Signage & Display Criteria

EDENS PROPERTY CRITERIA

signage & display

PROPERTY NAME & LOCATION

RETAILER SIGNATURE & DATE

EDENS SIGNATURE & DATE

january 2015

1

YOU NEVER GET A SECOND CHANCE TO MAKE A

FIRST IMPRESSION EDENS Signage and Display Criteria has been developed to enrich communities through design and furthermore enhance the window shopping experience for our retailers’ customer. Window shopping has been, and will continue to be, part of our retail culture for many generations.

Through research and implementation we have learned that close to 60% of sales are spur of the moment, and by engaging good design practices we can help capture this activity and create great, lasting impressions for our shopper.

THEN 1900’S

TODAY

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DESIGN ELEMENTS CHECKLIST

1 tenant sign criteria STANDARD STOREFRONT

AREAS OF CONSIDERATION

2 window graphics 3 poster ads / information display 4 lighting elements 5 outdoor merchandise display 6 screening [ opacity / transparency ] 7 display area presentation 8 awning maintenance 9 tenant outdoor furniture

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1 TENANT SIGN CRITERIA

FACADE SIGN TIPS & TRICKS simple shapes & color palettes help with visibility & contrast

KEEP LETTERING MINIMAL & SIMPLE

INTERNALLY LIT HALO SIGNS allow signage to pop

DIMENSIONAL PIN MOUNTED LETTERS add depth & interest

USE COLORS & MATERIALS THAT CONTRAST

USE FONTS THAT ARE EASY TO READ

SIMPLICITY IS KEY FOR READABILITY

SHOULD BE CONSISTENT WITH BRAND & LOGO

BLADE SIGN INSPIRATION BLADE SIGNS CAN BE CRAFTED & UNIQUE (IF APPLICABLE AT SPECIFIC PROPERTY)

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transform make the first impression count

before

after #1

before

signage update, storefront redesign, new fixturing

signage update, storefront redesign, new fixturing

CHARLOTTE, NC PARK ROAD

CHARLOTTE NC, PARK ROAD

before

after #3

before

signage update, declutter and remove excess window signage, new fixturing

signage update, storefront redesign, new fixturing

FT LAUDERDALE, FL UNION PLANTERS PLAZA

NEELSVILLE, MD NEELSVILLE

These are just a few of the drastic transformations we have seen design have on an overall brand and retail experience. It all starts with the storefront.

IT’S IN THE DETAILS

after #2

after #4

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1 TENANT SIGN CRITERIA

INTRODUCTION The Tenant Design Criteria are established to provide direction for the project as a whole.

These criteria will help to ensure that information is communicated in a distinctive and aesthetically pleasing manner.

Tenant signage should be designed as a part of the overall tenant presentation. Signage should complement the tenant storefront as well as the architecture of the building. Tenant presentation should work with surroundings to create a sense of place not only for the individual tenant and its neighbors, but for the development as a whole.

Nothing in this document shall be construed to pre-empt any local, state, or federal regulation or ordinance. It is the responsibility of each Tenant to ensure that proposed signage meets all requirements of the local City Sign regulations as well as all applicable building or other governmental or regulatory requirements.

Any deviation from these criteria must be approved in writing by the Landlord.

The approval by the Landlord of any sign plan submitted to the Landlord shall not constitute the assumption of any liability on the part of the Landlord for their accuracy or conformity with any building code, signage code or other governmental and regulatory requirements. The Tenant shall be solely responsible for such plans and obtaining all permits and approvals from all appropriate governmental and regulatory bodies.

Tenants are required to use professional environmental graphic designers and signage companies to determine sign design and specifications. All Tenants are required to have a unique identity. If a Tenant does not have an

SIGNAGE OVERVIEW identity, the Landlord will refer the Tenant to a preferred professional designer to establish an identity. Generic business names like “Cleaners,” “Bank,” “Diner,” etc. are not allowed.

Signs may use the Tenant’s standard corporate identity letter style, subject to Landlord approval.

In the event that the Tenant’s standard letter style is unacceptable or non-existent, the Tenant shall be required to use the typeface supplied

by Landlord.

Signage submittal to include all elements of the storefront presentation as described in these criteria.

1. Only signs that carry a Underwriters Laboratory (UL) listing will be permitted. Signs of the flashing, rotating, moving, blinking or animated type are not permitted.

2. The design, including sign illumination and location of all signs, must be approved in writing by the Landlord and shall be subject to the Landlord’s sole discretion as to design, size, and location. The working drawings must indicate all of the following: A. The shopping center name B. The store name C. The space number D. The complete address E. The type and size of all lettering F. Elevation view of storefront showing sign (drawn to scale) with overall height and width dimensions of sign, overall square footage of sign, detail dimensions of major sign elements (graphics, letter forms, etc.) and the linear dimension of the allowable areas of Tenant presentation.

G. A technical section (to scale) through the sign and storefront showing all pertinent construction details. Describe all fastener and weld details.

Show attachment detail to building.

H. Colors and finishes of all materials I. Wattage and light intensity by lamping type J. Location of penetrations for conduit and sleeves, etc. required for sign installation K. A photograph of the storefront with sign location shown to scale 3. All drawings should show actual construction of the sign. No standard details will be acceptable.

Base architectural drawings of storefront and elements such as canopy and facade/wall

details can be obtained from Landlord for new developments.

4. Tenant shall submit sign working drawings to the Landlord and no sign shall be installed until the Landlord’s written approval has been obtained.

Tenant shall provide Landlord a copy of the sign permit prior to sign installation.

5. In the event that sign(s) do not conform to the Landlord’s criteria or otherwise do not receive written approval, the Tenant shall re-design the sign in question, at tenant’s expense.

6. Signs to be painted colors that reinforce the Tenant’s identity or that are in the development’s standard colors. Red, green, or yellow as a primary or majority color of tenant signage is prohibited without prior Landlord approval. This includes material finish as well as illumination.

7. Tenant space/suite number to be designed as part of overall tenant presentation, and should be in line with specific properties sign criteria.

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1 TENANT SIGN CRITERIA FACADE SIGNS - DIAGRAM & REFERENCE IMAGES SIGN SPECIFICATIONS

LANDLORD STANDARD SPEC FOR GOOSENECK LIGHT FIXTURE: 1. Cooper Lighting Cambria 922 2. PAR20 Bullet Sign Lighter

If a tenant elects to have a facade sign in addition to another sign type, one shall be the primary identification through a hierarchy of dimensions or sizing. Requires prior landlord approval and the other the secondary identification.

Signs may have internal or external illumination. External illumination shall be well integrated into storefront design. A projecting facade sign is an option for tenants with corner locations and is only permitted with prior Landlord approval.

section

Facade sign content shall be limited to the business name. Description of services or products offered is not allowed on facade sign. Additional brand language requires prior landlord approval. Multi-line signs require prior landlord approval and should be no more than 30” overall height, or the maximum allowed by the specific property. Overall signage length to be determined case by case at the discretion of landlord based on frontage and facade proportions.

• • •

14" max

recommend 1-LED2741 light source (this is wide angle) with OSL lens option lights mounted w/ O.C. spacing, approx. 24” (28” max.)

elevation

Every Tenant shall be allowed one (1) storefront facade sign, however, a Tenant whose storefront turns a corner may have one (1) sign on each facade, providing the arrangement of same meets the approval of the Landlord and is within the restrictions of the local sign code.

OPTION 1 A INDIVIDUAL DIMENSIONAL LETTERFORMS with gooseneck external illumination OPTION 1 B PAINTED LETTERING with gooseneck external illumination

1' 6"M AX 2' 0"J R./ANCHOR

Facade Signs:

TENANT STORE

Any external light fixtures to be Landlord’s standard, Cooper Lighting Cambria 922 or PAR20 bullet sign lighter A | recommend 1-LED2741 light source (this is wide angle) B | with OSL lens option C | lights mounted w/ O.C. spacing, approx. 24” (28” max.)

Tenant may specify a fixture of equal or better quality, subject to Landlord review and approval. External light fixtures to be white in color.

Facade signs to have a minimum clearance of 10” from upper and lower edges of sign band, and 12” clearance from demising wall center line.

Facade signs and other sign elements may not be installed outside of tenant frontage without prior landlord approval.

OPTION 1 B

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1 TENANT SIGN CRITERIA OPTION 2 A

OPTION 2 A INDIVIDUAL DIMENSIONAL LETTERFORMS with led strip light external illumination OPTION 2 B PAINTED LETTERING with led strip light external illumination LANDLORD STANDARD SPEC FOR LED STRIP LIGHT:

elevation

1' 6"M AX 2' 0"J R./ANCHOR

section

TENANT STORE

6” MAX

OPTION 3 reverse channel letterforms with internally lit halo lighting

1' 6"M AX 2' 0"J R./ANCHOR

5" max

elevation

FACADE CONCEALED RACEWAY

section

OPTION 2 B

1. i2Systems V-Line V321

TENANT STORE ENANT STORE

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elevation

3" max

1' 6" MAX 2' 0"J R./ANCHOR

OPTION 4 B section

3" max

1' 6" MAX 2' 0"J R./ANCHOR

OPTION 4 A section

OPTION 4 A reverse channel LETTERFORMS with internally lit halo lighting and facade back plate to match facade color or landlord approved finish.

OPTION 4 B internally illuminated dimensional push through acrylic letters may also be used in conjunction with landlord approved back plate.

TENANT STORE THIS OPTION ONLY AVAILABLE IF FACADE CONCEALED RACEWAY IS NOT POSSIBLE. REQUIRES LANDLORD APPROVAL FOR CLASSIFICATION. EXPOSED RACEWAY NOT PERMITTED.

OPTION 5 internally illuminated white frosted acrylic lettering with opaque veneer

elevation

1' 6" MAX 2' 0"J R./ANCHOR

FACADE CONCEALED RACEWAY

section

OPTION 4 B

OPTION 4 A

1 TENANT SIGN CRITERIA

TENANT STORE january 2015

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1 TENANT SIGN CRITERIA OPTION 6 JR / ANCHOR ONLY LED INTERNALLY FACE LIT CHANNEL LETTER FORM

elevation

2' 0"M AX

section

REQUIRES LANDLORD APPROVAL FOR CLASSIFICATION.

TENANT STORE TENANT STORE

GENERAL NOTES DIAGRAMS ARE SHOWN FOR REFERENCE ONLY. ACTUAL TENANT SIGN WILL REFLECT INDIVIDUAL IDENTITY THROUGH SHAPE, FONT, ETC. ALL ELECTRICAL TO BE HIDDEN UNLESS REQUIRED BY CODE (FOR EX: A PHOTO CALL OR MANUAL ON-OFF SWITCH)

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1 TENANT SIGN CRITERIA CANOPY SIGNS - DIAGRAM & REFERENCE IMAGES

Signs may have internal or external illumination. External illumination shall be well integrated into storefront design. All electrical conduit and raceways shall be hidden.

Due to the varying nature of canopy conditions, landlord shall address each location’s requirements case by case and in collaboration with the tenant.

OPTION 1

Depending on architecture of the shopping center, applicable Tenants may, with Landlord approval, use a canopy mounted sign. Approved Tenants shall be allowed one (1) canopy sign, however, a Tenant whose storefront turns a corner may have one (1) sign on each facade, thereof, providing the arrangement of same meets the approval of the Landlord and is within the restrictions of the local sign code. Canopy sign cannot be used as primary retail identification if Tenant also has a facade sign.

18” max

FRONT VIEW

SIDE VIEW • • •

OPTION 2

Canopy Signs:

2”

Some tenant designs may feauture descenders that extend in front of canopy face.

Construction of canopies vary; see architectural drawings for actual conditions of sign.

No exposed fasteners or welds.

LED strip

sign

18” max

canopy

facade

FRONT VIEW

SIDE VIEW

sign

OPTION 3

SIGN SPECIFICATIONS

LED strip

18” max

canopy

facade

SIDE VIEW

FRONT VIEW

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1 TENANT SIGN CRITERIA BLADE SIGNS - DIAGRAM & REFERENCE IMAGES SIGN SPECIFICATIONS Blade Signs: Every Tenant shall be allowed one (1) blade sign, however, a Tenant whose storefront turns a corner may have one (1) blade sign on each facade, providing the arrangement of same, meets the approval of the Landlord, and is within the restrictions of the local sign code. Blade signs will be located within the Tenant’s storefront area.

Blade signs may include the individual logo and typography of the retail enterprise. All blade signs to have dimensional qualities (such as dimensional letterforms and graphics, frame elements, etc.) and a maximum size shown on the adjacent diagrams or landlord approved dimension.

24” max

18” max

Blade signs may not obstruct any pedestrian way. Clearance below sign shall comply with restrictions of all applicable codes and ordinances. A minimum clearance of 9’-0” is required or clearance determined by local code.

Suspended blade signs are preferred. If canopy is not present, is not of sufficient size to support suspended sign, or has a low clearance, a projecting blade sign is allowed with Landlord approval. Specific shopping center requirements may limit what can be installed and will take precedent over the above criteria. It is the tenant’s responsibility to meet local requirements when applying for permit.

ACCEPTABLE MOUNTING BRACKETS SHALL BE MINIMAL IN PROFILE.

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1 TENANT SIGN CRITERIA TO BE PURCHASED, ORDERED AND MAINTAINED BY TENANT UNLESS SPECIFIED IN LEASE, PRICING IS PROVIDED AS REFERENCE ONLY AND MAY CHANGE. CONFIRM PRICING AND AVAILABILITY WITH SUPPLIER AT TIME OF PURCHASE.

a - frame SIGN APPROVED SPECS HOOKS & LATTICE Sidewalk Sign | $120 | 41”Hx21”W S12-NP Blank A-Frame Folding Message Area | 35 3/16”H x 20 3/16” http://www.hooksandlattice.com/ aframe-sidewalk-sign.html

WEBSTAURANT A-Frame Sign Board | $168 | 54”Hx30”W American Metalcraft Securit SBSB135

VAGABOND VINTAGE Item # WC-CHALK-XL | $96 | 40”Hx18”W Item # WC-CHALK-M | $64 | 21”Hx16”W

http://www.webstaurantstore.com/americanmetalcraft-securit-sbsb135-a-frame-signboard-30-x-54-natural-finish/124SBSB135%20 %20NATURAL.html

http://www.mothology.com/Recycled_ Wood_Framed_Chalkboards_p/wc-chalk. htm

a - frame sign CRITERIA USE WHITE CHALKBOARD MARKERS ON BLACK CHALKBOARD

USE THOUGHTFUL MESSAGING

WORK WITH CHALKBOARD ARTIST WHEN POSSIBLE

REFRESH MESSAGING & GRAPHICS AS NEEDED

USE EYE CATCHING GRAPHICS

KEEP SIGN SIMPLE & CLEAN

USE WHITE VINYL GRAPHICS FOR MESSAGING THAT WILL REMAIN PERMANENT

DO NOT USE COLORED CHALK UNLESS APPROVED BY LANDLORD DO NOT DISPLAY DIRTY OR OUTDATED BOARDS DO NOT CLUTTER DISPLAY WITH TOO MUCH CONTENT january 2015

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1 TENANT SIGN CRITERIA SIGN SPECIFICATIONS 1. Illumination shall be internal to the sign (exposed neon within letterforms, halo-illuminated) or by external front lighting. Light sources shall not cause glare hazardous to pedestrians or vehicle drivers.

Lighting is to be white. Colored lamps shall be permitted only with Landlord approval.

2. Face illumination to only consist of day/night type face material so that face reads as solid element during the day and illuminates at night.

Illumination to be consistent with no shows or hot spots. Standard type acrylic faced letters/signs with colored faces are prohibited.

3. Non-illuminated storefront facade signage prohibited without written Landlord approval.

4. The sign and any part or parts thereof, except as otherwise provided in these criteria, shall be located within the limits of the Tenant’s storefront premises.

5. All tenant signs must be new and custom-made. Restored vintage or reuse signs are acceptable if approved by Landlord.

6. No sign shall be placed in final position without Landlord approval.

Poor quality materials or construction will not be approved. Final installation will be subject to approval and must conform to criteria and drawings provided, as well as to local building codes.

project timeline. The procedures shall include a detailed description of the methods and equipment to be used for each operation. The sequence of operations of all materials for patching and repairing of existing surfaces shall match existing adjacent surfaces in all respects.

E. Vacuum-formed plastic letters.

10. Red, green or yellow as a primary or majority color of tenant signage is prohibited without prior Landlord approval. This includes material finish as well as illumination.

11. The term “primary identification signage” or “facade signage” used in this document refers to the Tenant’s most prominent display of identity. Primary identification signage may be placed anywhere within storefront envelope, and may be any sign type listed in this document.

The term “secondary identification signage” denotes any sign that supports the aesthetic or branding message of the primary identification sign or tenant identity. Primary signage shall be larger than any single secondary signage element. The use of primary/secondary signage is intended for Tenant to have opportunity to convey a hierarchy of messaging. Placement locations will required landlord review and approval.

12. Landlord is not responsible for cost incurred for replacement or construction of signs that do not conform to these sign criteria or for signage that did not receive prior landlord approval.

7. If applicable, Tenant shall provide a dedicated circuit for the Tenant’s signage illumination and shall coordinate and utilize Landlord-provided master switching relay system for all illuminated signage.

13. Facade signs will be limited to the name of the business. Any additional language will require prior Landlord approval. Description of services or products offered are not allowed on facade signs. Facade signs should display a unique business name. Generic signs such as “NAILS” “PIZZA” “FASHION” are not allowed.

8. Service/rear egress/delivery doors to Tenant areas will have standard identification (Tenant’s name and address number) designed and installed by the Landlord at the Tenant’s expense. No other signing or graphic is permitted at the service entrance.

14. Prohibited sign elements and materials include, but are not limited to the following: A. Flashing Lights.

9. The signage contractor shall perform all cutting and patching of existing surfaces where required for installation of the signage work included herein. The procedures proposed for the accomplishment of cutting and patching work shall be submitted by the sign contractor to the Landlord for approval. Submission to also include work schedule showing start of work, finish date and any other important dates within

D. Cabinet signs with illuminated, translucent background and silhouette letters.

B. Animated Components.

F. Paper, cardboard, stickers, or decals applied to or located behind the storefront glazing.

G. Sandblasted wood signs in natural wood finish with painted, raised letters and/or logos.

H. Advertising placards, banners, pennants, names, insignia, trademarks, or other descriptive or promotional material not designed as part of tenant’s overall presentation and brand identity may not be affixed or maintained on windows, glass fixtures, equipment, or another area of the storefront without owner approval.

I. Exposed Raceways, Exposed Ballast Boxes or Electrical Transformers.

If raceway is used, it must be integrated into design of sign. Note applies to wall/facade and canopy signs.

J. Acrylic faced letterforms and sign cabinet. Only allowed acyclic faced elements are day/night type where face appears a solid color during the day and illuminates white at night. See note C for trim cap limitations.

K. Roof mounted signs. May be necessary depending on development specific architectural conditions. All roof mounted signs to be approved

by Landlord, and only used if allowed by local code and if there is no acceptable mounting location on storefront facade.

Landlord may modify this list at any time to include any material specific to a tenant’s signage design and/or fabrication that in the Landlord’s opinion is not in keeping with the architectural character or overall quality of the development.

C. Vinyl trim caps on letterform/sign face or return. See note J for face material limitations. Use of minimal size aluminum retainers or other low profile retainers for letterform/sign face are encouraged. january 2015

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2 WINDOW GRAPHICS SIGN SPECIFICATIONS Window Signs:

WINDOW SIGNS - DIAGRAM & REFERENCE IMAGES

Window signage includes any material attached to the storefront glazing.

Brand names, handwritten signs, illuminated signs, open/ closed signs, over sized banners, or any other items which in the sole opinion of the Landlord is detrimental to the image of the shopping center will not be permitted.

With prior Landlord approval, small-scale storefront signs may be placed at the pedestrian level. These signs may include Tenant logo; name; website; other social media addresses; store hours and address, and are to be applied directly to the interior of the storefront glazing.

Public safety decals, subject to Landlord approval, may be used as required by applicable codes or government regulations.

Signage applied to storefront windows may occupy no more than a total of 25% of overall glazed storefront area.

This allowed area may be divided up among multiple signs and placements, provided the aggregate total area is within the 25% limit. Size of individual window signs to be appropriate scale based on messaging, placement and position within the hierarchal system of tenant signage and storefront presentation.

Vinyl graphics should be white, black, or gold leaf vinyl unless approved by landlord. Window signage should be a designed signage element that complements the design of the overall storefront presentation. Window signage determined to be garish in nature is prohibited.

Landlord, at any time, may provide comments /feedback not covered in this list to a tenant’s signage design and / or fabrication that in the Landlord’s opinion is not in keeping with the architectural character or overall quality of the development. Landlord design approval must always be obtained prior to moving forward with permitting and fabrication.

SEE PAGE 13 FOR ADDITIONAL GUIDELINES

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2 WINDOW GRAPHICS

WINDOW GRAPHIC TIPS & TRICKS WHITE VINYL IS EASY TO READ

CLEAR & ORGANIZED

MESSAGING SUPPORTS WINDOW DISPLAY & IS INTEGRATED WITH OVERALL STOREFRONT PRESENTATION

SIMPLE & FOCUSED

THOUGHTFUL & CREATIVE MESSAGING

BE INFORMATIVE & CONVERSATIONAL

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2 WINDOW GRAPHICS

RETAILER PLAN OF ACTION

WINDOW GRAPHICS GUIDELINES FONT • “Helvetica Neue LT Std” or landlord approved artwork

APPROVED COLORS • white, black, or gold leaf vinyl unless approved by landlord

APPLICATION AREA • • • • • •

glass entry door: store name / logo, store hours side window: services all other windows: logo only or blank size: 6” height max width: 2/3 width of total window maximum: 25% of total glazed area

PROPOSED WINDOW GRAPHICS PACKAGE AND ADDITIONAL GRAPHICS SUBJECT TO LANDLORD APPROVAL

DATE OF COMPLETION

RETAILER SIGNATURE STORE NAME & HOURS

6”

SERVICES

PROPERTY MANAGER SIGNATURE

LOGO OR BRAND MESSAGE

LOGO OR BRAND MESSAGE

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3 poster ads / information display

POSTER ADS / INFORMATION DISPLAY TIPS & TRICKS GRAPHICS ARE NOT ADHERED TO GLASS. GIVE MERCHANDISE A BACKDROP & CREATE A VISUALLY ATTRACTIVE FOCAL POINT OPPORTUNITY TO ADVERTISE OVERALL TONE & FEEL OF STORE THROUGH PRINTED MATERIAL POSTERS THAT ARE CURRENT & RELATE TO PRODUCT / MERCHANDISING POSTER IS INTEGRATED WITH DISPLAY GRAPHICS MUST RELATE TO MERCHANDISE BEING DISPLAYED

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3 poster ads / information display

RETAILER PLAN OF ACTION

POSTER AD GUIDELINES QUANTITY • one poster per 3 window sections

size • minimum: 24” x 24” • maximum: size of one window panel

graphic design • not cluttered, one focused message

position • posters are centered between mullions

not acceptable • Posters cannot be adhered to glass, posters must be hung at a minimum of 6” away from glass, tape is not permitted • No posters may be displayed or hung on entry door

recommended DATE OF COMPLETION

• use front lighting when possible, use a frame as applicable for display

ADDITIONAL posters allowance or variation are SUBJECT TO LANDLORD APPROVAL RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE

ONE POSTER PER 3 WINDOWS, HUNG 6” BEHIND GLASS

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4 LIGHTING ELEMENTS

LIGHTING ELEMENTS A CLEAN BACKDROP HELPS WITH LIGHT REFLECTION & PROVIDES A BACKDROP FOR INTERIOR MERCHANDISING WARM DOWNLIGHTS HELP HIGHLIGHT A DISPLAY & CREATE AN INVITING SPACE SPOTLIGHTING WILL HIGHLIGHT PRODUCT THROUGH WINDOWS, ESPECIALLY DURING DAY TIME HOURS

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4 lighting elements

open signs NEON OPEN SIGNS ARE NOT permitted THE ABOVE ARE EXAMPLES OF NON ILLUMINATED OPEN / CLOSED SIGN WHICH CAN BE USED

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4 LIGHTING ELEMENTS

1'-0" 1/4" - 3/8" hole

6"

2"

2

O PEN

1/4" black acrylic panel with digital print adhesive graphic or direct to surface printed graphic

clear neoprene adhesive "bumpers" applied to lower corners of both front and back faces

Front

1 1/2"

storefront glazing

CLOSED

Back

1 Elevations SCALE: 1:2

FOUR COLOR PROCESS CMYK

Planning and Design

heavy-duty clear suction cup hook

1/4" black acrylic panel with digital print adhesive graphic or direct to surface printed graphic

1/4" black acrylic panel

Front/Back

Side

2 Suspension Detail SCALE: FULL

THIS IS A LANDLORD-SUPPLIED SIGN, PLEASE CONTACT PROPERTY MANAGER TO OBTAIN ONE. NOTE: THERE MAY BE A LEAD TIME BASED ON AVAILABILITY. Dyal and Partners 24 April 2013

FOUR COLOR PROCESS + ONE COLOR CMYK + PANTONE Warm Gray 9 C

heavy-duty clear suction cup hook used to attach to storefront glazing

Tenant Jewelry Open/Closed Sign

GRESS

IN PRO

24 APR

IL 2013

Page 1

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4 LIGHTING ELEMENTS

RETAILER PLAN OF ACTION

LIGHTING ELEMENTS GUIDELINES NO NEON or internally lit signs • unless approved by landlord

use light to highlight • when using spotlights or track lighting to wall wash or highlight display, lighting must be seamlessly integrated into display, and no wiring or electrical will be visible from exterior

INTEGRATED lighting • lighting displays must be integrated with overall merchandise and storefront display

backdrops • any backdrops used are clean and simple to help reflect light during day light hours

LIGHT FIXTURE SPECIFICATION •

DATE OF COMPLETION

Juno Track Lighting T317B-WH Flat Back Cylinder - Line Voltage 120W BR40/150W PAR38, Black Baffle, White Color

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE

ADDITIONAL lighting elements SUBJECT TO LANDLORD APPROVAL

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5 OUTDOOR MERCHANDISE DISPLAY

OUTDOOR MERCHANDISE TIPS & TRICKS GREENERY & SEATING CAN CREATE A WELCOMING ENVIRONMENT outdoor displays should be maintained and stored away as necessary during non-business hours Clusters of baskets, wood crates, and tiered nested tables are a great way to create a simple focal point If weather permits, consider propping the front door open to welcome passerby’s and new customers IF PRODUCT IS DISPLAYED OUTSIDE OF STORE, IT SHOULD HAVE PROPER STORAGE / DISPLAY FEATURES (PRODUCT SHOULD NOT BE PLACED DIRECTLY ON SIDEWALK)

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5 OUTDOOR MERCHANDISE DISPLAY

RETAILER PLAN OF ACTION

OUTDOOR DISPLAY GUIDELINES SIDEWALK DISPLAY CAN BE: • merchandise (ie: a sidewalk sale) • seating (ie: cafe, furniture, or bench style) • lifestyle object (ie: a bike with the stores name on it)

be organized • presentation must be organized, clean, and well presented

one theme • one overall product or theme for display, unless approved by landlord

display furniture • use of appropriate display furniture and fixtures which required landlord approval

not acceptable • product cannot be placed directly on sidewalk • no blow up features, flags, or vinyl printed signs can be placed on exterior surfaces, unless approved by landlord.

DATE OF COMPLETION

landlord RETAILER SIGNATURE

• Landlord at any time may provide comments/feedback not covered in this list that in the Landlord’s opinion is not in keeping with the architectural character or overall quality of the development.

PROPERTY MANAGER SIGNATURE

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6 screening [ transparency / opacity ]

transparent / WINDOW DISPLAY WITH SCREENING

FULLY FROSTED WINDOW with display

complete transparency is effective to highlight use & activation WITHIN space

GIVES FOCUS TO LOGO & STORE NAME

HIGHLIGHT INDIVIDUAL ITEMS WITH SIMPLE displays THAT ALLOW FULL VISION INTO STORE

OTHER BACKDROP TREATMENTS SHALL BE SUBJECT TO LANDLORD APPROVAL

STOREFRONT displays may have SCREENED back dropS TO ALLOW FOR USABLE MERCHANDISING AREA IN INTERIOR SPACE

GLASS FROSTING GIVES STORE CLEAN & POLISHED LOOK WHILE ALLOWING NATURAL LIGHT INTO SPACE

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6 screening [ opacity / transparency ]

RETAILER PLAN OF ACTION

SCREENING GUIDELINES SPECIFICATIONS • No solid colored or printed vinyl shall be allowed • All interior window treatment specification is provided by landlord

WINDOW FILM SPEC : 3M Fasara unless approved by landlord

ROLLER SHADES SPEC: 3% black Stoneside commercial solar shades

BLACK OUT: black opaque vinyl on interior surface, 3M Fasara on exterior

SCREENING • Screening is used only when necessary • If window frosting is used, 100% of window must be frosted, unless approved by landlord

not acceptable • No poster or graphics may be used to screen windows

Visibility • Maintain customer vision into store from exterior by keeping at least one window pane or door transparent

DATE OF COMPLETION

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE FULL FROST

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7 display area presentation

DISPLAY AREA TIPS & TRICKS WELL-DESIGNED SEATING CAN BE LOCATED AT WINDOWS

CREATE A CLEAR & ORGANIZED DISPLAY

OVERALL PRESENTATION SHOULD WORK WELL TOGETHER

UPDATE DISPLAYS AT LEAST ONCE EVERY SEASON

PRODUCTS SHOULD BE ARRANGED

TELL A STORY, BE CREATIVE WITH FIXTURING

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7 display area presentation

RETAILER PLAN OF ACTION

dISPLAY area GUIDELINES SEASONAL • Display should change or refresh seasonally • Must be updated bimonthly, when possible

ONE MESSAGE • One overall message per display section • Window graphics, interior merchandising, and sidewalk display should layer together to read as one composition

size • 60% or more of window should be used for display

height • Display must be at or below eye level

Recommendations • Use lighting to highlight display • Do not clutter display

DATE OF COMPLETION WHEN USING WINDOW DISPLAYS, 60% OR MORE OF WINDOW IS USED FOR DISPLAY AT OR BELOW EYE LEVEL

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE DISPLAY SHOULD BE CENTERED IN WINDOW january 2015

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8 awning maintenance

awning TIPS & TRICKS SILHOUETTE SHOULD BE SIMPLE to compliment storefront composition awnings should be balanced and scaled appropriately with architectural elements and retail windows

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8 awning maintenance

RETAILER PLAN OF ACTION

awning maintenance GUIDELINES placement • Use of awnings must be approved by landlord unless specified in lease • All awning placement and design shall be prior approved by landlord • Placement of awning must coordinate with facade signage and architectural elements of facade

profile • Awning shop drawings to be reviewed and approved by landlord prior to install • Awning frame should be structurally sound and have open ends

maintenance • Tenant shall maintain / clean or replace as needed due to fading, dirt, etc.

• Tearing or structural damage must be replaced immediately • Tenant responsible for associated costs unless otherwise noted

color DATE OF COMPLETION

• Only solid colors allowed (no stripes, printed graphics, logos, etc.) unless approved by landlord • Specific fabric color to be submitted to landlord for review / approval

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE

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9 tenant outdoor furniture

outdoor furniture TIPS & TRICKS USE PLANTERS TO DEFINE SPACE

USE OUTDOOR SEATING THAT Compliments STOREFRONT

USE BENCHES AS PLACES TO GATHER

USE OUTDOOR SEATING TO ACTIVATE OUTDOOR SPACE

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9 tenant outdoor furniture

RETAILER PLAN OF ACTION

OUTDOOR DISPLAY GUIDELINES use • Outdoor Furniture and planters may be used as permitted in lease • Tenants may refer to the Pre-approved Landlord options provided for outdoor furniture specifications

quantity & layout • Quantities and layout placement outside of lease shall require landlord approval

DATE OF COMPLETION

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE

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9 tenant outdoor furniture TO BE PURCHASED, ORDERED AND MAINTAINED BY TENANT UNLESS SPECIFIED IN LEASE, PRICING IS PROVIDED AS REFERENCE ONLY AND MAY CHANGE. CONFIRM PRICING AND AVAILABILITY WITH SUPPLIER AT TIME OF PURCHASE.

CONTEMPORARY FURN sheldon dining table $250 | 27.5”L 27.5”W 29”H http://www.contemporaryfurniturewarehouse.com/collections/ outdoor/products/sheldon-diningtable-teak-aluminum

SOURCE CONTRACT valencia round table $275 | 24”D http://www.wayfair.com/SourceContract-Valencia-Round-TableSOUR1065-SOUR1065.html

SOURCE CONTRACT palm square table $310 | 24”SQ http://www.wayfair.com/SourceContract-Palm-Square-TableSOUR1071-SOUR1071.html

EMU AMERICAS capital square dining $278 | 31.5’’sq http://www.contemporaryfurniturewarehouse.com/collections/outdoor/products/ capital-square-dining-table-gray703212

AMERICAN HOSPITALITY FORTE MESH | 36” W HOLE $435 http://www.americanhospitalityfurniture.com/Forte_Mesh_Square_Top_ Table_Set_EMU_860_SQUARE_p/ emu-860-square.htm

AUTHENTEAK kingsley bate cafe $432 | 27.5”D http://www.authenteak.com/ kingsley-bate-cafe-27-5-rounddining-table.html

AMERICAN HOSPITALITY Brighton Arm Chair $89 http://www.americanhospitalityfurniture.com/ Brighton_Arm_Chair_br_ nbsp_A_7005_p/a-7005.htm

SOURCE CONTRACT AMELIA SIDE CHAIR $150 http://www.eliterestaurantequipment.com/furnishings/ outdoor-furniture-35/outdoor-chairs/source-contractamelia-side-chair-sc200200s.html

FERMOB BISTRO CHAIR | folding chair $100 http://www.fermob.com/en/ Browse-our-furniture/Flagshipcollections/Bistro/Natural-chair

AMERICAN HOSPITALITY Savannah Chair in Espresso $69 http://www.americanhospitalityfurniture.com/ Savannah_Chair_in_ Espresso_br_nbsp_A_7201_ ESPRES_p/a-7201-espresso. htm

AMERICAN HOSPITALITY gulf coast chair $101 http://www.americanhospitalityfurniture.com/Gulf_ Coast_Chair_A_7005CD_p/ a-7005tk.htm

EMU AMERICAS SEGNO #267 | stacking chair $325 http://www.emuamericas.com/ product/segno_267

FERMOB MONCEAU | $134 http://www.fermob.com/en/ Browse-our-furniture/Flagshipcollections/Monceau/Armchair

AMERICAN HOSPITALITY Savannah Chair in Beige $69 http://www.americanhospitalityfurniture.com/ Savannah_Chair_in_ Beige_br_nbsp_A_7201_ BEIGE_p/a-7201-beige.htm january 2015

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9 tenant outdoor BENCHES TO BE PURCHASED, ORDERED AND MAINTAINED BY TENANT UNLESS SPECIFIED IN LEASE, PRICING IS PROVIDED AS REFERENCE ONLY AND MAY CHANGE. CONFIRM PRICING AND AVAILABILITY WITH SUPPLIER AT TIME OF PURCHASE.

UNICA PLANK BENCH $1200 http://www.unicahome.com/ p63707/ore/plank-bench-by-ore. html

ORE gallery bench $1,271 | 60”L X 18”W X 18”H http://www.shopboxhill.com/gallery-bench/

KINGSLEY BATES boca teak $815 http://www.allmodern.com/ Kingsley-Bate-Boca-Teakand-Stainless-Steel-PicnicBench-BO60-KB1652.html

TEAK WAREHOUSE blok bench $595 | 72”L X 14”D X 19”H $795 | 90”L X 14”D X 19”H $995 | 114”L X 14”D X 19”H http://teakwarehouse.com/product/blok-bench/

CONTEMPORARY FURNITURE colby bench $578 | 90.5”L X 16”D X 19”H http://www.contemporaryfurniturewarehouse.com/collections/ outdoor/products/colby-benchdistressed-natural98320

WESTMINISTER TEAK vogue 4’ backless bench $813 http://www.westminsterteak. com/PID23940/Vogue-Teakand-Stainless-Steel-4ft-Backless-Bench

TERRAIN preserved teak garden bench $798 | 34.5”H, 58.5”W, 25.5”D http://www.shopterrain.com/ outdoor-furniture-preserved-teak/ preserved-teak-garden-bench/ productOptionIDs/bd0459cc-895845c4-b120-330bd8a8856a

CUNNINGHAM wood finish: ipe steel: white $1,100 | 6’ long http://www.thomas-steele.com/ ShopSiteFurnishings/Benches/tabid/212/ProductID/88/Default.aspx

WESTMINISTER vogue 5’ bench $1,257 http://www.westminsterteak. com/PID23200/Vogue-Stainless-Steel-and-Teak-5ft-footPark-Bench

EQUIPARC EP 1930 | dimanche $2,072 | H: 33½” L: 71” Wood: Jatoba, Ipe, White Oak, Select Douglas Fir and Hardwood http://www.equiparc.com/en1930.html

MODERN OUTDOOR TALT WOOD GARDEN BENCH $1,299 http://www.allmodern.com/ModernOutdoor-Talt-Wood-Garden-Bench-tabn-60-MOD1036.html

MODERN OUTDOOR ETRA SETTEE $1,699 http://www.allmodern.com/Modern-Outdoor-Etra-Settee-et-st60-MOD1132.html

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9 tenant outdoor DISPLAY & PLANTERS TO BE PURCHASED, ORDERED AND MAINTAINED BY TENANT UNLESS SPECIFIED IN LEASE, PRICING IS PROVIDED AS REFERENCE ONLY AND MAY CHANGE. CONFIRM PRICING AND AVAILABILITY WITH SUPPLIER AT TIME OF PURCHASE.

CANDY CONCEPTS 3 basket merchandiser $236 24 1/2”W x 60”H x 20”D http://www.candyconceptsinc.com/3Basket-Oval-Merchandiser_p_3955. html

CANDY CONCEPTS 3-tier vegetable bin $240 64”T X 21 1/4”W X 29 1/2”D http://www. candyconceptsinc. com/3-Tier-Double-SidedVegetable-Bin_p_893. html

CANDY CONCEPTS basket rack display $125 26 3/4”W x 18 1/2”D x 55”H http://www.candyconceptsinc.com/Basket-RackDisplay_p_814.html

WORLD MARKET tiered plant stand $100 25”W x 30”D x 34”H http://www.worldmarket.com/ product/tiered-plant-stand. do?fMb=1&green=D9277C7B3917-5326-935121F05056028C&clickid=mybuys_cat_ cs

WORLD MARKET adirondack side table $40 18”Sq. x 17’’H http://www.worldmarket. com/product/antique-whiteclassic-adirondack-side-table. do?&from=fn

WORLD MARKET white lili drum stool $60 13”Dia. x 18.4”H, 7.03 lbs. http://www.worldmarket.com/product/ white+lili+punched+drum+stool. do?&from=fn

GARDENERS elevated cedar planter box $250 | 96” L x 24” W x 29” H http://www.gardeners.com/ buy/planter-boxes-cedarraised-garden/8587631. html?start=11&cgid=PotPlanters_ Dept

PLANTPLANTERS alicante fiberglass $743 | set of 3 (26 x 26 x 32”) (22 x 22 x 27”) (15 x 15 x 21”) https://www.plantplanters. com/Alicante_Fiberglass_ Planters_White_-Set_of_3. html

KANNOA URBAN LOW RECTANGULAR POT $289 | 24”X16”H X12”D http://www.kannoa.com/product.php?id=354

HAYNEEDLE

HAYNEEDLE resin madison

SERRALUNGA Torre Planter $382 | 22”X22”X40”H http://www.allmodern.com/ Serralunga-Torre-PlanterTorre-LUN1007.html

coral coast dark brown $80 | 16L x 16D x 27.5H in. http://www.hayneedle.com/ product/coralcoastdarkbrownstainedplanter16x16x275in.cfm

$60 | 14”D X14”H $85 | 16”D X 16”H $130 | 20”D X 20”H $235 | 26”D X 26”H $600 | 34”D X 34”H http://www.hayneedle.com/product/madisonplanter.cfm

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9 tenant outdoor ACCESSORIES TO BE PURCHASED, ORDERED AND MAINTAINED BY TENANT UNLESS SPECIFIED IN LEASE, PRICING IS PROVIDED AS REFERENCE ONLY AND MAY CHANGE. CONFIRM PRICING AND AVAILABILITY WITH SUPPLIER AT TIME OF PURCHASE.

FORMS AND SURFACES apex litter $1,230 http://www.forms-surfaces.com/ apex-litter-recycling-receptacle

VERADERO patio umbrella $595 | 8’ sq http://teakwarehouse.com/ product/veradero-patio-umbrella

DEEPSTREAM opus 33-gallon 23” square x 42.5” H 10-24 QUANTITY | $1,861.50 EA http://www.deepstreamdesigns. com/Recycling-Bins/OPUSTrash-Bins.htm

TEAK WAREHOUSE round umbrella base $39 | 17”D $69 | 20”D http://teakwarehouse.com/ product/round-umbrella-base/

TEAK WAREHOUSE trash container $794 | 24 gallon http://teakwarehouse. com/product/trash-container/

TEAK WAREHOUSE jamaica slab umbrella base $595 | 36”SQ http://teakwarehouse.com/ product/jamaica-slab-umbrellabase/

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“

first we shape our places, then they shape us.

next steps

follow up meeting plan

additional notes

DATE of meeting

RETAILER SIGNATURE

PROPERTY MANAGER SIGNATURE

january 2015

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