Two Photographies There is reason to believe that architectural photography is currently experiencing a new
period of triumph. The sheer proliferation of imagery on the internet has led to a number of new, or enhanced, ways in which architectural images can be consumed, and it's not a stretch to suggest that there is a more substantial market for architectural photography than ever before. From the success of design blogs, which reach a greater international audience than the magazines could ever have hoped for, to various platforms such as flickr, tumblr, instagram, twitter, and many others, the traditional print media have been supplanted and in many cases eclipsed by a profusion of new channels of experience. Until recently it would only have been possible to view, say, one thousand architectural photographs if you had a spare day and access to a library's slide collection, but now this glut of images can be taken in in just an hour or so, from wherever you might be at any point. A new set of architectural photographers have seen their careers rise in the last few years, and in certain cases (most notably Iwan Baan of the Netherlands) a celebrity status has been achieved. The images that this new generation create are presented in a different way to previous years as well. A few generations ago, in the post-war era, architectural photographers would primarily be employed by magazines, sent on assignment to take pictures of significant new buildings. Later, architects would hire the photographers directly, meaning that magazines could choose their photographs from a selection of images pre-selected by the architect, which would thus be much more tightly controlled. Nowadays, however, with the democracy of content online, it is customary for a full set of upwards of thirty distinct digital photographs to be published accompanying a single entry on a design blog, meaning on the one hand that there is less demand for a single, standout image to capture the essence of the project, but on the other that it is necessary for the whole set of images to be of a quality that can be distributed widely. Also notable is that these clusters of professional images have to compete with an even more vast collection of amateur photography taken with smart-phones and other non-specialist equipment.