Semester 3 Documentation

THE Third

Saumya Goyal

Graphic Designaumya

Saumya Goyal Graphic design Semester 3 UG 2013 National Institute of Design

Acknowledgements

The past semester has been one of the most memorable times of my life. And the reason: I was introduced to my dream - the dream of becoming a Graphic Designer.

I have learnt so much through a variety of assignments, excursions and most importantly - the guidance of our highly expert teachers.

I take this opportunity to thank Mr Anil Sinha, our guide and mentor for guiding us through the amazing Colour module. Mr Madhusudan Mukerjee, for giving us an insight to Semiotics. Mr Tarun Deep Girdhar and Mr Siddhartha Tripathi for boosting up our confidence, building up our skills and making us grow during the Drawing and Illustration module.

Ms Tridha Gajjar for teaching us the basics of Packaging and guiding us whenever we got stuck. Ms Tanishka Kachru for taking us on a wonderful journey to the past during the History of Art and Design module. Ms Shiho Kito and Mr Rishi Singhal for giving us all the gyan about Photography and letting us discover the world through the viewfinder of the camera. Mr Amit Kharsani for teaching us the ever so expressive and elegant art of Calligraphy with a lot of patience and care. Mr Jonny Pinhorn and Mr Satyanarayan Rajpurohit for introducing us to the basics of Typography, making us learn the required software and finally letting us design our own typefaces towards the end of the course.

My batchmates for constantly helping me (and giving me “harsh� feedbacks too.) My seniors for sharing their experiences and valuable advice with us.

My parents for providing me with whatever I needed, for believing in me and for letting me pursue my dream.

Lastly, God, for giving me immense strength and positivity and for being there with me all the time.

Navigator Colour Science and Liberal arts Drawing and Illustration Narratives through Packaging History of Art and Design Photography Calligarphy Typography

“Colour is the mother tongue of the subconscious.”

- Carl Jung Our first course in Graphic Design began with the introduction of the basic concepts related to colour theory. We learnt that colour is a differentiator between objects; various colour harmonies; the meaning of various colours and so on. At first I thought is it Foundation’s Colour Course all over again? Later I realised that we were going to go on a whole new journey in the coming three weeks.

This course taught me meeting up with the deadlines without compromising with the quality, thanks to the guidance of our teacher, Mr. Anil Sinha.

Adjustment with people (group mates and outer world) was also learnt.

Regarding colour, my perspective has changed.

It is not just some thing to decorate items.It is power. It can make you sad or happy if properly put.

It can even make you dance! (Thanks to the Entertainment Group). I tried my level best in this course aiming to heartily learn as much as possible.

The course has ended but I am sure life will teach me more about colour, because in the end, colour is everywhere.

Colour Course Guide: Mr Anil Sinha Three Weeks

favourite colour In our first assignment we had to chose our favourite colour and research on its various aspects. These were - how the name of the colour came into being, what is the colour’s name in various languages, where was the colour first found and where all is that colour used.

We did a lot of mindmapping, research and group discussions.

Finally we presented our consolidated information in the form of a poster and a powerpoint presentaton.

Our group worked on the colours Blue and Purple.

market segment Next, we were assigned a market segement to research on. I got “Girls’ Schools in Ahmedabad.”

I did a lot of research by going to various primary and secondary girls’ schools.

We had to look at the major colours we could see over there and obtain a Colour Palette from that.

We also had to make a Form Palette out of the collected information.

form exploration

Colors from the palette will be applied to the forms made, to get a feeling of the space, people and activities.

“The goal of all life is Death.”

- Sigmund Freud This semester in SLA-3 we studied a very interesting and equally mind-boggling topic- Semiotics.

It is the science of signs; the study and analysis of signs.

This weeklong course was a real eye-opener as it revealed things that can lead to a MORE SORTED, well understood life. I now do not feel disheartened when someone says something unpleasant to me as I know that language is just one arbitrary structure of words in our heads…, while Life is so much more!

Thanks Semiotics.

Science and Liberal Arts

Course Guide: Mr Madhusudan Mukerjee One Week

According to St. Augustine “ a sign is a thing which bears a certain realation to other things” . He said that all the things are signs and all the things are learnt through signs.

Long time back , the Epicureans (Founder : Epicurius- supported living in pleasure) and the Stoics ( Founder : Zeno of Citiumsupported apatheia or absence of passion) constantly debated on some beliefs they had. The Epicureans believed that the realtion between two signs is a posteriori i.e. based on experience. While the Stoics said that the realtion is a priori i.e. based on logical hypothesis.

Signs were classified into Signa Naturalia ( natural : dark clouds = sign of rain) and Signa Data (human-made: the ‘No Parking’ sign ).

During the 20th century thoughts of Structuralism started coming in.

The father of American semiotics, Charles Sanders Peirce (18391914), came up with the Peirce’s Triad including the representamen, interpretant and object .

Example: Say “ Bottle”.

Now , • The spoken word “Bottle” = Representamen.

• The idea of Bottle (visual) in our brain= Interpretant • The actual physical Bottle that exists = Object.

There are various kinds of signs- eg: Qualisign (made by direct quality), Sinsign( by physical reality), Legisign (based on law), and many others.

Far away in Europe, the Swiss Linguist, Ferdinand de Saussure, put forward the Dual nature of signs, unlike Peirce’s Triadic Model. He said , a sign has two aspects- Signifier and Signified.

Example- Say “Horse”.

• The word “horse” = Signifier = Acoustic Image • The idea of the horse that we get in our brain =Signified= Concept According to Saussure , there is an arbitrary or rather no real connection between the signifier and the signified. The meaning of a word cannot change , because to make a change you at least have to have a connection (which was NEVER there). Thus, Language goes through changes itself as the connection is arbitrary . Also , we cannot force a change as the connection is arbitrary.

We learnt that, “naming” is an act of power as the “namer” gains control over the “namee”. Hence, many Indian cities ( that had British names) are being renamed and given Indian names.

Saussure realized that the whole world is structured like a language and distinguished between Parole and Langue. Parole is one complete “speech” unit (speech can also be , say, the way you dress or walk). Langue is the set of rules that govern whether the parole makes meaning (is correct) or not (say, pants must not be worn on the head).

The basic level of manifestation of the parole is the Syntagmatic (metonymic) level(x-axis). While the “words” that are related to a certain “word” either by similarity or contrast is the Paradigmatic (metaphoric) level (y-axis).

These levels are like the coordinate axes with metaphors as the points NOT chosen, on the y axis. Parole lies ON the syntagmatic level.

In the language system , meaning (or identity) can be made only by difference. We arrive at the meaning through rejection via comparing and contrasting. Meaning is the clearest when the two things being compared are Binary Opposites (completely different) of each other.

Example: To know what a Dog is , we compare it with things that are NOT dog, reject all those things and reach to the image of a Dog, in our heads.

Hence , an entity is always desperate to find its OTHER, so as to establish its own identity. There won’t be a Winner if there is no Loser.

From Structuralism, we came to Post Sturcturalism.

French philosopher Jacques Derrida (1930-2004) presented his theory of Deconstruction. He found out that in the existing structures, the “centre” of the structure itself does not follow the rules of the structure. Also, in the idea of a Binary Opposition the two opposites do not hold any meaning without each other’s identity.

So the opposition is actually a forced opposition. Hence , the whole structure is a fabrication. BAM!! Deconstruction!

However, deconstruction is not about anarchy. Its about questioning the validity of structures.

We were exposed to the evils of Capitalism (where the actual worker is alienated from his product) and were taught about Socialism (where there is social ownership of property) and Communism (a classless society). Never had we imagined that we are living in such a hyper- bourgeois society that we often ignore that there is another section of the society too. All that we are , or are doing is because there is an economic base where someone(actual worker- the poor) is being exploited by someone else (capitalist- the bourgeoisie).

We studied about Myths , which according to Roland Barthes, is a parole for a pre existing langue.

It is a system where the bourgeoisie give another level of meaning to a sign.

Example : A rose which happened to be red (signifier) > a flower (signified).

But in the Bourgeois societya rose (signifier) > a flower (Ist level signified)> flower of love (2nd level signified) Myths, designed to keep the bourgeois way alive and dominant, work through tools like Privation of history (never revealing what really happened) , Identification (reducing otherness to sameness), Tautology (repetition), Neither- Norism ( mentioning both sides so no one can question) etc.

All these myths are there to reinforce that people living in poverty practically do not EXIST for the bourgeois. Their purpose is also to entrap more and more people into believing that power is meant only for the “upper class” ; and that the Bourgeois way of life is “The” way of life.

Towards the end of our course , we studied about the father of psychoanalysis, Sigmund Freud. He divided human psyche into three- Conscious ( thoughts that we know we are thinking), the Pre-Conscious (thoughts that can be recalled at will) and the Unconscious (thoughts that we cannot access but they majorly govern us, ALSO the site of repressed forces).

Freud talked of Libido i.e. psychic energy that can be either sexual energy or aggressive energy.

He again divided the psyche in three overlapping entities: 1) Id- Responsible for the libidinal drives, natural instincts.

2) Super Ego- The inner voice or the conscience.

3) Ego- The one that balances Id and Super Ego keeping external environment in view, and takes the decision for action.

The Ego has defense mechanisms against the Id, Super Ego and the external world. Repression , Undoing, Denial etc. are some such mechanisms.

Freud explained three stages of sexuality in children.

The oral stage is where the child experiences pleasure in sucking for mother’s milk. The anal stage is when he gets pleasure through excretion. The phallic stage comes when he realizes that pleasure can be obtained through genitals. All these stages are important as they ensure the significant activities of Eating, Excretion and Reproduction to survive.

Freud explained the Resolution of Oedipal Complex which is the desire of the male child to be like his father as he is envious of him because the father has mother (the lost object). The Feminine Oedipal Situation , pertaining to the female child , says that the girl wants to become like the mother so she grows close to her father who has the mother (the lost object).

Finally ,the course moved on to the topic of Dreams, which according to Freud, are the representation of our desires or fears. They are the reflection of the unconscious. Also, dreams are metaphors for something else. If one is getting the same dream repeatedly, then the same part of the brain is being activated again and again.

Dreams do not have a supernatural quality. They are just fabrications of the mind.

The eerie feeling of Déjà vu was also explained in the course. Something happened just a moment ago but due to malfunction of perception the sensory data accidentally gets registered in the Long Term Memory. That’s why it seems like “this has happened before”.

“Illustrators can do what photographers can’t do” - Tarun Deep Girdhar This five week course was a journey where I conquered my fears and gained a lot of confidence in drawing my heart out, thanks to our encouraging teachers.

We began with basic drawing exercises like contour drawing and drwaing negative spaces. later we moved on to complex tasks like still life, media exploration, illustration for screen printing and illustrating a recepie.

The final assignment was to come up with our very own story book which truly made me believe that illustrators can do what photographers can’t do.

Drawing and Illustration Course Guide: Mr Tarun Deep Girdhar Mr Siddhartha Tripathi Five Weeks

Self Portrait

We had to make our self portrait with the constraint that we had to include two tangible objects that were close to us in some way or the other. I chose to include my laptop and a slice of pizza.

Drawing Negative Spaces

Next, we did some basic drawing exercises like contour drawing and drawing the negative spaces. This freed our hand as we hand drawn something after a long time. These exercises seem small but they help a lot.

Object Drawing

Moving on to complexer assignments, we were given to objects to chose from and had to draw one of them. These objects were made of many planes. I chose the iron out of the iron and the toaster because the iron was more challenging due its curves.

Artist style

We were given a still life and also were given an artist. My artist was Mario Miranda. I had to study the artist’s style nad incorporate that style in the still life. Since Miranda drew most of his sketches in Goa, I turned the whole setting of theh still life in Goa.

Still Life

A setting of various objects ranging from a glass vase to a metal book holder was presented before us. We were to capture that setting with all it various materials-be it glass, wood, metal, plastic or cloth.

Friend’s Portrait

We were assigned a partner and had to draw their portrait in pencil capturing their features and distinguishing characteristics. The constraint was that the person’s face must be illuminated from one side and should be in dark from the other side.

Coloured Portrait

Next, we had to colour our friend’s portrait in such a way that it represents one of their personality traits. I chose the trait “calm and happy within his world” for Manoj.

The blue colour represents the calmness while the earphones and the lines around him convey the other trait.

Screen Print for Ahmedabad

We were to study the city of Ahmedabad and portray on of its qualities through a motif keeping in mind that it will go for screen printing later. Only three colours could be used. I chose the quality of Ahmedabad being enthusiastic - both in work and in play.

Recepie

Each of us had been given a recepie to illustrate. I had to show how Chaula Phadi was made. I chose the format of a concertina which could be easily folded. I chose to incorporate the intruction text within the pictures rather than writing them separately.

Story Book

This was the last and the most challlening assignment. We were each given a story which we had to modify. Later we had to illustrate that story with text not exceeding 200 words.

We first tried various styles. We had to finish telling the story in seven spreads.

“Sometimes life gives us lessons in ridiculous packaging�

- Dar Williams In the Departmental Electives we had to chose from three options out of which I chose Narratives through Packaging.

We had to first chose a product of ourchoice.Laterwehadtodevelop acommercialgiftpackageforitsuch that the package tells a story.

The package must include the primary as well as the secondary package. The course was just an introduction to the basics of packaging but it revealed to us a lotaboutwhatgoesintopackaging of a product and delivering it safelt to the end user, fulfilling both the requirementsofutilitynadaesthetic appealalongwithimplicationsonthe environment.

Narratives through Packaging Course Guide: Ms Tridha Gajjar One Week

The Product that I chose : A soap made of ingredients used to make ubtan. And an aromatic oil.

The Occasion: Diwali, where on Narak Chaturdashi ‘Abhyang Snan’ takes place.

The Purpose: Connecting the use of soap and oil to that event of Abhyang Snan so that the end user is convinced to buy the products at that very occasion.

The Target Audience: People of all age groups.

What is Abhyang Snan?

Narakchaturdashi is one of the most important days of Diwali. It is believed that on this auspicious day lord Krishna killed the demon called Narakasur.

The early morning bath called Abhyang Snan, is of significance because the holy water symbolises the end of the evil powers. This bath uses ubtan and an aromatic oil to be rubbed on the body.

What is Utane or Ubtan?

Ubtan is the king of natural scrub which is made with the use of all natural ingredients.

All the ingredients in this natural scrub have ayurvedic properties.

Why use scented oil?

Aromatic oils have calming effects on the mind. The pleasant aroma helps to rejuvenate mood by reducing the level of stress.

The process of making the package: -Out of the many designs selected, the triangular prism was the most suitable due to its stability, efficient usage of space and attractive & festive quality.

-Cushioning was put inside so that the glass bottle does not tumble out.

-Next came Branding. So a hypothetical brandname “TrueNature” was chosen.

-A logo was developed.

-The surface graphics were decided keeping in mind that the vital information like Net Weight, MRP, Composition etc. is included.

- This was the secondary package for the products.

- Next, the primary package and the labels were decided individually for the soap and the oil.

-Finally, a magnet was placed on the closing flap of the secondary package. This aids easy opening and closing. The secondary package is reusable.

“When everything else is beautiful in this world, why should handwriting stay behind�

-Anonymous During our workshop module, we got a chance to try our hands at Calligraphy. Our ever so patient course guide, Mr Amit Kharsani, taught us the basic strokes first and gradually took us on a journey of beautiful styles of calligraphy.

We had a hands on experience of working with a broad edged pen. Moreover, we made our pen ourselves with bamboo from just outside our canteen. From the chiselling of the reed pen to the application of ink on parchment, thiscoursetaughtmepatienceand control over the hand and mind.

Although it was just a one week course, the knowledge gained was so much more.

Calligraphy Workshop

Course Guide: Mr Amit Kharsani One Week

“Design is thinking made visual.�

-Saul Bass In this weeklong course we learnt about Industrial Revolution and the consequent design inventions.

We covered art movements like Impressionism, Art Nouveau and Dada.

A very interesting topic, especially for us graphic design students, History of Writing was also covered. There we got to research on pictograms, ideograms, logograms and phonograms.

Towards the end of the course we moved to History of Design in India.

History of Art and Design Course Guide: Ms Tanishka Kachru One Week

The Industrial Revolution

The Industrial Revolution led to a lot of new inventions like the steam engine, the locomotive, the telegraph etc. Also railways came up.

So the artists came up with new ideas. Since the camera came in the mid 19th century, the artists faced a dilemma. So the ccontent of their art became more and more important to them than the mere subject.

The Great Exhibition of 1851

It was one of the most significant events of the Victorian era.

The exhibition’s building was alarge scaled building called the “Crystal Palace”. Its purpose was to display the raw material and finished products of industrial producing units so as to make them popular among the masses. This also led to the rise of advertisements and other publicity material.

The traders, artists and manufactureres were now the “taste-setters” of the society.

This exhibition also projected Britain’s power as there were pavillions of the colonies of Britain in the exhibition.

Arts and Crafts Movement

The Arts and Crafts movement was an international design movement that flourished between 1880 and 1910, especially in the second half of that period, continuing its influence until the 1930s. It was led by the artist and writer William Morris (1834–1896) from the 1860s onwards. It was inspired by the writings of John Ruskin (1819–1900) and Augustus Pugin (1812–1852), although the term “Arts and Crafts” was not coined until 1887.

William Morris said that mass production would destroy the soul of the artist. In 1861, he founded Morris and Co. and made products like tapestry and glass with good quality. morrison supported medeival ideas and vernacular styles and rejected Indutrialisation.

Exposition Universelle, Paris, 1900 This was another important exhibition that led to Art Nouveau. The Eiffel Tower was developed for this. Talikg films, escalators and packaged food, all were introduced for the first time to attract huge masses.

History of Writing

The primary elements of writing were very literal symbols of everyday life. Writing came from the need to keep account of things. So marks on clay were used, and this method was called the cuneiform.

Pictograms: Symbols that exactly look like the thing that they represent.

Ideograms: An abrstact symbolic representation.

Logograms: Liguistic units taht are parts of words but not complete words.

Phonograms: These were individual letters that could make words.

Modernism in Design

After WWI and the Russian Revolution the general underlying principles for design were the rejection of history and applied ornament; preferance for abstraction and the belief that design and technology could transform the society.

Bauhaus University, 1860

The history of the Bauhaus University goes back to 1860 when Grand Duke Carl Alexander (Saxe-WeimarEisenach) founded the Grand Ducal Saxon Art School.

Although it became a public institution in 1902, its ties with the ducal house remained strong for years. Students were instructed in a variety of artistic subjects, including landscape, historical, portrait and animal painting, and sculpting. In 1905 the Art School merged with the Weimar Sculpture School, which, although integrated into the educational system in a “cooperative relationship between high and applied art”, was independently managed.

The school was raised to college status in 1910 and was renamed the Grand Ducal Saxon College of Fine Arts. The development of the Bauhaus-Universität Weimar was also strongly influenced by the Grand Ducal Saxon School of Arts and Crafts which trained artisans in the handicrafts between 1907 and 1915. Both schools issued certificates of participation and conferred diplomas.

Modernism in Indian Design

Indian artists were trained to paint in watercolour for the British East India Company. Later Industrial Art schools were set up whereeven techinical drawings and oil painting was taught.

The Bengal School of Art was started to support Swadeshi.

“A picture is worth a thousand words�

- Confucius In our photography module we were taught how to click good pictures keeping in mind the shutter speed and aperture.

We were first given the Nikon FM2 film camera and were asked to explore on our own.

Later we moved on to the DSLR camera. various assignments with interesting themes made the course fun-filled as well as knowledgable at the same time.

We also got a chance to go to the colourful and picturesque city of Udaipur (Rajasthan) as a part of our educational field trip.

ThemostimportantthingthatIlearnt from the course is that apart from beingpretty,yourpictureshouldalso

Photography

Course Guide: Ms Shiho Kito Mr Rishi Singhal Two Weeks

Nikon FM2 Black and White

Nikon FM2 Colour

A day in my life through Nikon DSLR D3100

Studio Photography through Nikon DSLR D3100

Udaipur through Nikon DSLR D3100

“Type is a beautiful group of letters, not a group of beautiful letters.�

-Matthew Carter The last course of the semester was Typography. Mr Jonny Pinhorn from the Indian Type Foundry came and taught us.

From designing typefaces on paper to digitalising them and encoding them, all was learnt during this course. We got to choose from various Indian scripts so as to design a new typeface for that same. The final products , i. e. the typefaces developed by us were made on using the software Fontlab Studio which is the industry standard used for developing typefaces. During this course we also visited the Indian Type Fondry and experienced how actual work is done.

Typography

Course Guide: Mr Jonny Pinhorn Mr Satyanarayana Rajpurohit Three Weeks

The first assignment was to write the words “adhesion” and “minimum” in such a way that they are legible even at a very small size of 10-12 point.

The second assignment was about choosing a local language and writing it in such a way that its legible even at a very smal size 0f 10-12 point.

Initial Sketches

Bengali Harriet

We were given the task of selecting a non-geometric Latin typeface, not more than five years old. We had to choose an Indian script and incorporate the characteristics of the Latin typeface in the same. I chose Harriet (designed by Jackson Cavanaugh )and tried to reflect it in the Bengali script.

ঁ ং ঃ অ আ ই ঈ উ ঊঋ ঌ এঐও ঔক খ গ ঘ ঙ চ ছ জ ঝঞ ট ঠ ড ঢ ণ ত থ দ ধ ন প ফ ব ভ ম য র ল শ ষ স হ় া ি ী ুৃৄ ে ৈ ো ৌ ৗ ড় ঢ় য় ৠৡ ৢ ৣ০১২৩ ৪৫৬৭৮৯ ৰ ৱ ৲৳ ৴৵৶৷৸৹৺

And now , some running text...

16 pt মার্কিন প্রেসিডেণ্টের সঙ্গে বৈঠকের আগে দেশে বিনিয়োগ টানতে সোমবার প্রাতরাশের টেবিলে ১১টি বহজাতিক সংস্হার কার্যনির্বাহী আধিকার িকদের সঙ্গে বৈঠক সারলেন নরেন্দ্র মোদি৷ দেখা করলেন ইজরায়েলের প্রধানমন্ত্রী বেন ইয়ামিন নেথানইয়াহ র সঙ্গে৷ মার্কিন সফরের শেষ দ িনটিও চ ড়ান্ত ব্যস্ততাতেই কাটা লেন ভার তের প্রধানমন্ত্রী৷ এদিন প্রাতরাশের টেবিলে ১১টি মার্কিন বহ জাতিক সংস্থার সঙ্গে বৈঠক করেন মোদি৷ ভারতে বড় অঙ্কের বিনিয়োগ করার জন্য শিল্পপতিদের আহ্বান জানান তিনি৷ বৈঠকে উপস্থিত ছিলেন পেপসিকো-র সিইও ইন্দ্রা নয়ি, গ গলের চেয়ারম্যান এরিক, সিটি গ্রপের প্রধান মাইকেল করবেট, মাস্টারকার্ড সংস্হার প্রধান অজয় বাঙ্গা প্রমখ৷ বৈঠকে মোদি বহ জাতিক সংস্থাগ লির কাছে ভারতে আ রও বেশি ব িনিয়োগের আহ্বান জানান৷ বলেন, "ভারত ম ক্ত-মনা৷ আমরা পরিবর্তন আনতে চাই৷ তবে এক তরফা কোনও পরিবর্তন হয় না৷" মোদিকে উ ত করে তার সফর সঙ্গী বিদেশ মন্ত্রকের রাষ্ট্রমন্ত্রী সইদ আকবরউদ্দিন ট ইটারে একথা জানিয়েছেন৷ তানি জানিয়েছেন, সিইও-দের মোদি বলেছেন, " পরিকাঠামো ক্ষেত্রে 12 pt মার্কিন প্রেসিডেণ্টের সঙ্গে বৈঠকের আগে দেশে বিনিয়োগ টানতে সোমবার প্রাতরাশের টেবিলে ১১টি বহজাতিক সংস্হার কার্যনির্বাহী আধিকার িকদের সঙ্গে বৈঠক সারলেন নরেন্দ্র মোদি৷ দেখা করলেন ইজরায়েলের প্রধানমন্ত্রী বেন ইয়ামিন নেথানইয়াহ র সঙ্গে৷ 10 pt মার্কিন প্রেসিডেণ্টের সঙ্গে বৈঠকের আগে দেশে বিনিয়োগ টানতে সোমবার প্রাতরাশের টেবিলে ১১টি বহজাতিক সংস্হার কার্যনির্বাহী আধিকার িকদের সঙ্গে বৈঠক সারলেন নরেন্দ্র মোদি৷ দেখা করলেন ইজরায়েলের প্রধানমন্ত্রী বেন ইয়ামিন নেথানইয়াহ র সঙ্গে৷ মার্কিন সফরের শেষ দ িনটিও চ ড়ান্ত ব্যস্ততাতেই কাটা লেন ভার তের প্রধানমন্ত্রী৷

In conclusion...

Oh what a great experience it has been, these past four months. So many revealtions, so much confidence gain, so much learning and so much fun.

I am so happy and proud that I took Graphic Design as my discipline. The saying “Love what you do, do what you love.� is so apt for this.

I feel that if in this semester we have achieved so much then definitely the coming semesters are going to be even more exciting. Because anyway, this is just the beginning ...

Bibliography http://4.bp.blogspot.com http://www.myfonts.com/ http://woley.files. wordpress.com www.google.co.in http://en.wikipedia.org/ http://www.pinterest.com/ http://creation.com/abrief-history-of-design http://jdh.oxfordjournals. org/ http://www. designhistorysociety.org/ http://www.uvm. edu/~tstreete/semiotics_ and_ads/terminology.html http://www.britannica. com/topic/534099/ semiotics