CAVA COMPREHENSIVE SIGNAGE FOLLOW US LEAD OTHERS the complete series of signage, information + brand touch points in order from start to finish
01.
BEFORE CAVA the pre experience before cava comes
02.
CURRENT CONDITIONS the full digest
03.
EDITED OPTIONS streamlined message + simplified presentation
THE SHAY WASHINGTON, DC
COLUMBIA, M
MONOCHROM
UNION
CUSTOM
MD
ME
MCLEAN, VA BOLD GEOMETRY
N SQUARE, NYC
M
start here the current breakdown of signage + the process in which you consume it
primary blade + sidewalk sign menu holder Signage displayed on the storefront + sidewalk identifying the location and brand.
01.
w gr
Custom ADA plaque + door vinyl designating location + type
the take a way
07.
09.
restrooms + wayfinding
The take homes + final touch points of the customer brand experience.
check out app easel menu drop cookie basket
08. juice drinks trash sugar For most guests, the final piece to the puzzel. Drink + utensil station with labels designating options + fresh ingredients.
06. The last minute “eye candy� additions; bottled beverages, drink cups, cookies, gift cards, menu book drop off, and then you realize its your turn to pay and your holding up the line.
window raphics
pylon sign logo + menu books Confirming you are at the right spot. Logo, address, hours + seasonal messaging
03. In store staple, welcomes guests at entrance with brand signage + printed menu books
02. 04. brand messaging sourcing seasonal Feel good imagery + info that highlights the brand, values + ethos. Reading material for customers waiting in line.
05. start here menu holders menu boards greens + grains seasonal soup menu blocks dressings
The substance. The what + how to get what you want + make it your own. Now, where to start...
01.
02.
More visuals showing all content + signage in the process
W I N D OW + D OO R
STO RE FRO N T S I G NAG E
current conditions
in which it is consumed
03.
04. B R AND M E SSAG I N G
PY LO N + MEN U
06. 05.
PAY H E RE
M E N U + O RD E R I NFO
07.
R E STROOM
08.
H E L P YOU RS E L F
09.
TAKE IT WITH YOU
the full digest from start to finish of what cava customers are consuming visually in addition to the smells, tastes, sounds, + textures experienced along the way
IT CAN BE A LOT TO DIGEST
Pprimary blade + sidewalk sign menu holder
01.
menu book metal pocket with horizontal angular pattern highlighting. logo + social information below
EXI STI N G
COMBINE + CONDENSE
double sided a-frame sidewalk sign that can collapse for easy storage
steel legs with lockable wheels blackened stainless steel with hinges on top and
thin chain. in side of panels painted cava orange
PRO POS E D
PROPOSED SIGN A
metal ledges that allow pvc printed artwork to slide in
PROP OSED SIGN B
logo with v cut out to show yellow from backside of opposite panel. social and web info
menu book pocket with horizontal v cut out highlighting it. metal ledges that allow pvc printed artwork to slide in
window + temporary door graphics PRO POS E D TE MP S I G N A
02.
EXI STI N G
thin wood board painted with black laquard to match gallery grid. x2 mint green rubber bands to hold letter paper
I N S PI R ATI O N
sign holder that can be suction cupped to glass on door or interior doors when temporary sign is necessary
grooves for paper and thin clear film can slide in
PRO POSED TEM P S I G N B
wood frame with
pylon sign brand messaging + menu books
03.
PRO POSED PY LO N B | EYE LEVE L
EXI STI N G
PRO POS E D PYLO N A | A D D ED IN O
ALLOW ME
TO RE-INTRODUCE
MYSELF
brand messaging sourcing + seasonal
04.
EXI STI N G
for A location stores, simplify + focus the messaging by creating one emphasized statement. brand story telling on the inside face of singleroom restroom doors. large scale sourcing map painted on wall. locations can be added or removed using vinyl.
PRO POSE D FR AME B R I DG E R E PL ACE M EN TS
STREAMLINED
+ SCALED
05.
M E N U A | WOOD S HELF ON WALL
start here menu holders menu boards greens + grains seasonal soup menu blocks dressings
ALL IN ONE PLACE
EXI STI N G
the how to guide; process broken down into easy to consume steps that correlate with the stations on the line + incorporates seasonal menu wall ledge is for locations with wall space suspended option for bulkhead locations with higher ceilings
I N S PI R ATI O N
ME NU B | SUSPEN D ED STE EL F R AME PRINT INSERTS
PRO POS E D O P TI O N A | WOO D FR AM E
menu holders menu boards greens + grains seasonal soup menu blocks dressing
05.
EXI STI N G
SIMPLE + SIGNIFICANT
I N S PI R ATI O N
prominenet wood sign with slide in printed card. wood to match wood blocks.
PRO POSED O PTI O N B | WO OD BLO CK
06.
PRO POS E D 411 S I G N
check out app easel menu drop cookie basket
EXI STI N G
ONE STOP SHOP
I N S PI R ATI O N
have all temp + emergency signs on a rolodex type a-frame easel with ring clasps for easy additions. wood to match wood blocks. add an integrated shelf to house menu’s, cookies, gift cards, + last minute add ons.
IN ONE PLACE
PRO POSE D CHE CK OUT SH EL F
ALL
PIpick up online order the take a way items
09.
EXI STI N G
PRO POS E D PI CK U P S I G N
CLEAR
CONCISE
+ CONVENIENT
MADE WITH INSPIRED INGREDIENTS