SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX
01 “
DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE
JULIE BORNSTEIN
RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER
we’re not disrupting an existing market. we’re creating a new one. - JENNIFER HYMAN
TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO SHE IS EDUCATED / SAVVY / INFORMED INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY
02 THE RISE OF THE CREATIVE ECONOMY
“
EMILY HEYWARD
* * JUSTIN GIGNAC
RED ANTLER PARTNER WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE
RYAN MERKLEY
CREATIVE COMMONS CEO
SCOTT BELSKY
ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE
the ones who win are the ones with strong brand experiences. - EMILY HEYWARD
TAKE A WAY OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU PULL UP YOUR SOCKS // YOU ARE YOUR BRAND DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE INCENTIVE OF GETTING IT RIGHT // PRICELESS MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS MAKE YOUR OWN LUCK SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK
03 CONNECTED STORE
RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE
WATCH VIDEO
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REBECCA MINKOFF + EBAY
* * HEALY CYPHER
EBAY HEAD OF RETAIL INNOVATION
EMILY CULP
REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL
DAVID NEWMAN
TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION
MARC ROSEN
LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-
50
%
of consumers think they are
better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE
TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH
WINDOW SHOP
SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE
WATCH VIDEO KATE SPADE + EBAY
RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER
TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE
04 HOW WE SHOP: THE PRESENTATION OF CURATION
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FRED DUST
* * MICHAEL PHILLIPS MOSKOWITZ DAVE LIPPMAN
IDEO PARTNER EBAY CHIEF CURATOR EBAY CREATIVE DIRECTOR
curation is no longer a fleeting word, but a fixture of commerce. - MICHAEL PHILLIPS MOSKOWITZ
TAKE A WAY CREATE ENCOUNTERS THAT MATTER // SINGULARITY / AMBIENT NOISE PURPOSEFUL / PRAGMATIC / INTENT / SOMETHING EXTRAORDINARY NOT A COLLECTION THERE IS MEANING IN MATERIALISM IF IT’S PURPOSEFUL 6 S’S TO SUCCESS: SITE / SHIPPING / SERVICES / SPEED / SOCIAL / ? CURATION IS THAT WHICH IS CONSIDERED // EVERY PIECE MATTERS BE HUMAN // CONNECT / GO BEYOND / BE HONEST IT’S ABOUT MEMORABLE / MEANINGFUL / MEASURABLE EXPERIENCES, NOT JUST MERCHANDISE
05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER
“
CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER
make mistakes, fail fast, re-adjust - TIFFANY CHU
TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD IT WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY
TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM
06 “
THE INNOVATION REVOLUTION: THINKING INSIDE THE BOX * * MARK RANDALL
ADOBE CHIEF STRATEGIST / VP CREATIVITY
innovation is born from insight & input
- MARK RANDALL
TAKE A WAY NO INNOVATION WITHOUT RISK PROCESS // INCEPTION / IDEATE / IMPROVE / INVESTIGATE / ITERATE / INFILTRATE BOX CONTAINS PROCESS THAT WALKS YOU THROUGH HAVING AN IDEA / TESTING IDEA / IMPROVING IDEA A SET OF ACTIONS THAT YOU MUST PASS BEFORE ADVANCING IN ORDER TO SHIFT THE NEEDLE / NO RISK IS TOO BIG / $1,000 VISA WITH NO RESTRICTIONS OPERATING IN A TIME OF UNCERTAINTY // CENTRALIZED DECISION MAKING PROCESS NEEDS TO BE AUGMENTED EMPOWER INNOVATORS // ANYONE CAN INNOVATE ALL NEW IDEAS LOOK LIKE BAD IDEAS // THE TRICK IS EVOLVING THE IDEA RAPIDLY TO BECOME A GOOD IDEA NO IDEA IS EXACTLY RIGHT IDEA WHEN YOU START // ITS ABOUT PUTTING IT OUT / GETTING FEEDBACK / ITERATING ON IDEA
07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT
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MICHEL ROJKIND
MIMI ZEIGER
LESLIE WOLKE
ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL
the city is like the internet, if you know how to google it. - WILLY GONZALEZ
TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL
08 DESIGNING BRANDS FOR GEN X & GEN Y JOHN AVLON MIKE DYER
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THE DAILY BEAST EDITOR IN CHIEF THE DAILY BEAST CHIEF DIGITAL OFFICER
don’t ask me to read about it - MIKE DYER?
TAKE A WAY ADAPTIVE STORYTELLING // IF ITS PREDICTABLE YOUR NOT GOING TO READ IT BRAND FWD EXPERIENCE // IT USED TO BE HEADLINE FIRST / BRAND 2ND / NOW ITS VICE VERSA IT CAN’T TASTE LIKE MEDICINE // MILLENNIALS HAVE PASSIVE INTEREST IN NEWS MAKE SURE WHATS IMPORTANT IS INTERESTING ALL JOURNALISM IS CONTENT / BUT NOT ALL CONTENT IS NEWS DON’T DUMB DOWN // TALK TO THE READER LIKE THEY ARE SMART RESPECT READERS INTELLIGENCE & TIME INSTEAD OF REFLECTING BACK TO YOU / HOW IMPORTANT “WE” ARE / REFLECT BACK HOW IMPORTANT WHAT THEY ARE DOING IS
VIRTUAL REALITY TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY
3D PRINTING WORKSHOP WE-DESIGNS
EMERGENCY HOUSING REACTION EXO HOUSING
THUMBS UP // LIKE SIGNAGE ON THE SIDE OF THE ICONIC PANDORA HOUSE WHICH TRANSFORMED FROM A WAREHOUSE TO MUSIC VENUE OERNIGHT
LIFE SAVER HIDDEN IN THE BACK CORNER OF THE SXCREATE EXHIBIT WAS THIS FUTURISTIC POD LIKE STRUCTURE, I WAS IMMEDIATELY INTRIGUED. MUST WATCH VIDEO
WE DC DC’S PRESENCE IN AUSTIN DID NOT GO UNNOTICED / PRIME LOCATION - RESTAURANT TAKE OVER / DC BRANDED PEDI-CABS / RED WE DC T-SHIRTS / NO KINGS COLLECTION + WASHINGTON ECONOMIC PARTNERSHIP
TOKI IN TEXAS FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS
POP-UP TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION
MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON
EXPERIENCES + HIGHLIGHTS