DAVIS PATHFINDER WAYFINDING SYSTEM FOR THE CITY OF DAVIS PROJECT DESCRIPTION The concept here is to create a neutral and natural sign system focused on helping cyclists and pedestrians to find their way around Davis and the city’s available paths. The design intent of these signs was to make a sign system that was clean, minimalistic, and cohesive through its layout and branding so that the signs, even when the signs convey very specific or very board information, or if and when the logo is not necessary or included in the signs, the signs would be still clearly recognizable and distinguishable from the rest of the signs in Davis. The colors chosen for the sign were to make it contrasting and relatable to the current conditions and ways Davis has signed their cyclist and pedestrian wayfinding system so far. Many of the pedestrians that were interviewed wanted a simple, easy to spot and ready, and some color green on the signs (as it relates back to all the signs for cyclists and pedestrians out there and the city of Davis in general) so a green gradient stroke around the borders was implemented to show some contrast, add some color, and make the overall design and sign pop and come together.
SITE EVALUATION/EXISTING CONDITIONS:
AUDIENCE PERSONAS 2,3, & 4
AUDIENCE PERSONAS 1
This site is located at the residential areas of East Davis between the two major roads Pole Line Road and L Street. The site is adequately signed for the most part, but also could use some improvements. After surveying the residents and site a couple of times, residents, especially newcomers, said that they would most benefit with signs that indicate that “Bikes May Use Full Lane” since children pass through the site almost every day to go to schools on each side of the site’s area. The site is too narrow for bikes to have their own marked lane as it is a residential area and cars are parked on the side as well. The road, is however, wide enough for cyclists and cars to share it. There are green bike markers already implemented on parts of the site, but an explicit sign to indicate that as well that one can see eye level and quickly. Residents of Davis also noted that in general, if the site is longer, they would like a site tagger to indicate whether they are still on the site and going the correct way.
BIKE PARTY DAVIS
103rd Picnic Day Drexel Path
Growing Together
May Use Full Lane
DAVIS PATHFINDER
EAST DAVIS Shared Path
7 min
Chesnut Park 0.4 mi
At this site, there was a “NO OUTLET” sign to indicate cars could not continue through, which is accurate, however, cyclists and pedestrians can still continue through. A sign to indicate that cyclists and pedestrians can continue through would therefore be helpful in this type of situation as the path continues beyond that point for them.
Greenbelt Path
DAVIS PATHFINDER
Downtown 0.4 mi
DAVIS PATHFINDER
You Are Here
7 min
High School 0.4 mi
7 min DAVIS PATHFINDER
North Davis
West Davis
Central Davis Downtown Davis
East Davis South Davis
UC Davis
Shopping Center
School
Marketplace
Park
Restroom
ATM DAVIS PATHFINDER
Davis Bike Route
Thank you for supporting Davis Pathways
Thank you for supporting Davis Pathways
Jennifer Donofrio
Jennifer Donofrio
Fun Fact! Fun Fact: Davis was the first city in the United States to install and implement bike routes across its city.
Davis Bike Path Davis was the first city in the United States to install and implement bike routes across its city.
DAVIS PATHFINDER
DAVIS PATHFINDER
These four personas shown (pedestrian, families, cyclists, and cars) will give a better perspective and idea as how the sign system would look as a system and relatively how they would be scaled compared to each other and objects.
LOOK BOOK: VOCABULARY OF SIGNS: You Are Here
EAST DAVIS
Drexel Path
Downtown 0.4 mi
North Davis
West Davis
Central Davis Downtown Davis
0.4 mi
South Davis
UC Davis
Shopping Center
School
Marketplace
Park
Restroom
ATM
7 min
DAVIS PATHFINDER
7 min
Directional Sign
Orientational Sign
Thank you for supporting Davis Pathways
Jennifer Donofrio
Fun Fact!
BIKE PARTY DAVIS
Davis Bike Path Fun Fact: Davis was the first city in the United States to install and implement bike routes across its city.
Davis was the first city in the United States to install and implement bike routes across its city.
DAVIS PATHFINDER
Recognition/Honorary Sign
Directional Sign/ Identification Sign/ Informational Sign
Regulatory/Ettiquette Sign
Davis Bike Route
Jennifer Donofrio
*addition to long pathways to indicate you are still on the “davis pathfinder” pathways
Shared Path
DAVIS PATHFINDER
DAVIS PATHFINDER
Thank you for supporting Davis Pathways
DAVIS PATHFINDER
High School 0.4 mi
DAVIS PATHFINDER
Greenbelt Path
May Use Full Lane
7 min
Chesnut Park
East Davis
PRELIMINARY SKETCHES:
103rd Picnic Day Growing Together
These images inspired the creation of this sign system. Each one gave helpful insight to as how signs can be laid out and formatted differently for different information.
DAVIS PATHFINDER
Celebratory/Promotional Sign
Interpretive/Content Sign
FORM, PALETTE, AND MATERIALS:
The system was based off the idea that it would be simple, clean, effective, and efficient in terms of layout, shape, and brand identity.
**not scaled to proportion here - refer to Audience Personas** **reference only**
TYPE:
Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Text Color: Black or White Base color: Gray shade with blue tints or white Gradient accents: Yellow green to green blue split 50% Logo is not needed on all signs, such as on regulatory/etiquette signs, recognition/honorary signs, and celebratory/promotional signs as it would conflict with the information and those signs are more readable without the logo distracting it.
SIGN DETAIL: 0.125”
IN SITU RENDERINGS:
ICONS:
COLOR:
You Are Here #000000 C=0 M=0 Y=0 K = 100
North Davis You Are Here
May Use Full Lane
North Davis
West Davis
East Davis
Central Davis Downtown Davis
West Davis
School Park
Downtown Davis
ATM DAVIS PATHFINDER
South Davis
Fun Fact: Davis was the first city in the United States to install and implement bike routes across its city. DAVIS PATHFINDER
Arrows
Marketplace
Park
Restroom
ATM
Location Marker
Bikers Pedestrian
IDENTITY:
UC Davis DAVIS PATHFINDER Davis Bike Route
#00798E C = 87 M = 39 Y = 36 K=6
#FFFFFF C=0 M=0 Y=0 K=0
School
South Davis
UC Davis
Shopping Center Marketplace Restroom
32”
East Davis
Central Davis
#B5D334 C = 34 M=0 Y = 100 K=0
#50585A C=0 M=0 Y=0 K=0
Shopping Center
Shopping Center
School
Marketplace
Park
Restroom
ATM DAVIS PATHFINDER
DAVIS PATHFINDER
16”
MATERIALS: Out of the seven signs in the system, these six types of signs are the most relevant and important to showcase, especially at this site, if anything. The path is in between two main roads, so a direction map and orientation map where you get off main roads is important. This is a residential path where bikes can use the full road is important not only for cyclists and pedestrians to know, but cars to understand that as well and that they need to share the path. An identification of which part of the path you are on or a sign marking that you are still on the “Davis Pathfinder” path would be useful as well in helping you navigate through residential areas where you may not be familiar with. People passing through residential areas also tend to have more time to spare to read up about things, so interpretive/content signs can be implemented here. At paths where cyclists and pedestrians can still technically cross over, because the path diverges or continues, a sign for that may also be helpful.
DAVIS PATHFINDER: DAVIS PATHFINDER WAYFINDING SYSTEM Sarah Wang DES 186 ENVIRONMENTAL GRAPHICS UC DAVIS DEPARTMENT OF DESIGN March 20,2017
All signs were designed to be printed on reflective aluminum with an overlay of vinyl so that the system would be cost efficient to implement and replace or changed. One of the bigger and more complex signs is the orientation sign, which would need a bit more attention to construction and detail. This sign would have to be printed more carefully and at a bigger scale since it will have a map and more details. The sign would also have to be thicker overall. It can still be printed on reflective aluminum sheet but for stability, this sign should be printed on the thickest standard width available, which is 0.125”.
The signs should be printed on reflective aluminum, which is generally for outdoor and roadside sign usage. Reflective aluminum will allow for additional visibility in the dark when light shines on the surface of the sign. The design of each type of sign should be printed on a special reflective vinyl overlay separately, which should be adhered to the surface of the aluminum. The sign essentially will be made of two sheets of .08” inch aluminum joined by a polyethylene core. STANDARD MEASUREMENTS THICKNESS : 2mm PRINTING: One-Sided Only FINISH: Smooth, Matte, Reflective