A2P SMS Market – Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022 by Savitri

A2P SMS MARKET Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

Over past few years, there are drastic changes in the mobile messaging market. The traditional SMS market is moving to declining stage, where the telecom players are drastically seeing a negative impact on their SMS revenue. With the increasing demand for the mobile applications (mobile banking, mobile health, mobile payment, e-commerce), mobile subscriber base are the major drivers for A2P SMS market growth. The global A2P SMS market is analyzed based on three segments – services, verticals, and regions. Service segment is further divided into two core categories – transactional service and promotional service. Globally, transactional service will hold the major market share in A2P SMS market compared to promotional service. Globally, BFSI and retail industry verticals are set to be major verticals and contribute more than 40% of market share for A2P SMS market growth. The education and healthcare are set to be emerging verticals. The global A2P SMS region market is analyzed by six regions – North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America is set to be the biggest market for A2P SMS market growth followed by Asia-Pacific.

TRENDS & FORECAST Base Year: 2015 Forecast Year: 2016-2022

MARKET, BY SERVICES Transactional, Promotional

MARKET, BY VERTICALS BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Education, Government, Utilities & Logistics

MARKET, BY REGIONS North America, Asia-Pacific, Western Europe, Central Eastern Europe, Latin America, Middle East & Africa

Asia-Pacific’s increasing mobile subscriber (feature to a smartphone) and internet user base are expected to support the A2P SMS market growth. Also, few of the emerging IoT technology such as smart home, identity verification, connected cars, and mobile commerce will drive the A2P SMS growth in Asia-Pacific. Due to this, most of the companies are focusing on this region to capture the growth opportunities and business expansion. Region wise, Middle East & Africa and Latin America holds the huge business opportunity growth due to increasing mobile subscriber base and set to be an emerging region for A2P SMS market growth. The adoption and penetration of A2P SMS technology in various enterprises vertical is expected to support A2P SMS market in upcoming years. Few of the major players such as CLX networks, Tanla solutions, Nexmo, AMD telecom are planning to create innovative products/services to support A2P SMS market. The global A2P SMS market is expected to reach $78.61 billion by 2022.

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Global A2P SMS Market Revenue, 2016–2022 ($Billion)

Some of the drivers of the Global A2P SMS market are: ü Increasing Mobile Subscriber Base

COMPANIES COVERED ü Nexmo Inc. ü Tanla Solutions Ltd.

ü Cost Effective Communication Channel

ü ClX Networks AB

ü Internet Mot Required

ü Dialogue Communications Ltd

Some of the restraints of the Global A2P SMS market are:

ü mBlox Ltd.

ü Government Regulatory

ü TATA Communications Limited ü Orange Business Services

ü Lack of Infrastructure

Key question answered in the report:

ü SAP SE ü Gemalto NV

ü What are the major drivers for A2P SMS market growth?

ü GinSMS Inc.

ü The Industry expertise views on A2P SMS market?

ü Tyntec

ü Which are the leading countries for A2P SMS adoption in the near future?

ü Twilio

ü What are the major market trends for A2P SMS market growth?

ü Anam Technologies ü Voxox Inc.

ü Mobile market outlook, mobile messaging revenue, SMS types, and

smartphone shipments market analysis from 2016 to 2022

ü Routesms Solutions Limited

ü What are the major services which are going to adopt by business in coming years? ü What are the major opportunities for regional and global players in A2P SMS market? ü Vertical industry outlook; IT spending, emerging trends, drivers, trends, challenges ü What are the major trends for countries A2P SMS market growth in coming years? ü Leading player’s outlook in A2P SMS market in terms of their revenue, strategies,

business units, and geographical reach.

TABLE OF CONTENTS 1 1.1 1.2 1.3

Industry Outlook Industry Overview Industry Trends Pest Analysis

2 2.1 2.2 2.3 2.4

Report Outline Report Scope Report Summary Research Methodology Report Assumptions

3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9

Market Snapshot Total Addressable Market (TAM) Segmented Addressable Market (SAM) Related Market Market Overview Market Segmentation A2P SMS Market Trends and Impact Ecosystem Value Chain Analysis Key Stakeholders

4 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5

Market Characteristics Overview and Evolution – SMS and Types Person to Person (P2P) Application to Person (A2P) Person to Application (P2A) Global Mobile Market Outlook Global Mobile Subscriber Base Global Smartphone Shipments Global Tablet Shipments Smartphone vs Feature Phone Mobile Device Network Technology Evolution Mobile Messaging Revenue Mobile Messaging Revenue Breakups – By Types A2P SMS Traffic Market Dynamics Drivers Increasing Mobile Subscriber Base Cost Effective Communication Channel Internet Mot Required Restrains/Barriers Government Regulatory Lack of Infrastructure Opportunities

4.3 4.3.1 4.3.2 4.4 4.4.1 4.4.1.1 4.4.1.2 4.4.1.3 4.4.2 4.4.2.1 4.4.2.2 4.4.3

4.4.3.1 4.4.3.2 4.4.4 4.5 5 5.1 5.1.1 5.2 5.2.1 5.2.2 5.2.3 5.2.3.1 5.2.3.2 5.2.3.3 5.3 5.3.1 5.3.2 5.3.3 5.4 5.4.1 5.4.1.1 5.4.1.2 5.4.1.3 5.4.1.4 5.4.1.5 5.4.1.6 5.4.1.7 5.4.2 5.4.2.1 5.4.2.2 5.4.2.3 5.4.2.4 5.4.2.5 5.4.2.6 5.4.2.7 5.4.3 5.4.3.1 5.4.3.2 5.4.3.3 5.4.3.4 5.4.3.5 5.4.3.6

Leverages of the Smart Technology Mobile Platform is the Enterprise Business Strategy DRO – Impact Analysis Porter’s 5 (Five) Forces Services: Market Size & Analysis Overview Market Size and Analysis Transactional Service Market Size and Analysis CRM Services (Customer Relationship Management) Interactive Services Unstructured Supplementary Service Data (USSD) One Time Password (OTP) Interactive Services Two Factor Authentication (2FA) Promotional Service Promotional Campaigns Pushed Content Services Inquiry and Search Services Vendor Profiles Nexmo Inc. Overview Business Units Geographic Revenue Recent Development Business Focus SWOT Analysis Business Strategies Tanla Solutions Ltd. Overview Business Units Geographic Revenue Recent Development Business Focus SWOT Analysis Business Strategies ClX Networks AB. Overview Business Units Geographic Revenue Recent Development Business Focus SWOT Analysis

TABLE OF CONTENTS 5.4.3.7 5.4.4 5.4.4.1 5.4.4.2 5.4.4.3 5.4.4.4 5.4.4.5 5.4.4.6 5.4.4.7 5.4.5 5.4.5.1 5.4.5.2 5.4.5.3 5.4.5.4 5.4.5.5 5.4.5.6 5.4.5.7

Business Strategies Dialogue Communications Ltd. Overview Business Units Geographic Revenue Recent Development Business Focus SWOT Analysis Business Strategies mBlox Ltd. Overview Business Units Geographic Revenue Recent Development Business Focus SWOT Analysis Business Strategies

6 6.1 6.1.1 6.2 6.2.1 6.2.2 6.3 6.3.1 6.3.2 6.4 6.4.1 6.4.2 6.5 6.5.1 6.5.2 6.6 6.6.1

Verticals: Market Size and Analysis Overview Market Size and Analysis BFSI Global BFSI Industry Outlook Market Size and Analysis Retail Global Retail Industry Outlook Market Size and Analysis IT & Telecom Global IT & Telecom Industry Outlook Market Size and Analysis Transport Global Transport Industry Outlook Market Size and Analysis Media & Entertainment Global Media & Entertainment Industry Outlook Market Size and Analysis Healthcare Global Healthcare Industry Outlook Market Size and Analysis Education Market Size and Analysis Government Market Size and Analysis Utilities & Logistics

6.6.2 6.7 6.7.1 6.7.2 6.8 6.8.1 6.9 6.9.1 6.10

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6.10.1 6.11 6.11.1

Market Size and Analysis Others Market Size and Analysis

7 7.1 7.1.1 7.2 7.2.1 7.2.2 7.2.3 7.3 7.3.1 7.3.2 7.3.3 7.3.4 7.3.5 7.4 7.4.1 7.4.2 7.4.3 7.4.4 7.5 7.5.1 7.5.2 7.5.3 7.5.4 7.6 7.6.1 7.6.2 7.6.3 7.7 7.7.1 7.7.2 7.7.3

Regions: Market Size and Analysis Overview Market Size and Analysis North America US Canada Market Size and Analysis Asia-Pacific China India Japan South Korea Market Size and Analysis Western Europe UK Germany France Market Size and Analysis Central Eastern Europe (CEE) Poland Russia Turkey Market Size and Analysis Latin America Brazil Mexico Market size & Analysis Middle East & Africa Africa GCC Market Size and Analysis

8 8.1 8.1.1 8.1.2

Competitive Landscape Competitor Comparison Analysis Vendor Analysis By A2P SMS Service Niche Player Analysis By A2P SMS Service

9 9.1 9.1.1 9.1.2

Global Generalists TATA Communications Limited Overview Offerings

TABLE OF CONTENTS 9.1.3

Tata Communication in A2P SMS Offerings Orange Business Services Overview Offerings Orange in A2P SMS Offerings SAP SE Overview Offerings SAP in A2P SMS Offerings Gemalto NV Overview Offerings Gemalto in A2P SMS offerings GinSMS Inc. Overview Offerings GinSMS in A2P SMS Offerings

9.2 9.2.1 9.2.2 9.2.3 9.3 9.3.1 9.3.2 9.3.3 9.4 9.4.1 9.4.2 9.4.3 9.5 9.5.1 9.5.2 9.5.3 10 10.1 10.1.1 10.1.2 10.1.3 10.2

Companies to Watch For Tyntec Overview Tyntec Market A2P SMS offerings Twilio

Total Pages

List of Tables

List of Charts

172 65 129

10.2.1 10.2.2 10.2.3 10.3 10.3.1 10.3.2 10.3.3 10.4 10.4.1 10.4.2 10.4.3 10.5 10.5.1 10.5.2 10.5.3

Overview Twilio Market A2P SMS Offerings Anam Technologies Overview Anam Technologies Market A2P SMS Offerings Voxox Inc. Overview Voxox Market A2P SMS Offerings Routesms Solutions Limited Overview Routesms Market A2P SMS Offerings

Experts Views

What Our Peers Are Estimating

Annexure Acronyms

Single User

3500

Multi User

4000

Enterprise

5000 Report Value in $

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