sasha lynne west
r / p ro b l e m solver / c re at o
r / e v e n t design er / b r an a s s i o n at e / stylist / c u r i o u s
t e d t o d e s i gn / d o-er / a rt i s r / h a rd w o rker / ad ve n tu r
r / p ro g r a m er / go get t e r he bo x t hi nk er / c ollabo r at o
p t i v e / t h o u ghtf u l/ c ol o r fu t d e v e l o p m e nt / versati l e
re r / c o l l e c tor / on e of a k i n
indiv id u a l / interi or / problem solver / / innov ator / space / ev ent d esi gner str ategist / res / pa ssionate / cu rious/ cr stu d ent / dedi d esign / do-er / a bel ie ver / solv er / hard adv entu re seeker / / f ighter / program g etter / v isionary / / ou t of the box col l a borator / cover letter
Hello, my name is Sasha. I build, elevate, and scale brands through the power of thoughtful design. I believe in creating environments that are engaging and inspiring. I strongly pride myself in the resourceful ability I possess to make something out of nothing. I enjoy working with passionate innovators who are willing to push the boundaries and try something new. With a strong foundation graduated top of class from top 10 Interior Design program in the country, Radford University well-rounded experience in sales, design, strategy, branding, development and an incredible work ethic, my out of the box designs are sure to leave lasting impressions.
d es i g ner / c reator e p l an ner r / br and o urc eful st y l is t / r a ft e r / a icat e d to r / a rt is t pro b l em wo r k er / t r aveler m me r / g o d et a iled think e r / e duc ated i n te r i o r de s i g n er
educated
strat e g i st
RADFORD UNIVERSITY
p rob le m solv er experienced SENIOR DESIGNER
INTERIOR DESIGN // BACHELOR OF SCIENCE CIDA ACCREDITED // CUM LAUDE MAY 2011 / RADFORD, VA
asid publicity chair / design merchandising / digital + film photography / snowboard club / jewelery making class + club / ru outdoors / deans list
EDENS // WASHINGTON, D.C. NOV. 2012 - PRESENT
skilled
concept development / strategy / space planing / budgets / branding / visual storytelling / resource / temporary design solutions + execution / signage
problem solving / concept development / visual storytelling / space planning / autocad / sketchup / in-design / photoshop / illustrator / hand sketching / rendering / hand drafting / model making / specifications / revit
designer + strategist at d.c.’s most dynamic retail development firm. provide innovative and cost effective design direction to emerging retail brands, passionate makers, and successful entrepreneurs. follain + red handed nail salon. work directly with senior team to develop internal design studies that effectively communicate solutions for strategic development. once the vision is clear, design studies become pitch books to future partners and eventually to inform consultants. angelika pop-up + maurice electric transitional office space, the next step in start up. responsible for portfolio wide standards that inform + educate our team and the retailers we partner with. edens signage + display criteria. everyday is unexpected + i might be found working on any number of things, from building a brand to shaping a city.
JUNIOR DESIGNER
SAFDIE RABINES ARCHITECTS // SAN DIEGO, CA SEPT. 2011 - NOV. 2012
construction drawings / space planning / technical details / client meetings / ff+e specification technical designer + planner for a mix of commercial spaces including office tenant improvement and higher education. dr. pham lasik eye center + csusm student housing. i developed as-built documentations from on site measurements + field verification, met with clients to understand space requirements, created full set construction + permit drawings and oversaw construction process.
ambitious a desire to create environments that impact + inspire its users. collaborate with passionate + knowledgeable minds. become ncidq certified within the next year. be involved in the design process from initial pitch to finishing touches. problem solve, explore, + invent. learn while being exposed and hands on.
recognized created + completed award winning submissions
ULI // TRENDS MIXED USE MOSAIC // MERRIFIELD, VA // 2015 ICSC // DESIGN + DEVELOPMENT AWARDS MOSAIC // MERRIFIELD, VA // 2013 NAIOP // BEST OF MOSAIC // MERRIFIELD, VA // 2013 BRASS RING AWARD // RESTAURANT DESIGN MERIT AWARD // 2011
DESIGN INTERN
SALES INTERN
HUGHES DESIGN ASSOCIATES // MCLEAN, VA SUMMER 2010 - WINTER 2011
JLAMBETH SHOWROOM // WASHINGTON D.C. WASHINGTON DESIGN CENTER / SUMMER 2009
specification / marketing / ff+e
showroom design / client engagement / ff+e
created furniture + finish palettes for luxury hospitality + residential spaces. designed + assembled companies first marketing package showcasing the portfolio. expanded knowledge on furniture + textile requirements + manufacturers. fundamental to the success of office remodel.
engaged in client, designer, wholesaler operations + interactions. planned + implemented thoughtful displays to highlight french furniture line within showroom.
REFERENCES
D R . HO LLY CLINE // PROFE S S O R / H C LI N E @R A DFO R D.E DU / 5 4 0 . 239. 3559
S A S H A LY N N E W E S T. C O M SWEST430@GMAIL.COM @ S A S H A LY N N E W E S T
AL LIS O N WILLEFORD // SR A C O LLE A G UE / AW I LLE FO R D9 @G M A I L . C O M / 760 . 4 81. 4 4 85
@ S A S H A LY N N E
JE N N IF ER MA GUIRE // EDE N S C O LLE A G UE / M A G UI R E J @P I P E LI NE . C O M / 917. 679. 2136
301.802.9501
problem analysis
str at e g y.
programming
concept development
NOMA UNDERPASS BREAKING DOWN THE EXISTING SITUATION + COMPONENTS IN ORDER TO STUDY WHAT NEEDS TO BE DONE + WHAT EXISTING RESOURCES ARE IN PLACE TO UTILIZE
URBAN COMMUNITY RETAIL CONCEPT STORE A SKETCHED PLAN ILLUSTRATING THE OVERALL PROGRAMMING / STRATEGY + VISION FOR A NEW CONCEPT
UNION MARKET RESIDENTIAL DESIGN DEVELOPMENT CONCEPT SKETCHES FOR INTERNAL DESIGN PRESENTATION DEVELOPED TO COMMUNICATE THE LEVEL OF DETAIL / DESIGN / AND GENERAL DYNAMICS REQUIRED TO BECOME A RESIDENTIAL PARTNER WITHIN THE COMMUNITY
20” H
40” H
2’-0” W
SIGNAGE LAYOUTS WAYFINDING DESIGN DIRECTION BRANDING LOGO DESIGN RETAIL CONCEPT STOREFRONT RENDERINGS CUSTOM
design / / d e s i g n c re at e s c u lt u re / / c u lt u re s h a p e s v a l u e // values determine the // future ROBERT L. PETERS
mosaic district community activation
maurice electric pop up retail
union market 5th st activation
WAYFINDING
VINYL //
COLLABORATION
// PIN WHEEL
DEVELOPED ON
// COORDINATED +
INSTALLATION
BRAND ARTWORK /
ARRANGED INSTALL
ON 5TH ST NE IN
PRINTED THE GOLD
OF OVERNIGHT
ORDER TO DRIVE
VINYL GRAPHIC
GRAFFITI SCANDAL
PEDESTRIAN
/ INSTALLED
AT THE MOSAIC
TRAFFIC UP
ON SITE FOR
DISTRICT WITH THE
TO PENN ST +
INTERIM POP UP IN
HELP OF KELLY
CONNECT VARIOUS
MAURICE ELECTRIC
TOWELS + HIS
EVENTS
WAREHOUSE
FAMILY
edens competition submission
union market thread 1 / 2 / 3 / future
imp le men
COMPLETED AWARD WINNING SUBMISSIONS FOR THE DESIGN IMPLEMENTATION + INNOVATIVE THINKING AT A VARIETY OF PROJECTS
don’t talk about it. be about it.
EXECUTION //
ta tion
space plan
3d modeling
specifications
t r a n s f o r m i n g + e l e v at i n g b ro o k l y n ’s i ro n c h e f h o u s e sushi concept + brand experience into a modern / simple / sophisticated space suited for the suburbs
don’t talk about it be about it.
br and to build out.
n d i v i d u a l / i n terior d es i g n e r
i n n o v at o r / spac e plan ne t r at e g i s t / resou rc ef u l / p a
r a f t e r / a st u d en t / d edi c at a b e l i e v e r / problem so l ve
e e k e r / t r a veler / f ig h t e r i s i o na ry / de tailed / out o f t h
e d u c at e d / lea d er / pe rc e p u n - c o n v e n t ional / c on c e p t
t o ry t e l l e r / visu a l / exp l o r