Hardwicke by Savita Lekwongsderm

PEN AN G

HARDWICKE BY

NEWWMAN PRESTIGE M ALAYSI A

BRANDING & IDENTITY HOTEL LOGO

Architecture Architecture here got described as unique and distinctive. It reflects the British presence on the island, which simultaneously blends together with locals, Chinese, Indian, Islamic and other elements.

Khaw Sim Bee The owner of â&#x20AC;&#x2DC;Hardwicke Houseâ&#x20AC;&#x2122;.

Trishaw Widely used for transportation in Penang.

DESIGN ELEMENTS VISUALISATION

HARDWICKE

OPTION 1

OPTION 2

by NEWWMAN PRESTIGE

COLOUR SCHEME OPTION 1

HARDWICKE

by NEWWMAN PRESTIGE

COLOUR SCHEME OPTION 2

HARDWICKE

by NEWWMAN PRESTIGE

BRAND IDENTITY OPTION 1

HARDWICKE by NEWWMAN PRESTIGE

MULTI-PURPOSE CARD JOHN DOE

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HARDWICKE by NEWWMAN PRESTIGE

BUSINESS CARD

1234

000-000-0000 000-000-0000

STICKER

1234

HARDWICKE by NEWWMAN PRESTIGE

ROOM NO. LABEL

WOOD PANEL

NOTEPAD

ENVELOPE

BRAND IDENTITY OPTION 1

HARDWICKE by NEWWMAN PRESTIGE

HOTEL LOGO PRINT & EMBOSS

PAPER 300 - 350 GSM

SOLID COLOUR

HARDWICKE by NEWWMAN PRESTIGE

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LETTERHEAD

FOLDER

BRAND IDENTITY OPTION 1

ANY PAPER OR DOCUMENT

SOLID COLOUR SOLID COLOUR DARKER TONE

CARDHOLDER JOHN DOE

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HARDWICKE by NEWWMAN PRESTIGE

000-000-0000 000-000-0000

PACKET

BRAND IDENTITY OPTION 2

HARDWICKE

by NEWWMAN PRESTIGE

HARDWICKE by NEWWMAN PRESTIGE

JOHN DOE

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MULTI-PURPOSE CARD

BUSINESS CARD

STICKER HARDWICKE by NEWWMAN PRESTIGE

1234 ROOM NO. LABEL

1234 WOOD FRAME

NOTEPAD

ENVELOPE

BRAND IDENTITY OPTION 2

SOLID COLOUR DARKER TONE

PAPER 300 - 350 GSM

SOLID COLOUR HARDWICKE by NEWWMAN PRESTIGE

Lorem ipsum dolor sit amet, consectetur 000-000-0000 000-000-0000

LETTERHEAD

FOLDER

BRAND IDENTITY OPTION 2 ANY PAPER OR DOCUMENT

SOLID COLOUR DARKER TONE

SOLID COLOUR

HARDWICKE by NEWWMAN PRESTIGE

JOHN DOE

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CARDHOLDER

PACKET

BRANDING & IDENTITY DELI-CORNER

DESIGN ELEMENTS VISUALISATION

THE

CONFECTION CAFE THE

SINCE 2015

CONFECTION CAFE

OPTION 1

OPTION 2

COLOUR SCHEME OPTION 1

THE

CONFECTION

CAFE

THE

CONFECTION

CAFE

COLOUR SCHEME OPTION 2

THE

CONFECTION

CAFE

SINCE 2015

THE

CONFECTION

CAFE

SINCE 2015

BRAND IDENTITY OPTION 1

THE

CONFECTION

CAFE

THE

CONFECTION CAFE

JOHN DOE

THE

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CONFECTION

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CAFE

000-000-0000 000-000-0000

WRAPPER (FOR PACKAGING)

BUSINESS CARD

THE

CONFECTION CAFE

THE

CONFECTION THE

CONFECTION

CAFE

THE

CONFECTION CAFE

MULTI-PURPOSE CARD

BACKLIT LOGO SIGN

STICKERS

ENVELOPE

BRAND IDENTITY OPTION 1

THE

CONFECTION CAFE

HARDCOVER LEATHER

THE

CONFECTION CAFE

LETTERHEAD

RESTAURANT MENU (COVER)

LOGO DEBOSS + EMBOSS

BRAND IDENTITY OPTION 1 STROKE 0.5 PT

STROKE 0.5 PT DASH 2 PT

SOUP & SALAD

PRICE ($) S 4.25

Homemade Soup of the Day Mixed Green Salad

Tossed greens, tomato, balsamic

L 5.25 4.50

Salmon Salad

8.50

Caesar Salad

5.75

Salmon fillet, greens, tomato, avocado & red onion Romaine, parmesan cheese, croutons

COFFEE Brewed Coffee Misto Americano

FRAPPUCCINO PRICE ($)

Roasted Vegetable Panni

7.25

Tuna & Tomato Melt

6.95

Classic Grilled Cheese

5.75

Turkey Bacon & Cheddar

7.50

Egg plant, zucchini, red peppers, basil & goat cheese on ciabatta Tuna salad & tomato grilled on multi-grain Three cheese on country white Turkey, bacon, cheddar cheese on country white

BAKERY

PRICE ($)

Red Velvet Cake

2.49

3.00

Sweet with small linut of chocolate red cake with cream cheese frosting

UNIVERS 49 LIGHT ULTRA CONDENSED

2.00 3.50 3.00

Chocolate chip/ Coconut almond/ Oatmeal/ Raisin

Brownie

1.39

Croissant

2.50

Muffin

1.50

Served with walnuts or mint frosting Chocolate chip/ Blueberry Raisin/ Chocolate/ Cinnamon

4.00

Coffee Base Mocha

Unflavoured Cappuccino Flavoured

Regular Salted Caramel

Hot Tea

2.50

Iced Tea

2.00

With Lemonade Chai Latte

2.50 3.00

Tazo Awake, Chai, Passion, Zen Tazo Awake, Chai, Passion, Zen

HOT CHOCOLATE Regular Salted Caramel

PRICE ($) 3.00 4.00

DIVIDER STROKE

1 PT 0.5 PT

PRICE ($)

Vanilla/ Caramel/ Hazel nut/ Toffee nut/ Cinnamon/ Caramel Macchiato

MOCHA

PRICE ($)

4.00

Vanilla Bean

LATTE

TEA

PRICE ($)

Non coffee

SANDWICHES

UNIVERS 59 ULTRA CONDENSED

PRICE ($)

3.50 3.50 4.00

PRICE ($) 4.00 4.50

LEATHER PACKET Adobe Garamond ProItalic

BRAND IDENTITY OPTION 2

THE

CONFECTION

CAFE

CAFE SINCE 2015

SINCE 2015

THE

CONFECTION CAFE

JOHN DOE SINCE 2015

THE

Lorem ipsum dolor sit amet,

CONFECTION

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad

CAFE SINCE 2015

000-000-0000 000-000-0000

WRAPPER (FOR PACKAGING)

BUSINESS CARD

THE

CONFECTION CAFE SINCE 2015

THE

CONFECTION CAFE

THE

CONFECTION THE

CONFECTION

SINCE 2015

CAFE SINCE 2015

MULTI-PURPOSE CARD

BACKLIT LOGO SIGN

STICKERS

ENVELOPE

BRAND IDENTITY OPTION 2

THE

CONFECTION CAFE SINCE 2015

HARDCOVER PAPER

THE

CONFECTION CAFE SINCE 2015

LETTERHEAD

RESTAURANT MENU (COVER)

LOGO PRINT

BRAND IDENTITY OPTION 2 STROKE 0.5 PT

STROKE 0.5 PT DASH 2 PT

SOUP & SALAD

PRICE ($) S 4.25

Homemade Soup of the Day Mixed Green Salad

Tossed greens, tomato, balsamic

L 5.25 4.50

Salmon Salad

8.50

Caesar Salad

5.75

Salmon fillet, greens, tomato, avocado & red onion Romaine, parmesan cheese, croutons

COFFEE Brewed Coffee Misto Americano

FRAPPUCCINO PRICE ($)

Roasted Vegetable Panni

7.25

Tuna & Tomato Melt

6.95

Classic Grilled Cheese

5.75

Turkey Bacon & Cheddar

7.50

Egg plant, zucchini, red peppers, basil & goat cheese on ciabatta Tuna salad & tomato grilled on multi-grain Three cheese on country white Turkey, bacon, cheddar cheese on country white

BAKERY

PRICE ($)

Red Velvet Cake

2.49

3.00

Sweet with small linut of chocolate red cake with cream cheese frosting

UNIVERS 49 LIGHT ULTRA CONDENSED

2.00 3.50 3.00

Chocolate chip/ Coconut almond/ Oatmeal/ Raisin

Brownie

1.39

Croissant

2.50

Muffin

1.50

Served with walnuts or mint frosting Chocolate chip/ Blueberry Raisin/ Chocolate/ Cinnamon

4.00

Coffee Base Mocha

Unflavoured Cappuccino Flavoured

Regular Salted Caramel

Hot Tea

2.50

Iced Tea

2.00

With Lemonade Chai Latte

2.50 3.00

Tazo Awake, Chai, Passion, Zen Tazo Awake, Chai, Passion, Zen

HOT CHOCOLATE Regular Salted Caramel

PRICE ($) 3.00 4.00

DIVIDER STROKE

1 PT 0.5 PT

PRICE ($)

Vanilla/ Caramel/ Hazel nut/ Toffee nut/ Cinnamon/ Caramel Macchiato

MOCHA

PRICE ($)

4.00

Vanilla Bean

LATTE

TEA

PRICE ($)

Non coffee

SANDWICHES

UNIVERS 59 ULTRA CONDENSED

PRICE ($)

3.50 3.50 4.00

PRICE ($) 4.00 4.50

HARDCOVER Adobe Garamond ProItalic

BRANDING & IDENTITY ALL-DAY DINING

DESIGN ELEMENTS VISUALISATION

the

beca penang

beca the

penang

the

beca penang

OPTION 1

OPTION 2

COLOUR SCHEME OPTION 1

the

beca penang

beca

the

beca penang

penang

beca penang

COLOUR SCHEME OPTION 2

beca beca beca beca beca the

the

penang

beca beca beca beca beca the

the

penang

BRAND IDENTITY OPTION 1

the

beca

the

beca

penang

pe n an g

the

beca pe na ng

JOHN DOE

the

beca

Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

penang

000-000-0000 000-000-0000

WRAPPER (FOR PACKAGING)

BUSINESS CARD the

beca penang

the

beca p enang

the

beca

the

beca

the

beca

p e na ng

penan

p enang

MULTI-PURPOSE CARD

STICKERS

PLACEMAT (FOR GLASS)

ENVELOPE

BRAND IDENTITY OPTION 1

the

beca pen a n g

HARDCOVER OPTION A PAPER COVER

the

beca p e n an g

OPTION B LEATHER COVER

LOGO OPTION A PRINT OPTION B EMBOSS

LETTERHEAD

RESTAURANT MENU (COVER)

BRAND IDENTITY OPTION 1 STROKE 0.5 PT DASH 2 PT

schindler bold regular

HIGHLIGHTED DISH (PHOTO)

main courses

STROKE 0.5 PT 0.5 PT

TRADE GOTHIC LT STD BOLD CONDENSED NO. 20

appetisers

price ($)

Bak Kuh Teh Meaty pork ribs and meatballs simmered in a broth of herbs and spices

9.95

Char Koay Teow Fried flat rice noodles with chilli spices with seafood

8.50

Hainanese Chicken Rice Rice cooked in chicken stock

8.00

Mee Java A dish of egg noodles in potato-based tomato gravy

7.95

Yam Rice Rice cooked with yam, dried prawns and mushrooms

7.95

Chicken Sandwich Lettuce, tomato, herb spread on a crabatta roll, cucumber salad

14.00

Steak & Cheese Sandwich Onions, peppers, provolone, french fries

15.00

price ($)

Apom Indian styled pancake, crispy on the side, soft and thick in the middle

7.50

Eu Char Kuih Chinese style deep fried bred sticks, served with congee or almon cream

3.95

Chai Kuih Steaned vegetable dumplings consist of a stuffed vegetable

5.95

Grilled Chicken Quesadilla Avocado and pico de gallo with roasted tomato salsa

10.00

Fried Calamari Served with Marinara sauce

10.00

Baby Spinach Salad Sweet onion, tomatoes, goat cheese with balsamic dressing

9.00

Caesar Salad Chopped romaine lettuce, traditional dressing with fresh parmesan

9.95

DIVIDER STROKE 0.5 PT

desserts

price ($)

Chocolate Mashed Potato Cake Chocolate ganache, whipped cream

7.00

Double Cream Cheese Cake Macerated strawberries

7.00

Local Ice Cream or Sorbet Selection vary by season

7.00

Adobe Garamond Pro Italic

BRAND IDENTITY OPTION 2

beca the

penang

beca the

penang

MULTI-PURPOSE CARD JOHN DOE

Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed 000-000-0000 000-000-0000

BUSINESS CARD

beca the

penang

STICKER

STAMP

beca the

penang

WRAPPER (FOR PACKAGING)

ENVELOPE

BRAND IDENTITY OPTION 2

HARD PAPER COVER

LOGO PRINT & EMBOSS

HARD PAPER COVER

LOGO PRINT & EMBOSS

beca the

penang

beca the

penang

Lorem ipsum dolor sit amet, consectetur 000-000-0000 000-000-0000

LETTERHEAD

RESTAURANT MENU A (COVER)

RESTAURANT MENU B (COVER)

BRAND IDENTITY OPTION 2 COOKING PROCESS (PHOTO)

SOLID COLOUR

appetisers main courses dessert drinks

CAPTION (OPTIONAL)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

RESTAURANT ICON

SECTION DIVIDER

BRAND IDENTITY OPTION 2 STROKE 0.5 PT DASH 2 PT

HIGHLIGHTED DISH (PHOTO)

price ($) Artisan Cheese Plate Selection of local cheeses

14.00

Apom Balik Nyonyaâ&#x20AC;&#x2122;s crispy, fold-over pancake, topped with banana, sweet corn & sprinkling sugar

schindler bold regular

TRADE GOTHIC LT STD BOLD CONDENSED NO. 20

appetisers

7.95

price ($)

Apom Indian styled pancake, crispy on the side, soft and thick in the middle

7.50

Eu Char Kuih Chinese style deep fried bred sticks, served with congee or almon cream

3.95

Chai Kuih Steaned vegetable dumplings consist of a stuffed vegetable

5.95

Grilled Chicken Quesadilla Avocado and pico de gallo with roasted tomato salsa

10.00

Fried Calamari Served with Marinara sauce

10.00

Baby Spinach Salad Sweet onion, tomatoes, goat cheese with balsamic dressing

9.00

Caesar Salad Chopped romaine lettuce, traditional dressing with fresh parmesan

9.95

Adobe Garamond Pro Italic

HIGHLIGHTED DISH (PHOTO)

RESTAURANT ICON

Tel : +66 (02) 2617733 Fax : +66 (02) 2617734