SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX
ANNUAL MUSIC, FILM, AND INTERACTIVE CONFERENCE AND FESTIVAL HELD IN AUSTIN. - SX SW.C OM
THE ULTIMATE POP-UP
VIRTUAL REALITY
3D PRINTING WORKSHOP WE-DESIGNS
TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY
TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION
EVOLVING ART
TOKI IN TEXAS
THE WALK TO & FROM SXSW WAS DIFFERENT EVERYDAY AS I WATCHED THIS MASTERPIECE EMERGE
FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS
TWO THUMBS UP
signage on the side of the iconic pandora house which transformed from a warehouse to music venue overnight
LIFE SAVER
THE POWER OF DESIGN + TECHNOLOGY. THESE PRE-FAB, STACKABLE, FUTURISTIC PODS ARE DESIGNED TO PROVIDE RAPID RESPONSE EMERGENCY HOUSING TO AREAS HIT BY NATURAL DISASTERS IN NEED OF IMMEDIATE SHELTER. THIS IS ONE EXAMPLE OF THE 100’S OF IDEAS SHOWCASED AT SXSW, WHERE INNOVATORS ARE USING THE TOOLS (TECHNOLOGY) TO INITIATE CHANGE + IMPACT AT A LARGER SCALE. MUST WATCH VIDEO
WHAT IS IT REALLY...
01 “
DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE
JULIE BORNSTEIN
RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER
we’re not disrupting an existing market. we’re creating a new one. - JENNIFER HYMAN
TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNIDATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.
03 CONNECTED STORE
RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE
WATCH VIDEO
“
REBECCA MINKOFF + EBAY
* * HEALY CYPHER
EBAY HEAD OF RETAIL INNOVATION
EMILY CULP
REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL
DAVID NEWMAN
TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION
MARC ROSEN
LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COMMERCE
50
%
of consumers think they are
better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE
TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH
WINDOW SHOP
SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE
WATCH VIDEO KATE SPADE + EBAY
RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER
TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE
05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER
“
CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER
make mistakes, fail fast, re-adjust - TIFFANY CHU
TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY
TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM
07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT
“
MICHEL ROJKIND
MIMI ZEIGER LESLIE WOLKE
ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL
the city is like the internet, if you know how to google it. - WILLY GONZALEZ
TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL
W HO I S MR. RO B O T
STILL
WONDER ING. . .
5 CRAZY B RAN D PROMOT ION S SXSW 2 015
F ULL STORY
T AR G E T E D
DON’T TELL ME WHAT YOU INVENTED,
MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON
PERSONALISED RETAIL INTERACTIVE RETAIL WALL MADE USING SAME TECHNOLOGY KIDS TOY IS MADE WITH, CONDUCTIVE INK
TELL ME WHO YOU C HA N G E D - SE TH G OD I N
SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX
R O
N I G I
L A
01 “
DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE
JULIE BORNSTEIN
RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER
we’re not disrupting an existing market. we’re creating a new one. - JENNIFER HYMAN
TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.
02 THE RISE OF THE CREATIVE ECONOMY
“
EMILY HEYWARD
* * JUSTIN GIGNAC
RED ANTLER PARTNER WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE
RYAN MERKLEY
CREATIVE COMMONS CEO
SCOTT BELSKY
ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE
the ones who win are the ones with strong brand experiences. - EMILY HEYWARD
TAKE A WAY OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU PULL UP YOUR SOCKS // YOU ARE YOUR BRAND DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE INCENTIVE OF GETTING IT RIGHT // PRICELESS MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS MAKE YOUR OWN LUCK SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK
03 CONNECTED STORE
RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE
WATCH VIDEO
“
REBECCA MINKOFF + EBAY
* * HEALY CYPHER
EBAY HEAD OF RETAIL INNOVATION
EMILY CULP
REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL
DAVID NEWMAN
TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION
MARC ROSEN
LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-
50
%
of consumers think they are
better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE
TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH
WINDOW SHOP
SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE
WATCH VIDEO KATE SPADE + EBAY
RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER
TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE
04 HOW WE SHOP: THE PRESENTATION OF CURATION
“
FRED DUST
* * MICHAEL PHILLIPS MOSKOWITZ DAVE LIPPMAN
IDEO PARTNER EBAY CHIEF CURATOR EBAY CREATIVE DIRECTOR
curation is no longer a fleeting word, but a fixture of commerce. - MICHAEL PHILLIPS MOSKOWITZ
TAKE A WAY CREATE ENCOUNTERS THAT MATTER // SINGULARITY / AMBIENT NOISE PURPOSEFUL / PRAGMATIC / INTENT / SOMETHING EXTRAORDINARY NOT A COLLECTION THERE IS MEANING IN MATERIALISM IF IT’S PURPOSEFUL 6 S’S TO SUCCESS: SITE / SHIPPING / SERVICES / SPEED / SOCIAL / ? CURATION IS THAT WHICH IS CONSIDERED // EVERY PIECE MATTERS BE HUMAN // CONNECT / GO BEYOND / BE HONEST IT’S ABOUT MEMORABLE / MEANINGFUL / MEASURABLE EXPERIENCES, NOT JUST MERCHANDISE
05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER
“
CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER
make mistakes, fail fast, re-adjust - TIFFANY CHU
TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD IT WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY
TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM
06 “
THE INNOVATION REVOLUTION: THINKING INSIDE THE BOX * * MARK RANDALL
ADOBE CHIEF STRATEGIST / VP CREATIVITY
innovation is born from insight & input
- MARK RANDALL
TAKE A WAY NO INNOVATION WITHOUT RISK PROCESS // INCEPTION / IDEATE / IMPROVE / INVESTIGATE / ITERATE / INFILTRATE BOX CONTAINS PROCESS THAT WALKS YOU THROUGH HAVING AN IDEA / TESTING IDEA / IMPROVING IDEA A SET OF ACTIONS THAT YOU MUST PASS BEFORE ADVANCING IN ORDER TO SHIFT THE NEEDLE / NO RISK IS TOO BIG / $1,000 VISA WITH NO RESTRICTIONS OPERATING IN A TIME OF UNCERTAINTY // CENTRALIZED DECISION MAKING PROCESS NEEDS TO BE AUGMENTED EMPOWER INNOVATORS // ANYONE CAN INNOVATE ALL NEW IDEAS LOOK LIKE BAD IDEAS // THE TRICK IS EVOLVING THE IDEA RAPIDLY TO BECOME A GOOD IDEA NO IDEA IS EXACTLY RIGHT IDEA WHEN YOU START // ITS ABOUT PUTTING IT OUT / GETTING FEEDBACK / ITERATING ON IDEA
07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT
“
MICHEL ROJKIND
MIMI ZEIGER
LESLIE WOLKE
ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL
the city is like the internet, if you know how to google it. - WILLY GONZALEZ
TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL
08 DESIGNING BRANDS FOR GEN X & GEN Y JOHN AVLON MIKE DYER
“
THE DAILY BEAST EDITOR IN CHIEF THE DAILY BEAST CHIEF DIGITAL OFFICER
don’t ask me to read about it - MIKE DYER?
TAKE A WAY ADAPTIVE STORYTELLING // IF ITS PREDICTABLE YOUR NOT GOING TO READ IT BRAND FWD EXPERIENCE // IT USED TO BE HEADLINE FIRST / BRAND 2ND / NOW ITS VICE VERSA IT CAN’T TASTE LIKE MEDICINE // MILLENNIALS HAVE PASSIVE INTEREST IN NEWS MAKE SURE WHATS IMPORTANT IS INTERESTING ALL JOURNALISM IS CONTENT / BUT NOT ALL CONTENT IS NEWS DON’T DUMB DOWN // TALK TO THE READER LIKE THEY ARE SMART RESPECT READERS INTELLIGENCE & TIME INSTEAD OF REFLECTING BACK TO YOU / HOW IMPORTANT “WE” ARE / REFLECT BACK HOW IMPORTANT WHAT THEY ARE DOING IS
VIRTUAL REALITY TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY
3D PRINTING WORKSHOP WE-DESIGNS
EMERGENCY HOUSING REACTION EXO HOUSING
THUMBS UP // LIKE SIGNAGE ON THE SIDE OF THE ICONIC PANDORA HOUSE WHICH TRANSFORMED FROM A WAREHOUSE TO MUSIC VENUE
LIFE SAVER HIDDEN IN THE BACK CORNER OF THE SXCREATE EXHIBIT WAS THIS FUTURISTIC POD LIKE STRUCTURE, I WAS IMMEDIATELY INTRIGUED. MUST WATCH VIDEO
WE DC DC’S PRESENCE IN AUSTIN DID NOT GO UNNOTICED / PRIME LOCATION - RESTAURANT TAKE OVER / DC BRANDED PEDI-CABS / RED WE DC T-SHIRTS / NO KINGS COLLECTION + WASHINGTON ECONOMIC PARTNERSHIP
TOKI IN TEXAS FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS
POP-UP TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION
MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON
EXPERIENCES + HIGHLIGHTS