Brandbook

Page 1

BRANDBOOK



agenda History Vison The collection Slow fashion Colours & print Showroom-Boutique Be social


the history Edith & Ella was established March 2004 by Designer and CEO Line Markvardsen. Edith & Ella are the names of Line Markvardsen´s grandmothers. Both women were quite ahead of their time and had a free spirit and a new way of thinking.


free spirit

the vision Edith & Ella wants to make clothes that gives something positive to people – not only fashion but good and warm experiences.


the collection Each style is made with care and thought and the productions are small – only 25-200 pieces are made of each style per season. So when you buy Edith & Ella you know you get something unique and something that not everyone has. The people who produce and work with Edith & Ella has been selected with care and have been with Edith & Ella from the very start.


care & thought


substantial value slow fashion Edith & Ella embraces the idea of personal expression through clothing. In a world where quantity has replaced quality in the mass market, Edith & Ella believe that garments that last have substantial value.



colours & prints Colours make you happy and eases interaction with other people - that is one out of a million reasons why we love a colourful collection. Unlike a lot of brands all the prints in Edith & Ella collections are designed by Line Markvardsen or redesigned form prints that Line finds on her travels around the globe.


be colourful



exclusive

showroom-boutique Edith & Ella’s Showroom-boutique is an open showroom in exclusive surroundings, which also serves as a new flagship store in Copenhagen. The showroom-boutique is located on the 1st floor facing the stores of Louis Vuitton and Prada with the square’s best and most beautiful view of the beautiful fountain “Storkespringvandet”.


#edithellacph


be social We are active at Instagram & Facebook and have collaboration with fashion bloggers around the world - who share Edith & Ella’s idea of living their life in a positive & colourful way. @edithellacph #edithellacph /edithellacph


www.edith-ella.dk | www.edith-ella.com


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