Our listings are professionally photographed to provide the best imagery of a property’s interior, exterior, and the unmatched surrounding landscape. Mapping Mapping is one of the most essential tools utilized in successful marketing, whether a historical neighborhood, ski property or sprawling ranch. In addition to topographic and aerial maps, we offer professional GIS services.
Brochures We employ a digital marketing suite which allows each agent to produce a professionally designed brochure featuring photography and information about each property. Virtual Tours Virtual tours allow potential buyers from around the world to virtually step foot in a listing with the click of a button. Open Houses With our feet on the ground in Telluride, our brokers can bring their network of clients, colleagues and brokers to your property. Open houses allow prospective buyers to get a feel for listed properties; they remain one of the most valuable means through which to show off properties and find qualified buyers. Aerial Video Production Telluride’s landscape is what draws us to the area. Video marketing has become a standard when successfully marketing view, ranch, and architecturally significant properties. With the use of controlled aerial drones, this marketing tool is designed to offer potential buyers an enhanced experience and ultimately drive them to inquire further about a property. Direct Mail In our 30+ years, we have compiled an extensive list of important buyers, brokers, entertainment and business clients. Direct mail is still an effective way to personally market properties to a select clientele. Multiple Listing Service (MLS) As a member of the Telluride Multiple Listing Service, your listing is exposed to over 500+ agents in Telluride and surrounding areas. IDX Telluride Real Estate Corp. is a proud participant in IDX. We’ve invested in proprietary IDX software so our listings get maximum exposure to prospective buyers.
ONLINE PRESENCE Over 90% of homebuyers begin their search online. In this digital age, we at Telluride Real Estate Corp. pride ourselves on utilizing the most recent tech tools and keeping up on the latest tech trends to provide the most comprehensive online marketing presence for your property.
Christie’s International Real Estate Christiesrealestate.com is one of the most popular luxury real estate sites in the industry. With an average listing on the site over $6M, and monthly visits averaging 212,207 with over 68% international visitors, our listings are viewed by qualified buyers from all over the world. Digital Marketing Suite Our brokers are equipped with a personal digital marketing suite that allows them to effectively market your property in a mobile, social, consumer-centric world. Brokers can create custom brochures, e-postcards, flyers, slideshows, and property-specific websites. Social Media We are connected on multiple social media platforms. Not only does this allow us to promote listings but also share relevant market information, local events and the Telluride lifestyle. Social media allows us to connect and interact with our audience, resulting in stronger interest, networking and relationships.
Telluriderealestatecorp.com Our website consistently places in the top three organic results of searches through Google. All Telluride Real Estate Corp. listings are automatically populated and updated on our website, which generates over 11,000 visits a month. Realtor.com Realtor.com is one of the most respected real estate websites. As a member of the National Association of Realtors, our listings appear on realtor.com, driving serious buyers to view our properties. TigerLead We capitalize on web search results. In addition to our main corporate website, we have paid advertising that that appears at the top of search results pages that directs buyers to an integrated lead generation site to search for and inquire about our listings. Pay-Per-Click We utilize Pay-per-Click (PPC) to drive traffic to our websites. In addition to our strong organic search results, PPC is additional insurance that buyers are directed to visit our site/s. Google Analytics In an ever evolving digital world, we pay attention to our digital statistics. We are constantly monitoring our analytics to strengthen our digital reach and content. www.telluriderealestatecorp.com
ABOVE THE COMPETITION The fabric of the Christie’s art auction house and its real estate network is woven quite differently than its competitor, Sotheby’s. The very foundation of ownership in the two entities is corporately and stylistically disparate. Christie’s is solely owned by one individual -- Francois Pinault -- who resides in Paris, is a multi-billionaire and whose portfolio also includes Gucci, Balenciaga and Stella McCartney, among others. He is known as possessing one of the finest art collections in the world, not to mention is a collector of some of the finest properties in Europe. Christie’s International Real Estate is fully supported by the auction house through joint marketing efforts with its chosen affiliates (not franchisees), allowing access to high net worth art collectors and property owners worldwide. The Sotheby’s trademark was acquired from the Sotheby’s Auction House and absorbed into a network of real estate, travel, hospitality and car rental companies by corporate conglomerate, Cendant. It was subsequently “spun off ” by Cendant resulting in the formation of the publicly traded company, Realogy. Apollo Management then acquired Realogy in 2007 and its franchised network now includes Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s. The major differences between these “brands” is that of privately versus corporately driven businesses, “affiliated” versus “franchised” networks, and the fact that CIRE is fully owned and operated by the world’s finest art auction house, with shared clientele and marketing venues. www.telluriderealestatecorp.com
COMPARATIVE METRICS
www.telluriderealestatecorp.com
EXTRAORDINARY LUXURY PROPERTIES, UNMATCHED INTERNATIONAL SCOPE 15,560 PROPERTIES VALUED AT US$58 BILLION ON CHRISTIESREALESTATE.COM*
www.telluriderealestatecorp.com
CHRISTIE’S INTERNATIONAL REAL ESTATE GLOBAL MARKETING
500 Million annual pageviews at christiesrealestate.com CIRE’s website attracts more than 60% international visitors, and has a proven worldwide reach that consistently ranks among the top luxury real estate results on major search engines.
Cooperative Advertising Program CIRE advertising initiatives receive prominent placement in such periodicals as The New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.
Luxury Defined: Annual Report and Blog Because CIRE remains under common ownership with the Christie’s art auction house, their experts are uniquely qualified to understand shifts and trends impacting high value assets, from fine art to fine homes.
Global Referral Network The CIRE referral network allows our real estate brokers to refer clients to other affiliates. This gives clients the confidence that their matters will be attended to with the utmost level of meticulous service.
Annual readership of Christie’s Real Estate Magazine
Worldwide Brochure Distribution
Produced quarterly in print and digital versions, this industry-leading publication has more than 200 pages of lifestyle articles and the world’s most exclusive real estate, reaching individuals of exceptional means.
Crafted for select real estate, visually rich property brochures are distributed to more than 350 cities in 46 countries for prominent display in Christie’s salerooms and many Affiliate global offices.
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SIGNIFICANT SALES RECORD Mountain Village Home
184 Butch Cassidy Drive | $14,000,000 Listed by TREC/Christie’s
123 S. Oak Street | $3,050,000 Sold by TREC/Christie’s
Diamond Ranch Lot 2
398 W. Colorado Avenue | $4,350,000
$2,080,000 Listed by TREC/Christie’s
195 Old Toll Road | $3,320,000
Listed by TREC/Christie’s
Listed by TREC/Christie’s
111 Adams Wway | $2,800,000 Listed by TREC/Christie’s
186 San Joaquin Road | $3,600,000
Sunnyside Ranch, Lot 5 | $2,160,000
Listed by TREC/Christie’s
Listed by TREC/Christie’s
205A South Oak Street | $2,550,000 Sold by TREC/Christie’s
RECORD Telluride Vacant Land
215 N. Fir Street, Lot B | $2,500,000 Sold by TREC/Christie’s
160 Sunnyridge Place | $7,237,500 Listed and Sold by TREC/Christie’s
222 W. San Juan Avenue | $9,000,000
Heritage Crossing Unit 7 | $3,000,000
Sold by TREC/Christie’s
Listed by TREC/Christie’s
West Colorado Avenue Penthouse | $3,450,000 Sold by TREC/Christie’s
Madeline Unit 706 | $3,195,877 www.telluriderealestatecorp.com Sold by TREC/Christie’s
104 Snowdrift Lane | $2,300,000 Listed by TREC/Christie’s
YOUR TELLURIDE EXPERTS Simply put, we know Telluride. Whether it’s the HARC approval process, zoning & planning, historical surveys, commercial development, water rights, farm permits, or assessments, we have the knowledge and first-hand experience to get the job done and do it right. Your property is our priority. From a squeaky door to a leaky faucet, we solve problems before they get in the way of a prospect’s written offer and sale of your real estate. Staying current is key. Our brokers are backed by a business team that supplies the most current market information in local, luxury, national and global markets. We have the data and market knowledge to value your listing accurately. We’ve done the leg work to put you in the best position to sell your real estate.
COMMITMENT TO COMMUNITY We pride ourselves on being engaged in the Telluride community and giving back. Below is a small sampling of volunteer positions and affiliations held by TREC owners, brokers, and staff.
ANGEL BASKETS BLUEGRASS FESTIVAL BOYS & GIRLS CLUB OF AMERICA COLORADO ASSOCIATION OF REALTORS FIRST TIME HOME BUYERS FORMER TOWN OF MOUNTAIN VILLAGE MAYOR HOOT BROWN SCHOLARSHIP IMOGENE PASS RUN JUST FOR KIDS FOUNDATION
KOTO COMMUNITY RADIO LIZARD HEAD HOCKEY TEAM MOUNTAINFILM MOUNTAIN VILLAGE TOWN COUNCIL ONE-TO-ONE MENTORING PINHEAD INSTITUTE ROTARY CLUB OF TELLURIDE SAN JUAN RIDING PROGRAM SAN MIGUEL POWER ASSOCIATION SAN MIGUEL RESOURCE CENTER
TELLURIDE AIDS BENEFIT TELLURIDE ADAPTIVE SPORTS PROGRAM TELLURIDE ALPINE RACE TEAM TELLURIDE ASSOCIATION OF REALTORS TELLURIDE BOARD OF REALTORS TELLURIDE COUNCIL FOR ARTS & HUMANITIES TELLURIDE ECOLOGY COMMISSION TELLURIDE FILM FESTIVAL TELLURIDE FOUNDATION
TELLURIDE HISTORICAL MUSEUM TELLURIDE HOUSING AUTHORITY TELLURIDE JAZZ FESTIVAL TELLURIDE MOUNTAIN SCHOOL TELLURIDE MOUNTAIN VILLAGE OWNERS ASSOCIATION TELLURIDE REGIONAL AIRPORT AUTHORITY TELLURIDE SKI & SNOWBOARD CLUB TELLURIDE TOWN COUNCIL THE RIDE FESTIVAL
telluriderealestatecorp.com searchrealestatetelluride.com thetelluridecollection.com Downtown Telluride 970.728.3111 232 West Colorado Avenue P.O. Box 1739 Telluride, CO 81435 Mountain Village 970.728.6655 567 Mountain Village Boulevard Suite 106A Mountain Village, CO 81435 Mountain Lodge 970.369.6003 457 Mountain Village Boulevard Mountain Village, CO 81435