'coming soon' signage strategy

COMING SOON SIGNAGE RETROFITS + NEW CONSTRUCTION 01.18.2016

g n i m o C

soon

INTENTION THE WHY

to create a family of modular designs that can be used at the different store types + easily installed + removed + transported + reassembled from one store site to the next | get creative with what materials + active installations are designed | figure out how to execute

LOGISTICS + SUCH THOUGHTS ON HOW TO MAKE THIS HAPPEN

TRADITIONAL | MILD

work with local signage company to install CRAZY FETA | MED

work with contractor | josh battino to create a modular kit of functional | durable 3’ - 6’ panel system for all artwork to be applied to allow for easy break down + reuse HARISSA | HOT

work with local artist | maker to create mixed media modular installation that attracts + connects + informs

NOT JUST INFORMATIVE

INTERACTIVE + ENGAGING B E B O L D N E V E R I TA L I C

JUST WANT TO COVER UP

A L L A B O U T T H E I N S TA L L AT I O N / A R T

graphic

raw

trash to treasures

keep it honest + simple | engage with the local

look around | use what you have | showcase

why waste valuable resources + money for

community | must be current + relevant to

cava’s collection of quality materials from food

each individual build out | be an example |

space | thoughtful + complimentary

to materials used in stores + process

showcase sourcing sustainably + innovatively

PAINT | VINYL | PASTE-UP | CNC CUT

BIO-DEGRADABLE

|

PACK AGING SUPPLIES | CARDBOARD |

B O A R D S | M E TA L PA N E LS | L I G H T R E-

BROWN PAPER BAGS | NEWSPAPER |

PAPER | RECYCLING CENTER | ARTISTIC

F L E C T I V E M AT E R I A L | C H A L K B O A R D

SARAN WRAP | MISPRINTS | OLD STOCK

D I S P L AY O F C O L L E C T E D T R AS H I T E M S

CUPS

+

BOWLS

graphic

a

CLIFF HANGER a bold loud + clear statement that attracts passerby’s attention + leaves them curious to find out more | the whimsical start to an interesting story storytelling

PROCESSING dumb simple thought provoking + activated campaigns that get the buzz going + inspire the local community to take ownership + partake in the evolution of space + cava | stickers that are applied to corrugated plastic panels in a cued

b

pattern on exterior of storefront - could then be used in another location as a cover up suspended on interior side THE PIN BOARD modular metal panels applied to face of storefront | cava custom magnets | words

c

READ BETWEEN THE LINES a large scale presentation of small scale layers of information + storytelling pieces works for variety of audiences | vehicular + pedestrian | hierarchy allows for easily digestable info | emphasis + focus on bigger picture message | more details available for those who are interested - rather than forced - to find out more 4 january 2016 | coming soon

d

| symbols made for people to play along | write messages | make figures | live + interactive pin board | emoji icons put together in different phrases

graphic

PROCESSING

b A C AVA S E A R C H the message can only be discovered once the words are found

MESSAGE WORDFIND horizontal 4’x8’ panels painted with black chalkboard paint | white lettering | custom cava wordsearch | pattern designed in 8’x8’ squares *could be designed for interior | circle words on glass using glass marker

promenade

G A I N E S V I L L E V. A .

4’X8’ PANELS E X T E R I O R M AT E R I A L : S U R F B O A R D | 3 M R E I N F O R C E D P O LY U R E T H A N E F O A M

I N F O R M AT I O N + MESSAGING COULD BE ALL CODED IN THE WORDSEARCH OR PANEL COULD BE PAINTED TO POP + IDENTIFY KEY PHRASES

5 january 2016 | coming soon

I N T E R I O R M AT E R I A L : S U S P E N D E D C O R R U G AT E D P L AS T I C PA N E LS

PANELS WOULD BE NUMBERED AND PAIRS WOULD BE USED AGAIN B U T I F I T N E E D S T O B E S A LVA G E D + R E C R E AT E D I N T O N E W F O R M

graphic

CLIFF HANGER

a NEON LIGHTING tube neon lighting applied to or encased in clear acrylic sheets to allow for easy relocation + transportation NEON SIGN

SCHWA DESIGN GROUP jarrett@schwadesigngroup.com Washington, DC 202.7444.6714 http://www.schwadesigngroup.com/

L O C A L M A N U FA C T U R E R W H O C R E AT E D M AS S E R I A + # S W E AT S E X Y N E O N S I G N S H E R E TO B R I G H T E N YO U R DAY neon lighting on acrylic board suspended on interior side of storefront | create a phrase that can be re-used in multiple contexts + locations

dupont

NW D.C.

COVER UP ONE OF SCREENING METHODS USED

6 january 2016 | coming soon

VINYL PIECES V SQUARE LO G O + E TA

NEON PHRASE ONE PLUG

ACRYLIC CASE = LESS FRAGRILE

SUSPENDED ON INTERIOR SIDE

raw EYE CANDY a modular display showing of our unresistably fresh | fufilling | + feel good food |

a

mtls | partners | products | the you can look but you can’t touch... yet mentality to get people excited + inspired to find out more | fake okay here - behind glass S A LVA G E D L E F T O V E R S a collection of odds + ends left over during construction | events | damaged

b

products | excess etc. paint buckers | drop cloth paint canvases | scrapwood could play with light + application method

COVER UP create re-usable panels + work with community partners + foundations to showcase student artwork | local designers prints | terry sitz recycle mixed media art | papers applied to subsurface and displayed from interior | coordinating vinyl

c

graphics applied to exterior of storefront

FOUND OBJECTS a brand related artistic display of reimagined found objects | objects + overall

d

composition that highlights + complements community + surrounding spaces

january 2016 | coming soon 8

raw

LEFT OVERS

b BIO-DEGRADABLE BOWLS a collection of cava’s to-go bowls that were saved rather than tossed when no longer usable for eating damaged | dirty | dropped

FULL CIRCLE an all things round installation is necessary when we are set to open in a location that will no doubt have a line out the door and around the corner | in dupont circle | located smack dab in the food mecca of the capital the USA which is the area where it all start 11 (5) yrs ago | Washington, D.C.

9 january 2016 | coming soon

dupont

NW D.C.

YOU SPIN ME RIGHT ROUND A DIMENSIONAL D I S P L AY O F V I N Y L ETCHING OF RECORD S I L H O U T T E + C AVA V O N THE EXTERIOR GLASS CENTERED AROUND THE ONE PAINTED YELLOW C AVA B O W L S U S P E N D E D FROM MODULAR 4’X8’ H O R I Z O N TA L PA N E LS ON THE INTERIOR OF STOREFRONT

THE COLLECTION A PAT T E R N O F C AVA T O G O B O W LS A P P L I E D T O S U R FA C E T H AT C A N B E D I S P L AY ON INTERIOR OF STOREFRONT

FOUND OBJECTS + EYE CANDY

raw

a

HUMAN SIZE LIGHT BRIGHT LOCAL ARTIST TO WORK WITH

invite passberbys to make their own artwork GABRIEL MELLAN

INTERACTIVE SCULPTURES AND INSTALLATIONS INVOLVING SOUND, MOTION AND LIGHT gabriel@gabrielmellan.com Washington, DC http://www.gabrielmellan.com/

M AT E R I A LS U N U S A B L E C AVA C U P S F I L L E D WAT E R B O T T L E S FA B R I C AT E D P E G B O A R D TYPE PANELS DESIGNED TO BE INTERACTIVE

I N T E R AC T I V E G A M E S | T U R N C I T Y I N TO A P L AY I M G B O A R D H T T P : / / P O P U P C I T Y. N E T/ F I V E - I N T E R A C T I V E - G A M E S -T H AT-T U R N -T H E C I T Y- I N T O - A - P L AY I N G - B O A R D /

D E S I G N E D T O B E E N G A G I N G + AT T E N T I O N G R A B B I N G I N S TA L L AT I O N

trash to treasures

a

CARDBOARD COUNTDOWN an evolving + interactive display that builds anticipation + visually informs passerbys of the real time countdown until opening day | painted cardboard or wood slats are peeled back as construction gets closer to reveal finished product

MISPRINTS extra | extra || a pattern of printed marketing material that is no longer relevant applied to nominal sheets of gator board or similiar that can be used to line interior of window at a variety of locations + easily transported to be installed in

b

similarly labeled stores directly after publicly announcing

COLLECTION CENTER build modular slim container that can be used as a barricade and to visually

c

showcase a collection of similiar type recycled items | invites passserbys to partake | attract attention while having a positive affect on the community wine corks / batteries / cd’s / something that is relevant to area and a nuisance to dispose of: compost / electronics

MIRROR MIRROR ON THE WALL a display wall of salvaged + reclaimed mirrors + or frames applied on top of a slim structure that can be taken a part and used in different applications

12 january 2016 | coming soon

d

trash to treasures

CARDBOARD COUNTDOWN EX:

a WHITE VINYL STICKER

c a v a i s c o m i n g

simple + bold graphic with straight to the point information

SPRING 2016

LET THE COUNTDOWN BEGIN installation is a live update illustrating timeline until opening day

the shay

SHAW D.C. LET THE COUNTDOWN BEGIN Q U O T E T H AT C O R R E L AT E S W I T H I N S TA L L AT I O N

installation detail GRILLS / LOUVRE

RECYCLED CARDBOARD PLANKS APPLIED TO C O R R U G AT E D W H I T E PLASTIC 4’X8’ SHEETS T H AT A R E S U S P E N D E D O N INTERIOR SIDE OF GLASS FROM TOP MULLION

C AVA I S COMING WHITE VINYL GRAPHIC + PROJECTED TIMING

L RAIL DRILLED INTO TOP MULLION can be used long term for installation suspension

4 ’ X 8 ’ C O R R U G AT E D P L AS T PA N E LS

4 ’ X 8 ’ C O R R U G AT E D P L AS T PA N E LS STOREFRONT GLASS

D I S P L AY I S R H Y T M I C + H I G H L I G H T S T H E V I B R A N T + S O U L F U L C U LT U R E T H AT H A S B E E N C O N T I N O U S LY C H A N G I N G S I N C E I T W A S F I R S T D E V E L O P E D I N 1 8 6 5

13 january 2016 | coming soon

EXTERIOR

INTERIOR

CONCRETE BASE

graphic ideas + phrases continued can you smell it?

COMING SOON BUILDING OUT HELLO MANHATTAN WHOSE HUNGRY WE CALL CORNER SPOT WHAT ARE YOU DOING THIS SUMMER?

coming spring 2016

WE’D LOVE TO MEET YOU! NEW KIDS ON THE BLOCK SO WHAT’S GOOD AROUND HERE? WHATS FOR LUNCH? THE RUMORS ARE TRUE FRESH OFF THE PRESS FINALLY WE’LL MAKE OURSELVES RIGHT GOOD NEWS TRAVELS FAST

HYPER S AT U R AT E D IMAGE WITH R E L E VA N T GRAPHICS

TRIED & TRUE EAT LIKE THERE’S A TOMORROW SIGA SIGA A FULL PLATE WE ENCOURAGE EXPERIMENTATION A BREATHE OF FRESH AIR

14 january 2016 | coming soon

WELCOME HOME

ADDITIONAL IDEAS graphic

raw

trash to treasures

A READ ALONG a calvin + hobbes type comic strip story that is playful | informative | visual | doesn’t get old WRAPPED UP

P E R F E R AT E D

PA L AT E M O D U L

modular panels custom cut with

palates configured to

dimensional pattern

create fun pattern

THE COLLECTOR collection of utensils painted solid + arranged in artful install

saran wrapped arround wood 2x4 to create temp facade that is users are encouraged to paint + compete for space to have street art shown

EMOJI CODE

REFLECTIONS

custom cut + printed emoji icons that can be

scraps of metal | tin foil | reflectors | dog tags | mirror

interchanged to create playful sentences that are up

shards combined to create

for interpretation