With the first outbreak, digital spaces, particularly social media were overwhelmed with confusion, fear and anxiety reacting to the changes brought about by the restrictions and the pandemic. In Sri Lanka, mass media as well as social media have been merely communicating the number of infected persons and the death tolls. The demand for digital platforms has increased gradually to the extent where network traffic has also increased. This upsurge did not positively influence but rather negatively overwhelmed the digital spaces due to the sudden increase of uncontrolled information, fake news, propaganda and even racism largely impacting the toll on mental wellbeing of individuals and communities. Identifying this need, Sarvodaya-Fusion in collaboration with Facebook, implemented a campaign '#fkdu.fkdhuq' under their parent campaign '#ThinkFirst', with the aim to enhance digital media literacy among the public. The initiative projected to create and to engage digital audiences on the legitimate sources of information, ways and means to identify fake news, misinformation, and fair use of social media platforms. The initiative was funded by Facebook as means of Facebook ad-credits. Outcomes of this initiative had been multi-fold, Fusion successfully reached to an audience of approximately 750,000. They were able to increase awareness and engagement on the legitimate sources of information such as official statistics endorsed by the Government ministries of Health and Mass Media. Fusion's campaign in making awareness on spotting fake news had been a useful engagement and had been welcomed widely by their audiences. Apart from the said campaign they were able to make awareness on the complexities related to public concerns and most importantly identifying and dignifying the importance of frontline essential workers in this time of crisis.
“We Think Digital/ IT Yahamaga” Awareness Program The 'new normal' meant that communities would require an extra edge in IT literacy where they would require knowledge to efficiently use IT platforms to facilitate activities such as working-from-home, online learning, and purchasing medicine and groceries through e-services. The new normal in this light also meant that there is a higher need to penetrate digital spaces to impart new knowledge and awareness on safe, ethical, and efficient use of internet and social media due to the higher frequency of use. ''We Think Digital'' global program was therefore launched in Sri Lanka by Facebook, with the collaboration of Sarvodaya-Fusion's “IT Yahamaga” program, and in partnership with ICTA and Ministry of Education. The programme was virtually launched in June 2020, followed by a panel discussion of the partnering stakeholders. “We Think Digital/ IT Yahamaga” program comprises of three editions which are: The School Edition, University Edition, and the Family Edition. This project began in June 2020 and will span across March 2021. Number of beneficiaries: School Edition – 1,900 students (Webinar series), University Edition – 208 students (webinar series), Family Edition – 1,069 (in-person).
SUWODAYA Report March 2020 - March 2021
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