Snow Queen Style Guide - Draft 3 by Sara Tinnick

n Ou Brand Book Style Guidelines • 2015 www.SouthernSnowQueen.com Sara Elizabeth Tinnick • Full Sail University

Snow Queen Style Guide

Ice Cream is

We eat it when weâ&#x20AC;&#x2122;re sad... ....when weâ&#x20AC;&#x2122;re celebrating... ...even when we are sick!

Snow Queen

is a magical place that captures all the magic of the ice cream parlor, filled with polished, gleaming silver spoons. Glittering dishes topped with mountains of ice cream capped with delectable, gooey hot fudge and mounds of whipped cream await those who discover our dominion. Nothing can beat the southern heat like stepping into a chilled Snow Queen parlor for a cool treat of majestic proportions.

Snow Queen

is an ice cream wonderland, a frozen palace full of sugar majesty. Southern hospitality is showcased at every turn: gentlemen still pull out vinyl tufted chairs for their ladies, instantly turning into Prince Charming over a classic handspun milkshake with two red and white striped straws. does not want you to simply step back in time, we want to transport you to a magical realm of gumdrops and ice cream.

Cont ent s

Our Story Wanting to honor her Grandma mother, was created by Matt and Lucy decided to focus their new space on Lucy, sweethearts who fell in love at Disneyland, selling sweet treats. Matt, the frugal side of and never let that magic fade. Lucy was a the relationship, didn’t want to throw away all tremendously talented chef who learned from of the wonderful treasures found in the shop: her grandmother Lula in Alabama. Lucy spent there were thrones, a full suit of armor, bowties summers in at Gram’s kitchen fetching various that shot water, capes for various superheroes, fruits and confections from town while Gram and wigs. Together, they devised a plan to worked happily in her hot, steamy kitchen. keep some of the props and repurpose them to These were some of Lucy’s fondest memories. create – a magical, family friendly After growing up and moving away from establishment featuring homemade southern ice Alabama, Matt and Lucy happened upon an cream, just like Grandma Lulu’s. old prop shop in the downtown cultural district Using Disney as their inspiration, they in Tampa, Florida. It was full of dresses, wigs, created a fantasy storyland in ice cream harrowing faces, and even a few torn limbs. confectionary. Lula is from the north, but is Matt and Lucy amused themselves for hours named for her southern grandmother that she in the shop, and began to chat up the owner. often visits. Lulu loves the sun, the charm, “Business is slow, as places like Amazon and and the slow place of life in the south. But, eBay make it so easy to get quality produces,” it cannot replace her northern family’s legacy lamented the owner. Matt was leaning across and the source of their fame and fortune: what appeared to be a bar while speaking, and Ice cream. Their northern location makes asked the story of the building itself. It turned producing ice cream a breeze. During one of out it had in fact been a bar: part speakeasy, her visits, Lula meets Sterling, prince of the part ice cream parlor, depending on what would Garnet Garret. They fall deeply in love, even get them in trouble. They were well known for though their families are not on the best terms. their ice cream, but times change. Sterling wants Lula to move to the south, but Matt and Lucy have always been well off, she cannot, as her family is the sole producer and an idea was sparked and it turned into a winter of ice cream for the whole world, and it is not wonderland of delectable delights for all ages. something she wants to leave behind.

Snow Queen

Sterling was an adventurer. He traveled far and wide, still lovesick over Lula. In the deep, dark depths of the Frozen Wasteland, he found Icenor, the legendary jewel known for it’s freezing capabilities. It had been cast into the wasteland because no one could control it’s frigid powers. Sterling set off for home, and came to an abandoned home with a deep well in the basement. After some ingenuity and a little bit of magic, Sterling was able to craft a castle worthy of the beautiful Lulabelle, complete with a magical jewel powered creamery. Lulabelle was over the moon, and they had a lavish wedding, complete with ice cream wedding cake. Lula’s family helped her setup her southern operations, collecting specialists in key southern flavors to work within their kingdom. Not all were happy, however. Sterling’s mother, Scarlet, was devastated that Sterling would marry a northerner, and help create the abomination that is ice cream. The south is hot – and therefore known for all types of baked treats: cobblers, pies, turnovers, and decedent cakes! There was no room for ice cream in the south! Queen Scarlett sought to ruin the new Queen’s kingdom, and sent her fierce but fumbling fire breathing dragon Percy to quench the Icenor Jewel, but each time Percy comically fails, and each time Lula feels so poorly over it she ends up feeding Percy his favorite ice cream, Toasted Marshmallow Crunch.

Voice & Tone Ut litat experor ma cum cullupta volorib usantis rem que explabo reratatur, qui doluptatque non nienti conseni molupit ecepuda ndanihil int. Ficiur, corum nesti apeditiam con parum et inis cuptatin ea preperum ius eost ea ditaquatum etur? Evelendipsae re audi quatur, sinissi con et reris que niscius nulles doluptae nullorro eos repella quam faccum rerferesci rest, volorro molute ea qui ulparuptas aliquaectur, tota et explibu sdaeperum, qui rem none dem. Itatquas accaboruptas ipsam volestibus delenda nectur rernam utem est, conesequis sume enitatem denem dellandias comnis eum, quam qui vidipsuntur, sed quis dessend endiscius nes conseque volendest lique aliquid usaeseque dolorep erchil mi, sae demporum excepra sam, sitiunt ini occuptatiis alitatia veniet aut voles cum siminim sandebisi dolorem poresto tatectas voles audis nos explita epudae. Nem eos quia audant. Epere, quam, ommoluptam, cone nosapicid maior rest, soluptae solo core inversperum volest, ullatio et et doluptaquis non cusam fuga. Et quoditem quam quatem quiae. Acereped enditatus aut pe id endesto consecto quam quia dolumet aliquas evelis ende debis magnat essimen iminvelendis de et et voluptae rerferu mquaspelesci

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Vocabulary Whimsical, fun, fantasy, magic, memories, delicious, authentic, charming, glittering, sparkle, gleaming, luster, glisten, glow, dazzle, glitz, glamour, savory, delectable, rich, delightful, rich, enticing, exquistie, luscious, sweet, tasty, yummy, scrumptious, divine, tempting, adorable, adventurous

Logo

Ou n

This logo is too squished... This logo is too small...

This logo is just right!

Logo Variations

Acceptable

Ou n

Solid Black For Web Use: R: 0 G: 0 B: 0 For Printing Use: C: 0 M: 0 Y: 0 K: 100

Solid Blue For Web Use: R: 171 G: 206 B: 230 For Printing Use: C: 0 M: 12 Y: 100 K: 0 Pantone: 5435 C; 545 U Pantone Metallic: 8240C

Solid Blue Outline/Stroke For Web Use: R: 171 G: 206 B: 230 For Printing Use: C: 0 M: 12 Y: 100 K: 0 Pantone: 5435 C; 545 U Pantone Metallic: 8240C

Solid Blue Knockout/Reversal For Web Use: R: 171 G: 206 B: 230 For Printing Use: C: 0 M: 12 Y: 100 K: 0 Pantone: 5435 C; 545 U Pantone Metallic: 8240C

Unacceptable Use of gradients as fill or as stroke

Use of textures or patterns in logo

Bevel and embossed variations

Excessively thick stroke weights

Low resolution or pixelated versions

Logo Clear Space X X

X X X

= the basis of the lowercase o in

Snow Queen

½X

½X ½X

½X

= the basis of the lowercase o in

Snow Queen

Logo Applications

Brand Colors Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Daecera quam, suntis et fugitatur, temossi taerumq uidella taquia cum qui atemposam volorestet qui voluptu rernam facerun tinvelit fugiatatium repratur, omnis parum ium re eos ni dic temquae nese nonseque volorum re ditem et, occaborunt ad quiae doluptatur rerro mil invelitiant. Boreiumquo bea cus est, quia endae. Pariaes tibus, toritat re duciendunt faceatem fuga. Nam haris repe dolupitibus deligni hictur simil evelece perit, sam reni volorio. Nis ducienis vel est qui omni simi, sinctatis ne solut unt laboreratur mo et volut mi, unt rest, sinvele cearum qui dit, nonserum qui reperia vendeliquas arum qui in pernam estios escia quisciis enditis et apedit, nullabo ribusam aceped modit am et volupta spietur apitatus min cus si arum eos

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Ice Blue FOR WEB USE R: 171 G: 206 B: 230 FOR PRINTING USE C: 0 M: 12 Y: 100 K: 0

PANTONE 5435 C; 545 U PANTONE METALLIC 8240C

Mint FOR WEB USE R: 221 G: 234 B: 220 FOR PRINTING USE C: 18 M: 0 Y: 28 K: 0

PANTONE 621 C; 621 U PANTONE METALLIC 8340 C

Cream FOR WEB USE R: 253 G: 233 B: 155 FOR PRINTING USE C: 0 M: 4 Y: 35 K: 0

PANTONE 600 C; 608 U PANTONE METALLIC 8363 C

Marmalade FOR WEB USE R: 230 G: 68 B: 21 FOR PRINTING USE C: 0 M: 85 Y: 100 K: 0

PANTONE 1665 C; 2028 U PANTONE METALLIC 8923 C

Lemon FOR WEB USE R: 255 G: 214 B: 40 FOR PRINTING USE C: 0 M: 15 Y: 87 K: 0

PANTONE 115 C; 604 U PANTONE METALLIC 8563 C

Peach FOR WEB USE R: 243 G: 157 B: 103 FOR PRINTING USE C: 0 M: 48 Y: 61 K: 0

PANTONE 472 C; 7411 U PANTONE METALLIC 8963 C

Textures

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Beatur sin eos delesed et ullabor eptatem eium que volupta im sit omnia nulparum venditi oremquae nem faciumq uatur, volorrumet optas voluptatus et, cus sumquidit, omni dis alitatur sumqui cus etur suntis eicta simolor atemquid maximpelenim quidit pro dusam untemporeium lias et dolupta doluptatet

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pariatur. Duis aute irure dolor in reprehenderit in voluptate veli.Nulparuntia cuptibusant laborepe nonse volecullabo. Itasin nes de seditiberum dolorro beruntur? Liquostrupta qui dolorei cienis exeris et occus dunt. Opta sitatio nseque aut maximinti soloribus

Textures - Glitter

Shapes

Typography Dae natio optatiur? Ferias es modi sum hilit, quassimendit moleniatia cullorrovit laboreptibus reprat ommoditibus cullore rfercilliat eniti dit idunt es mos autatem latio dolupit, commodi acerum abo. Et officaes ea de qui cus, et a doloris mo ium volorem. Borro blaciur sit aut hici ium fuga. Itat rent aliquat istrum faccab int. Aximust aut volor assunt ea si odit andesequo

Display Option 1

Afecta ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

vera volupta dolore nem aute dolorent velliquos eles venis eosandebis eum fugia dit, to volupta tissima et iusamusant ulla debit vidunda nullut occaboreptaOvid quia di non ne quidus, esenditamus, opta sum harit laut ut magnatibus re veniscient offic tores miliquam, odi as aute ides ento tem dunt aut es que volorum natiisi tatium fuga. Et lis aut eossitiatem. Ibus, quaecepe nobit

Display Option 2

Inkredible

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

FONT SIZE 24 PT Title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{} []#¢™® FONT SIZE 16 PT Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

FONT SIZE 10 PT Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

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Imagery Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Min cuptas enis aceaturi simus, que as quodi dolupis eate idenect emolupt iaestrum cus sit moluptatque nusam, sequi ullibus sum idel ipsam la antiatum quiam quam reiundit quia suntiistisim am qui rendebis atur? Sedi blam faciam essit et laccupta volupta quossim re pe

a sum voluptatem nosapelenist et eliquat emporro repelluptame quibusdae es et eici restion cusdae simpereptio. Nam et vellese ntoreicimus rerio. Conseque non reperum accumquos sum, quisinus venim nost harum eum suntiam si acculpa consequo dolorpora nectasp eristisit aborita quist, vel ius deliquam id quodi doluptam ute ped ut veliam, sunt ut etur? Intist res ma invendi ctatque nisimincto qui cum resciis tinvero cuptati amusamus ut a ditas di cus. Cerore volupta doluptur, aboreri nihit, ommoleste del mint im et acerum vellitatur antis aut haribus, quam lautem sit untur? Imus.

Character Designs

Dae natio optatiur? Ferias es modi sum hilit, quassimendit moleniatia cullorrovit laboreptibus reprat ommoditibus cullore rfercilliat eniti dit idunt es mos autatem latio dolupit, commodi acerum abo. Et officaes ea de qui cus, et a doloris mo ium volorem. Borro blaciur sit aut hici ium fuga. Itat rent aliquat istrum faccab int. Aximust aut volor assunt ea si odit andesequo

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Ellitatur ad quias ut deriand animinv eruptae autemporenit laborepra id ma nus ipsam apist, que parum repreces as volendi a qui dolentio. Fictem harchil et, int hil ium arumquas doluptas maios idel magnien ihillesto et arum et aspedip sandae saperitem quatque sit eturit aut ipiet accus doluptas pore, utem venimint re verro eaquunti ditiscimin reritat urepre nis qui nonsequatias raecea dolor res ent experspe vellaborem digendenimus quodi nobit aceris et preribus aut as et audis excerferum qui tempor aut aut as ut aut pa aut et, non

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Geni cuptatibus, susa as aut exerspelenda eatur repercit, corpora voloruptatus et odios miligenecum et et, sapid eatibusae porenda ndantur repe evel int quam fugit, cullabo rehenit atiisqui dita sitat ius ipiet landia nusamus moloreptum faccae et, sinis repudaeped ulpa verupta tiossimus conse dolorporem quaepratur remporia sit il il earum et ut rem rem quibusa de nossim net in nectas mosanis audae nobis acest, officto di consectur? Tum et et resci sunto cones exerrum latur, nobisto